scholarly journals An exploratory study on the impact of social media of selected commercial banks in the Eastern Cape Province, South Africa

2016 ◽  
Vol 11 (2) ◽  
pp. 95-102 ◽  
Author(s):  
Khulekani Yakobi ◽  
Bethuel Sibongiseni Ngcamu
Keyword(s):  
South Africa ◽  
Social Media ◽  
Commercial Banks ◽  
Quantitative Research ◽  
Negative Impact ◽  
The Body ◽  
Eastern Cape ◽  
Body Of Knowledge ◽  
Collaboration And Communication ◽  
The Impact

The emergence of social media in financially high-risk institutions has had a negative impact on employees’ perceptions towards utilization of social media for team collaboration and communication. This study investigates social media impact in commercial banks and explores the contribution it has brought among teams, thus, ascertaining collaboration and effective communication within the banking industry. It adopted a quantitative research method whereby 194 questionnaires were distributed and 102 completed, thereby generating a response rate of 53%. The study findings revealed 60% of the research participants who agreed, 14% undecided, and 27% disagreed that social media present an opportunity for people to commit fraud and attracts hackers. This study will contribute to the body of knowledge in South Africa as there is a limited number of published studies on the impact of social media in financial institutions

scholarly journals An empirical investigation of banks employees’ interactions and workflow influence during social media advent: a case study of two commercial banks

2016 ◽  
Vol 11 (4) ◽  
pp. 90-96 ◽  
Author(s):  
Khulekani Yakobi
Keyword(s):  
Social Media ◽  
Commercial Banks ◽  
Quantitative Research ◽  
Jel Classification ◽  
The Body ◽  
Human Interaction ◽  
Major Influence ◽  
Research Approach ◽  
Team Management ◽  
Body Of Knowledge

The primary aim of this study is to investigate commercial banks employee’s interactions in the advent and eminence of social media, thus, depict the major influence which is made by social media in two commercial banks (ABSA and Standard Bank) workflow. This study has employed a quantitative research approach whereby structured questionnaires were distributed respectively to two commercial banks’ employees. A self-developed and administered questionnaire was distributed to a population size of 194 employees with 102 returned and completed successfully, thereby generating a response rate of 53%. Findings in this study revealed the extent to which social media has changed workflow in commercial banks (54% agree, 23% were undecided, and 24% disagreed). Among other major findings that this study reflected, social media among commercial banks employees’ has totally transformed channels of communication (60% agreed, 25% were undecided, and 24% disagreed). Despite the positive advancements revealed in this study, social media has not allowed openness of emotions among commercial banks employees’ (49% agreed, 28% were undecided, and 24% disagreed). This study is expected to contribute to the body of knowledge, as there is a paucity of published studies on commercial banks employee’s interactions in the advent of social media. This study will also help the bank managers to intensify online team management and supervision. Keywords: collaboration, communications, employees’ emotions, human interaction, supervision, team management. JEL Classification: G21, M30, M54

Thinking about offender social reintegration: A case study of one NGO programme in the Eastern Cape Province of South Africa

2021 ◽  
pp. 002087282096742
Author(s):  
Emmison Muleya
Keyword(s):  
South Africa ◽  
Crime Prevention ◽  
The Body ◽  
Eastern Cape Province ◽  
Eastern Cape ◽  
Social Reintegration ◽  
Body Of Knowledge ◽  
Former Offenders ◽  
Offender Reintegration

Successful social reintegration is critical if we are to reduce recidivism and crime in general. This voice of people article presents a background case for why effective offender reintegration services are key in South Africa, and the Eastern Cape in particular, through an example of the Offender Reintegration programme rendered by the National Institute of Crime Prevention and Reintegration of Offenders (NICRO). Apart from the paucity of literature on offender reintegration, very few voices from people working directly with these former offenders are ever heard. Therefore, this article seeks to address this gap by contributing to the body of knowledge on offender social reintegration.

scholarly journals The Impact of Brand Equity on Conversion Behavior in the Use of Personal Banking Services: Case Study of Commercial Banks in Vietnam

