Engaging Restaurant Customers on Facebook: The Power of Belongingness Appeals on Social Media

2019 ◽  
Vol 44 (2) ◽  
pp. 201-228 ◽  
Author(s):  
Richard Gruss ◽  
Eojina Kim ◽  
Alan Abrahams
Keyword(s):  
Social Media ◽  
Essential Element ◽  
High Variability ◽  
The Body ◽  
Customer Engagement ◽  
Data Set ◽  
Body Of Knowledge ◽  
Difficult Time ◽  
The Impact ◽  
Positive Effect

The hospitality and tourism industries now acknowledge that engaging with customers via social media is an essential element of marketing strategy. Given the high variability of success with which firms have been attracting customer interest online, however, it is clear that businesses are having a difficult time determining the best way to use these emerging technologies. This study investigates the impact of certain social media post attributes on customer engagement, using restaurants on Facebook as an example. We introduce a novel set of text analytic features that positively affect customer engagement and test them against a big data set (174,000 posts). Findings indicate that appeals to a feeling of belonging to the community have a significant positive effect on engagement. This study contributes to the body of knowledge on customer engagement and offers concrete recommendations for how restaurants can interact with customers online.

Religiosity, gender, and wage: the differentiated impact of private prayer in Canada

2015 ◽  
Vol 42 (10) ◽  
pp. 888-905 ◽  
Author(s):  
Maryam Dilmaghani
Keyword(s):  
Ethnic Diversity ◽  
Religious Practice ◽  
The Body ◽  
Data Set ◽  
Content Type ◽  
Body Of Knowledge ◽  
Wage Regression ◽  
Different Dimensions ◽  
The Impact ◽  
Private Prayer

Purpose – Does religiosity impact wages differently for males and females? Does the impact on wage of different dimensions of religiosity, namely the importance of religion, the frequency of religious practice with others and individually, differ for men and women? The paper aims to discuss these issues. Design/methodology/approach – Using the Canadian Ethnic Diversity Survey, made public in 2004, this paper investigates whether there are evidences for a gender difference in the impact of religiosity on wage. A Mincerean wage regression is estimated using both multiple linear regression and Heckit. Findings – Religious females are found to receive a premium over their labour earnings, through the frequency of private-prayer while the same dimension of religiosity penalizes males’ mean wage. The by-gender impact slightly widens for the subsample of employees, while it diminishes for the self-employed. Research limitations/implications – Making use of the most comprehensive data set available and standard methodology, the paper creates stylized facts that are of interest to the scholars of a multiplicity of disciplines. Practical implications – It advances the body of knowledge about the impact of religiosity on productivity and whether it has a by-gender component. Social implications – The research also informs policy-makers in their decision about the appropriate level of accommodation of religiosity in the workplace. Originality/value – The present work is the first research paper examining the by-gender impact of different dimensions of religiosity on productivity thereby wage.

scholarly journals The Influence of Instagram Influencers’ Activity on Green Consumption Behavior

2021 ◽  
Vol 12 (1) ◽  
pp. 78
Author(s):  
Sanaz Saghati Jalali ◽  
Haliyana Binti Khalid
Keyword(s):  
Social Media ◽  
Conceptual Model ◽  
Word Of Mouth ◽  
The Body ◽  
Green Consumption ◽  
Consumption Behavior ◽  
Perceived Credibility ◽  
Body Of Knowledge ◽  
Consumption Behaviour ◽  
The Impact

Nowadays, environmental problems are rising due to the individuals’ consumption behaviour, which necessitates serious attention. Consumers gradually become aware of the effect of their consumption behaviour on the environment and make a difference. Social media, particularly Instagram, play a major role in increasing awareness and promoting environmentally friendly behaviour. Hence, it is crucial to investigate the impact of Instagram on green consumption intention, which is the best predictor of behaviour. By reviewing the existing literature, the current study develops a conceptual model regarding the effect of Instagram influencers’ green activity on followers’ intention. As the model proposes, green attitude and green consumption intention are shaped among followers by the Instagram influencers’ green concern, green photo content, and green word of mouth (WOM). Additionally, it is proposed that the perceived credibility of followers moderated the link between green WOM and green consumption intention. The study contributes to the body of knowledge by developing a new model that helps identify green consumption intention determinants.

