scholarly journals Metamodernism and Language: Pandemic Era Advertising

2021 ◽  
Vol 16 (4) ◽  
pp. 1101-1122
Author(s):  
Marija Koprivica Lelićanin ◽  
Bojana Radenković Šošić
Keyword(s):  
Cultural Theory ◽  
First Century ◽  
Berlin Wall ◽  
Dual Nature ◽  
Health Crisis ◽  
Print Advertisements ◽  
Italian Language ◽  
Cultural Paradigm ◽  
Post Modernism ◽  
Local Company

In cultural theory, metamodernism becomes a new cultural paradigm of the twenty-first century, epistemologically with (post) modernism, ontologically between (post) modernism, and historically beyond (post) modernism. It appears in the context of political changes following the fall of the Berlin Wall and the environment of digital progress, but also in periods of financial and ecological crises. Rather than simple “zeitgeist”, metamodernism as an arriving cultural paradigm is to be understood more as a “structure of feelings” or sentiment so pervasive that it becomes structural. Metamodernism is symbolically presented by the dual nature of God’s messenger Eros, who operates between the worlds of mortals and immortals. Another metaphor to illustrate metamodernism is a pendulum that constantly fluctuates between opposites such as modern hope and postmodern melancholy, empathy and apathy or enthusiasm and irony. This paper examines Italian advertisements during the largest contemporary health crisis, the SARS-CoV-2 virus outbreak. The semiotic textual analysis is performed on the audio-visual commercials of well known companies, such as Vodafone and Barilla. In addition to this, several print advertisements of a local company for funeral services Taffo are considered. Different metamodern characteristics are recognised in all examined texts. In already confirmed pandemic narratives (such as “the celebration of being Italian and patriotic solidarity”, “the juxtapositioning of the “inside” and the “outside”, and the “humanization of technology at the service of human affections and emotions''), now the metamodern characteristics, as a new structure of feeling that brings hope, continuous oscillations between contrasted polls and a certain quirkiness, are being identified. The most relevant morphosyntactic, lexical and semantic traits of the Italian language in pandemic advertising are being compared with the same language tools in postmodern Italian advertising. Finally, different stylistic and pragmatic, rhetorical and semiotic tools are being interpreted and analysed, defining more closely the unique characteristics of “metamodern” pandemic advertising.

scholarly journals Five Dimensions of Online Persona

2017 ◽  
Vol 3 (1) ◽  
pp. 1-12 ◽  
Author(s):  
Christopher Moore ◽  
Kim Barbour ◽  
Katja Lee
Keyword(s):  
Digital Media ◽  
The Self ◽  
First Century ◽  
Five Dimensions ◽  
The Public ◽  
Cultural Paradigm ◽  
Online Persona ◽  
Work Done ◽  
The Relationship ◽  
Digital Identities

Before Facebook, Twitter, and most of the digital media platforms that now form routine parts of our online lives, Jay Bolter (2000) anticipated that online activities would reshape how we understand and produce identity: a ‘networked self’, he noted, ‘is displacing Cartesian printed self as a cultural paradigm’ (2000, p. 26). The twenty-first century has not only produced a proliferation and mass popularisation of platforms for the production of public digital identities, but also an explosion of scholarship investigating the relationship between such identities and technology. These approaches have mainly focussed on the relations between humans and their networks of other human connections, often neglecting the broader implications of what personas are and might be, and ignoring the rise of the non-human as part of social networks. In this introductory essay, we seek to both trace the work done so far to explore subjectivity and the public presentation of the self via networked technologies, and contribute to these expanding accounts by providing a brief overview of what we consider to be five important dimensions of an online persona. In the following, we identify and explicate the five dimensions of persona as public, mediatised, performative, collective and having intentional value and, while we acknowledge that these dimensions are not exhaustive or complete, they are certainly primary.

scholarly journals Transparency for Food Consumers: Nutrition Labeling and Food Oppression

2015 ◽  
Vol 41 (2-3) ◽  
pp. 315-330 ◽  
Author(s):  
Andrea Freeman
Keyword(s):  
Food System ◽  
Food Policy ◽  
Focal Point ◽  
The United States ◽  
First Century ◽  
Nutrition Labeling ◽  
Sustainable Food ◽  
Food Ingredients ◽  
Health Crisis ◽  
Improve Health

