scholarly journals Pengaruh Perceived Deception Dan Kredibilitas Perusahaan Terhadap Sikap Dan Niat Seseorang Mengikuti Undian Berhadiah

2016 ◽  
Vol 8 (2) ◽  
Author(s):  
Dany Mochamad Darda ◽  
Gancar Candra Premananto
Keyword(s):  
Marketing Strategies ◽  
Partial Least Square ◽  
Sales Promotion ◽  
Least Square ◽  
Marketing Activity ◽  
Corporate Credibility ◽  
Negative Effect ◽  
Marketing Activities ◽  
A Company ◽  
Positive Effect

Marketing activity is an element that attributed in a business. So it can be said that the success of a company can not be separated from marketing strategies applied. But in it’s development, marketing activities not only regarded as a creative process, but also has a negative side. Or that are specifically concerned about sales promotion that is sweepstakes. That the sweepstakes activities are currently considered can be manipulated or tends to deceive. So this raises the perceived deception for consumers. This means that can lead a person does not believe in the sweepstakes which in turn can affect the person's attitude and intentions in a sweepstakes organized by the company.This study aims to investigate the effect of perceived deception of sweepstakes and corporate credibility on attitude and intention consumer’s to participate sweepstakes. This research was conducted with the experimental design. The study also involved 183 adolescents who liked the snack as a participants, particular teenagers who come from students of s1 in Faculty of Economics and Business, University of Airlangga. Which further data in this study were tested using the Partial Least Square (PLS).The analysis showed that the perceived deception doesn’t have effect on corporate credibility as the organizer of sweepstakes activity. But perceived deception have negative effect on person’s attitude towards sweepstakes. Furthermore corporate credibility have positive effect on attitude towards sweepstakes. Then the attitude also effective in influencing person’s intention in participating in a sweepstakes held.

scholarly journals The Effect of Sales Promotion on Purchasing Decisions

2021 ◽  
Vol 2 (2) ◽  
pp. 122-133
Author(s):  
Indri Suryani ◽  
Afriapollo Syafarudin
Keyword(s):  
Health Workers ◽  
Continuous Process ◽  
Personal Selling ◽  
Partial Least Square ◽  
Sales Promotion ◽  
Least Square ◽  
Purchasing Decisions ◽  
Partial Least Square Analysis ◽  
A Company ◽  
Positive Effect

To trigger consumer transactions in order to buy a certain product and encourage aggressive purchasing decisions. One trick is that promotion is able to stimulate demand for a product. With the promotion, it is expected that consumers will want to try these products and encourage existing consumers to buy products more often so that re-purchases will occur and the sales volume of a company's products will increase. Promotion is an important factor in realizing the sales goals of a company. In order for consumers to be willing to subscribe, they must first be able to try or research the goods produced by the company, so that buyers can be sure of these goods. Targeted promotion is expected to have a positive effect on increasing sales. Promotion is an important aspect of marketing management and is often said to be a continuous process. With promotion, people who are not interested in buying a product will be interested and try the product so that consumers make a purchase. The type of promotional mix is ​​the combination of the best strategies from the variables of advertising, personal selling, and other promotional tools, all of which are planned to achieve the goals of the sales program. This study aims to examine the effect of promotion on glove purchasing decisions. Respondents of this study used 150 research samples at various hospitals, namely doctors and health workers, the tools used in this study used the PLS (Partial Least Square) analysis method. The results of this research are the effect of promotion on purchasing decisions accepted.   Keywords: Sales Promotion, Purchasing Decision

scholarly journals Pengaruh Moral Wajib Pajak Orang Pribadi terhadap Persepsi atas Tax Evasion dengan Kepatuhan Wajib Pajak sebagai Variabel Mediasi

2018 ◽  
Vol 2 (2) ◽  
pp. 35-68
Author(s):  
Joe Elsa Andriyani ◽  
Riana Sitawati ◽  
Subchan Subchan
Keyword(s):  
Tax Evasion ◽  
Partial Least Square ◽  
Least Square ◽  
Negative Effect ◽  
Positive Effect

