Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan
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Published By Universitas Majalengka

2776-2483, 2723-1941

2021 ◽  
Vol 2 (2) ◽  
pp. 316-335
Author(s):  
Alan Rusdiana ◽  
L Suparto LM

This type of research is associative research. This research takes the title: “This type of research is associative research. This research takes the title: "The Role of Customer Satisfaction on the Causality Relationship Between Service Quality and Switch Intention (Study on Fitra Majalengka hotel visitors)”. The purpose of this study was to determine the partial effect of core service quality and encounter on switching intentions with the mediating factor of customer satisfaction. The population in this study were all visitors to the Fitra Majalengka hotel. The sampling technique used is purposive sampling. The number of respondents in this study was 120. The data were analyzed using structural equation modeling (SEM) with AMOS 21 software. The results of this study indicate that 1) core service quality has no effect on switching intentions, 2) encounter service quality has no effect on switching intentions, 3) core service quality has a positive effect on customer satisfaction, 4) encounter service quality has a positive effect on customer satisfaction, 5 ) customer satisfaction has a negative effect on switching intentions, 6) customer satisfaction mediates the negative effect of core service quality on switching intentions, 7) customer satisfaction mediates the negative effect of encounter service quality on switching intentions. An important finding from this study is that it can confirm the concept of EDT in which customer satisfaction becomes a mediating variable between the relationship between core service quality and encounter with switching intentions.


2021 ◽  
Vol 2 (2) ◽  
pp. 293-301
Author(s):  
Pratama Aurellia Dewi Anggita ◽  
Leonard Adrie Manafe

Online business is one of method of promoting/offering goods/services that are carried out using the internet network by communicating with each other. In online business, marketing strategies are needed by advertising each product produced thru social media. One of these strategies is endorsement acts. There are several business ethics noted when endorsers or celebrities promote a product through their social media. The purpose of this study was to determine whether the endorsement strategy at PT Murbey Pasti Sukses is in accordance with business ethics. This type of research is qualitative and collected data from PT Murbey Pasti Sukses. The results of the research and discussion can be concluded that the business strategy at PT Murbey Pasti Sukses uses two types of endorsers, namely artists/celebrities and influencers who are active on social media. Endorsements selection choosen by PT Murbey Pasti Sukses considered by shown a good engagement rate. The four strategy indicators (product, promotion, price and people) describe that promotion indicator has a dominant impact to attract consumers' attention and encourage them to buy. Likewise with online business through social media on Instagram at this time, Murbey conducts online promotions using the endorsement system.


2021 ◽  
Vol 2 (2) ◽  
pp. 288-292
Author(s):  
Ogi Maulana Firli ◽  
Iwan Sukoco ◽  
Anang Muftiadi

The purpose of this study is to analyze the application of design thinking in designing appropriate solutions and innovations to the problems contained in the online shop thrifter.things, especially on the problem of where to buy and sell transactions (buying and selling platforms). This research method uses descriptive research methods and design thinking methods which are research with the aim of describing a situation or phenomenon that is currently happening by using scientific procedures to solve the problem. The results of this study state that at the Emphatise stage the thrifter.things transaction process is irregular, at the Define stage it is necessary to create only one platform that is used as a special place for transactions, at the Ideate Thifter.things stage you can use the website platform as the main place for buying and selling products, at the Prototype stage because the website is an innovative idea to improve the complexity of the buying and selling transaction process at the Thrifter.things online store which will be used as the only place to transact, and at the Test stage a trial of the use of the website is carried out as a potential land for doing online business.


2021 ◽  
Vol 2 (2) ◽  
pp. 275-287
Author(s):  
Reni Septiani

The ups and downs of the journey of KOPMA UIN Sunan Kalijaga Yogyakarta was able to give an idea to all its cadres that the optimization of the development of member resources was not optimal. This study aims to describe how the process and implementation of human resource management in the development of member resources (PSDA) of KOPMA UIN Sunan Kalijaga Yogyakarta. So that it is hoped that in the future the cadres are required to be able to optimize the development of the resources of KOPMA UIN Sunan Kalijaga Yogyakarta members to achieve common goals. The research is a type of qualitative research whit data collection carried out by conucting observations, interviews and documentation. The validity of the data was tested by using triangulation technique. The results showed that:1) human resource management of KOPMA UIN Sunan Kalijaga Yogyakarta through: a) planning and recruitmen: b)selection process: c) education and training; d)career development; e) comensation. 2) development of mamber resourvces (PSDA) of KOPMA UIN Sunan Kalijaga Yogyakarta through: a) member development; b) communication media; c) membership administration; d) member welfare; e) special programs.