scholarly journals The Impact of Social Media on Restaurant Corporations’ Financial Performance

2020 ◽  
Vol 12 (4) ◽  
pp. 1646 ◽  
Author(s):  
Sergio M. Fernández-Miguélez ◽  
Miguel Díaz-Puche ◽  
Juan A. Campos-Soria ◽  
Federico Galán-Valdivieso
Keyword(s):  
Social Media ◽  
Financial Performance ◽  
Total Population ◽  
Essential Element ◽  
Online Reviews ◽  
Restaurant Industry ◽  
Nonparametric Techniques ◽  
The Impact ◽  
Positive Effect ◽  
Corporate Level

Social media, in the form of online reviews (ORs), has become an essential element for consumers in the restaurant industry, providing reliable and unbiased information based on the dining experiences of other consumers. Social media is not only a crucial phenomenon for the strategy of restaurants, but also for their corporations. However, previous literature has focused on the analysis at the establishment level, rather than at the corporate level, especially when referring to financial performance. The present study tries to verify if social media also affects corporate financial performance. For this, the impact of ORs on advanced measures of financial performance was examined at the corporate level on a sample of 800 restaurants selected from the total population of active restaurants in Europe in 2018. The investigation applied both regression analysis and nonparametric techniques. They demonstrate a positive effect of ORs on financial performance, and a heterogeneous relationship between both variables across the European countries. Restaurants are becoming aware of the implications of this phenomenon since it could provide strategies for sustainable economic development.

scholarly journals An exploratory study on the impact of social media of selected commercial banks in the Eastern Cape Province, South Africa

2016 ◽  
Vol 11 (2) ◽  
pp. 95-102 ◽  
Author(s):  
Khulekani Yakobi ◽  
Bethuel Sibongiseni Ngcamu
Keyword(s):  
South Africa ◽  
Social Media ◽  
Commercial Banks ◽  
Quantitative Research ◽  
Negative Impact ◽  
The Body ◽  
Eastern Cape ◽  
Body Of Knowledge ◽  
Collaboration And Communication ◽  
The Impact

The emergence of social media in financially high-risk institutions has had a negative impact on employees’ perceptions towards utilization of social media for team collaboration and communication. This study investigates social media impact in commercial banks and explores the contribution it has brought among teams, thus, ascertaining collaboration and effective communication within the banking industry. It adopted a quantitative research method whereby 194 questionnaires were distributed and 102 completed, thereby generating a response rate of 53%. The study findings revealed 60% of the research participants who agreed, 14% undecided, and 27% disagreed that social media present an opportunity for people to commit fraud and attracts hackers. This study will contribute to the body of knowledge in South Africa as there is a limited number of published studies on the impact of social media in financial institutions

scholarly journals Investigating the impact of pre-processing techniques and pre-trained word embeddings in detecting Arabic health information on social media

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Yahya Albalawi ◽  
Jim Buckley ◽  
Nikola S. Nikolov
Keyword(s):  
Social Media ◽  
Deep Learning ◽  
Comprehensive Evaluation ◽  
Classification Problem ◽  
Data Sets ◽  
Word Embeddings ◽  
Data Set ◽  
Lower Accuracy ◽  
Health Related ◽  
The Impact

