AN EXPLORATORY STUDY ON TECHNOLOGICAL INTERVENTIONS IN POULTRY FARMING FOR SUSTAINABLE RURAL LIVELIHOOD MANAGEMENT
This paper summarizes the results of a study conducted to assess the status of rural livelihood management during 2012-2013 in Central Odisha and the reasons for household adoption of interventions for poultry production and technology transfer approach specifying attributes of innovations sampling 240 respondents from 4 villages. Significant difference was observed in quality chicks (z=3.0), scientific housing (z =5.0) and feed management (z=2.5).The correlation coefficient between socioeconomic condition and adoption of l interventions in poultry farming reveals t=3.72 indicating highly significant in rainfed situations. Multichannel information (t=6.54), pro-poor approach (t=11.5), financing (t =10.4) have significant influence on poultry farmers.