scholarly journals The Effect of Sales Promotion on Purchasing Decisions

2021 ◽  
Vol 2 (2) ◽  
pp. 122-133
Author(s):  
Indri Suryani ◽  
Afriapollo Syafarudin
Keyword(s):  
Health Workers ◽  
Continuous Process ◽  
Personal Selling ◽  
Partial Least Square ◽  
Sales Promotion ◽  
Least Square ◽  
Purchasing Decisions ◽  
Partial Least Square Analysis ◽  
A Company ◽  
Positive Effect

To trigger consumer transactions in order to buy a certain product and encourage aggressive purchasing decisions. One trick is that promotion is able to stimulate demand for a product. With the promotion, it is expected that consumers will want to try these products and encourage existing consumers to buy products more often so that re-purchases will occur and the sales volume of a company's products will increase. Promotion is an important factor in realizing the sales goals of a company. In order for consumers to be willing to subscribe, they must first be able to try or research the goods produced by the company, so that buyers can be sure of these goods. Targeted promotion is expected to have a positive effect on increasing sales. Promotion is an important aspect of marketing management and is often said to be a continuous process. With promotion, people who are not interested in buying a product will be interested and try the product so that consumers make a purchase. The type of promotional mix is ​​the combination of the best strategies from the variables of advertising, personal selling, and other promotional tools, all of which are planned to achieve the goals of the sales program. This study aims to examine the effect of promotion on glove purchasing decisions. Respondents of this study used 150 research samples at various hospitals, namely doctors and health workers, the tools used in this study used the PLS (Partial Least Square) analysis method. The results of this research are the effect of promotion on purchasing decisions accepted.   Keywords: Sales Promotion, Purchasing Decision

scholarly journals Pengaruh Perceived Deception Dan Kredibilitas Perusahaan Terhadap Sikap Dan Niat Seseorang Mengikuti Undian Berhadiah

2016 ◽  
Vol 8 (2) ◽  
Author(s):  
Dany Mochamad Darda ◽  
Gancar Candra Premananto
Keyword(s):  
Marketing Strategies ◽  
Partial Least Square ◽  
Sales Promotion ◽  
Least Square ◽  
Marketing Activity ◽  
Corporate Credibility ◽  
Negative Effect ◽  
Marketing Activities ◽  
A Company ◽  
Positive Effect

Marketing activity is an element that attributed in a business. So it can be said that the success of a company can not be separated from marketing strategies applied. But in it’s development, marketing activities not only regarded as a creative process, but also has a negative side. Or that are specifically concerned about sales promotion that is sweepstakes. That the sweepstakes activities are currently considered can be manipulated or tends to deceive. So this raises the perceived deception for consumers. This means that can lead a person does not believe in the sweepstakes which in turn can affect the person's attitude and intentions in a sweepstakes organized by the company.This study aims to investigate the effect of perceived deception of sweepstakes and corporate credibility on attitude and intention consumer’s to participate sweepstakes. This research was conducted with the experimental design. The study also involved 183 adolescents who liked the snack as a participants, particular teenagers who come from students of s1 in Faculty of Economics and Business, University of Airlangga. Which further data in this study were tested using the Partial Least Square (PLS).The analysis showed that the perceived deception doesn’t have effect on corporate credibility as the organizer of sweepstakes activity. But perceived deception have negative effect on person’s attitude towards sweepstakes. Furthermore corporate credibility have positive effect on attitude towards sweepstakes. Then the attitude also effective in influencing person’s intention in participating in a sweepstakes held.

scholarly journals PENGARUH SALES PROMOSION DAN PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN PADA UD. CIPTA KARYA ABADI LAMONGAN

2020 ◽  
Vol 12 (1) ◽  
pp. 1-12
Author(s):  
Rahayu Mufiyati ◽  
Nawari Nawari
Keyword(s):  
Random Sampling ◽  
Personal Selling ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Sales Promotion ◽  
Purchasing Decisions ◽  
Direct Sales ◽  
Program Variable ◽  
A Company ◽  
Positive Effect