Transparency for consumers through nutrition labeling should be the last, not the first, step in a transformative food policy that would reduce dramatic health disparities and raise the United States to the health standards of other nations with similar resources. Nonetheless, transparency in the food system is a key focal point of efforts to improve health by providing consumers with necessary information to make good nutritional choices, as well as to achieve sustainable food chains and ensure food safety and quality. In fact, nutrition labeling on packaging and in restaurants is the centerpiece of policy designed to decrease obesity, a condition many health advocates consider to be the most urgent public health crisis of the twenty-first century. The resulting increased transparency about food ingredients has led to some changes in industry practices and allowed many middle- and upper-income consumers to make informed choices about the products they purchase and consume. Unfortunately, however, research reveals that increased nutritional information does not improve health.

scholarly journals Distraction Machines? Augmentation, Automation and Attention in a Computational Age

2019 ◽  
Vol 98 (98) ◽  
pp. 85-100 ◽  
Author(s):  
M. Beatrice Fazi
Keyword(s):  
Machine Learning ◽  
Cultural Theory ◽  
First Century ◽  
Attention Deficits ◽  
Cognitive Agents ◽  
Cognitive Capacities ◽  
Starting Point ◽  
Human Capacity ◽  
Twenty First Century ◽  
Computing Machines

It is often argued (and feared) that the human capacity to pay attention is being transformed by computational technologies. Are computing machines distraction machines? This article takes this question as its starting point in order to address concerns about attention deficits visà-vis questions and issues about the mechanisation of cognitive procedures. I will claim that, when approaching the attention ecology of the twenty-first century, it is necessary to differentiate between augmentation and automation. While augmentation implies the extension of predefined forms or modes of behaviour, contemporary developments in computational automation ask us instead to consider the possibility of moving beyond phenomenological analogies. The article will thus discuss how transformations in the capacity to pay attention in a computational age need to be analysed in relation to the emergence of quasi-autonomous artificial cognitive agents driven by AI technologies, such as those known as machine learning. I will argue that these artificial cognitive agents can no longer be described in terms of technological add-ons to pre-existing human cognitive capacities. Today, we think alongside machines that are, is a sense, already thinking. Similarly, we pay attention alongside machines that are, in a sense, already paying attention. The challenge for philosophy and cultural theory is that of moving beyond 'projectionist' conceptions of such technological agency. This challenge, however, also involves overcoming the anthropomorphism that is implicit in expression such as 'thinking machines'. In a century where robot-to-robot communications have outpaced and outnumbered human-machine interactions, these artificial cognitive agents are not just reframing the human capacity to pay attention: they are also re-structuring the conditions for such capacity. Addressing the conditions for attention beyond augmentation and vis-à-vis computational automation involves considering the role and scope of both human and algorithmic decisionmaking, and engaging with the ways in which the humanities can intervene upon contemporary complex cognitive scenarios.

IMAGES OF MODERNITY IN THE TWENTY-FIRST CENTURY: METAMODERNISM

2019 ◽  
pp. 1-19 ◽  
Keyword(s):  
Empirical Research ◽  
First Century ◽  
Theoretical Orientations ◽  
New Era ◽  
Post Modernism ◽  
Emerging Culture ◽  
Twenty First Century ◽  
Fredric Jameson

After postmodernism’s key theorists abandoned the topic (Fredric Jameson) or even allowed that postmodernism is no longer exists (Linda Hutcheon), various concepts under the umbrella term “post-postmodernism” have begun to emerge since 2000. One of the last intellectual alternatives to post-modernism was the metamodernism proposed by two Europeans, Timotheus Vermeulen and Robin van den Akker. In 2010 they published a kind of manifesto entitled Notes on Metamodernism in which they argued that there had been a pivot away from cynicism and irony toward sincerity and romance in the newly emerging culture. This pivot heralds the arrival of the new era of metаmodernism. The author of the article critically evaluates the manifesto and concludes that the concept of metamodernism does not stand up to scrutiny and has little of substance to offer. The metamodernism manifesto is at best a set of declarations. However, this does not mean that the metamodernists had not intuitively hit upon the key to cultural and social tendencies that are still not completely clear. At the end of 2017 a new collection of articles edited by Vermeulen and van den Akker was published. Even though the authors of the metamodernism concept had almost nothing new to offer and failed to develop their ideas any further, other researchers and thinkers with different theoretical orientations from the original authors have taken up the metamodernism impulse and made it qualitatively more interesting. The metаmodernism project has been developed with greater sophistication by theorists and also through empirical research. Metamodernism has been vindicated by the new life it has been given.

