scholarly journals REDISCOVERING THE IMPACT OF ETHICS IN DIGITALISED MARKETING: ENVISAGING THROUGH MO-CE-SA-PU-EM SCALE

2021 ◽  
Vol 9 (03) ◽  
pp. 502-508
Author(s):  
Partha Naskar
Keyword(s):  
Word Of Mouth ◽  
Digital Marketing ◽  
Business Practices ◽  
Ethical Considerations ◽  
Global Marketing ◽  
Related Literature ◽  
Independent Variables ◽  
The Impact ◽  
Collection Methods

Amidst fluctuating, turbulent and ever-changing market environment across the globe the market concepts have transformed drastically. The leaps and bounds of digital marketing encompass the global marketing scenario. The cut-throat competition and massive pace with changing business practices has compelled to redesign ethical connotation of present marketing houses. The present study focuses the broad domains viz. morality, word-of-mouth practices, value based advertisements, decision making phenomenon and unethical constraints as the proponent in the digital marketing platform with ethical considerations. The aim of the paper is to identify the items that may be considered to design the MO-CE-SA-PU-EM Scale. The main source of conceptualizing the domains is formulated with related literature and experts opinions comprising both academicians and practicing market executives in the industry in Kolkata as well as across the country through primary and secondary collection methods. A scale would be created involving essential considerations of the paper with the identifiable domains. These would be considered as independent variables and the notion of ethics in digitalized marketing as dependent variable. The implication of the study is that it throws considerable light about the role of ethics in marketing domains and has the potentials to significantly impact marketing business for 21st century digitalized business enterprises.

scholarly journals Assessing the Impact of Bank Concentration and Liquidity of Refah Bank Branches on Profitability during the Period1383-190

2014 ◽  
Vol 4 (1) ◽  
pp. 248
Author(s):  
Hossin Ostadi ◽  
Nastran Monsef
Keyword(s):  
Commercial Banks ◽  
Bank Capital ◽  
Factors Affecting ◽  
Bank Branches ◽  
Independent Variables ◽  
Bank Deposits ◽  
The Impact ◽  
Bank Concentration ◽  
Research Period

Profitability is an important factor to show this articledoeswhat is the role of the intermediary bank to collect your savings and allocation of loans.  Given the importance of profitability indicators in this study, the factors affecting the profitability of commercial banks in Iranare analyzedwith emphasis on the degree of centralization and bank deposits. Dependent variable is indicators of profitability (ROE, ROA) and bank deposits, bank size, bank capital, focus on liquidity and banking requirements are independent variables. Correlation analysis and OLS regression are used and the research period is 1381 to 1390 that the country's territory where bank branches.Our results indicate that the effect of bank size on profitability is positive and the increase in bank size on profitability is increased. Impact on the profitability of bank deposits is positive, ie increasing the profitability of bank deposits increased. Finally, the impact of bank concentration on profitability is positive. Increasing the bank's focus profitability increases. Moreover, the results adversely affect the liquidity of the index is profit. 

scholarly journals Be Aware of Burnout! The Role of Changes in Academic Burnout in Problematic Facebook Usage among University Students

2021 ◽  
Vol 18 (15) ◽  
pp. 8055
Author(s):  
Katarzyna Tomaszek ◽  
Agnieszka Muchacka-Cymerman
Keyword(s):  
Regression Coefficient ◽  
Population Sample ◽  
Cross Sectional ◽  
Academic Burnout ◽  
Independent Variables ◽  
Social Motive ◽  
Explained Variance ◽  
The Impact ◽  
The Relationship