2021 ◽  
Vol 14 (8) ◽  
pp. 346
Author(s):  
Thi Thu Cuc Nguyen
Keyword(s):  
Brand Equity ◽  
Commercial Banks ◽  
Structural Equation ◽  
Quantitative Research ◽  
Negative Impact ◽  
Banking Services ◽  
Quantitative Research Methods ◽  
Two Factors ◽  
Customer Services ◽  
The Impact

The brand equity of banks plays a crucial role in determining customer behavior of using their services. The study aims to examine the impact of brand equity on conversion behavior in the use of personal banking services at commercial banks in Vietnam. The paper uses quantitative research methods, through linear SEM (Structural Equation Modelling) analysis, with survey data including 554 samples of individual customers of commercial banks. The study’s findings show that the bank’s brand equity has a negative impact on the behavior of individual customers. In the relationship between these two factors, competitive advertising effectiveness and loyalty of customers act as intermediary factors. On that basis, the study makes a number of recommendations to preclude customers leaving and minimize business losses caused by the conversion of customers’ banks. The findings of this study have shown the importance and impact of brand equity on conversion behavior in the use of personal customer services. These are meaningful contributions both theoretically and practically to help banks get a deeper insight into brand equity and the need to pay attention to building and developing sustainable brand equity for the bank, as well as an important basis for further research.

scholarly journals PENGARUH PENGGUNAAN MEDIA SOSIAL INSTAGRAM TERHADAP CITRA TUBUH MAHASISWA FAKULTAS USHULUDDIN ADAB DAN DAKWAH IAIN PONOROGO TAHUN 2016

Dialogia ◽  
2017 ◽  
Vol 15 (2) ◽  
pp. 333
Author(s):  
Nadia Faidatun Nasiha
Keyword(s):  
Social Media ◽  
Body Image ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
The Body ◽  
Student Body ◽  
Significance Level ◽  
Level 1 ◽  
Use Of Social Media ◽  
The Impact

