scholarly journals Public relations as promotional activity

2011 ◽  
Vol 1 (2) ◽  
Author(s):  
Dr.Sc. Almira Curri-Mehmeti
Keyword(s):  
Public Relations ◽  
Local Community ◽  
The Other ◽  
Promotional Activity ◽  
The Real ◽  
The Public ◽  
The Way

Public relations give opportunity to the organization to present its image and personality to its own “public”- users, supporters, sponsors, donors, local community and other public.It is about transferring the message to the public, but that is a two-way street. You must communicate with your public, but at the same time you must give opportunity to the public to communicate easier with you. The real public relations include dialog – you should listen to the others, to see things through their perspective. This elaborate is made with the purpose to be useful for every organization, not for the sensa-tional promotion of its achievements, but to become more critical towards its work. Seeing the organization in the way that the other see it, you can become better and sure that you are giving to your users the best service possible.

PUBLIC RELATIONS IN ARMENIAN STATE ADMINISTRATION AND BANKING SYSTEM

2017 ◽  
Vol 14 (2) ◽  
pp. 177-188
Author(s):  
A. Avetisyan
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Banking System ◽  
Mutual Understanding ◽  
The Real ◽  
The Public ◽  
State Administration ◽  
Or Organization ◽  
Government Institution

Benevolent relations between each government institution, company or organization and its publicity are provided by Public Relations specialists. They try to provide public with information, based on the real facts, which lead to the establishment and maintenance ofthe benevolent relations and mutual understanding. Taking into consideration the fact, companies and organizations generate relevant departments, responsible for communication with Mass media and the public. These departments take responsibility for making the organization presentative, for publicity and transparent work. The aim of the research is to identify the opportunities, weaknesses and achievements of Public relations in Armenian Banking System and State Administration.

Quo Vadis Tyrannosaurus?: The Future of Dinosaur Studies

1989 ◽  
Vol 2 ◽  
pp. 175-183 ◽  
Author(s):  
Daniel J. Chure
Keyword(s):  
Public Relations ◽  
Earth Science ◽  
Structural Features ◽  
The Other ◽  
Canada Geese ◽  
New Genera ◽  
Research Activity ◽  
Detailed Understanding ◽  
The Public ◽  
Quo Vadis

“Although I work a lot with fossils in my own research on fishes, I do not care to be called a paleontologist; and I am turned off by many aspects of the public-relations hoopla surrounding paleontology, especially dinosaurs…. One could easily argue that the schools' fascination with dinosaurs might also detract from the other aspects of earth science and biological science and, in the end, weaken paleontology's image as an activity for hard-nosed grown-ups.”K.S. Thomson, 1985: p. 73“Let dinosaurs be dinosaurs. Let the Dinosauria stand proudly alone, a Class by itself. They merit it. And let us squarely face the dinosaurness of birds and the birdness of the Dinosauria. When the Canada geese honk their way northward, we can say: “The dinosaurs are migrating, it must be spring!”R.T. Bakker, 1986: p. 462It is a now oft-repeated statement that we are in the Second Golden Age of dinosaur studies. This may at first seem to be yet another overstatement by dinosaur fanatics; in fact, it is substantiated on a number of fronts. Research activity is certainly at an all-time high, with resident dinosaur researchers on every continent (except Antarctica) and dinosaurs known from every continent (including Antarctica). This activity has resulted in a spate of discoveries, including not only new genera and species, but entirely new types of dinosaurs, such as the segnosaurs. Well-known groups are producing surprises, such as armored sauropods and sauropods bearing tail clubs. Good specimens of previously named genera are revealing unsuspected structural features that almost defy explanation, as in the skull of Oviraptor. However, dinosaur studies extend far beyond the traditional emphasis on dinosaur morphology, and encompass paleobiogeography, paleoecology, taphonomy, physiology, tracks, eggs, histology, and extinction, among others. In some cases, several of these studies can be applied to a single taxon or locality to give us a fairly detailed understanding of the paleobiology of some species.

scholarly journals The way public relations practitioners influence media agendas in Vietnam

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Van Thi Hong Loan
Keyword(s):  
Public Relations ◽  
Empirical Evidence ◽  
Research Data ◽  
Media Content ◽  
Media Relations ◽  
The West ◽  
Public Relations Practitioners ◽  
The Public ◽  
The Media ◽  
The Way

The paper provides empirical evidence for the development of the theory of media agendasetting. The power of the media, according to the theory, has been changed in public relations in Vietnam. Public relations practitioners have power to shape media content as they desire. This research uncovers that public relations practitioners not only impact media agendas as the theory describes, but also do the job of journalists. While public relations practitioners in the West use framing and information subsidies to influence media agendas for the public, this study indicated that practitioners in Vietnam tend to be responsible for public relations editorials that are considered as the main duty of media people. The paper additionally explains the way Vietnamese journalists conduct news to underpin understanding of the characteristics of media relations in the country. This paper also presents a Tripolar model of corporate, media and public agendas which was designed based on the research data.