Most previous research has examined the relationship between FB addiction and burnout level by conducting cross-sectional studies. Little is known about the impact of changes in burnout on FB addiction in an educational context. Through a two-way longitudinal survey of a student population sample (N = 115), this study examined the influence of changes in academic burnout over time and FB motives and importance (measured at the beginning and the end of the semester) on FB intrusion measured at the end of the academic semester. The findings show that: (1) increases in cynicism and in FB motives and importance significantly predicted time2 FB intrusion; (2) FB importance enhanced the prediction power of changes in the academic burnout total score, exhaustion and personal inefficacy, and reduced the regression coefficient of changes in cynicism; (3) the interaction effects between FB social motive use and changes in academic burnout, as well as between FB importance and personal inefficacy and exhaustion, accounted for a significant change in the explained variance of time2 FB intrusion. About 20–30% of the variance in time2 FB intrusion was explained by all the examined variables and by the interactions between them. The results suggest that changes in academic burnout and FB motives and importance are suppressive variables, as including these variables in the regression model all together changed the significance of the relationship between independent variables and FB intrusion.

scholarly journals FENOMENA MIGRASI TENAGA KERJA DAN PERANNYA BAGI PEMBANGUNAN DAERAH ASAL: STUDI EMPIRIS DI KABUPATEN WONOGIRI

2009 ◽  
Vol 10 (1) ◽  
pp. 84
Author(s):  
Didit Purnomo
Keyword(s):  
Marital Status ◽  
Labor Migration ◽  
Linear Regression Analysis ◽  
Level Of Education ◽  
Independent Variables ◽  
Logistic Analysis ◽  
Regional Origin ◽  
Independent Variable ◽  
The Impact

This research analyzes (a) patterns of labor migration from Wonogiri Regency, (b) the impact of migration on the welfare level by taking into account the income level of migrant Wonogiri Regency, and (c) the role of migrants seen from homelands conditions. The results of binary logistic analysis showed that the variables age, education, and marital status, have a significant effect on intention nomads to settle in the overseas area. Based on survey findings in the field, 88.8 percent of Wonogiri nomads do not want to settle in the overseas regions. The economic analysis through linear regression analysis to explain the role of the nomads and the impact on the regional origin that shows only one independent variable that is used has a significant influence on the local nomads income overseas, namely: level of education, while the other independent variables are family dependents, ownership of property in the area of origin, length of stay in overseas, and marital status had no significant effect.

scholarly journals INTEGRATING THE IMPACT OF COUNTRY OF ORIGIN (COC) AND CONSUMER ETHNOCENTRISM (CE) ON GLOBAL MARKETING (GM) AND GROWING CONSUMER TRENDS (GCT) EVIDENCES FROM PHARMACEUTICAL INDUSTRIES IN INDONES

2017 ◽  
Vol 11 (1) ◽  
Author(s):  
Kardison Lumban Batu
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Country Of Origin ◽  
Equation Modeling ◽  
Global Marketing ◽  
Consumer Ethnocentrism ◽  
Independent Variables ◽  
Pharmaceutical Industries ◽  
The Impact

The current research is empirically investigated the impact of country of origin and consumer ethnocentrism on growing customer trend directly also through global marketing as mediating variable. It is also assessed the impact of global marketing on growing consumer trend. By deploying Structural Equation Modeling with AMOS, three independent variables were analyzed, country of origin (CoC), global marketing (GM), consumer ethnocentrism (CE) and growing consumer trend (GCT) as dependent variable. The findings showed that both country of origin (CoC) and consumer ethnocentrism (CE) have significant effect on global marketing (GM) as well as on growing consumer trend (GCT). Further, global marketing (GM) successfully mediated and showed significant effect of both country of origin and consumer ethnocentrism. Finally global marketing has significant impact on growing consume trend.

scholarly journals PENGARUH REVIU RKA-K/L OLEH APIP TERHADAP EFISIENSI ALOKASI ANGGARAN KEMENTERIAN AGAMA

2019 ◽  
Vol 1 (1) ◽  
pp. 12
Author(s):  
Edy Effendi ◽  
Muhammad Imron
Keyword(s):  
Linear Regression ◽  
Simple Linear Regression ◽  
Independent Variables ◽  
Dependent Variables ◽  
Before And After ◽  
The Impact ◽  
The Relationship ◽  
Positive Effect

