The Role of Omnichannel and Experiential Marketing to Build Brand Association in ZAP Clinic

The development of online commerce, popularly known as online stores, has rapidly changed people's lifestyles. Lately, online shopping trends do not mean that offline stores are no longer prioritized, especially in beauty clinics that sell their services and products. ZAP Clinic Indonesia is a beauty clinic focusing on offline and online sales to increase the company's brand equity. The research aimed to determine and analyze the effect of omnichannel and experiential marketing on brand association using the Customer-based Brand Equity (CBBE) method. The research applied a quantitative approach with a sample size of 101 respondents. The respondents were the consumers who had visited and tried the services and products of ZAP Clinic in Surabaya. The sampling technique was accidental sampling with a questionnaire as the instrument. Then, data were analyzed using the multiple regression analysis method to determine whether omnichannel and experiential marketing affected the brand association at ZAP Clinic. The results show that omnichannel and experiential marketing have a positive effect on brand association. Experiential marketing has a dominant value to create a stronger positive association. Moreover, omnichannel will boost the creation of brand association about ZAP Clinic through the marketing campaigns and delivering new experiences related to technology usage in skincare treatment.

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Brand Equity: Anticedents Consumer Responses

Media Riset Bisnis & Manajemen ◽

10.25105/mrbm.v18i2.5002 ◽

2019 ◽

Vol 18 (2) ◽

pp. 100

Author(s):

Arwini Sumardi

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Purchase Intention ◽

Sampling Technique ◽

Purchase Intentions ◽

Brand Awareness ◽

Consumer Responses ◽

Purposive Sampling ◽

Brand Association ◽

Positive Effect

AbstrakTujuan–Tujuan dari penelitian ini adalah untuk mengetahui dampak Brand Awareness, Perceive Quality, Brand Association, Brand Loyalty, Overall Brand Equity terhadap Purchase Intentions dan WOM.Desain/Metodologi/Pendekatan - Objeknya adalah 170 pengendara sepeda motor merek Polygon, United Bike dan WIM Cycle; tertarik dengan teknik purposive sampling dan menggunakan SEM untuk menganalisis data.Hasil –Temuan dari penelitian ini adalah Brand Awereness berpengaruh positif terhadap Perceive Quality; Brand Awereness berpengaruh positif terhadap Brand Loyalty; Brand Association berpengaruh positif terhadap Brand Loyalty; Brand Association berpengaruh positif terhadap Overall Brand Equity; Overall Brand Equity berpegaruh positif terhadap Purchase Intention; Overall Brand Equity berpengaruh positif terhadap WOM. <pre> </pre>AbstractPurpose –The purpose of this research is to aim the impacts of Brand Awareness, Perceive Quality, Brand Association, Brand Loyalty, Overall Brand Equity towards Purchase Intentions and WOM.Design/Methodology/Approach: The object were 170 bikers of Polygon, United Bike and WIM Cycle brands; attracted by purposive sampling technique and used SEM to analyze data.Finding- The findings are Brand Awereness has positive effect on Perceive Quality; Brand Awereness has positive effect on Brand Loyalty; Brand Association has positive effect on Brand Loyalty; Brand Association has positive effect on Overall Brand Equity; Overall Brand Equity has positive effect on Purchase Intention; Overall Brand Equity has positive effect on WOM.

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Peranan Ketua Pengurus dan Manajer Dalam Penyusunan dan Penerapan Laporan Keuangan Berbasis SAK ETAP Pada Koperasi di Kota Palembang

Akuntansi dan Manajemen ◽

10.30630/jakmenpnp.14.2.180 ◽

2019 ◽

Vol 14 (2) ◽

pp. 119

Author(s):

Riza Syahputera ◽

Martha Rianty

Keyword(s):