Reply to Dworkin

1983 ◽  
Vol 1 (1) ◽  
pp. 41-44
Author(s):  
Jan Narveson
Keyword(s):  
The Other ◽  
Paradigm Case ◽  
Good Argument ◽  
The Public ◽  
General Thesis ◽  
Main Complaint ◽  
Constitutional Level ◽  
Egalitarian Principle ◽  
The Way

My main complaint about Dworkin's papers on equality was that he had not said much by way of arguing for it. His intriguing response to this request provides a good start, and I shall confine this brief, further comment to what he says on that basic subject. Space considerations, alas, require me to ignore the other parts of his discussion (most of them well-taken, I should say in passing).Dworkin distinguishes what he calls the “abstract egalitarian thesis” from his particular version of equalitarianism, equality of resources. His strategy is to argue, first, that the latter is the best realization or version of the former, and then to argue for the general thesis itself. In my comments, I shall reverse this order, however, for reasons that will be clear as we proceed.1. The Abstract Egalitarian ThesisDworkin states this as follows: “From the standpoint of politics, the interests of the members of the community matter, and matter equally.” (24) The statement is intended to be abstract in the sense that it would “embrace various competing conceptions of equality,” so that in principle we can divide the discussion the way Dworkin has done into the two questions, “Should we accept equality as a principle at all?” and “What is the best version of equality, at what we might call the constitutional level?” But can we really do this? I am not entirely clear that we can. In order to appreciate the difficulty here, at any rate, consider Dworkin's suggestion that ”in order to sharpen the question” – the question whether to accept equality as a principle at all, that is –“I ask you to suppose that the abstract egalitarian principle does provide a good argument for subsidized medicine…” Now, some might think that such a program is paradigm case of what ought to be rejected at the public level, and yet his reasons for such rejection might very well be based on a principle that its proponent would regard as abstractly egalitarian.

scholarly journals Corporate social responsibility in state regulation of sustainable development

2019 ◽  
Vol 91 ◽  
pp. 08004
Author(s):  
Elena Vorobey ◽  
Liudmila Belosluttceva ◽  
Olesya Fesenko
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Social System ◽  
State Regulation ◽  
The Other ◽  
The Public ◽  
Social Burden ◽  
Structural Parts ◽  
Corporate Social

The need of corporate social responsibility development is mostly explained with the fact that the states do not cope with the solution of problems of a social assistance of the population. But as the state undertakes all social burden of the population, the need for corporate social responsibility disappears. So, it is substantiate to adopt the other approach -the importance to proceed from essence of society as certain social system -system of people, their certain communities connected with each other by the public relations, and their interests. Stable, steady existence of this system is possible only at mutual adjustment of all its structural parts -adjustment of mutual interests.

scholarly journals Quiet Refusals: Androids as Others in Philip K. Dick’s Do Androids Dream of Electric Sheep?

2018 ◽  
Vol 9 (3) ◽  
pp. 10
Author(s):  
Nima Behroozi Moghadam ◽  
Farideh Porugiv
Keyword(s):  
Science Fiction ◽  
Jacques Lacan ◽  
The Other ◽  
Real Point ◽  
Slavoj Zizek ◽  
The Real ◽  
Objet Petit A ◽  
Slavoj Žižek ◽  
Cultural Theorist ◽  
The Way

This study intends to show how science fiction literature in general and Philip K. Dick’s novel Do Androids Dream of Electric Sheep? in particular can be read as a symptom of the postmodern era we live in. Taking as the main clues the ideas of the cultural theorist Slavoj Žižek, who combines Marxism with the psychoanalysis of Jacques Lacan, as well as his account of “postmodernism,” the study discusses how, contrary to what capitalism dubs a “post-ideological” era, we are more than ever dominated by ideology through its cynical function. It further examines (through such Lacanian concepts as fantasy, desire, objet petit a, and jouissance) the way late capitalistic ideology functions in Dick’s narrative, and discusses how the multiculturalist society prompts new forms of racism through abstract universalization which only accounts for and tolerates the other as long as they appear within the confines of that formal abstraction. Finally, it looks into how ideologies as such can be subverted from the Real point within the symbolic.

scholarly journals Improvement of the Traffic Safety in the Local Community by Upgrading of the Planning Documentation Through the Annex of the Law on Planning and Construction

2020 ◽  
Vol 5 (1) ◽  
Author(s):  
Aleksandar Pavlović
Keyword(s):  
Traffic Safety ◽  
Local Community ◽  
The Other ◽  
Not Given ◽  
Legal Regulations ◽  
Technical Documentation ◽  
Leading Position ◽  
Systematic Solution ◽  
Planning And Construction ◽  
The Way