Research on the role of the APIP review of the Ministry/agency Work Plan and Budget document to determine the impact on the efficiency of ministry/agency spending (case study at the Ministry of Religion). The method used in this study uses simple linear regression with dummy. The use of linear regression is used to examine the relationship between independent variables (certain types of expenditure) and dependent variables (total expenditure). Whereas, dummy is used to find out before and after the APIP review is done. Throughout the author's search, this research has never been done. Based on the results of linear regression obtained, the APIP review significantly had a positive effect on official travel expenditure and honorarium but did not significantly affect building spending and equipment. Abstrak   Penelitian atas peran reviu APIP atas dokumen Rencana Kerja dan Anggaran Kementerian Negara/Lembaga untuk mengetahui dampaknya terhadap efisiensi belanja kementerian/lembaga (studi kasus pada Kementerian Agama). Metode yang digunakan dalam penelitian ini menggunakan regresi linier sederhana dengan dummy. Penggunaan regresi liner digunakan untuk meneliti hubungan antara variable independen (jenis belanja tertentu) dan variable dependen (total belanja). Sedangkan, dummy digunakan untuk mengetahui sebelum dan setelah reviu APIP dilakukan. Sepanjang penelusuran penulis, penelitian ini belum pernah dilakukan. Berdasarkan hasil regresi linier diperoleh, reviu APIP signifikan berpengaruh positif terhadap  belanja perjalanan dinas dan honorarium tetapi tidak signifikan berbengaruh terhadap belanja gedung dan alat.

An Empirical Study on the Importance of Electronic Word of Mouth in the Concierge Industry

2020 ◽  
pp. 265-287
Author(s):  
Anna Makrides ◽  
Demetris Vrontis ◽  
Michael Christofi
Keyword(s):  
Marketing Strategy ◽  
Word Of Mouth ◽  
Survey Methodology ◽  
Digital Marketing ◽  
Brand Awareness ◽  
Electronic Word Of Mouth ◽  
Widespread Access ◽  
The Impact ◽  
Core Part ◽  
Positive Effect

The widespread access of electronic word of mouth (e-WOM) enables contemporary consumers to assess the opinions of others, irrespective of geographical boundaries, about products and services. This research examines the impact of e-WOM on building international brand awareness when the former is used as a core part of a company's overall digital marketing strategy. By applying the survey methodology, the findings provide support for this positive effect; namely, the integration of e-WOM in the overall digital marketing strategy and activities applied by an organization can enhance brand awareness beyond country borders and contribute towards the overall organizational effectiveness and success. Taken together, the study provides further insight into eWOM and cross-border brand awareness relationship and outlines several questions that deserve further study.

The Role of Leadership in Cultivating a Responsible Collective Creative Work Environment

2017 ◽  
pp. 82-105
Author(s):  
Alphonce Tavona Shiri
Keyword(s):  
Transformational Leadership ◽  
Work Environment ◽  
Internal Consistency ◽  
Manufacturing Sector ◽  
Business Practices ◽  
Survey Questionnaire ◽  
Positive Correlation ◽  
Independent Variables ◽  
Collective Creativity