2021 ◽  
Vol 2 (2) ◽  
pp. 302-315
Author(s):  
Asep Qustolani ◽  
Rusyanti

Performance is the work achieved by a person in carrying out his duties or work both in quantity and quality, namely in accordance with responsibilities and is the result of work that has been achieved by someone with predetermined standards. This research was conducted at PT. Pancaragam Toyindo Majalengka, as for the purpose of this study is to determine the effect of participatory procedural justice variables and career development on employee performance. The research method used in this research is a survey method with a descriptive verification approach. The data obtained are primary data, namely data from respondents' responses which are distributed to respondents. Population of all employees as many as 200 people and a sample taken is 100 people. The analytical tools used in this research are validity test, reliability test, classical assumption test, multiple linear regression, coefficient determination and hypothesis testing, for partial test using t test and model feasibility test. Based on the results of hypothesis testing, participatory procedural justice has a positive and significant effect on employee performance. Career development has a positive and significant effect on employee performance at


2021 ◽  
Vol 2 (2) ◽  
pp. 264-274
Author(s):  
Roslina ◽  
Alwi

Before investing, investors must know and choose stocks that can provide benefits by assessing the ratio of return on assets (ROA) and return on equity (ROE). This study aims to observe and analyze the effect of return on assets (ROA) and return on equity (ROE) on the stock price of Pt. Indosat Tbk. This research is an associative type, using quantitative data from secondary data sources. The population in this study is the Financial Statements of Pt. Indosat, Tbk. Which is calculated from the beginning of going public for the period 1994-2020, which is for 25 years. The sample used is the period 2006-2019, which is 14 years at Pt.IndosatTbk which is listed on the Indonesian stock exchange. The sampling technique used in this study is purposive sampling with the sampling criteria in this study are updated financial statement data for 14 years from 2006-2019. 2019. The research instrument used is in the form of financial statement data consisting of a statement of net income, total assets, total equity and profit and loss of the company to get the share price value for the period 2006-2019. Data collection techniques used are documentation and literature study. The data analysis technique used is the classical assumption test, multiple linear regression analysis, multiple correlation coefficients, determination test, t test and f test. The results showed that return on assets (ROA) and return on equity (ROE) had a significant effect on the stock price of PT. Indosat Tbk.


2021 ◽  
Vol 2 (2) ◽  
pp. 252-263
Author(s):  
Ema Suci Pratiwi ◽  
Dian Marlina Verawati

Student organizations play a role in the development of students' managerial and leadership abilities.  Human resources in student organizations include leaders and members of the organization.  Every student organization certainly has a work program (proker) where this work program is a guide for every step of the organization and also becomes a direction for leaders and members to run the organization's wheels.  To carry out this work program, a leadership strategy is needed because this strategy will later provide direction on how the organization can achieve the work program it has set.  This study aims to determine how leadership strategies are applied to organizations in order to realize work programs in student organizations.  This research uses descriptive qualitative research methods and data processing techniques using SWOT analysis techniques.  The population in this study were 15 students who joined the organization at the Faculty of Economics, Tidar University.  Based on the results of the study, it was stated that the leadership strategy applied by organizational leaders in directing their members to realize work programs, among others, by providing opportunities for members to participate in decision making, motivating members, directing members to work, and coordinating  However, in reality, this strategy still poses obstacles for the organization in the form of delays in carrying out work programs due to lack of discipline among members of the organization.