By reviewing The Act on planning and construction we can make a note that traffic as well as the safety does not have the appropriate place in the same act. Being unjustifiably disregarded in comparison to the other areas, traffic and its safety were respectively not given the clear definitions by this frame act as well. On the other hand, the existing legal regulations that directly define the area of traffic: The Act on traffic safety on the roads and the Act on Roads do not likewise provide clear definitions , conditions and the way of making planning documentation predominately. This condition allows and brings to the following: making of the bad planning and technical documentation respectively, surpassing of traffication engineers in the process of making planning and technical documentation, difficulties in the work of the local community units which eventually bring to the degradation of the traffic science resulting in the decrease of the traffic safety in the local community unit. In order to execute the systematic solution to the problem as well as the establishing the traffic science to the appropriate, leading position in the mission of the traffic development of the local community unit it is necessary to clearly define the way of making and implementation of the planning and technical documentation with the obligation of engagement of traffic engineers. After all the necessary actions being taken together with the agreement with the Ministry in charge it is necessary to make an annex to the Act on planning and construction in the purpose of enhancing the safety of the traffic. This way of solving this problem is the only right way for traffic and its safety to be placed to the belonging position in The Act on planning and construction and the way for the local community units to get the appropriate and usable planning and technical documentation.

scholarly journals A Paradox in Polarization? Cross-pressured Representatives and the Missing Incentive to Moderate

World Affairs ◽  
2019 ◽  
Vol 182 (1) ◽  
pp. 61-96
Author(s):  
Benjamin T. Toll
Keyword(s):  
Voting Behavior ◽  
National Level ◽  
The Other ◽  
The Public ◽  
The U.S ◽  
The Way

Members of the public are often left choosing between two extreme candidates who will not represent the moderate, aggregate, public effectively. Cross-pressured members of the U.S. Congress serve a constituency that votes for the opposite party at the national level. If there is any group of representatives that have an incentive to moderate their voting behavior, it is cross-pressured members. In this article, I show that cross-pressured members are more moderate than the average member of their party. This could provide constraints on rampant partisanship in the form of districts that are comfortable electing a representative of one party and voting for the president of the other. However, I show that these members are significantly less likely to be reelected. Thus a paradox exists in which cross-pressured members who moderate their voting behavior are no more likely to be rewarded for behaving the way citizens claim they want to represent.

Public Relations and Its Problems

2021 ◽  
pp. 1-24
Author(s):  
Melissa Aronczyk ◽  
Maria I. Espinoza
Keyword(s):  
Public Relations ◽  
Environmental Change ◽  
Public Information ◽  
The Other ◽  
Information And Communication ◽  
Political Conditions ◽  
Ways Of Thinking ◽  
The Way

The key argument in this book is that American environmentalism emerged alongside the tools, techniques, and expertise of American public relations (PR) and that neither environmentalism nor PR would look the way it does today without the other. We consider PR as a technology of legitimacy. This refers not only to securing legitimacy for one viewpoint over another. It is also about how PR has created a set of social and political conditions in which certain ways of thinking become available to us while others are foreclosed on. PR is a process that provides conceptual repertoires, repertoires that have influenced how we define public information and communication around environmental change

The Other Side of the Camera: A TV Reporter's Stint as a Congressional Aide

1986 ◽  
Vol 19 (01) ◽  
pp. 43-48 ◽  
Author(s):  
Larry Warren
Keyword(s):  
The Other ◽  
Office Building ◽  
Late Afternoon ◽  
The Real ◽  
Home Team ◽  
Tv News ◽  
Insight Into ◽  
The Way

On a drizzly late afternoon, soon after the November 1984 elections and well before the start of the 99th Congress, I slogged into the Cannon House Office Building for an interview with a real, live congressman. This was not a new experience. As a television reporter for a decade, I'd interviewed dozens of representatives and senators along the way. This interview was entirely different, however, because this time I was looking for a job, and the member was looking for an APSA Congressional Fellow to help out in his office.After the usual half hour wait in the lobby, I was ushered in to meet the member. It was football season and before settling into the couch, he was bragging about his alma mater's quarterback. Fortunately, my home team had a hot quarterback too, so we debated quarterback's arms instead of the nuclear or conventional variety. I was scheduled for 20 minutes with the member, and half the time expired before the member abruptly turned to the real subject at hand—hockey. About the time I'd run through the last fact in my hockey memory, the member actually picked up my resume and scanned it.One fact leaped from the page and got him even more worked up than his quarterback's passing percentage. “So you're a TV reporter, huh? I've always liked having TV guys around.” By now the 20-minute interview time was up, but it would be another 1½ hours before I got back out into the rain, with my first real insight into politics and TV news, from the other side of the camera.

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