Data Analysis ◽

Sampling Technique ◽

Financial Statements ◽

Significant Positive Effect ◽

Analysis Technique ◽

Regression Test ◽

Using Data ◽

The City ◽

Positive Effect

AbstractThis study aims to determine the effect of the role of the Chairperson and Cooperative Manager in the preparation and application of Financial Statements based on SAK ETAP in cooperatives in the city of Palembang. This research is a quantitative study using data obtained from questionnaires and measured using a Likert scale. The sampling technique used is purposive sampling. The sample used in this study was the Chairperson of the cooperative and the manager of the cooperative in the city of Palembang. The cooperatives studied were 203 cooperatives. The data analysis technique used is multiple linear regression test. The results showed that the role of cooperative leaders and managers had a significant positive effect on the preparation and application of SAK ETAP-based financial statements.Keywords : chairman, manager, SAK ETAP, cooperative

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Pengaruh Kualitas Layanan dan Keadilan Terhadap Kepatuhan Wajib Pajak Dengan Kepuasan Sebagai Variabel Mediasi

Jurnal Akuntansi dan Ekonomika ◽

10.37859/jae.v10i2.2349 ◽

2020 ◽

Vol 10 (2) ◽

pp. 149-158

Author(s):

Eka Febriani ◽

Norra Isnasia Rahayu

Keyword(s):

Service Quality ◽

Tax Compliance ◽

Sampling Technique ◽

Primary Data ◽

Probability Method ◽

Significant Positive Effect ◽

Mediating Role ◽

Convenience Sampling ◽

Positive Effect

This study aims to examine the effect of service quality and fairness on taxpayer compliance and the mediating role of satisfaction in the effect of service quality and fairness on taxpayer compliance. The population of this research is individual local taxpayers in Samarinda. The sample of this study is 164 respondents selected using non probability method with convenience sampling technique. This study uses primary data obtained from seven-scale Likert questionnaires. The data were analyzed using path analysis in SPSS. The results of this study show that, first, service quality has a significant positive effect on satisfaction and taxpayer compliance; second, fairness has an insignificant effect on satisfaction and taxpayer compliance; third, satisfaction has a significant positive effect on taxpayer compliance; fourth, service quality has a significant positive effect on taxpayer compliance mediated by satisfaction; fifth, mediated by satisfaction, fairness has no significant effect on tax compliance.

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PENGARUH FAKTOR EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN SABUN DETERJEN MEREK RINSO DI KELURAHAN LAYANA INDAH KOTA PALU

Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) ◽

10.22487/jimut.v1i1.4 ◽

2015 ◽

Vol 1 (1) ◽

pp. 15-22

Author(s):

Suriani Labolo ◽

Maskuri Sutomo ◽

Rahmat Mubaraq

Keyword(s):

Sample Size ◽

Brand Equity ◽

Significant Influence ◽

Brand Loyalty ◽

Sampling Technique ◽

Brand Awareness ◽

Purchase Decision ◽

Quality Perception ◽

Purposive Sampling ◽

Brand Association

The research aims to analyze the influence of brand equity that consists of brand awareness, quality perception, brand association, and brand loyalty, on customer purchase decision to buy Rinso at Layana Indah Village in Palu. Sample size of the study is 72 respondents who selected through purposive sampling technique. The results indicate that all variables, namely brand awareness, quality perception, brand association, and brand loyalty simultaneously have significant influence on customer purchase decision. The Adjusted R square of 0.527 indicates that brand equity has 52,7 percent of the variability of customer purchase decision, while 47,3 percent influenced by other variables that are not studied. Partially, all variables have positive and significant influence on customer purchase decision to buy Rinso detergent. Tujuan penelitian ini adalah untuk mengetahui pengaruh ekuitas merek yang terdiri atas kesadaran merek, persepsi kualitas, asosiasi merek, dan loyalitas merek terhadap keputusan pembelian produk deterjen merek Rinso di Kelurahan Layana Indah Kota Palu. Sampel dalam penelitian ini sebanyak 72 orang dengan teknik penarikan sampel menggunakan purposive sampling. Hasil penelitian menunjukan bahwa secara simultan variabel ekuitas merek yang terdiri dari kesadaran merek, persepsi kualitas, asosiasi merek dan loyalitas merek memiliki pengaruh signifikan terhadap keputusan konsumen sehingga apabila variabel ekuitas merek diterapkan secara baik maka keputusan pembelian juga akan meningkat, dengan nilai adjusted R square 0.527, artinya bahwa ekuitas merek berpengaruh terhadap keputusan pembelian sebesar 52.7 % dan sisanya sebesar 47.3 % dipengaruhi oleh variabel lain yang tidak diteliti. Secara parsial variabel kesadaran merek, persepsi kualitas, asosiasi merek dan loyalitas merek berpengaruh signifikan terhadap keputusan pembelian dalam menggunakan produk sabun deterjen merek Rinso.

