scholarly journals Technology orientation and innovation capability in the digital transformation process of SMEs: A review

2022 ◽  
Vol 10 (8) ◽  
pp. 76-81
Author(s):  
Achmad Mamduh ◽  
Heri Pratikto
Keyword(s):  
Small Businesses ◽  
Transformation Process ◽  
Digital Transformation ◽  
Empirical Literature ◽  
Innovation Capability ◽  
Technology Orientation ◽  
The Relationship

From various reviews about innovation, this article will discuss technology orientation and innovation capabilities through digital transformation 4.0 in small businesses. There is a need to examine the relationship between the two from a useful perspective about see toward using various studies related to technology orientation and innovation capabilities in the industrial era 4.0. This study aims to increase understanding of technology orientation and innovation capabilities in the context of small businesses through Digital Transformation 4.0 by reviewing the empirical literature. The articles presented can guide further studies related to technology orientation with innovation capabilities so that it can be easily understood by researchers and entrepreneurs among small businesses.

DIGITALIZATION ISSUES IN THE STRATEGIC MANAGEMENT OF SMALL BUSINESSES

2021 ◽  
Vol 3 (10) ◽  
pp. 19-26
Author(s):  
Yu. V. Vilgina ◽  
◽  
A. M. Karyakin ◽  
S. L. Ozerov ◽  
D. K. Balakhanova ◽  
...  
Keyword(s):  
Strategic Management ◽  
Small Businesses ◽  
Digital Transformation ◽  
Digital Environment ◽  
Digital Space ◽  
The Relationship

The authors provide an overview of trends in the development of the digital space of small and medium-sized businesses, exploring the transformation of the concept and implementation features of the processes of forming the digital environment of an organization. The article reveals the need to implement digitalization processes in the strategic activity of the organization of small and medium-sized businesses. The concepts of digital transformation and digital maturity are disclosed, taking into account the peculiarities of functioning, the organization of small and medium-sized businesses. A method is proposed to assess the level of digital maturity of the enterprise, taking into account the relationship with strategic management elements. It is concluded that it is necessary to assess the level of digital maturity of enterprises for effective strategic management.

Impact of the Digital Transformation Process on Bank Relationships With Customers

2021 ◽  
pp. 61-68
Author(s):  
C. Suresh
Keyword(s):  
Banking Sector ◽  
Banking Industry ◽  
Transformation Process ◽  
Digital Transformation ◽  
Modern World ◽  
Digital Era ◽  
The Relationship

Modern world digitalization is inevitable. The role of digitalization in the banking sector has altered customers' preferences and demands. The latest innovation and developments in the digital era have affected the banking industry and the effects on the relationship between customers and banks. The banks' new digital focus has to be aligned with other factors in the banks for them to function effectively. The purpose of this study is to investigate how the banks' relationship with customers is affected by this digital focus. It indicates that the relationship with customers has become less personalized and more automated. It also shows that an alignment in the bank has contributed to increased satisfaction among digitally oriented customers.

KEY DIMENSIONS OF DIGITAL MATURITY: A STUDY WITH RETAIL SECTOR COMPANIES IN BRAZIL

2021 ◽  
Vol 22 (6) ◽  
Author(s):  
PAULA K. SALUME ◽  
MARCELO W. BARBOSA ◽  
MARCELO R. PINTO ◽  
PAULO R. SOUSA
Keyword(s):  
Scientific Literature ◽  
Empirical Studies ◽  
Transformation Process ◽  
Digital Transformation ◽  
Retail Sector ◽  
Academic Context ◽  
Different Dimensions ◽  
Key Dimensions ◽  
Relationship Of ◽  
The Relationship

ABSTRACT Purpose: The objective of this research was to identify which dimensions are related to the establishment of higher levels of digital maturity. Originality/value: There is little academic scientific literature on digital maturity in Brazil. This research will offer subsidies to companies regarding the different dimensions that need to be emphasized by managers in order to achieve a full and effective digital transformation. This information will be valuable to support the digital transformation process of these companies. The study fills a gap in the academic context related to the lack of more comprehensive empirical studies based on digital maturity. Design/methodology/approach: This study evaluated the relationship of eight dimensions of capacity (strategy, leadership, market, operational, people, culture, governance, and technology) with the development of digital maturity. This survey applied an electronic questionnaire to directors of the strategic level of Brazilian retail sector companies located in different regions of Brazil. At the end, a total of 260 valid questionnaires were obtained. The responses were analyzed using the Partial Least Squares (PLS) method. Findings: The research results showed that the strategy, market, operations, culture, and technology dimensions are those that are most related to the development of digital maturity.

