scholarly journals Impact of humorous advertising on purchase decision: In context of Pakistan’s telecom industry

2020 ◽  
Vol 10 (2) ◽  
pp. 144-150
Author(s):  
Abbiha Waqar
Keyword(s):  
Sample Size ◽  
Secondary Data ◽  
Mobile Network ◽  
Google Scholar ◽  
Mobile Users ◽  
Future Research ◽  
Purchase Decision ◽  
Telecom Industry ◽  
Humorous Appeal ◽  
The Impact

The purpose was to study the impact of humorous advertisement on purchase decision, and in order to reach this objective, Uf one ads were analysed and compared to other mobile network ads which are being aired, especially in Pakistan’s telecom industry. Mobile users of Pakistan filled the questionnaires which were administered via distributing hard copies and online through Google Forms, from January 2017 to January 2018. Secondary data were collected using different research journals, which included JSTOR, Science Direct and Google Scholar. The planned sample size was 127 respondents. The results showed that humorous advertisement is one of the appeals which breaks the clutter.90% of the respondents said that humorous advertisements greatly affect the purchase decision. Hence, Ufone’s ads are effective. Recommendation for future research would be to study humour in detail, that is, by dividing the humorous appeal in categories like dark humour, slice of life humour and studying their respective impact on customer’s purchase decision.   Keywords: Humorous advertisement, advertisement effectiveness, purchase decision, telecom companies.

scholarly journals Impact of Humorous Advertising on Purchase Decision: In Context of Pakistans Telecom Industry

2020 ◽  
Vol 8 (1) ◽  
pp. 95-101
Author(s):  
Abbiha Waqar ◽  
Keyword(s):  
Regression Analysis ◽  
Mobile Network ◽  
Survey Method ◽  
Future Research ◽  
Purchase Decision ◽  
Correlation And Regression Analysis ◽  
Dark Humor ◽  
Telecom Industry ◽  
Humorous Appeal ◽  
The Impact

The purpose of the current study was to examine the impact of humorous advertisement on purchase decision. To the test the hypotheses, Ufone ads were analyzed and compared to other mobile network ads, which are being aired in Pakistans telecom industry. The data were collected from mobile users via survey method. The data were collected from January 2017 to January 2018. The sample size was 127. Data were analyzed using correlation and regression analysis. The findings suggested that humorous advertisement is one of the appeals which breaks the clutter. 90% of the respondents said that humorous advertisement greatly affects the purchase decision. Hence, Ufones ads are effective. Recommendation for future research would be to study humor in detail; that is dividing the humorous appeal in categories like dark humor, slice of life humor and studying their respective impact on customers purchase decision.

Research on capital structure determinants: a review and future directions

2017 ◽  
Vol 13 (2) ◽  
pp. 106-132 ◽  
Author(s):  
Satish Kumar ◽  
Sisira Colombage ◽  
Purnima Rao
Keyword(s):  
Capital Structure ◽  
Meta Analysis ◽  
Empirical Studies ◽  
Secondary Data ◽  
Theoretical Models ◽  
Order Theory ◽  
Organizational Level ◽  
Future Research ◽  
Content Type ◽  
The Impact

Purpose The purpose of this paper is to study the status of studies on capital structure determinants in the past 40 years. This paper highlights the major gaps in the literature on determinants of capital structure and also aims to raise specific questions for future research. Design/methodology/approach The prominence of research is assessed by studying the year of publication and region, level of economic development, firm size, data collection methods, data analysis techniques and theoretical models of capital structure from the selected papers. The review is based on 167 papers published from 1972 to 2013 in various peer-reviewed journals. The relationship of determinants of capital structure is analyzed with the help of meta-analysis. Findings Major findings show an increase of interest in research on determinants of capital structure of the firms located in emerging markets. However, it is observed that these regions are still under-examined which provides more scope for research both empirical and survey-based studies. Majority of research studies are conducted on large-sized firms by using secondary data and regression-based models for the analysis, whereas studies on small-sized firms are very meager. As majority of the research papers are written only at the organizational level, the impact of leverage on various industries is yet to be examined. The review highlights the major determinants of capital structure and their relationship with leverage. It also reveals the dominance of pecking order theory in explaining capital structure of firms theoretically as well as statistically. Originality/value The paper covers a considerable period of time (1972-2013). Among very few review papers on capital structure research, to the best of authors’ knowledge; this is the first review to identify what is missing in the literature on the determinants of capital structure while offering recommendations for future studies. It also synthesize the findings of empirical studies on determinants of capital structure statistically.