UD. Cipta Karya abadi is a company engaged in trading household appliances. Its flagship product is the multipurpose pot CKA POT. Using special and unique concepts in the sales activities of superior products, namely by direct sales, by conducting promotions, introducing products and even directly practicing cooking demonstrations in front of prospective customers. The purpose of this research is to find out the effect of Sales Promotion and Personal Selling partially or simultaneously on Purchasing Decisions. The number of samples in this study were 98 respondents. While the sampling technique used in this study was simple random sampling technique. The data is analyzed using the SPSS program, Variable Sales Risk (X1) = 0,000 <0,05, Personal Selling Variable (X2) = 0,000 <0,05. From the equation above the variable significance of the price is smaller than 0.05, the significance of the Sales Promosion variable is smaller than 0.005 and the significance of the small Personal Selling variable is greater than 0.05, then the X1 variable has a positive effect on Y and X2 has a positive effect on variable Y.

scholarly journals PENGARUH KOMPENSASI DAN MOTIVASI TERHADAP KINERJA KARYAWAN

2019 ◽  
Vol 11 (1) ◽  
pp. 151-168
Author(s):  
Anton Hiondardjo ◽  
Ririn Adi Utami
Keyword(s):  
Employee Performance ◽  
Partial Least Square ◽  
Least Square ◽  
Significant Positive Effect ◽  
Collection Method ◽  
Analysis Techniques ◽  
Partial Least Square Analysis ◽  
The City ◽  
A Company ◽  
Positive Effect

This research aims to determine the effect of compensation and motivation on employee performance at BMT in the city of Tangerang. Research based on the importance of compensation received by someone in a company related to the increased performance in the company. And motivation in work to obtain maximum result for his work in a company. The sample in this research was taken using a data collection method called purposive sampling. The number of samples used is as many as 35 respondents. The data obtained were analyzed using PLS (Partial Least Square) analysis techniques through SmartPLS software. The result of the research indicate that compensation has a positive and insignificant effect on the construct of direct employee performance. And motivation has a significant positive effect on the construct of employee performance directly.

scholarly journals ANALYSIS OF THE EFFECT OF FINANCIAL LITERATION, FINANCIAL TECHNOLOGY, INCOME, AND LOCUS OF CONTROL ON LECTURER FINANCIAL BEHAVIOR

2020 ◽  
Vol 5 (1) ◽  
pp. 37
Author(s):  
Wahyudi Wahyudi ◽  
Brigitta Azalea Pulo Tukan ◽  
Dahlia Pinem
Keyword(s):  
Locus Of Control ◽  
Financial Literacy ◽  
Partial Least Square ◽  
Least Square ◽  
Financial Behavior ◽  
Significant Positive Effect ◽  
Partial Least Square Analysis ◽  
Analysis Technique ◽  
Positive Effect ◽  
Financial Technology

<p>This research is a quantitative study that aims to determine the effect of financial literacy, financial technology, income, and locus of control on financial behavior. The population in this study were Lecturers at the Universitas Pembangunan Nasional Veteran Jakarta. The sample size was taken as many as 80 respondents, with methods through nonprobability sampling, purposive sampling. Data collection was carried out through questionnaires. The analysis technique used is the PLS (Partial Least Square) analysis method with SmartPLS 3.0 software. The results of this study indicate that (1) financial literacy has a significant positive effect on financial behavior. (2) financial technology has no influence and is not significant in financial behavior. (3) income has a significant positive effect on financial behavior. (4) locus of control does not influence financial behavior.</p>

scholarly journals PERAN COMMUNITY ADVICE SEBAGAI PEMODERASI DALAM KEPUTUSAN PEMBELIAN

2018 ◽  
Vol 11 (1) ◽  
pp. 67
Author(s):  
Pristiana Widyastuti ◽  
Alwani Alwani
Keyword(s):  
Data Analysis ◽  
Structural Equation ◽  
Statistical Tests ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Purchasing Decisions ◽  
Quality And Reliability ◽  
The Relationship ◽  
Positive Effect