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Job Performance of Malaysian Academic Institutes with the Mediating Role of Entrepreneurial Leadership

Journal of Computational and Theoretical Nanoscience ◽

10.1166/jctn.2019.8382 ◽

2019 ◽

Vol 16 (11) ◽

pp. 4714-4721

Author(s):

Tawee Jamjumrus ◽

Duangsamorn Rungsawanpho ◽

Aermporn Sirirat

Keyword(s):

Job Performance ◽

Self Efficacy ◽

Sampling Technique ◽

Learning Orientation ◽

Entrepreneurial Leadership ◽

Mediating Role ◽

Managerial Competency ◽

Universiti Utara Malaysia ◽

Positive Effect

The purpose of this study is to investigate the job performance of Malaysian academic institutions in the presence of managerial competency, self-efficacy and learning orientation with the mediating role of entrepreneurial leadership. This is a quantitative study and random sampling technique was used. 200 sample size was taken from the Universiti Utara Malaysia and Universiti of Technology Malaysia. For the data collection 5-point Likert scale was used and PLS-SEM version 3 was used to analyze the data. Findings of this study showed that managing competency, self-efficacy and learning orientation put a very positive effect on the job performance of Malaysian academic institutes along with the role of entrepreneurial leadership which has also emerged pretty much significant in ensuring the higher level of job performance.

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The role of brand equity in increasing buying interest

Management Science Letters ◽

10.5267/j.msl.2021.3.009 ◽

2021 ◽

pp. 1999-2010

Author(s):

Gita Sugiyarti ◽

Aris Mardiyono

Keyword(s):

Structural Equation Modeling ◽

Brand Equity ◽

Structural Equation ◽

Brand Image ◽

Sales Promotion ◽

Brand Awareness ◽

Equation Modeling ◽

Significant Positive Effect ◽

Positive Effect

This study aims to analyze the effect of brand awareness, brand image and sales promotion on brand equity and consumer buying interest. The population of this study was all Swalayan Ada customers in Indonesia. The sample was taken by 550 respondents. After processing with normalization of data, the sample is worth using as many as 265 respondents. Analysis tools using Structural Equation Modeling with AMOS 16 program. The findings show that brand awareness, brand image and sales promotion have a significant positive effect on consumer buying interest. Brand image and sales promotion and brand equity have a significant positive effect on buying interest while brand awareness has no significant effect on consumer buying interest.

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Analisis Elemen Ekuitas Merek RCTI dalam Persaingan Industri Televisi Swasta di Indonesia: Studi Kasus pada Empat Perguruan Tinggi Swasta Terkemuka di Jakarta

The Winners ◽

10.21512/tw.v9i1.731 ◽

2008 ◽

Vol 9 (1) ◽

pp. 62

Author(s):

Masruroh Masruroh ◽

Awin Indranto

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Research Method ◽

Sampling Method ◽

Brand Image ◽

Student Perception ◽

Research Result ◽

Sampling Technique ◽

Brand Awareness ◽

Brand Association

Article measured the element of RCTI brand equity consisting of brand awareness, brand association that formed brand image, perceived quality, and brand loyalty. The used research method was descriptive, this research desribe 400 student perception from four private universities in Jakarta on the RCTI brand equity in last 2005. The used sampling method was probability sampling using proportionate stratified random sampling technique. The brand awarness research result shows that RCTI brand is in the first level on top of mind level with 50,25% of the respondent. For the brand association, there are three associations that formed brand image of RCTI, which are RCTI Oke, Indonesian Idol, and Seputar Indonesia.