The purpose of this study is to be able to analyze the effect of moral on perception of tax evasionmediated by taxpayer compliance. Calculation of the number of research samples using Slovinformula, the sample in the study was as many as 100 questionnaires distributed directly in CentralSemarang Two Primary Tax Office with the permission of the official in charge of the Tax Office. Dataanalysis uses the WarpPLS 4.0 program with Partial Least Square (PLS) approach. The Results ofpreviois studies as follows moral has a positive effect on the compliance. Compliance has a negativeeffect on perception of tax evasion. Moral has a negative effect on perception of tax evasion.Compliance mediates the effect of moral on perception of tax evasion.

scholarly journals Intellectual Capital Disclosure, Information Asymmetry, Cost of Capital, and Firm Value: Empirical Studies on Indonesian Manufacturers

2019 ◽  
Vol 2 (1) ◽  
pp. 27-35
Author(s):  
Nadya Gomes I. Gomes I. ◽  
Hatane Semuel ◽  
Devie D.
Keyword(s):  
Information Asymmetry ◽  
Intellectual Capital ◽  
Firm Value ◽  
Cost Of Capital ◽  
Weighted Average ◽  
Partial Least Square ◽  
Least Square ◽  
Separate Analysis ◽  
Negative Effect ◽  
Positive Effect

Signaling theory suggests that when high-quality entities signal their potentials such as intellectual capital to the market, its participants (e.g., investors) re-evaluate their worth and make informed decisions therefrom. This paper examines the consequences of intellectual capital disclosures with respect to firm value, information asymmetry, and cost of capital. Voluntary intellectual capital disclosure (ICD, measured in index) affects firm value (FV, measured in Tobin’s Q) through reducing both information asymmetry (IA, measured in bid-ask spread) and cost of capital (COC, measured in weighted average cost of capital). 67 Indonesian manufacturers were purposively selected whose financial reports published in Indonesian Stock Exchange official website and Bloomberg provide the data for the research. A research model is estimated to the data through a partial least square analysis. Results provides substantial evidence on the positive effect of ICD on FV and negative effect on IA; negative effect of IA on FV; negative effect of COC on FV; and positive effect of IA on COC. On a separate analysis, IA is shown to significantly mediate the relationship between ICD and FV.

scholarly journals THE EFFECT OF AWARENESS, SPEED OF TRANSACTIONS, SECURITY, PERCEIVED USEFULNESS WITH MEDIATION OF PERCEIVED EASE OF USE ON M-BANKING ADOPTIONS BRI MAKASSAR RAYA

2018 ◽  
Vol 8 (1) ◽  
Author(s):  
Andi Dewi Mentari ◽  
Aniek Maschudah Ilfitriah
Keyword(s):  
Sampling Technique ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Least Square ◽  
Mobile Banking ◽  
Significant Positive Effect ◽  
Perceived Ease Of Use ◽  
Negative Effect ◽  
Positive Effect

Mobile banking is a banking facility that uses mobile communication tools such as mobile phones. Mobile banking services provide convenience for customers to perform banking transactions such as check balances, transfer between accounts and bill payments and know the history of transactions made by users. This study aims to analyze the influence of Awareness, Transaction Speed, Security, Perceived Usefulness with Perceived Ease of Use Media to Adoption of m-banking BRI Makassar Raya. The sample used in this research is customer of m-banking BRI customer in Makassar Raya. The number of samples used in the study were 100 respondents who distributed directly and using purposive sampling technique. Data analysis using smartPLS program (Partial Least Square) version 2.0. The result of the research shows that the awareness variable has negative effect not significant to BRI m-banking Adoption, Transaction Speed has a significant positive effect on BRI m-banking Adoption, Security has positive significant effect on BRI m-banking Adoption, Perceived Usefulness has no significant effect to m -banking BRI, Perceived Usefulness has a significant negative effect on Perceived Ease of Use and Perceived  Ease of Use has a significant positive effect on m-banking Adoption

scholarly journals Effect of Work Overload on Job Satisfaction Through Burnout

2021 ◽  
Vol 25 (1) ◽  
pp. 56
Author(s):  
Sofia Prima Dewi, Merry Susanti, Sufiyati, Cokki
Keyword(s):  
Job Satisfaction ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Work Overload ◽  
Equation Modelling ◽  
Negative Effect ◽  
Convenience Sampling ◽  
The Relationship ◽  
Positive Effect