AbstractThis paper presents a comprehensive evaluation of data pre-processing and word embedding techniques in the context of Arabic document classification in the domain of health-related communication on social media. We evaluate 26 text pre-processings applied to Arabic tweets within the process of training a classifier to identify health-related tweets. For this task we use the (traditional) machine learning classifiers KNN, SVM, Multinomial NB and Logistic Regression. Furthermore, we report experimental results with the deep learning architectures BLSTM and CNN for the same text classification problem. Since word embeddings are more typically used as the input layer in deep networks, in the deep learning experiments we evaluate several state-of-the-art pre-trained word embeddings with the same text pre-processing applied. To achieve these goals, we use two data sets: one for both training and testing, and another for testing the generality of our models only. Our results point to the conclusion that only four out of the 26 pre-processings improve the classification accuracy significantly. For the first data set of Arabic tweets, we found that Mazajak CBOW pre-trained word embeddings as the input to a BLSTM deep network led to the most accurate classifier with F1 score of 89.7%. For the second data set, Mazajak Skip-Gram pre-trained word embeddings as the input to BLSTM led to the most accurate model with F1 score of 75.2% and accuracy of 90.7% compared to F1 score of 90.8% achieved by Mazajak CBOW for the same architecture but with lower accuracy of 70.89%. Our results also show that the performance of the best of the traditional classifier we trained is comparable to the deep learning methods on the first dataset, but significantly worse on the second dataset.

scholarly journals Medicated bodies: Mental distress, social media and affect

2016 ◽  
Vol 20 (2) ◽  
pp. 549-563 ◽  
Author(s):  
Ian Tucker ◽  
Lewis Goodings
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Mental Distress ◽  
The Body ◽  
Psychiatric Medication ◽  
Social Media Site ◽  
Health Social Media ◽  
Care Practices ◽  
The Impact

Social media are increasingly being recruited into care practices in mental health. This article analyses how a major new mental health social media site ( www.elefriends.org.uk ) is used when trying to manage the impact of psychiatric medication on the body. Drawing on Henri Bergson’s concept of affection, analysis shows that Elefriends is used at particular moments of reconfiguration (e.g. change in dosage and/or medication), periods of self-experimentation (when people tailor their regimen by altering prescriptions or ceasing medication) and when dealing with a present bodily concern (showing how members have a direct, immediate relationship with the site). In addition, the analysis illustrates how users have to structure their communication to try to avoid ‘triggering’ distress in others. The article concludes by pointing to the need to focus on the multiple emerging relationships between bodies and social media in mental health, due to the ways the latter are becoming increasingly prominent technologies through which to experience the body when distressed.

scholarly journals Does It Pay to Be Real? Understanding Authenticity in TV Advertising

2018 ◽  
Vol 83 (1) ◽  
pp. 24-50 ◽  
Author(s):  
Maren Becker ◽  
Nico Wiegand ◽  
Werner J. Reinartz
Keyword(s):  
Consumer Behavior ◽  
Essential Element ◽  
Purchase Decisions ◽  
Four Dimensions ◽  
Advertising Context ◽  
Hedonic Products ◽  
Hedonic And Utilitarian Products ◽  
The Impact ◽  
Common Understanding ◽  
Positive Effect

Marketing managers and creatives alike believe that authenticity is an essential element for effective advertising. However, no common understanding of authenticity in advertising exists, and empirical knowledge about its impact on consumer behavior is limited. In this study, the authors use a comprehensive literature review and qualitative studies to identify four dimensions of authenticity in an advertising context. By examining 323 television ads across 67 brands and four years, they investigate these dimensions’ effects on the sales performance of advertised products. Because the impact of authenticity may depend on brand or product characteristics, the authors also analyze how these effects vary with brand size or across hedonic and utilitarian products. The results suggest that authenticity influences consumer behavior in a more nuanced manner than previously recognized. For instance, whereas an ad congruent with the brand’s essence has a positive effect on sales in most cases, an overly honest advertising message can actually hurt performance; the latter is true especially for hedonic products, for which consumers rely more on subjective information when making purchase decisions.