<p><em>This study aims to analyze the influence of rational motives and emotional motives on purchasing decisions with community advice as a moderating variable. This study was conducted on </em><em>biker as community adviser</em><em> in Jakarta. The number of samples is 75 data, obtained from the questionaire filled by the respondents. Data analysis uses Structural Equation Modeling (SEM) with Partial Least Square (PLS) test equipment. The results of statistical tests </em>revealed that the<em> rational motives and emotional motives </em>have<em> positive effect on purchasing decisions, whereas community advice has no positive effect on purchasing decisions, </em>it is<em> not able to moderate the relationship among variables. Producer and distributors are important to maintain the quality and reliability of products that rationally influence consumers to buy. In addition, efforts to maintain the credibility of the brand are also important to emphasize the consumer’s pride. </em></p><p><em> </em></p>

scholarly journals Effect of career orientation on organizational commitments mediated by job satisfaction

2019 ◽  
Vol 6 (5) ◽  
pp. 17-24
Author(s):  
Ni Wayan Merry Nirmala Yani ◽  
Agoes Ganesha Rahyuda
Keyword(s):  
Job Satisfaction ◽  
Organizational Commitment ◽  
Civil Servant ◽  
Partial Least Square ◽  
Least Square ◽  
Career Orientation ◽  
Orientation Relationships ◽  
Organizational Goals ◽  
Partial Least Square Analysis ◽  
Positive Effect

The sample used was non-civil servant employees at the Department of Industry and Trade in Denpasar City, totaling 75 respondents using saturated sampling to collect the samples. This study used PLS (Partial Least Square) analysis technique. The results of the study found that career orientation had a positive effect on organizational commitment, career orientation had a positive effect on job satisfaction, job satisfaction had a positive effect on organizational commitment, and job satisfaction acted as a partial mediating variable on the effect of career orientation relationships on organizational commitment. The implications of this study indicate that in order to increase the organizational commitment of non-civil servant employees of the Denpasar Industry and Trade Service, it is necessary to pay attention to the factors of career orientation and job satisfaction. This shows that career orientation and job satisfaction factors greatly affect the behavior of non-civil servant employees in increasing their commitment to achieving organizational goals. Organizations should provide clear career orientations to non-civil servant employees and able to give opportunities to develop their values ​​at work.

scholarly journals PENGARUH KEPEMIMPINAN DAN PEMBERDAYAAN TERHADAP MOTIVASI DAN KINERJA PEGAWAI

2017 ◽  
pp. 3291
Author(s):  
I Putu Magna Anuraga ◽  
Desak Ketut Sintaasih ◽  
I Gede Riana
Keyword(s):  
Work Motivation ◽  
Employee Performance ◽  
Descriptive Analysis ◽  
Partial Least Square ◽  
Department Of Education ◽  
Least Square ◽  
Significant Positive Effect ◽  
And Performance ◽  
A Company ◽  
Positive Effect

Performance is the result of work produced by employees in accordance with its role in the organization. Employee performance is one very important thing in a company to achieve the goal that every effort should be made to the company of increasing. This study aimed to analyze the influence of leadership and empowerment of employees on work motivation and performance of employees. This research was conducted at the Department of Education Youth and Sports Regency Tabanan using sample that 59 employees. Data were collected by conducting interviews and questionnaires. Subsequently collected data were analyzed using descriptive analysis and Partial Least Square. The results of this study concluded that the leadership is significant positive effect on work motivation. Empowerment is significant positive effect on employee performance and motivation. Work motivation is significant positive effect on employee performance. Furthermore, Leadership is not significant positive effect on employee performance.