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Pengaruh Online Customer Review terhadap Purchase Intention dengan Trust sebagai Intervening pada Toko Online Bukalapak di Kota Padang

Jurnal Maksipreneur Manajemen Koperasi dan Entrepreneurship ◽

10.30588/jmp.v9i2.538 ◽

2020 ◽

Vol 9 (2) ◽

pp. 173

Author(s):

Yofina Mulyati ◽

Grace Gesitera

Keyword(s):

Purchase Intention ◽

Sampling Technique ◽

Purchase Intentions ◽

Partial Least Square ◽

Least Square ◽

Consumer Trust ◽

Online Store ◽

Online Purchase ◽

Online Stores ◽

Positive Effect

This study aims to determine the effect of online customer reviews (OCR) on purchase intention with trust as an intervening variable in Bukalapak online store in the City of Padang, West Sumatera, Indonesia. The population in this study were all consumers who shop online at Bukalapak online store in Padang City in 2019 with an unknown numbers. Total sample used in this study was 138 people. The sampling method used in this research is nonprobability sampling with an accidental sampling technique. Data analysis in this research used partial least square (PLS). The results obtained from this study indicate that OCR has a significant and positive effect on consumer trust in Bukalapak online stores. The OCR and consumer trust have a significant and positive effect on Bukalapak online purchase intentions, respectively. Then, OCR has a significant and positive effect on their online purchase intentions through consumer trust of Bukalapak online stores in Padang City.

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Online Marketing Enterprise of Jombang Culinary from TAM and VEM Perspective on Social Media

Binus Business Review ◽

10.21512/bbr.v8i3.3686 ◽

2017 ◽

Vol 8 (3) ◽

pp. 229

Author(s):

Nuri Purwanto ◽

Kristin Juwita

Keyword(s):

Social Media ◽

Structural Equation ◽

Research Result ◽

Sampling Technique ◽

Positive Influence ◽

Equation Model ◽

Online Marketing ◽

Experiential Marketing ◽

The Third ◽

Positive Effect

The purpose of this research was to develop, evaluate, and test antecedent model with trust as an intermediary variable of Technology Acceptances Model (TAM) and Virtual Experiential Marketing (VEM) for buying intention. It used purposive sampling technique with 300 respondents. The questionnaire results were evaluated and analyzed using Structural Equation Model (SEM) method with the analysis tools (the third version of SmartPLS). The research result shows that there is no effect between TAM and trust. In addition, there is a direct and positive influence of VEM on trust. The trust and TAM have a positive effect on buying intention. However, VEM does not affect buying intention. The results indicate that the trust cannot mediate TAM and buying intention. Meanwhile, trust can mediate between VEM and buying intention.

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Peran Kepuasan Pelanggan Pada Hubungan Kausalitas Antara Kualitas Layanan Terhadap Niat Beralih

Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan ◽

10.31949/entrepreneur.v2i2.1165 ◽

2021 ◽

Vol 2 (2) ◽

pp. 316-335

Author(s):

Alan Rusdiana ◽

L Suparto LM

Keyword(s):

Customer Satisfaction ◽

Service Quality ◽

Structural Equation ◽

Sampling Technique ◽

Equation Modeling ◽

Negative Effect ◽

Core Service ◽

The Relationship ◽

Positive Effect

This type of research is associative research. This research takes the title: “This type of research is associative research. This research takes the title: "The Role of Customer Satisfaction on the Causality Relationship Between Service Quality and Switch Intention (Study on Fitra Majalengka hotel visitors)”. The purpose of this study was to determine the partial effect of core service quality and encounter on switching intentions with the mediating factor of customer satisfaction. The population in this study were all visitors to the Fitra Majalengka hotel. The sampling technique used is purposive sampling. The number of respondents in this study was 120. The data were analyzed using structural equation modeling (SEM) with AMOS 21 software. The results of this study indicate that 1) core service quality has no effect on switching intentions, 2) encounter service quality has no effect on switching intentions, 3) core service quality has a positive effect on customer satisfaction, 4) encounter service quality has a positive effect on customer satisfaction, 5 ) customer satisfaction has a negative effect on switching intentions, 6) customer satisfaction mediates the negative effect of core service quality on switching intentions, 7) customer satisfaction mediates the negative effect of encounter service quality on switching intentions. An important finding from this study is that it can confirm the concept of EDT in which customer satisfaction becomes a mediating variable between the relationship between core service quality and encounter with switching intentions.

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