Abstract: Instagram is one of social media in which photoes and videos can be shared easily. Instagram users will indirectly feel the impact of the use of this  social media. In the psychology, there is a new term called Body Image which is considered as the concept of a person in assessing appearance, perception and attitude in terms of psychological and biological perspective. Instagram is widely used by individuals and groups to present their clothes online and it is easy for a consumer to access the fashion model they intended to. This research is intended to reveal the impact of instagram on the body image of Ushuluddin Adab and Da’wah Faculty of IAIN Ponorogo. The approach of this study was quantitative research and it employed questionnaire asdata collection techniques. Then, it applied simple linear regression analysis for testing hypothesis. The findings showed that 1) The use of social media instagram of Ushuluddin Adab and Dakwah Faculty students  is in moderate category with percentage 59,37%. 2) The level of body image of Ushuluddin Adab and Dakwah Faculty Studens is in moderate category with percentage 65.62%. 3) There is significant  effect of instagram on student body image of Ushuluddin Adab and Da'wah of IAIN Ponorogo because F test (9,8550) is higher than F table (significance level 1% = 7,56 and significance level 5% = 4,17). إينستاجرام ملخص:من التطبيق الذي بشكل صورة وفيديو المثير والممتع للاهتمام وسهلة فى تطبيقه. سيشعر مستخدم إينستاجرام تأثيرا مستمرا فى استخدام هذه الوسائل الإعلام الاجتماعية. وفي نظرعلم النفس هناك مصطلح جديد يسمى بصورة الجسم، وهي حينما رأى الشخص في تقييم المظهر والمنظور من حيث النفسية والبيولوجية. كان إينستاجرام يستخدمه الأفراد والجماعات الذين يحاولون تقديم ملابسهم على الانترنت، وهذا يسهل على الزبائن الوصول إلى نموذج الأزياء التي يريدونها. وهذا البحث سيكشف عن تأثير إينستاجرام على صورة الجسم طلاب كلية أصول الدين والآداب والدعوة بالجامعة فونوروجو الإسلامية الحكومية. الدراسة المستخدمة فى هذا البحث الدراسة الكمية، وأما تقنيات جمع البيانات باستخدام منهج الاستبيان. ولاختبار صلاحية البيانات استخدمت الباحثة صيغة  ضربة العزم، واختبار الوثيقة باستخدام رمز سبيرمان برون. وفي تحليل البيانات استخدمت الباحثة تحليل الانحدار الخطي البسيط. وبعد تحليل البيانات خلصت الباحثة أن 1) مستخدم إينستاجرام طلاب كلية أصول الدين والآداب والدعوة بالجامعة فونوروجو الإسلامية الحكومية على درجة متوسطة بنسبة 59،37٪. 2) مستوى صورة الجسم لطلاب كلية أصول الدين والآداب والدعوة بالجامعة فونوروجو الإسلامية الحكومية على درجة متوسطة بنسبة (65.62٪. 3) هناك أثر بين وسائل الاعلام الاجتماعية إينستاجرام  على صورة الجسم طلاب كلية أصول الدين والآداب والدعوة بالجامعة فونوروجو الإسلامية الحكومية وهذا لأن F حساب (9.8550) أكبر من  F الجدول (مستوى الدلالة 1٪ = 7.56 ومستوى الدلالة 5٪ = 4،17). Abstrak: Instagram merupakan aplikasi berbagi foto dan video yang dikemas menarik dan mudah untuk mengaplikasikanya. Pengguna instagram secara tidak langsung akan merasakan dampak pemakaian berkelanjutan dari media sosial tersebut. Dalam ilmu psikologi ada sebuah istilah baru yang dinamakan Citra Tubuh, yaitu konsep seseorang dalam menilai penampilan, cara pandang maupun sikap dari segi psikologis maupun biologis. Instagram banyak dimanfaatkan oleh individu maupun kelompok yang mencoba mengenalkan pakaian mereka secara online dan hal itu memudahkan seorang konsumen dengan mudah dalam mengakses model fashion  yang mereka inginkan. Penelitian ini akan mengungkap pengaruh instagram terhadap citra tubuh mahasiswa Fakultas Ushuluddin Adab dan Dakwah IAIN Ponorogo. Metode yang digunakan adalah penelitian kuantitatif, teknik pengumpulan data menggunakan angket. Untuk uji validitas menggunakan rumus product momentdan uji reliabilitas menggunakan rumus Spearman brown. Sedangkan pada tahap analisis data menggunakan analisis Regresi Linier Sederhana. Dari hasil analisa data, peneliti menyimpulkan bahwa 1) Penggunaan media sosial instagram mahasiswa Fakultas Ushuluddin Adab dan Dakwah IAIN Ponorogo adalah kategori sedang dengan prosentase 59,37%. 2) Tingkat citra tubuh mahasiswa Fakultas Ushuluddin Adab dan DakwahPonorogo adalah kategori sedang dengan prosentase 65,62%. 3) Terdapat pengaruh antara media sosial instagram terhadap citra tubuh mahasiswa Jurusan  Ushuluddin Adab dan Dakwah IAIN Ponorogo karena Fhitung (9,8550) lebih besar dari Ftabel (taraf signifikansi 1% = 7,56 dan taraf signifikansi 5% = 4,17). Keywords : Media Sosial Instagram, Citra Tubuh

scholarly journals The Influence of Instagram Influencers’ Activity on Green Consumption Behavior

2021 ◽  
Vol 12 (1) ◽  
pp. 78
Author(s):  
Sanaz Saghati Jalali ◽  
Haliyana Binti Khalid
Keyword(s):  
Social Media ◽  
Conceptual Model ◽  
Word Of Mouth ◽  
The Body ◽  
Green Consumption ◽  
Consumption Behavior ◽  
Perceived Credibility ◽  
Body Of Knowledge ◽  
Consumption Behaviour ◽  
The Impact