The current study proposes to search the relationship between work overload, burnout, and job satisfaction for lecturers. The questionnaires were distributed among 69 lecturers at the faculty of economics and business using convenience sampling. Data were processed using Partial Least Square-Structural Equation Modelling (PLS-SEM). The finding indicates that work overload has a positive effect on burnout, but work overload and burnout do not have a negative effect on job satisfaction.

scholarly journals PENGARUH KEPEMIMPINAN DAN PEMBERDAYAAN TERHADAP MOTIVASI DAN KINERJA PEGAWAI

2017 ◽  
pp. 3291
Author(s):  
I Putu Magna Anuraga ◽  
Desak Ketut Sintaasih ◽  
I Gede Riana
Keyword(s):  
Work Motivation ◽  
Employee Performance ◽  
Descriptive Analysis ◽  
Partial Least Square ◽  
Department Of Education ◽  
Least Square ◽  
Significant Positive Effect ◽  
And Performance ◽  
A Company ◽  
Positive Effect

Performance is the result of work produced by employees in accordance with its role in the organization. Employee performance is one very important thing in a company to achieve the goal that every effort should be made to the company of increasing. This study aimed to analyze the influence of leadership and empowerment of employees on work motivation and performance of employees. This research was conducted at the Department of Education Youth and Sports Regency Tabanan using sample that 59 employees. Data were collected by conducting interviews and questionnaires. Subsequently collected data were analyzed using descriptive analysis and Partial Least Square. The results of this study concluded that the leadership is significant positive effect on work motivation. Empowerment is significant positive effect on employee performance and motivation. Work motivation is significant positive effect on employee performance. Furthermore, Leadership is not significant positive effect on employee performance.

EFFECT OF WORD OF MOUTH, PERCEPTION OF QUALITY AND USE OF TECHNOLOGY ON DECISIONS OF APPLICATION-BASED TRANSPORTATION USERS (Study on Muslimah Community in Purwokerto)

2021 ◽  
Vol 7 (2) ◽  
Author(s):  
Arini Hidayah ◽  
Fatmah Bagis ◽  
Mastur Mujib Ikhsani ◽  
Hermin Endratno
Keyword(s):  
Word Of Mouth ◽  
Perceived Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Significant Positive Effect ◽  
Muslim Community ◽  
Use Of Technology ◽  
Partial Least Square Analysis ◽  
Negative Effect ◽  
Positive Effect

This study analyzes the effect of word of mouth, perceived quality, and use of technology on application-based transportation decisions. The method used in this research is a case study of the Muslim community in Purwokerto. Questionnaires were given to 100 respondents consisting of several members of the Muslim community in Purwokerto. The data analysis technique used is PLS (Partial Least Square) analysis using Smart PLS 3.0. The results showed that word of mouth had a significant positive effect on decisions to use application-based transportation, perceived quality had a significant positive effect on decisions to use application-based transportation, and use of technology had a negative effect on decisions to use application-based transportation.

scholarly journals Pengaruh Burnout terhadap Kecerdasan Emosional, Self-Efficacy, dan Kinerja Dokter Muda di Rumah Sakit Dr. Soebandi

2016 ◽  
Vol 5 (2) ◽  
pp. 46
Author(s):  
Raden Roro Lidia Imaniar ◽  
R. Andi Sularso
Keyword(s):  
Emotional Intelligence ◽  
Self Efficacy ◽  
Random Sampling ◽  
Sampling Technique ◽  
Partial Least Square ◽  
Least Square ◽  
Negative Effect ◽  
Main Instrument ◽  
Positive Effect