Impact of Covid-19 on Tourism Industry in Bangladesh: A Narrative Review of the Period March 2020 to March 2021

2021 ◽  
Vol 2 (3) ◽  
pp. 72-87
Author(s):  
Md. Tariqul Islam
Keyword(s):  
Secondary Data ◽  
Tourism Industry ◽  
Future Research ◽  
Huge Number ◽  
Secondary Research ◽  
Recovery Strategies ◽  
Research Questions ◽  
Negative Impacts ◽  
The Impact ◽  
Industry Professional

The objective of this study is to examine the impact of COVID-19 pandemic on the tourism industry of Bangladesh and to suggest some probable recovery strategies for minimizing the effect of COVID-19 in the tourism industry of Bangladesh. Secondary data is the heart of this study and the study has been conducted by following the three steps approaches of secondary research procedures which include developing research questions, identifying the database to answer the research questions and evaluating the collected secondary dataset. The study has found that the COVID-19 has several negative impacts on the tourism industry including the noticeable losses of revenue, a huge number of cuts off of jobs and closing the operation of the business both permanently and temporarily. Though it is near to impossible to get overcome this pandemic quickly but taking proper strategies can minimize the impact and recover the industry. This study provides an understanding of the present scenario of the impact of the COVID-19 pandemic with a guideline for future research to the academician and probable recovery strategies for the industry professional.

scholarly journals Spatiotemporal analysis of compositional data: increased precision and improved workflow using model-based inputs to stock assessment

2019 ◽  
Vol 76 (3) ◽  
pp. 401-414 ◽  
Author(s):  
James T. Thorson ◽  
Melissa A. Haltuch
Keyword(s):  
Sample Size ◽  
Compositional Data ◽  
Stock Assessment ◽  
Future Research ◽  
Sex Composition ◽  
Abundance Index ◽  
Composition Data ◽  
Model Based ◽  
Stock Assessments ◽  
The Impact

Stock assessment models are fitted to abundance-index, fishery catch, and age–length–sex composition data that are estimated from survey and fishery records. Research has developed spatiotemporal methods to estimate abundance indices, but there is little research regarding model-based methods to generate age–length–sex composition data. We demonstrate a spatiotemporal approach to generate composition data and a multinomial sample size that approximates the estimated imprecision. A simulation experiment comparing spatiotemporal and design-based methods demonstrates a 32% increase in input sample size for the spatiotemporal estimator. A Stock Synthesis assessment used to manage lingcod (Ophiodon elongatus) in the California Current also shows a 17% increase in sample size and better model fit using the spatiotemporal estimator, resulting in smaller standard errors when estimating spawning biomass. We conclude that spatiotemporal approaches are feasible for estimating both abundance-index and compositional data, thereby providing a unified approach for generating inputs for stock assessments. We hypothesize that spatiotemporal methods will improve statistical efficiency for composition data in many stock assessments and recommend that future research explore the impact of including additional habitat or sampling covariates.

scholarly journals Identifying the Empirical Gaps in the Relationships between Student Engagement and Their Academic Achievement; Future Research

2020 ◽  
pp. 1-8
Author(s):  
Iruka I. L. Galappaththi ◽  
Ravindi Dissanayake ◽  
Thilina W. Welgama ◽  
Udara A. Somachandara ◽  
Ranitha S. Weerarathna ◽  
...  
Keyword(s):  
Academic Achievement ◽  
Student Engagement ◽  
Sample Size ◽  
Secondary Data ◽  
Future Research ◽  
Single Subject ◽  
Qualitative Approaches ◽  
The Future ◽  
The Relationship ◽  
Critical Literature