Nowadays, environmental problems are rising due to the individuals’ consumption behaviour, which necessitates serious attention. Consumers gradually become aware of the effect of their consumption behaviour on the environment and make a difference. Social media, particularly Instagram, play a major role in increasing awareness and promoting environmentally friendly behaviour. Hence, it is crucial to investigate the impact of Instagram on green consumption intention, which is the best predictor of behaviour. By reviewing the existing literature, the current study develops a conceptual model regarding the effect of Instagram influencers’ green activity on followers’ intention. As the model proposes, green attitude and green consumption intention are shaped among followers by the Instagram influencers’ green concern, green photo content, and green word of mouth (WOM). Additionally, it is proposed that the perceived credibility of followers moderated the link between green WOM and green consumption intention. The study contributes to the body of knowledge by developing a new model that helps identify green consumption intention determinants.

scholarly journals The influence of social media service quality on client loyalty in the South African banking industry

2019 ◽  
Vol 19 (1) ◽  
Author(s):  
Bramwell K. Gavaza ◽  
Kim L. Viljoen ◽  
Liezel Cilliers
Keyword(s):  
South Africa ◽  
Social Media ◽  
Service Quality ◽  
South African ◽  
The Body ◽  
The South ◽  
The Social ◽  
Social Media Service ◽  
The Impact

Orientation: The impact and growth rates of Facebook and other forms of social media have made it imperative for all businesses to ensure they have social media strategies in place.Research purpose: The purpose of this study was to measure the influence of social media service quality on client loyalty in the South African banking industry.Motivation for the study: There are limited studies conducted in developing countries such as South Africa that focused specifically on the social media service quality and client loyalty in the banking industry.Research design, approach and method: The study used a quantitative approach and a descriptive research design to test the proposed hypotheses. An online survey on Facebook was used to collect the data from a sample of 377 respondents who had interacted with the five major banks in South Africa on the said platform. A snowball sampling technique was used to identify the appropriate respondents. The data was analysed with Structural Equation Modelling (SEM) to assess the model fit.Main findings: Findings of the research study proved that the social media system’s availability, fulfilment and privacy have a significant influence on the overall service quality of social media, which leads to client loyalty in the South African banking industry.Practical/managerial implications: The study recommended that managers and marketers should constantly evaluate, monitor and improve the overall service quality of social media offered to their clients, as it leads to a corresponding increase in client loyalty in the South African banking industry.Contribution/value-add: The study provided empirical evidence, which contributed to the body of business and marketing knowledge in a South African banking context.

Engaging Restaurant Customers on Facebook: The Power of Belongingness Appeals on Social Media

2019 ◽  
Vol 44 (2) ◽  
pp. 201-228 ◽  
Author(s):  
Richard Gruss ◽  
Eojina Kim ◽  
Alan Abrahams
Keyword(s):  
Social Media ◽  
Essential Element ◽  
High Variability ◽  
The Body ◽  
Customer Engagement ◽  
Data Set ◽  
Body Of Knowledge ◽  
Difficult Time ◽  
The Impact ◽  
Positive Effect

The hospitality and tourism industries now acknowledge that engaging with customers via social media is an essential element of marketing strategy. Given the high variability of success with which firms have been attracting customer interest online, however, it is clear that businesses are having a difficult time determining the best way to use these emerging technologies. This study investigates the impact of certain social media post attributes on customer engagement, using restaurants on Facebook as an example. We introduce a novel set of text analytic features that positively affect customer engagement and test them against a big data set (174,000 posts). Findings indicate that appeals to a feeling of belonging to the community have a significant positive effect on engagement. This study contributes to the body of knowledge on customer engagement and offers concrete recommendations for how restaurants can interact with customers online.

scholarly journals Examining the Impact of Antecedents of Firm Performance on Companies in South Africa

2019 ◽  
Vol 10 (6A) ◽  
pp. 30-42
Author(s):  
Elizabeth Chinomona
Keyword(s):  
South Africa ◽  
Social Media ◽  
Firm Performance ◽  
Knowledge Sharing ◽  
Information Sharing ◽  
Social Identity Theory ◽  
Quantitative Research ◽  
Gauteng Province ◽  
Management Staff ◽  
The Impact