EFFECT OF WORD OF MOUTH, PERCEPTION OF QUALITY AND USE OF TECHNOLOGY ON DECISIONS OF APPLICATION-BASED TRANSPORTATION USERS (Study on Muslimah Community in Purwokerto)

2021 ◽  
Vol 7 (2) ◽  
Author(s):  
Arini Hidayah ◽  
Fatmah Bagis ◽  
Mastur Mujib Ikhsani ◽  
Hermin Endratno
Keyword(s):  
Word Of Mouth ◽  
Perceived Quality ◽  
Partial Least Square ◽  
Least Square ◽  
Significant Positive Effect ◽  
Muslim Community ◽  
Use Of Technology ◽  
Partial Least Square Analysis ◽  
Negative Effect ◽  
Positive Effect

This study analyzes the effect of word of mouth, perceived quality, and use of technology on application-based transportation decisions. The method used in this research is a case study of the Muslim community in Purwokerto. Questionnaires were given to 100 respondents consisting of several members of the Muslim community in Purwokerto. The data analysis technique used is PLS (Partial Least Square) analysis using Smart PLS 3.0. The results showed that word of mouth had a significant positive effect on decisions to use application-based transportation, perceived quality had a significant positive effect on decisions to use application-based transportation, and use of technology had a negative effect on decisions to use application-based transportation.

scholarly journals ANALYSIS OF THE EFFECT OF FINANCIAL LITERATION, FINANCIAL TECHNOLOGY, INCOME, AND LOCUS OF CONTROL ON LECTURER FINANCIAL BEHAVIOR

2020 ◽  
Vol 5 (01) ◽  
pp. 37
Author(s):  
Wahyudi Wahyudi ◽  
Brigitta Azalea Pulo Tukan ◽  
Dahlia Pinem
Keyword(s):  
Locus Of Control ◽  
Financial Literacy ◽  
Partial Least Square ◽  
Least Square ◽  
Financial Behavior ◽  
Significant Positive Effect ◽  
Partial Least Square Analysis ◽  
Analysis Technique ◽  
Positive Effect ◽  
Financial Technology

<p>This research is a quantitative study that aims to determine the effect of financial literacy, financial technology, income, and locus of control on financial behavior. The population in this study were Lecturers at the Universitas Pembangunan Nasional Veteran Jakarta. The sample size was taken as many as 80 respondents, with methods through nonprobability sampling, purposive sampling. Data collection was carried out through questionnaires. The analysis technique used is the PLS (Partial Least Square) analysis method with SmartPLS 3.0 software. The results of this study indicate that (1) financial literacy has a significant positive effect on financial behavior. (2) financial technology has no influence and is not significant in financial behavior. (3) income has a significant positive effect on financial behavior. (4) locus of control does not influence financial behavior.</p>

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI EMPLOYEE PERFORMANCE PADA PEGAWAI DITJEN PAJAK DI JAKARTA

2020 ◽  
Vol 9 (7) ◽  
pp. 2704
Author(s):  
Maulana Hidayat ◽  
Prasetyo Hadi ◽  
Rusdi Musa Ishaq
Keyword(s):  
Knowledge Management ◽  
Employee Retention ◽  
Employee Performance ◽  
Talent Management ◽  
Partial Least Square ◽  
Least Square ◽  
Partial Least Square Analysis ◽  
Directorate General ◽  
Negative Effect ◽  
Positive Effect

This research is a quantitative study that aims to determine the effect of Talent Management and Knowledge Management on Employee Performance through Employee Retention. The population in this study are Talent Ready Now employees at the Directorate General of Tax whose work location is in DKI Jakarta. “The sample size was taken as many as 100 respondents, with non-probability sampling methods especially perposive sampling. Data collection was carried out through questionnaires. The analysis technique used is the PLS (Partial Least Square) analysis method.” The results of this study indicate that (1) Talent Management has a significant and positive effect on Employee Performance  (2) Talent Management indirectly has no significant and negative effect on Employee Performance through Employee Retention   (3) Knowledge Management has a significant and positive effect on Employee Performance  (4) Knowledge Management indirectly has a significant and positive effect on Employee Performance  through  Employee  Retention Keywords: Talent Management, Knowledge Management, Employee Performance, Employee Retention

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