Productivity in Digital Transformation

2020 ◽  
pp. 25-61
Author(s):  
Dilber Ulaş
Keyword(s):  
Competitive Advantage ◽  
Transformation Process ◽  
Digital Transformation ◽  
Public And Private ◽  
Historical Process ◽  
The Relationship

The chapter presents the differences between the concepts of digitalization and digital transformation. The pioneers of digital transformation in the historical process and their use in different sectors are explained with examples. The relationship between digital transformation and productivity is discussed, and the enablers that allow this relationship are explained in detail. Turkey's digital transformation process shared by explaining the vision of public and private sectors. It is also explained that SMEs can do in digital transformation process in order to gain competitive advantage.

scholarly journals Crafting an Effective Brand Oriented Strategic Framework for Growth-Aspiring Small Businesses: A Conceptual Study

2016 ◽  
Author(s):  
Christian Osakwe
Keyword(s):  
Small Businesses ◽  
Performance Outcomes ◽  
Internet Technology ◽  
Learning Climate ◽  
Brand Orientation ◽  
Structural Capital ◽  
Conceptual Study ◽  
Technology Orientation ◽  
High Degree ◽  
The Relationship

The main objective of this study was to theorize and conceptualize a model that could be used by scholars and practitioners in understanding the contingent roles that certain organizational drivers and/or resources play in shaping the brand orientation strategy of small businesses, especially growth-aspiring small businesses in emerging economies. To this end, this paper explicates the critical roles that decision-making rationality, entrepreneurial capability, enterprise core values, market orientation, Internet technology orientation, and learning climate might play as processual antecedents to brand orientation strategy in the small businesses setting. Furthermore, the author highlights the moderating effects of the twin foci of financial slack and structural capital in respectively attenuating/amplifying the relationship between the aforementioned strategic variables and brand orientation strategy. Consequently, the author asserts that brand orientation strategy is without a doubt, one of the key micro-foundations for small businesses to effectively achieving a high degree of customer-centric performance outcomes.

سحوق العمل العراقي من التقليدية الى الرقمية – تحديات ومعالجات

2021 ◽  
Vol 2021 (69) ◽  
pp. 114-130
Author(s):  
هند عبد المجيد حمادي
Keyword(s):  
Human Capital ◽  
Labor Market ◽  
Labor Markets ◽  
Digital Technology ◽  
Digital Technologies ◽  
Transformation Process ◽  
Digital Transformation ◽  
Technology Sector ◽  
The Relationship

The study confirms that digital technologies have become closely related to labor markets, by providing the labor market with qualifications, human capital with skills and high experience, and on the efficiency of the performance of the digital transformation process, and therefore the hypothesis of the study is based on the existence of positive repercussions for the digital economy and investment in it in order to address the challenges that Facing the Iraqi labor market and then the digital transformation process, the study aims to demonstrate the reality of the digital technology sector in the Iraqi labor market by monitoring the qualitative indicators related to digital transformation, and then analyzing the reality of the relationship between digital technologies and the labor market. The importance of the study lies in the link between digital technologies and the labor market and the role of digital technologies in stimulating the labor market.

scholarly journals Institutional Digital Transformation and the Relationship between the Digital Economy and Sustainable Development

Webology ◽  
2021 ◽  
Vol 18 (2) ◽  
pp. 1263-1277
Author(s):  
Dr. Alsiedy Ibrahim Jawad Kadom ◽  
Dr. Nadia Mahdi Abdul Kader
Keyword(s):  
Sustainable Development ◽  
Transformation Process ◽  
Digital Economy ◽  
Digital Transformation ◽  
Advanced Technology ◽  
Positive Effects ◽  
Technological Growth ◽  
Long Time ◽  
Administrative Units ◽  
The Relationship

At a time when the rate of technological growth worldwide is accelerating in its various forms (internet, IoT, artificial intelligence, cloud computing, digital transformation, blockchain, and big data), our institutions and administrative units are experiencing a complex struggle; It is not able to leave its traditional frameworks for a long time, nor is it able to catch up with the advanced technology every day, but perhaps every hour or minute. This dialectic posed an explicit challenge to the state's institutions, and placed it in the eye of the event. The Digital Transformation project will move “institutions from the traditional stage of interaction between citizens and management to a more modern, transparent, and more in line with technological progress in our world today, in which technology is the key to more achievements at a lower cost (make more for less). The research includes four sections. In the first topic, the researcher explains the different concepts of digital transformation, which no matter how many, they have one content, and also reviews the rules of change required for the digital transformation process, as well as a statement of the positive effects and possibilities offered by this transformation to the national economy. In the second topic, the researcher shows the relationship between the digital economy and both development and sustainable development, and the goals of sustainable development 2030. In the third topic, the researcher deals with the future trends of digital transformation and the foundations of the relevant national strategy, and reviews the most important risks that this transformation poses to the security and sovereignty of countries. In the fourth topic, the researcher provides the conclusions and recommendations that the most important of them are: monitoring the necessary investments and funds in the general budget; In order to implement the digital economy strategy and its requirements, and in conclusion, the relevant sources were mentioned.

