scholarly journals Entretenimento e divulgação científica no YouTube: uma análise comparativa dos canais Nostalgia e Nerdologia

2021 ◽  
Vol 16 (27) ◽  
pp. 5
Author(s):  
Adriana Cristina Omena dos Santos ◽  
Amanda Marques Caixeta Xavier

O artigo apresenta dados da pesquisa que investiga como o entretenimento pode ser utilizado como ferramenta de divulgação científica no YouTube. Para alcançar os objetivos propostos, discorre-se sobre os conceitos de entretenimento e divulgação científica, especialmente no Brasil, abrangendo suas histórias, possíveis definições e termos relacionados. Os resultados alcançados baseiam-se em uma análise documental e descritiva, por meio da análise de conteúdo de quatro vídeos dos canais   Nostalgia e Nerdologia, sobre os temas: formato da Terra e vacinas. Por meio do método comparativo, a pesquisa constatou que o entretenimento pode ser percebido  nos canais, principalmente, pelo uso de recursos visuais e sonoros, que pode ser interpretado como infotenimento. Entertainment and science communication on YouTube: a comparative analysis of the channels Nostalgia and NerdologiaAbstractThe article investigates how entertainment can be used as a scientific communication tool on YouTube. It discusses the concepts of entertainment and scientific communication, especially in Brazil, covering its history, definitions and related terms in order to achieve the proposed objectives. The results are based on descriptive and document analysis, through content analysis of four videos from the Nostalgia and Nerdologia channels about the shape of the Earth and vaccines. Through a comparative method, the research found that entertainment can be perceived on the research objects, mostly by the use of visual and sound resources, which can be interpreted as Infotainment. Keywords: Scientific communication; entertainment; YouTube; infotainment.

2020 ◽  
Author(s):  
Edith ABOKWARA

This study aims to access regime change and democratic consolidation in Africa from a comparative perspective.<div><br></div><div>Comparative method was employed and content analysis used to analyse why most states on the continent are yet to consolidate their democracy.</div><div><br></div><div>The study found that despite regime frequency in the Republic of Niger and regime longevity in Equatorial Guinea both states are yet to consolidate their democracy. </div><div><br></div><div>One of the recommendation of the paper is that state institutions should be strengthened.</div>


Author(s):  
Mariana Adeodato Alves de Souza ◽  
Andrea Oliveira

Resumo: Introdução: A comunicação científica e a maior aproximação da ciência com a sociedade são estratégias de angariação de fundos para a investigação científica. Objetivo: o presente artigo tem como objetivo examinar as narrativas utilizadas no programa televisivo da Maratona da Saúde como ferramenta comunicativa para a eficácia da captação de recursos. Metodologia: realizou-se uma análise de conteúdo do Programa Televisivo das cinco edições da Maratona da Saúde, a partir do trabalho de Luís Mauro Sá Martino (2016). Resultados: a Maratona da Saúde é um projeto inovador, cujo êxito encontra-se na mescla de várias formas de narrativas sobre a saúde e a ciência, com uso de linguagem acessível, conseguindo envolver progressivamente o espectador - o que contribui para que ele se torne um possível doador. Conclusão: o Programa contribui para educação e aprendizado da sociedade portuguesa sobre a ciência, a saúde e a importância do seu fomento.Palavras-chave: comunicação de ciência; entretenimento; angariação de fundos; narrativa; Maratona da Saúde; Portugal.Abstract: Introduction: Scientific communication and a great approximation of science with society are strategies for raising funds for scientific research. Objective: The goal of the study is to examine the narratives used in the television program of Maratona da Saúde as a communicative tool for the effectiveness of fundraising. Methodology: a content analysis of the Television Program of the five editions of Maratona da Saúde was carried out, based on the work of Luís Mauro Sá Martino (2016). Results: the results obtained indicate that the Maratona da Saúde is, in fact, an innovative Project, whose success lies in the mixture of various forms of health and science narratives, using accessible language, managing to gradually involve the viewer, which contributes to make him a potential donor. Conclusion: the studied TV show contributes to the education and learning of Portuguese society about science, health and the importance of its promotion.Keywords: science communication; entertainment; fundraising; narrative; Maratona da Saúde; Portugal.