This research paper basically discussed about the empirical gaps when identifying the relationship between student engagement and their academic achievement, which would be useful for the future researches on the topic. Secondary data collection was used. A critical Literature Review was conducted using a sample size of 22 articles. The first gap is about the sample size, where the sample is being limited to just one university/school/institute. The second gap is about the way the researchers have measured the academic achievement, where most have done using a single subject result, which would be impractical. Thirdly, lack of qualitative approaches to measure the relationship between student engagement and academic achievement is identifies as a gap. As the fourth gap, students from all the years and variety of faculties should be taken, as student engagement might vary with them. As the fifth gap, many researchers have identified that most researches have been carried out targeting one country, which might be failed to give an overall result on the relationship. The sixth gap identified was that many of the researchers have paid to the respondents in filling the survey and therefore the researchers have faced restrictions due to unavailability of sufficient financial resources. The last gap which was identified throughout the literature was that information technology nowadays has an influence on student engagement and the fact was not taken into account by most of the researches. At the latter part of the research, the recommendations to the future researchers were given.

scholarly journals The Impact of work-life connectivity on professional women: A case study of telecom industry

2016 ◽  
pp. 271-291
Keyword(s):  
Women Workers ◽  
Organizational Support ◽  
Secondary Data ◽  
Sampling Technique ◽  
Family Satisfaction ◽  
Professional Women ◽  
Work Life ◽  
Cluster Sampling ◽  
Telecom Industry ◽  
The Impact

The purpose of this research was to test work life border theory against job/life satisfaction. The impact of work-life connectivity on professional women working in telecom industry was checked. This quantitative research was conducted by collecting secondary data gathered through world recognized questionnaires. A sample size of 285 respondents was collected through Qualtrics and self-administered questionnaires. This sample was adequate as using Power and Precision software a minimum sample of 175 was computed. Cluster sampling technique in combination with stratified sampling was used to collect data from women in Telecom Industry from major cities of Pakistan. Data collected was analyzed in SPSS and SEM was run on AMOS. Pearson r correlation and regression tests were run to study the effect of the understudy variables. The study found that both types of connectivity, work- to- family and family- to-work directly influence job and family satisfaction of women. The results suggest that family-friendly policies and organizational support can bring substantial benefits to women workers and the organization as a whole.

scholarly journals OIL AND GOLD PRICE VOLATILITY ON INDONESIAN STOCK MARKET IN THE PERIOD OF COVID-19 PANDEMIC

2021 ◽  
Vol 23 (2) ◽  
pp. 129-137
Author(s):  
Maria Magdalena Marwanti ◽  
Robiyanto Robiyanto
Keyword(s):  
Financial Markets ◽  
Stock Returns ◽  
Capital Market ◽  
Price Volatility ◽  
Secondary Data ◽  
Developed Countries ◽  
Gold Price ◽  
Future Research ◽  
Analysis Technique ◽  
The Impact

The study aimed to analyze the effects of oil and gold price volatility on stock returns in Indonesia by comparing the period before and during the Covid-19 pandemic. The study took secondary data from the daily closing prices of oil (Brent and WTI), gold, and JCI. The analysis technique used was GARCH (1,1). The study found that oil and gold price volatility did not affect stock returns in the two periods. The impact of the Covid-19 pandemic on financial markets had yielded uncertain results. This finding supported the concept of gold as a safe haven during the financial crisis. The limitations in the study were focusing on the Indonesian capital market, and future research can compare the impact of the Covid-19 pandemic on developing countries with developed countries.

scholarly journals Pengaruh Dimensi Kualitas Pelayanan Terhadap Loyalitas Penumpang Trans Padang

Jurnal Ecogen ◽  
2020 ◽  
Vol 3 (4) ◽  
pp. 562
Author(s):  
Aris Agung Wicaksono ◽  
Okki Trinanda
Keyword(s):  
Data Analysis ◽  
Sample Size ◽  
Negative Impact ◽  
Positive Impact ◽  
Secondary Data ◽  
Total Sample ◽  
Analysis Method ◽  
Significant Negative Impact ◽  
In Trans ◽  
The Impact