<p>The Effect Of Burnout On Emotional Intelligence, Self-Efficacy, And Co-Assistant Performance In dr. Soebandi Hospital Jember.The purpose of the studi was to examine and explain (1) the effect of burnout on co-assistant performance; (2) the effect of burnout on emotional intelligence; (3) the effect of burnout on self-efficacy; (4) the effect of emotional intelligence on co-assistant performance; and (5) the effect of selfefficacy on co-assistant performance.The sampel of this study consisted of 94 coassistant in dr. Soebandi Hospital Jember. Sample was chosen based on porpusive random sampling technique. Questionnaire was the main instrument to collect data. Data was analyzed using descriptive analyses employing Partial Least Square (PLS).The findings in this study is (1) burnout has a significant and negative effect coassistant performance; (2) burnout has a significant and positive effect on emotional intelligence; (3) burnout has a non-significant and positive effect on self-efficacy; (4) emotional intelligence has a significant and positive effect on co-assistant performance; and (5) self-efficacy has a significant and positive effect on co-assistant performance.</p>

scholarly journals Pengaruh Dimensi Kepribadian terhadap Kinerja Karyawan dengan Pelatihan sebagai Variabel Mediasi Studi pada PT Gresik Cipta Sejahtera

2018 ◽  
Vol 9 (1) ◽  
pp. 33
Author(s):  
Arief Tri Wicaksono ◽  
Jun Surjanti
Keyword(s):  
Structural Equation Model ◽  
Structural Equation ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Significant Positive Effect ◽  
Performance Training ◽  
Negative Effect ◽  
Performance Dimensions ◽  
Positive Effect

This research aimed to analyze the influence of personality dimensions on the performance of employees with training as a mediating variable. The sample used in this study were 45 marketing employees of PT Gresik Cipta Sejahtera. Statistical method analyze technique used is Structural Equation Model Partial Least Square by using Smart PLS 2.0. The results of recent research showed that the dimension of personality extraversion, agreeableness, neuroticsm, openness had significant positive effect on performance, Dimensions of Personality conscientinouness had a negative effect and significant to the performance. Dimensions of personality extraversion conscientinouness, openness had positive effect and significant to training, dimensions of personality agreeableness, neuroticsm had positive effect but not significant to training, training had positive and significant impact on performance.Training did not mediate the effect between Dimensions of Personality extraversion, agreeableness, neuroticsm, openness on performance, training did mediate the effect between Dimensions of Personality conscientinouness on performance.  

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI EMPLOYEE PERFORMANCE PADA PEGAWAI DITJEN PAJAK DI JAKARTA

2020 ◽  
Vol 9 (7) ◽  
pp. 2704
Author(s):  
Maulana Hidayat ◽  
Prasetyo Hadi ◽  
Rusdi Musa Ishaq
Keyword(s):  
Knowledge Management ◽  
Employee Retention ◽  
Employee Performance ◽  
Talent Management ◽  
Partial Least Square ◽  
Least Square ◽  
Partial Least Square Analysis ◽  
Directorate General ◽  
Negative Effect ◽  
Positive Effect

This research is a quantitative study that aims to determine the effect of Talent Management and Knowledge Management on Employee Performance through Employee Retention. The population in this study are Talent Ready Now employees at the Directorate General of Tax whose work location is in DKI Jakarta. “The sample size was taken as many as 100 respondents, with non-probability sampling methods especially perposive sampling. Data collection was carried out through questionnaires. The analysis technique used is the PLS (Partial Least Square) analysis method.” The results of this study indicate that (1) Talent Management has a significant and positive effect on Employee Performance  (2) Talent Management indirectly has no significant and negative effect on Employee Performance through Employee Retention   (3) Knowledge Management has a significant and positive effect on Employee Performance  (4) Knowledge Management indirectly has a significant and positive effect on Employee Performance  through  Employee  Retention Keywords: Talent Management, Knowledge Management, Employee Performance, Employee Retention

Sign in / Sign up

Export Citation Format

Share Document