scholarly journals Online Marketing Enterprise of Jombang Culinary from TAM and VEM Perspective on Social Media

2017 ◽  
Vol 8 (3) ◽  
pp. 229
Author(s):  
Nuri Purwanto ◽  
Kristin Juwita
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Research Result ◽  
Sampling Technique ◽  
Positive Influence ◽  
Equation Model ◽  
Online Marketing ◽  
Experiential Marketing ◽  
The Third ◽  
Positive Effect

The purpose of this research was to develop, evaluate, and test antecedent model with trust as an intermediary variable of Technology Acceptances Model (TAM) and Virtual Experiential Marketing (VEM) for buying intention. It used purposive sampling technique with 300 respondents. The questionnaire results were evaluated and analyzed using Structural Equation Model (SEM) method with the analysis tools (the third version of SmartPLS). The research result shows that there is no effect between TAM and trust. In addition, there is a direct and positive influence of VEM on trust. The trust and TAM have a positive effect on buying intention. However, VEM does not affect buying intention. The results indicate that the trust cannot mediate TAM and buying intention. Meanwhile, trust can mediate between VEM and buying intention.

Analisa Pengaruh Professionalism dan Rewards Terhadap Job Satisfaction Serta Implikasinya Pada Organizational Commitment; Telaah Pada Sopir Taksi Konvensional Bandara Soekarno-Hatta

2018 ◽  
Vol 9 (2) ◽  
pp. 1-17
Author(s):  
Aldo Winata
Keyword(s):  
Job Satisfaction ◽  
Organizational Commitment ◽  
Structural Equation ◽  
Sampling Technique ◽  
Positive Influence ◽  
Primary Data ◽  
Equation Modeling ◽  
Taxi Driver ◽  
Probability Method ◽  
Positive Effect

Jakarta is the place where the largest number of land transportation in Indonesia, according to Djarot in Kompas.com article, vehicles every day increased about 1500 units. And according to an article from Liputan 6, revenue from conventional taxi drivers dropped dramatically after the entry of online transport by 40-50% during 2016 due to the entry of online transport. Conventional taxi companies must immediately anticipate this phenomenon so that their human resources can survive in the company. The purpose of this research are first, to know is there a positive effect from professionalism factors to organizational commitment and job satisfaction. Second, to know job satisfaction factors have a positive effect to organizational commitment. And the last is to know is there a positive effect from rewards factors to job satisfaction and organizational commitment’s factors. This research uses descriptive method with non-probability method. Through judgmental sampling technique, primary data collection was obtained from questionnaire distribution to conventional taxi driver of Soekarno-Hatta Airport. The data has been collected and then obtained by using Structural Equation Modeling (SEM). The result of this research indicates that there is positive influence from professionalism to organizational commitment but the data do not support the hypothesis, there is positive influence from professionalism to job satisfaction, but there’s negative effect between job satisfaction and organizational commitment, there is positive relation of rewards to job satisfaction, Finally there is a positive effect of rewards on organizational commitment. Keywords: organizational commitment, professionalism, rewards, job satisfaction, ecommerce, conventional taxi driver.

Study on the Influence of FDI on China's Green Innovation in Manufacturing System

2013 ◽  
Vol 448-453 ◽  
pp. 4571-4576 ◽  
Author(s):  
Ke Xin Bi ◽  
Yu Han Wang ◽  
Chao Jun Yang
Keyword(s):  
Structural Equation ◽  
Green Manufacturing ◽  
Inhibitory Effect ◽  
Positive Influence ◽  
Equation Model ◽  
Innovation Capability ◽  
Green Innovation ◽  
Fdi Inflows ◽  
Intermediary Role ◽  
Positive Effect

This paper, by using technology of structural equation model (SEM) of the PLS model, discussed the relationship between FDI and promoting green innovation capability of MGIS. The research finds that it has a positive effect on FDI inflows to green innovation resources of MGIS inputs, but FDI information inflows have an inhibitory effect on the manufacturing green innovation human resources. At the same time, green innovation resources of MGIS inputs also have a positive effect on the green innovation capability, but the green innovation resources has an inhibitory effect on the green R&D capability. This paper also finds that based on the intermediary role of innovation resources, FDI inflows have a significant positive influence on green R&D capability and green manufacturing capability, but they have inhibitory effect on the market development capability for green products.

scholarly journals Transformational leadership positive influence toward employee engagement through job satisfaction and its effect on improving organizational commitment

2020 ◽  
Vol 13 (2) ◽  
pp. 281
Author(s):  
Anik Herminingsih
Keyword(s):  
Job Satisfaction ◽  
Factor Analysis ◽  
Transformational Leadership ◽  
Organizational Commitment ◽  
Employee Engagement ◽  
Structural Equation ◽  
Positive Influence ◽  
Equation Model ◽  
Confirmatory Factor ◽  
Positive Effect

<p>This study aims to analyze the effect of transformational leadership on Organizational commitment through job satisfaction and employee engagement as mediating variables. Furthermore, as many as 112 nurses are involved as respondents, and the data are gathered with self-rating questionnaire. The Data are analyzed by using structural equation model. The confirmatory factor analysis shows that all questions in the instruments are valid and reliable. The research indicates that transformational leadershippositively and significantly affects on job satisfaction and employees’ engagement, but it does not have a direct effect on organizational commitment. Therefore, it is concluded that transformational leadership has a positive effect on organizational commitment mediated by job satisfaction and employee engagement. </p>

scholarly journals Role of Electronic Word of Mouth and Social Media Marketing on Brand Image and Purchase Intention toward E-Commerce Cosmetic Products