This chapter examines the concept of collective creativity in the work environment and in particular the manufacturing sector in Gweru, Zimbabwe. The chapter analyzes the role of a leader in fostering a work climate that cultivates collaborative efforts by followers in creating new ideas and for the sustainability of business operations. Literature relating to leadership role in enhancing sustainable and responsible collective creativity is reviewed. The chapter adopted a quantitative approach in which a survey questionnaire was pilot tested to assess the clarity of the questions on the questionnaire and test the internal consistency of the questions. A pilot test of the situational outlook questionnaire (SOQ) was conducted on 20 respondents in the manufacturing industry to assess the questions for clarity and internal consistency. The final survey questionnaire was distributed to 60 employees in the manufacturing sector in Gweru, Zimbabwe. The items on the questionnaire were rated on a 5 point Likert scale. Data was analysed using SPSS version 23. Data was analysed to determine the correlations between the independent variables and dependent variables. Transformational leadership constructs, namely idealised influence, intellectual stimulation, inspirational motivation and individualised consideration constituted leadership independent variables. Analysis of research data reveals that high performance is related to sustainable business practices such as the creation of environmentally friendly and affordable products. Unethical business practices are found to be negatively related to business performance and collective creativity. Analysis of the data revealed a positive correlation between individualised consideration construct of transformational leadership and ideal support (r=.527, p=.001) and a positive correlation between individualised consideration and openness (r=.343, p<.001), and a positive correlation between individualised consideration and involvement (r=.123, p<.001) This means that when a leader displays support through taking into consideration the individual needs of his or her followers, subordinates feel that the leader is encouraging them to participate in company activity and increase their perception of an involving climate. Acts of leadership support also stimulate subordinate views of an open forum where they can contribute to collective creativity within the organisation.

Marketing Response Modelling: Impact of Digital Marketing for a Luxury Car Brand

2019 ◽  
Vol 14 (3) ◽  
pp. 254-270
Author(s):  
Mihir Dash ◽  
Kshitiz Sharma
Keyword(s):  
Digital Media ◽  
Emerging Economies ◽  
High Growth ◽  
Digital Marketing ◽  
Independent Variables ◽  
Goods Market ◽  
The Media ◽  
Media Mix ◽  
Response Modelling ◽  
The Impact

The luxury car segment is the most vibrant segment in the luxury goods market, experiencing high growth in recent years in the emerging economies of China, India, and Brazil. In India, the luxury car segment is dominated by three major players, that is, Audi, Mercedes-Benz, and BMW, together accounting for 85 per cent of the total Indian luxury car segment. The study proposes a marketing response model for luxury car brands, involving a linear model with all possible interaction effects. The model is applied in the case of a luxury car brand which had recently adopted digital marketing in addition to its traditional advertising media mix. The response in the form of customer queries at its showroom (situated in Bangalore, India) was taken as the dependent variable. The independent variables were the advertising expenditure in different media, viz. newspapers and magazines, display events, and digital media. The results of the model provide a measure of the effectiveness of each of the media, the interaction between them, as well as the impact of digital marketing.

scholarly journals Impact of Pharmacy Benefit Managers on Oncology Practices and Patients

2020 ◽  
Vol 16 (5) ◽  
pp. 276-284 ◽  
Author(s):  
Trevor J. Royce ◽  
Caroline Schenkel ◽  
Kelsey Kirkwood ◽  
Laura Levit ◽  
Kathryn Levit ◽  
...  
Keyword(s):  
Prescription Drug ◽  
Prescription Drugs ◽  
Business Practices ◽  
Pharmacy Benefit ◽  
Drug Benefits ◽  
Quality Cancer Care ◽  
Number Of Patients ◽  
Oncology Care ◽  
The Impact

Pharmacy benefit managers (PBMs) are thoroughly integrated into the drug supply chain as administrators of prescription drug benefits for private insurers, self-insuring business, and government health plans. As the role of PBMs has expanded, their opaque business practices and impact on drug prices have come under increasing scrutiny. PBMs are particularly influential in oncology care because prescription drugs play a major role in the treatment of most cancers and an increasing number of patients with cancer are treated with oral oncology agents managed by PBMs. There is concern that some PBM practices may threaten access to high-quality cancer care and may increase the financial and administrative burden on patients and practices. In this article, we review the role of PBMs in prescription drug coverage and reimbursement, discuss the impact of PBMs on oncology care, and present data from the 2018 ASCO Practice Survey assessing the knowledge and attitude of oncology practices toward PBMs.

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