scholarly journals The Event Communication Vector of Efficiency of Moroccan Large Companies

2016 ◽  
Vol 11 (1) ◽  
pp. 121
Author(s):  
Najwa El Omari ◽  
Toufik Majdi
Keyword(s):  
Empirical Study ◽  
Relationship Marketing ◽  
Daily Life ◽  
Added Value ◽  
Real Component ◽  
Large Company ◽  
The Spectator ◽  
Social Message ◽  
The Impact ◽  
The Relationship

<p>The event communication has for objective to give another dimension to the company or to the brand, by bringing it out of its daily life and by developing relations with its target public, around their centers of interests. It may be by sharing the same passions, by making live feelings to a group, by federating and by creating links; because today we need a more emotional and more real component.</p><p>Since a few years, the event communication seems to be "revisited" by companies and appears to stand out as an alternative to media or other more traditional tools. For the upholders of the relationship marketing, this communication delivers “a social message which affects the spectator or the auditor in its inhalation to be a part of a social, sports or artistic community” (Perlstein and Picket, 1985).</p><p>Therefore, we are going to expose our researches and would try to answer the following problem: "what is the impact of the event communication on the Moroccan large company, independently of any different parasite variable? ".</p><p>The objective of our research is to try to make notions understand around the event communication, and especially the evaluation of its added value on the efficiency of the Moroccan large company. To try to answer these questions derived of our problem, our research will concentrate on: a first theoretical part around a set of concepts, a second part will be the object of an empirical study.</p>

Psychological, Pedagogical and Drganizational Peculiarities of the Development of Students’ Volitional Qualities as a Factor of Success in Learning

2021 ◽  
Author(s):  
Nadiia Vientseva ◽  
◽  
Oleva Karapetrova
Keyword(s):  
Higher Education ◽  
Theoretical Analysis ◽  
Empirical Study ◽  
University Students ◽  
Education Institution ◽  
Educational Material ◽  
Academic Achievements ◽  
The Impact ◽  
The Relationship ◽  
Development Of Students

The article reports the results of the empirical study of the impact of volitional qualities development on the level of academic achievements of higher education institution students. The article gives a theoretical analysis of the main types of volitional qualities that affect the assimilation of educational material by students. There was established the level of their development and the relationship with academic achievements. The article also identifies the main psycho-pedagogical and organizational peculiarities that affect the success of mastering the knowledge by university students. The psychological and pedagogical recommendations for forming, developing and supporting the volitional sphere of students are developed.

scholarly journals Empirical Study on the Impact of Evaluation of Intangible Assets on the Market Value of the Listed Companies

2021 ◽  
Vol 24 (1) ◽  
pp. 84-101
Author(s):  
Cristina Gabriela Cosmulese ◽  
Marian Socoliuc ◽  
Marius-Sorin Ciubotariu ◽  
Veronica Grosu ◽  
Dorel Mateş
Keyword(s):  
Empirical Study ◽  
Financial Reporting ◽  
Intangible Assets ◽  
Market Value ◽  
Added Value ◽  
Manufacturing Companies ◽  
Integrated Reporting ◽  
Digital Revolution ◽  
Service Companies ◽  
The Impact

The accelerated pace of economic development, the digital revolution and the internationalization of business has meant for some entities the creation or acquisition of intangible assets (IA), which have become increasingly important for the economic prosperity and for determining the global value of a company, also becoming an important incentive in creating added value. The aim of this paper is focused on analyzing the impact of internally generated intangible assets on the market value of the companies. In order to achieve this aim, we conducted an empirical study involving a sample of 180 NASDAQ and NYSE listed entities between 2007 and 2016. The sample has obtained by applying the inclusion and exclusion criteria on the 500 large-capitalization companies (S&P 500 Index). Making use of regressive techniques, the authors undertook an econometrical model to test whether the impact of intangible assets on the market value of the entities increases when are provided complete, clear and easy-to-understand accounting information about the intangible assets value, which aid business to properly estimate corporate value ratio and reduce implicit bias, due to mainly taking into account those reported values when measuring an entity’s value. The results revealed an impact of the value of the reported and unreported IA on the market value of the entities, for manufacturing companies relative to service companies, which generates an added value on the capital market and implicates a close linkage of disclosure compliance and the associated industry sector. The proposed model can be an inspiration for the legislator to change the structure of financial reporting, or anticipated a valuable informational source for increasing the quality of integrated reporting of economic entities.

scholarly journals PENGARUH RELATIONSHIP MARKETING DAN RELATIONSHIP QUALITY TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA PRODUK PARFUM MULEGH DI PURWOKERTO

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Ilham Akbar
Keyword(s):  
Customer Satisfaction ◽  
Relationship Quality ◽  
Relationship Marketing ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Marketing Relationship ◽  
Negative Effect ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect

The research entitled �The Influence of Relationship Marketing and Relationship Quality Towards Customer Loyalty with Customer Satisfaction as The Intervening Variable on Mulleg Perfume Product in Purwokerto� aims to determine the impact of relationship marketing and relationship quality towards customer satisfaction and customer loyalty and to determine whether customer satisfaction could become the intervening variable. The hypothesis of this research is the relationship marketing has negative effect towards customer satisfaction, the relationship marketing has positive effect towards customer loyalty, the relationship quality has positively effect towards customer satisfaction, the relationship quality has positively effect towards the customer loyalty, and the customer loyalty could be able to mediate the influence of relationship marketing and relationship quality toward customer loyalty.� The analysis method that used on this research is the structural equation modeling.The results show that the relationship marketing has positive and significant effect towards customer satisfaction. It will increase the customer satisfaction of Mulleg Aromatic perfume product in Purwokerto. The relationship quality has positive and significant effect towards customer satisfaction, so it will increase the customer satisfaction of Mulleg Aromatic perfume product in Purwokerto. The relationship marketing has positive and significant effect towards customer loyalt. It will increase the customer loyalty of Mulleg Aromatic perfume product in Purwokerto. The relationship quality has positive and significant effect towards the customer loyalty. The Customer Satisfaction has positive and significant effect towards customer loyalty. The customer satisfaction could mediate the influence of relationship marketing towards the customer loyalty on Mulleg Aromatic perfume product in Purwokerto. The customer satisfaction could mediate the influence of relationship quality towards the customer loyalty of Mulleg Aromatic perfume product in Purwokerto.�Keywords : Relationship Marketing , Relationship Quality , Customer Satisfaction and Customer Loyalty�

scholarly journals Communicative Daily Life Stories: Raising Awareness About the Link Between Desire and Violence

2020 ◽  
Vol 26 (8-9) ◽  
pp. 1003-1009
Author(s):  
Laura Ruiz-Eugenio ◽  
Lídia Puigvert ◽  
Oriol Ríos ◽  
Rosa Maria Cisneros
Keyword(s):  
Social Impact ◽  
Life Stories ◽  
Daily Life ◽  
Gender Violence ◽  
Dominant Model ◽  
Violent Behaviors ◽  
Raising Awareness ◽  
Methodological Tool ◽  
The Impact ◽  
The Relationship

Gender violence poses a serious risk for women, girls, and children worldwide. Despite all efforts put forth to curtail it, few successful results have emerged. Narratives have been used to denounce the reality lived by survivors. However, scarcely any literature has explored how they get to question their own reality and, if they do, how these survivors are able to break the circle of gender violence by making room for nonviolent and egalitarian relationships. This article is a step in this direction: It explores how some girls, after participating in an initiative based on the language of desire, known as “Dialogic Feminist Gatherings,” encourage one another to question the dominant model of socialization in relationships in which attraction is linked to violent behaviors. The analysis focuses on communicative daily life stories (hereafter CDLS) performed in a Spanish high school with female teens after their participation in the gatherings. Drawing from these stories, the article illustrates how this methodological tool allows one to assess the impact of these gatherings on identifying the existence of this dominant model while also pushing to question it. This article also contributes to a better understanding of the relationship between attraction and violence, a risk factor for gender violence previously noted in the scientific literature. The knowledge obtained through this inquiry reinforces an evidence-based approach to having an effective social impact on the struggle against gender violence.

The role of internationalization in entrepreneurial orientation-performance link: empirical study of SMEs in a developing nation perspective

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Zaynab Dadzie ◽  
Ahmed Agyapong ◽  
Abdulai Suglo
Keyword(s):  
Firm Performance ◽  
Empirical Study ◽  
Entrepreneurial Orientation ◽  
Developing Nation ◽  
Content Type ◽  
Mediating Role ◽  
And Performance ◽  
The Impact ◽  
The Relationship

Purpose This study aims to examine the mediating role of internationalization in the relationship between the dimensions of entrepreneurial orientation (EO) and performance, empirical study of small and medium scale enterprises (SMEs) in a developing nation. Design/methodology/approach The study uses a sample of 158 exporting SMEs based in the sub-Saharan developing economy, Ghana. The use of hierarchical regression (ordinary least square analysis) was used by the researcher to assess the suggested model of the study. Findings Largely supporting the conjectural predictions, the study indicates that EO positively and significantly influences performance; internationalization fully mediates the relationship between innovativeness and performance of export firms; internationalization fully mediates the relationship between risk-taking and performance of export firms; and finally, internationalization partially mediates the relationship between competitive aggressiveness and performance of export firms. Managers are, therefore, encouraged to strategically develop both their EO and internationalization, as the study has confirmed that EO has both a direct and indirect relationship with performance. Originality/value This study integrated a resource-based view of the firm and international entrepreneurship theory as a theoretical foundation. Theoretically, internationalization’s mediating role reveals the relevance of this construct in the linkage between entrepreneurial orientation and firm performance. Furthermore, the study extends the entrepreneurial orientation concept to the international business literature by estimating and testing models of the mediating link between entrepreneurial orientation and performance. Moreover, the study seeks to broaden the knowledge of entrepreneurial orientation and its relationship with performance in small and medium businesses. The study further extends the limited studies on performance, driven by entrepreneurial orientation and internationalization in a developing nation (Ghanaian) context. This paper besides seeks to highlight the impact of entrepreneurial orientation on performance when channeled through internationalization. The study also reveals the dimensions of entrepreneurial orientation to be important antecedents of internationalization, in attempts at unearthing the critical predictors of firm performance, especially those of international characteristics.