2020 ◽  
Author(s):  
Edith ABOKWARA

This study aims to access regime change and democratic consolidation in Africa from a comparative perspective.<div><br></div><div>Comparative method was employed and content analysis used to analyse why most states on the continent are yet to consolidate their democracy.</div><div><br></div><div>The study found that despite regime frequency in the Republic of Niger and regime longevity in Equatorial Guinea both states are yet to consolidate their democracy. </div><div><br></div><div>One of the recommendation of the paper is that state institutions should be strengthened.</div>


Tripodos ◽  
2020 ◽  
pp. 185-214
Author(s):  
Joaquín Sotelo González ◽  
Javier Sierra Sánchez ◽  
Francisco Cabezuelo Lorenzo

Over the last decade, the private television market in Spain has gone through a paradigmatic model of duopoly between two large corporations, Atresmedia and Mediaset, both forged out of two major mergers: that of Telecinco with Cuatro, and that of Antena 3 with La Sexta. We intended to analyze the change that the private television sector has undergone in our country since that double merger and how the content and audiences of the four channels have evolved. We resorted to a methodological triangulation of historical-systemic review, content analysis and comparative method. One of the most interesting conclusions drawn from the investigation has been the discovery that Mediaset has turned Cuatro into an almost mimetic channel and subsidiary of Telecinco, while Atresmedia has largely respected the differentiation of its two main channels: Antena 3 and La Sexta TV.


2015 ◽  
Vol 43 (1) ◽  
Author(s):  
Hannelore Crijns PhD ◽  
Liselot Hudders ◽  
Verolien Cauberghe ◽  
An-Sofie Claeys

Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site Facebook as a corporate communication tool for companies? A content analysis of the communication strategies of reputable Belgian companies on the social network site This study used a quantitative content analysis to investigate how twelve reputable Belgian companies use Facebook as a corporate communication tool. Findings indicate that companies use Facebook more often to post public relations than marketing communication content. The former is also more often shared than the latter. However, the latter creates more engagement in terms of reactions of the company on comments of users. Furthermore, about one fourth of the company posts did not generate any written reactions from users and can be classified as one-way communication. Almost 40% of the posts generated reactions from the users. To conclude, in one third of the cases companies reacted on these reactions of users, and results reveal that this is more often the case when it concerns public relations content than marketing communication content. Reputation score was not able to predict the communication strategy used on Facebook.


2021 ◽  
Vol 36 (1) ◽  
pp. 26-45
Author(s):  
Artur Skorek

Debate over the present-day meaning of the traditional political terms ‘left’ and ‘right’ has been ongoing for at least three decades. Many claim that these labels have lost their former relevance. This article offers a comparative analysis of the Israeli, Polish, and Hungarian party systems. Using qualitative content analysis, it examines party platforms and politicians’ speeches in order to assess the significance of political labels both in political narratives and academic debate. Two main research topics concerning political systems of the three countries are explored in the article: the blurring of the traditional left-right divisions and the partial adoption of an anti-establishment agenda by mainstream parties.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Masahiro Hosoda

Purpose This study aims to examine how the COVID-19 pandemic affected telework initiatives in Japanese companies and investigate the factors that affect telework based on the technology, organization and environment (TOE) model, through the analysis of published documents. Design/methodology/approach Document analysis was adopted. Documents were collected from English news articles in the Nikkei Asian Review and Nikkei Asia which cover Japan's economy, industries and markets. The results of surveys by the Persol Research Institute and Tokyo Chamber of Commerce and Industry were also provided to discuss factors promoting and hindering telework. Content analysis was adopted to analyse the documents. Findings COVID-19 had an unavoidable impact on the implementation of telework that the government had previously failed to instigate. Japanese listed companies tend to implement telework, whereas small- and medium-sized companies are struggling. The ratio of telework has been low even after the declaration of the state of emergency because there exist organizational, technological and environmental barriers to telework in Japan. Originality/value This study contributes to discussions on work style reform by focusing on the impacts of the COVID-19 pandemic on telework. This research also gives new insight into operationalization of telework in organizations not only in Japan but also in other countries known for low rates of telework and inflexible work styles such as Korea.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sebastien Royal ◽  
Nadia Lehoux ◽  
Pierre Blanchet

PurposeThe housing construction industry is one of the most lucrative sectors for developed countries. However, homebuyers are often vulnerable when left with latent building defects in their new-build house. Many nations have thus implemented new home warranty schemes to protect consumers and stimulate residential production. These warranty programs vary excessively from state to state given the distinct nature of environments. Previous studies have attempted to compare one with another but did not apply a consistent comparative method when doing so. Therefore, the purpose of this study is to identify the characteristics defining a new home warranty and to develop a standardised comparative framework.Design/methodology/approachAfter evaluating the characteristics outlined in multiple home warranty programs, a qualitative content analysis method was used to establish coding, categories and themes in order to create the framework. The methodology relied mostly on cross-referencing from academic papers, methodical reviews, government documents and professional consultant reports.FindingsThis paper reviewed warranty schemes from six countries: Canada, United Kingdom, Australia, Japan, France and Malaysia. The findings suggest that home warranty programs are defined by five main themes: political involvement; homeowner protection; financial sustainability; quality management; and dispute resolution. At the end, the research created a comparative framework of 101 codes that could be used to accurately measure the efficiency of a home warranty scheme.Originality/valueGathering all defining characteristics of new housing warranties into a unique comparative framework rectifies a gap in the literature. Such a flexible tool will aid future practitioners in the field to undertake comparative case study analysis through qualitative research methods.


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