2021 ◽  
Vol 2 (2) ◽  
pp. 234-242
Author(s):  
Endah Prihartini ◽  
Yeyen Nitakomala

In this research was conducted at the Central Perusahaan Daerah Air Minum of Majalengka Regency. The purpose of this study was to determine how the commitment, organizational and influence of job satisfaction on employee performance both partially and simultaneously. This research uses a survey method with descriptive and verification analysis. The technique of data collection  done by giving a questionnaire.  The population in this study is the Central Perusahaan Daerah Air Minum of Majalengka Regency with 49 respondents. Testing the research. Testing the research instrument is done by testing the validity and reliability test using a Likert scale. Data analysis tool use classic assumption test, multiple linear regression analysis, coefficient of determination analysis, t test, and F test. The result of this indicate that commitment organizational, job statisfaction and employee performance is a high category.  Commitment organizational has a positive and significant effect parttially on employee performance. Job satifactions has a positive and significant effect parttially on employee performance. Job satisfaction has a positive and significant effect purely on employee performance. Organizational commitment and job satisfaction together have a positive and significant effect simultaneously on employee performance.


2021 ◽  
Vol 2 (2) ◽  
pp. 214-233
Author(s):  
Deni Istiono

This study was conducted to obtain a description of the Implementation of the Financial Management Pattern of the Regional Public Service Agency (PPK-BLUD) and Service Quality and Patient Satisfaction at the Sumedang District General Hospital, Tandang Pavilion. The type of research is descriptive and verification. The population of this study were patients in the Away Pavilion of the Sumedang Regency General Hospital who were inpatients of the Antang Pavilion of the Sumedang Regency General Hospital for 1 month, counted as many as 250 people. determine the sample by random or random (probability sampling), with the simple random sampling method, that is, each population has the same possibility of selection, the results of the calculation of the sample taken are 95 patients. Based on the results of the study, it was obtained testing the Main Hypothesis of the Effect of the Regional Public Service Agency of Sumedang Regency and Service Quality on Patient Satisfaction. The results of the test, obtained the decision H0 was rejected, so that the variables of the Regional Public Service Agency of Sumedang Regency and Service Quality on Patient Satisfaction were accepted. The significance of the value of the test results is also supported by the magnitude of the value of the Coefficient of Determination. This value indicates that the Regional Public Service Agency of Sumedang Regency and the Quality of Service have an effect on Patient Satisfaction. while the rest is influenced by other variables. Sub-Hypothesis Testing of the Effect of Regional Public Service Agencies on Patient Satisfaction To answer the proposed hypothesis, a test is carried out, namely by using path analysis testing. Based on the test results obtained path coefficient values. To find out more about the effect of Regional Public Service Agency variables on Patient Satisfaction, a test was carried out, the test results obtained that the tcount value was greater than the ttable value. To find out more about the effect of the Regional Public Service Agency variable on patient satisfaction, a test was carried out, namely by looking at the comparison between tcount and ttable. Based on the test, the value of tcount is greater than the value of ttable, namely tcount. From the results of these calculations, the decision Ho is rejected, so that the Regional Public Service Agency variable affects the patient satisfaction variable.


2021 ◽  
Vol 2 (2) ◽  
pp. 243-251
Author(s):  
Sadaqah ◽  
Mulyadin

This study aims to determine and analyze the influence of the work environment and organizational culture on employee job satisfaction at the Department of Communication, Information and Statistics, Bima Regency. This type of research is associative by using a Likert scale questionnaire research instrument. The population used is all employees who work at the Department of Communication, Informatics and Statistics, Bima Regency as many as 52 people, consisting of 37 civil servants, 10 volunteer employees and 5 contract employees. The sample in this study were 37 employees at the Department of Communication, Informatics and Statistics, Bima Regency with the status of civil servants (PNS) with saturated sampling technique. Methods of data collection using observation, interviews, questionnaires and literature study. The data analysis technique used is validity test, reliability test, classical assumption test, multiple linear regression analysis, multiple correlation coefficient, determination test, t test and f test. The results showed that the work environment and organizational culture had a significant effect on employee job satisfaction at the Department of Communication, Informatics and Statistics, Bima Regency with a very strong relationship level of 93.4%.


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