Carers and Services: Factors Mediating Service Provision

1995 ◽  
Vol 24 (1) ◽  
pp. 5-30 ◽  
Author(s):  
Julia Twigg ◽  
Karl Atkin
Keyword(s):  
Empirical Study ◽  
Service Provision ◽  
Moral Status ◽  
Service Providers ◽  
Structural Factors ◽  
Age Class ◽  
Social Structural ◽  
The Impact ◽  
The Relationship

ABSTRACTThe article explores factors mediating the relationship between carers and service provision, exploring the judgements and expectations that lie behind the complex and sometimes seemingly inconsistent pattern of provision for carers. The article which is based on an empirical study teases out a series of factors that structure responses in this area covering: the attitude adopted by the carer to his or her caring role; the views of the cared-for person and other kin; the impact of different relationships, of what we term ‘moral status’, and of the existence or otherwise of a separate future for the cared-for person, as well as more social structural factors such as gender, age, class and race. The significance of these is explored through their impact on the assumptions of both service providers and carers.

scholarly journals Impact of Relationship Marketing Variables on Brand Resonance: Mediating Role of Brand Attitude

2019 ◽  
Vol 9 (2) ◽  
pp. 2084-2089
Keyword(s):  
Relationship Marketing ◽  
Brand Loyalty ◽  
Main Tool ◽  
Brand Attitude ◽  
Influential Factor ◽  
Conflict Handling ◽  
Marketing Variables ◽  
Brand Resonance ◽  
The Impact ◽  
The Relationship

Relationship Marketing has got its values strongly rooted in business and market place right from the year 1983. It is the core sphere of operation for all kinds of trade and no organization overlooks this concept. Holding this importance of Relationship Marketing as a core idea, the study aims at discerning the impact of Relationship Marketing Variables on Brand Resonance. Brand Resonance is yet another dominant state of psychological connect which every company would like to establish with the customers. The Relationship Marketing Variables Trust, conflict handling, empathy and Satisfaction are considered for the analysis. Brand Loyalty, Brand Community, Brand Engagement and Brand Attachment are the variables of Brand Resonance. Focusing on the relationship marketing variables that contributes towards high brand resonance would enable companies to contemplate on these profit enabling areas that eventually leads to a sustenance growth for the organization. Indian Shopping Websites has been given the prime importance in this study and data has been collected from 515 users of these websites. Multiple regression is employed as a main tool to examine the influential effect and for mediation analysis. The mediating effects of brand attitude over brand resonance is also examined in this study. Drifting from the traditional view of customer satisfaction influencing Brand Loyalty, this study has found Empathy as the most influential factor on Brand Resonance followed by Conflict handling and Trust. Brand Attitude strongly mediates the relationship between relationship marketing dimensions and Brand Resonance.

scholarly journals The Impact of Brand Trust on Physician’s Prescription Decision Towards Prothrombin Complex Concentrate with a Special Reference to Octaplex®

2019 ◽  
Vol 15 (10) ◽  
pp. 1
Author(s):  
D. R. G. Perera ◽  
W. M. C. Bandara Wanninayake
Keyword(s):  
Relationship Marketing ◽  
Structural Equation ◽  
Quantitative Research ◽  
Positive Impact ◽  
Equation Modeling ◽  
Brand Trust ◽  
Online Questionnaire ◽  
Integral Role ◽  
The Impact ◽  
The Relationship

Management of Hemostasis is an integral role for any Intensivist in assurance of recovery of a hemorrhage patient who is often treated in an ICU, and building trust of a product segment related to such vital treatment will undoubtedly hold an utmost importance. Yet in researches and articles in current Medical Marketing setup it is found to be very limited, and in the case of Biological and Bio-Similar Marketing its almost non-existence. The purpose of this research paper is to investigate and prove the significant positive impact of Brand Trust on Physicians Prescription Decision and Moderation impact powered by the synergy of Relationship Marketing. The research consists of data which was collected via online questionnaire and captured the data required from the target sample cohort which is distributed via respective specialized academic colleges of their representation through email and filed online by the participants of quantitative research. Moreover, two of the main key opinion leaders (KOLs) were interviewed and qualitative data were summarized. The collected data were analyzed using Structural Equation Modeling (SEM) procedures to reach meaningful conclusions. Thereby the study proves the significant positive impact of Brand Trust on Physicians Prescription Decision and Moderation impact which synergized by Relationship Marketing. The study is an original contribution to the field of Marketing in Biological and Pharmaceutical Industry. The proposed relationships are based on Brand Trust, Physician’s Prescription Decision and Relationship Marketing. Furthermore, the Moderating effect of Relationship Marketing on the relationship between Brand Trust and Physician’s Prescription Decision is unique to this study.

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