scholarly journals Revenue diversification and financial sustainability of microfinance institutions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Peter Nderitu Githaiga
Keyword(s):  
Generalized Method Of Moments ◽  
Financial Sustainability ◽  
Microfinance Institutions ◽  
Revenue Diversification ◽  
Estimation Model ◽  
Data Set ◽  
Content Type ◽  
Method Of Moments Estimation ◽  
The Impact ◽  
Positive Effect

PurposeThis paper aims to investigate whether revenue diversification affects the financial sustainability of microfinance institutions (MFIs).Design/methodology/approachThe study uses a worldwide panel data set of 443 MFIs in 108 countries for the period 2013–2018 and two-step system Generalized Method of Moments estimation model.FindingsThe study finds that revenue diversification has a significant and positive effect on the financial sustainability of MFIs.Practical implicationsThe findings of this study actually offer important managerial and policy lessons on MFIs’ financial sustainability. Microfinance managers and policymakers should consider revenue diversification as a strategy through which MFIs can attain financial sustainability instead of overreliance on donations and government subsidiesOriginality/valueUnlike previous studies that examined revenue diversification in the context of banking firms, this study contributes to literature by examining the impact of revenue diversification of the financial sustainability of MFIs.

scholarly journals The Promise of Creativity

2012 ◽  
Vol 6 (1) ◽  
pp. 389-407 ◽  
Author(s):  
Maxine E. Sprague ◽  
Jim Parsons
Keyword(s):  
Real World ◽  
Teaching And Learning ◽  
The Body ◽  
The Real ◽  
Digital World ◽  
Body Of Knowledge ◽  
Imaginative Play ◽  
A Priority ◽  
The Impact

In this paper, the authors discuss creativity and the impact it might have on teaching and learning. The authors believe that imaginative play, at all ages, helps all people (children especially) create healthy environments and spaces that expand their learning. The authors contend that teaching for imagination—which asks little more than creating and trusting an ecological space that engenders it—seldom is considered a priority. Given the emphasis on creativity in the real world and the virtual digital world, the authors believe it is important to add to the body of knowledge through continued research in this field.

scholarly journals A bibliometric analysis of greenwashing research: a closer look at agriculture, food industry and food retail

2021 ◽  
Vol 123 (13) ◽  
pp. 547-560
Author(s):  
Antonio Montero-Navarro ◽  
Thais González-Torres ◽  
José-Luis Rodríguez-Sánchez ◽  
Rocio Gallego-Losada
Keyword(s):  
Bibliometric Analysis ◽  
Food Industry ◽  
The Body ◽  
Intellectual Structure ◽  
Food Retail ◽  
Content Type ◽  
Academic Literature ◽  
Body Of Knowledge ◽  
Major Development ◽  
The Impact

PurposeThis paper aims at providing an overview and synthesis of the existing body of knowledge about greenwashing. Special attention is paid to the articles directly linked with agriculture, food industry and food retail.Design/methodology/approachA bibliometric analysis was performed over 351 documents extracted from the WoS database, using SciMAT and VOSviewer software programs.FindingsThree periods in the academic literature about greenwashing can be distinguished: ground-setting (2003–2010), trail-blazing (2011–2015) and remarkable growth (2016–2020). Along this evolution, a body of knowledge which stemmed from the literature about CSR has achieved a major development, deploying different research lines such as stakeholders' management, marketing and communication and audit. A specific analysis of the academic literature about greenwashing in agriculture, food industry and food retail has been carried out, showing a need for further development.Social implicationsThe development of scientific knowledge about greenwashing puts this social claim on the spotlight of business management studies, helping to fight greenwashing and, this way, to reduce the environmental impact of corporate activities. Studying greenwashing will help to reduce its frequency and, therefore, heal the planet.Originality/valueSome previous studies have provided systematic reviews of the literature using different approaches, but they did not untangle the intellectual structure and the evolution of the body of research about greenwashing. This article originally provides a thorough analysis of these aspects, as well as a closer look at the impact of greenwashing practices in the academic literature regarding agriculture, food industry and food retail.

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