The aim of this study is to establish the impact of social media, information sharing and knowledge sharing on firm performance among companies in South Africa, Gauteng province in particular. In as much as the issue of social media communication has received great benefits and growth within organisations, little has been researched about the impact of social media on job performance, knowledge sharing and information sharing among companies in the Gauteng province, South Africa. Social Identity Theory (SIT) has been used to explain the associations in the model. Questionnaires were distributed to both management staff and lower level employees in the companies in Gauteng province of South Africa. This study used a quantitative research methodology using Smart PLS software. This software was employed to test the relationships among the four hypotheses. The results showed that there is a positive and significant relationship among the four proposed hypotheses. Basing on the findings of this research, recommendations were made to both the top-level employees and lower level employees in the companies in South Africa. This study is expected to have real-world and academic implications to policymakers for the companies in South Africa. On top of this, the study will provide new insights and added first-hand knowledge to the existing body of literature which is meagre in South African companies.

scholarly journals Visitor Profiles of Coastal and Marine Tourism Sites in the Eastern Cape, South Africa

2020 ◽  
pp. 1060-1075
Author(s):  
Rivoni Gounden ◽  
Suveshnee Munien ◽  
Dinolen Gounden ◽  
Ntwandamela Perry
Keyword(s):  
South Africa ◽  
The Body ◽  
Environmental Benefits ◽  
Western Cape ◽  
Eastern Cape ◽  
Recreational Activities ◽  
Marine Tourism ◽  
Body Of Knowledge ◽  
Kwazulu Natal ◽  
Marine Areas

Current research on Coastal and Marine Tourism (CTM) in South Africa focuses on two main coastal tourism provinces (KwaZulu-Natal and Western Cape) as well as specific CMT activities such as whale watching and shark cage diving. This study, therefore, contributes to the body of knowledge on CMT by focusing on the Eastern Cape and undertaking a provincial level analysis. Coastal and Marine Tourism location visitor profiles in terms of socio-economic profile, types of CMT visitors, types of CMT activities participated and future interest in the Eastern Cape, South Africa. CMT encompasses activities and resources in and near coastal and marine areas that attract visitors who participate in a range of active and passive business, adventure, leisure and recreational activities that generate socio-economic and environmental benefits. A quantitative approach is adopted, drawing on 700 visitor surveys that were conducted at purposively selected CMT locations in the Eastern Cape. Visitors were from a range of socio-economic backgrounds. There were high levels of participation in CMT activities, especially coastal leisure and recreational activities. Results indicate increased CMT location visitation demand. From a sustainability and responsible tourism perspective, understanding who visits CMT sites assists in ensuring effective planning to manage demand and protect/ conserve coastal and marine resources.

The Impact of Transformational Leadership on Entrepreneurial Orientation via the Mediating Role of Organizational Learning Capability

2020 ◽  
Vol 8 (2) ◽  
pp. 65
Author(s):  
Razan Nofal ◽  
Mais Jaradat
Keyword(s):  
Transformational Leadership ◽  
Organizational Learning ◽  
Entrepreneurial Orientation ◽  
Commercial Banks ◽  
Quantitative Research ◽  
Intellectual Stimulation ◽  
Design Data ◽  
Learning Capability ◽  
Idealized Influence ◽  
The Impact

The current research aims to investigate the effect of transformational leadership on entrepreneurial orientation in Jordanian commercial banks, and whether organizational learning capability mediates the effect of transformational leadership on entrepreneurial orientation. Adopting a quantitative research design, data were collected by means of a questionnaire-based survey of employees in Jordanian commercial banks. Based on 330 usable responses, the results revealed the significant effect of transformational leadership and two of its dimensions (inspirational motivation and intellectual stimulation) on entrepreneurial orientation. Two other dimensions (idealized influence and individualized consideration) did not contribute to entrepreneurial orientation. Additionally, the results showed that transformational leadership has a significant effect on organizational learning capability, and that organizational learning capability in turn affects entrepreneurial orientation. The findings confirm that organizational learning capability fully mediates the effect of transformational leadership on entrepreneurial orientation. A number of recommendations are advanced, the most important of which is that banks should improve and develop managers’ transformational attributes by training them on how to deal with employees in order to increase their entrepreneurial orientation. Banks should also consider improving their learning capability, as this plays a significant role in enhancing and supporting the effect of transformational leadership attributes on entrepreneurial orientation.

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