INNOVATION CAPABILITY, ABSORPTIVE CAPACITY AND SMES PERFORMANCE IN PAKISTAN: THE MODERATING EFFECT OF BUSINESS STRATEGY

2018 ◽  
Vol 13 (Number 2) ◽  
pp. 1-11
Author(s):  
Muhammad Zulqarnain Arshad ◽  
Darwina Arshad
Keyword(s):  
Economic Growth ◽  
Absorptive Capacity ◽  
Business Strategy ◽  
Innovation Capability ◽  
Research Directions ◽  
Conceptual Paper ◽  
And Performance ◽  
New Research ◽  
The Relationship ◽  
Crucial Part

The small and medium-sized enterprises (SMEs) play a crucial part in county’s economic growth and a key contributor in country’s GDP. In Pakistan SMEs hold about 90 percent of the total businesses. The performance of SMEs depends upon many factors. The main aim for the research is to examine the relationship between Innovation Capability, Absorptive Capacity and Performance of SMEs in Pakistan. This conceptual paper also extends to the vague revelation on Business Strategy in which act as a moderator between Innovation Capability, Absorptive Capacity and SMEs Performance. Conclusively, this study proposes a new research directions and hypotheses development to examine the relationship among the variables in Pakistan’s SMEs context.

scholarly journals Open Innovation with Relational Capital, Technological Innovation Capital, and International Performance in SMEs

2021 ◽  
Vol 13 (6) ◽  
pp. 3418
Author(s):  
Dongwoo Ryu ◽  
Kwang Ho Baek ◽  
Junghyun Yoon
Keyword(s):  
Technological Innovation ◽  
Open Innovation ◽  
Small And Medium Enterprises ◽  
Hierarchical Regression ◽  
Relational Capital ◽  
Innovation Capability ◽  
Perspective View ◽  
International Performance ◽  
Medium Enterprises ◽  
The Relationship

The importance of international markets is constantly emphasized for small and medium enterprises(SMEs). In previous studies, technological innovation capabilities were emphasized as a factor that enables SMEs to compete in the international market. To this end, SMEs need to cooperate with external partners to strengthen their technological innovation capabilities to thus improve their international performance. With the perspective view of open innovation, this research explores the effects of relational capital and technological innovation capability on international performance, with a particular focus on the moderating effect of alliance proactiveness. Building on previous literature regarding internationalization, technological innovation, and alliance proactiveness, research hypotheses were developed and tested using data collected from 175 SMEs. A hierarchical regression analysis was applied. The analysis showed that, first, relational capital had a significant effect on the technological innovation capability. Second, technological innovation capability has a significant influence on the international performance. Third, technological innovation capability mediated the relationship between relational capital and international performance. Finally, alliance proactiveness was found to moderate the relationship between technological innovation capability and international performance. The key research findings imply that relational capital and alliance proactiveness are the key factors of international performance, as they improved the development of the technological innovation capability.

scholarly journals Digital Transformation of Marketing Strategies during a Pandemic: Evidence from an Emerging Economy during COVID-19

2021 ◽  
Vol 13 (12) ◽  
pp. 6735
Author(s):  
Ganesh Dash ◽  
Debarun Chakraborty
Keyword(s):  
Customer Satisfaction ◽  
Life Insurance ◽  
Purchase Intention ◽  
Purchase Intentions ◽  
Digital Transformation ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Five Dimensions ◽  
Customer Involvement ◽  
The Relationship

This study explores the relationship between digital marketing practices, customer satisfaction, customer involvement, and purchase intention. The focus is on the life insurance digital marketing strategies during a pandemic and the resultant lockdown and shutdown. This work sought to analyze the digital transformation of marketing practices and the customers’ resultant purchase intentions. COVID-19 was taken as the prevailing pandemic and its impact on the digital transformation of marketing strategies. Five dimensions of digital marketing strategies with eighteen items and three items each of customer satisfaction and purchase intention were considered for practical purposes. It used structural equation modeling to study 535 responses of life insurance customers. Findings indicate that SEM/SEO, display, and E-CRM practices significantly impacted customer satisfaction and purchase intention. Further, a mediation-cum-moderation approach was undertaken. Customer satisfaction significantly affected purchase intention and played a good mediator between digital marketing practices and purchase intention. Additionally, customer involvement moderated the relationship between content marketing and communication with purchase intention. This research work helps life insurance marketers in general. The digital channel managers expressly understand their key areas of strengths regarding the five dimensions of digital marketing strategies. Accordingly, they frame their plans for decision-making to improve customer satisfaction and resultant purchase intentions. It provides a direction for future adoption of specific marketing strategies during a pandemic and consequent shutdown and lockdowns.

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