Partnership success factors: overcoming cultural misfit between tunisian SMEs and their french partners

2021 ◽  
Vol 12 (7) ◽  
pp. 1808-1835
Author(s):  
Karim Ben Kahla ◽  
Hanen Khanchel
Keyword(s):  
Cultural Difference ◽  
Success Factors ◽  
Cultural Distance ◽  
Point Of View ◽  
Cultural Issues ◽  
Measurement Scales ◽  
Cultural Characteristics ◽  
Health Crisis ◽  
Correlational Research ◽  
Cultural Paradigm

This paper proposes a conceptual framework to shed light on cultural issues in health crisis between Tunisian Small and medium-sized enterprises (SMEs) and their French partners. The Critical Success Factors (CSF) of a formalized management of cultural misfit can be considerable for researchers and practitioners: the steps of turning the page of the paradigm of cultural distance and address cultural difference from the point of view of mutual enrichment are worthy of interest. Indeed, the multivariate analysis proposes to go beyond this cultural paradigm to approach the cross-cultural management. Its goal is to formulate paths for reflection and research that will enrich the understanding of the difficulties encountered during the COVID-19 period in the dynamics of bringing together two entities from different national cultures. In order to achieve this objective, the correlational research design by Fey and Denison (2003) was adopted in this survey, using revised measurement scales from this work. This is because correlational research is concerned with studying a problem in order to analyse the relationship between cultural variables. The active consideration of cultural characteristics has a double advantage: it helps to alleviate tensions related to cultural challenges and capitalize on the CSF derived from the diversity of approaches. It proceeds from a detailed study of the cultural characteristics of the two partners, which will serve as a basis for a possible rapprochement in the future.

Research on Framework of Urban-Rural Spatial Structure and Morphology Based on Cultural Theory

2011 ◽  
Vol 71-78 ◽  
pp. 4689-4700 ◽  
Author(s):  
Yi Feng Wen
Keyword(s):  
Spatial Structure ◽  
Quantitative Research ◽  
Cultural Theory ◽  
Green Building ◽  
Logical Structure ◽  
Structure And Morphology ◽  
Cultural Connotation ◽  
Cultural Paradigm ◽  
Urban Rural ◽  
Cultural Structure

According to strategic aim of great development in national culture and aspiration of constructing cultural city in planning scholar-circles, this theory discusses the issue of urban sustainable development in the condition of restriction in natural resources. This framework integrated the both of qualitative and quantitative research in order to realizing the aim of constructing the cultural paradigm theory in urban-rural spatial planning research. This paper presents the complicated system theory in urban-rural spatial structure and morphology based on cultural connotation, interprets culture in terms of anthropological connotation and fundamental philosophical categories, sets up logical structure of culture, presents hierarchy of needs theory based on cultural structure, builds the relevant models of cultural structure-dynamics and urban-rural spatial structure and morphology. This paper presents theory in urban developmental history based on cultural interpretation, establishes prospective theory in green building and eco-homeland based on cultural concepts.

scholarly journals Sending States' Transnational Interventions in Politics, Culture, and Economics: The Historical Example of Italy

2007 ◽  
Vol 41 (3) ◽  
pp. 728-768 ◽  
Author(s):  
Mark I. Choate
Keyword(s):  
Low Cost ◽  
Language Education ◽  
State Policies ◽  
The State ◽  
First Century ◽  
Independent State ◽  
Italian Language ◽  
Missionary Work ◽  
Cost Channel ◽  
Chambers Of Commerce

This article uses archival evidence to study in depth the historical policies of Italy as a classic sending state. Most of the mass migrations of a century ago came from multinational empires, but Italy was a recently formed independent state. Ambitious to benefit from emigration while assisting and protecting emigrants, Italy reached out to “Italians abroad” in several ways. For example, the state opened a low-cost channel for remittances through a nonprofit bank; promoted Italian language education among Italian families abroad; supported Italian Chambers of Commerce abroad; and subsidized religious missionary work among emigrants. Italy's historical example of political innovation and diplomatic negotiation provides context, comparisons, and possibilities for rapidly changing sending-state policies in the twenty-first century.

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