The aim of this study was to determine the impact of service quality in passenger retention in Trans Padang. These researchs were descriptive and quantitative. The study consist of residents in Padang, who frequently use the Trans Padang Pasar Raya – Lubuk Buaya route. The data used were primary and secondary data. We used questionnaires and documents. The sample of this technique was a targeted sample with a total sample size of 100 respondents. This analysis method had been use repeatedly with SPSS version 23 regrression analysis. The hypothesis study uses in this data analysis such as validation, reliability, normality, multicollinearity, heterogeneity, F-test, and T-statistic test at a = 0.05. the result of this study show that 1)Reliability had a significant negative impact on passenger loyality in Trans Padang. 2)Responsibility had a significant positive impact on the loyality of Trans Padang. 3)assurance had a significant positive impact on the loyality of Trans Padang. 4) Empathy had a significant positive impact on the loyality of Trans Padang. 5)Tangible had a significant negative impact on the loyality of Trans Padang passengers.Keywords : reliability, responsiveness, assurance, empathy, tangible and loyalty 

scholarly journals Strengths-based Indicators of Success in Hispanic Undergraduates

2020 ◽  
Author(s):  
Gretchen Schulthes ◽  
Cass Dykeman
Keyword(s):  
Academic Success ◽  
Hispanic Students ◽  
Secondary Data ◽  
Future Research ◽  
Sat Scores ◽  
Grade Point ◽  
Education Professionals ◽  
Hispanic Student Achievement ◽  
And Gender ◽  
The Impact

By the year 2026, it is estimated that Hispanic students will make up the largest share of undergraduates enrolled in American colleges and universities. Despite increases in enrollment, this population is also one of the least likely to earn an eventual credential. Factors such as pre-college preparedness (e.g., SAT scores or high school grade point averages) and socioeconomic barriers are often cited as explanations for this attainment and persistence gap. In seeking to understand this issue, it is essential to go beyond the deficit-oriented conversation and instead shift the emphasis toward how higher education professionals can leverage students’ strengths in supporting their academic success. It is essential to delve into the factors that impact Hispanic student achievement. Using data from the Beginning Postsecondary Students (BPS) study 12/14, this secondary data analysis study explores the impact of strengths-based variables such as highest credential expected, perceived likelihood of attaining a credential, level of connectedness with their institution, and gender on Hispanic students’ outcomes with regard to credential attainment and/or persistence. Results showed that while gender and level of connectedness held no significant predictive value, students’ academic self-efficacy (perceived likelihood of attaining a credential) and goal-setting (highest credential expected) did have an impact on three-year persistence and graduation rates. Implications for practice and recommendations for future research are discussed.

The Impact Of Water Scarcity On Women In Rural Area In Quetta

2019 ◽  
Vol 18 (1) ◽  
pp. 129-143
Author(s):  
Sadia Barech ◽  
Syed Ainuddin
Keyword(s):  
Sample Size ◽  
Rural Area ◽  
Water Scarcity ◽  
Rural Areas ◽  
Secondary Data ◽  
Primary Data ◽  
Gender Inequalities ◽  
The World ◽  
The Impact ◽  
The Universe

The distribution of water world is socially influenced, replicating incessant global gender inequalities and discrimination by those who hold leading perspectives on water. In the global varying situation, water is becoming scarier and significant owing to its non-availability for the communities in nearly each corner of the world. Concentrating on the significance of the water a study was conducted on the socioeconomic effects of water scarcity and its effect on women, the purpose of the learning was to manuscript the approaches of women in the rural area of Quetta and their role in justifying water scarcity with a purpose of providing a set of recommendations. As the outcome of the comparatively uncharted nature of women’s approaches, the study was exploratory. Primary data was collected through a questionnaire, secondary data from different generals, line departments and reports. The universe of the present study was district Quetta which consists of the rural areas of Quetta and the sample size of the present study was 400. The findings of the study indicate that due to water scarcity male respondents were more affected economically as compared to female respondents. The findings of the study indicate that water scarcity has affected the health of women in rural areas of Quetta. The results show that women are more effected as compare to men.

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