2021 ◽  
Vol 9 (10) ◽  
pp. 178-191
Author(s):  
Anas Hidayat
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Brand Image ◽  
Sampling Technique ◽  
Simultaneous Equation ◽  
Equation Model ◽  
Social Media Marketing ◽  
Equation Modeling ◽  
Marketing Variables

This research aimed to examine the effect of EWOM and Social Media Marketing variables on Purchase Intention with an intervening variable of brand image. This research sampling was carried out using purposive sampling technique from 250 respondents which had the criteria of Indonesian citizens who were interested in buying and using cosmetics through e-commerce and already had income. This research used an analytical tool which is a simultaneous equation model called structural equation modeling. The results of this research indicated that EWOM had a positive and significant effect on brand image and buying intention. Social Media Marketing had also a positive significant effect on brand image,however, it was an insignificant effect on buying intention. Finally, Brand Image showed a positive significant effect on Purchase Intention.

scholarly journals PENDEKATAN PSIKOLOGIS DALAM MENDAPATKAN KEPERCAYAAN KONSUMEN DARI KEGAGALAN PELAYANAN

2021 ◽  
Vol 23 (1) ◽  
pp. 75-92
Author(s):  
WAODE MARATUN SHALEHA ◽  
AL ASY ARI ADNAN HAKIM ◽  
SELVI DILIYANTI RIZKI
Keyword(s):  
Structural Equation ◽  
Positive Emotions ◽  
Negative Emotion ◽  
Sampling Technique ◽  
Positive Influence ◽  
Equation Modeling ◽  
Repurchase Intention ◽  
Perceived Justice ◽  
Negative Effect ◽  
Positive Effect

The purpose of this study was to determine the effect of Value Co-cration on Perceived Justice, to determine the effect of Service Recovery on Perceived Justice, to determine the effect of Perceived Justice on Emotions and to determine the effect of Emotions on Repurchase Intentios. The sampling technique in this research is judgmental sample. This research was conducted for three months by distributing questionnaires via google form. The number of samples in this study were 300 respondents. The analytical tool used is SEM (Structural Equation Modeling). The results of this study are Utilitarian Value has a positive effect on Perceived Justice. Hedonic value has a negative effect on perceived justice, Making an Apology has a positive influence on perceived justice, Problem Solving has a positive influence on perceived justice, Being Courteous has a positive influence on perceived justice, Providing an explanation has a positive influence on perceived justice, Prompt Handling has Positive influence on the variable Perceived Justice, Perceived Justice has a negative effect on Negative Emotion, Perceived justice has a positive effect on positive emotions, Negative Emotion has a positive effect on Repurchase Intention and Positive Emotion has a positive effect on Repurchase Intention.

scholarly journals THE IMPACT PROPHET LEADERSHIP AND ORGANIZATIONAL COMMITMENT ON MOTIVATION AND ITS IMPLICATIONS ON EMPLOYEE PERFORMANCE OF THE BANK SYARIAH AL SALAAM

2019 ◽  
Vol 1 (2) ◽  
pp. 163-180
Author(s):  
Zainuri Zainuri ◽  
Muhammad Havidz Aima
Keyword(s):  
Organizational Commitment ◽  
Structural Equation ◽  
Research Method ◽  
Employee Performance ◽  
Sample Selection ◽  
Sampling Technique ◽  
Equation Model ◽  
Significant Positive Effect ◽  
The Impact ◽  
Positive Effect

The purpose of this study is to understand and explain the impact of Prophet Leadership and organizational commitment on motivation and its implications on employee performace of the PT.Bank Syariah Al Salaam. The research method used a quantitative approach, which the population in this study was 80 employees of the Bank Syariah Al Salaam Sample selection was done by sampling technique all population 80 respondents were determined. Data collection techniques using interview and questionnaire. The questionnaire survey instrument was delivered to employees of the Bank Syariah Al Salaam. Data were analyzed by using structural equation model (SEM) with the Smart PLS3.0 software program. This study reveals that Prophet Leadership, organizational commitment and motivation have a significant positive effect on employee performance, both partially and simultaneously. Besides that, the motivation partially mediate variable of the Prophet Leadership variable and organizational commitment on employee performance and has a significant effect

scholarly journals ANALISIS PENGARUH KEPUASAN, KUALITAS, DAN EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH APLIKASI WHATSAPP PADA MAHASISWA FEB UMT

2019 ◽  
Vol 6 (2) ◽  
Author(s):  
Hendi Eka Sumarga
Keyword(s):  
Data Analysis ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Positive Influence ◽  
Analysis Tool ◽  
Experiential Marketing ◽  
Probability Sampling ◽  
Know How ◽  
Independent Variables ◽  
Positive Effect

This study aims to analyze the effects of satisfaction, quality, andexperiential marketing on the creation of word of mouth in theapplication WhatsApp. This study uses three independent variables ofsatisfaction, quality, and experiential marketing with one dependentvariable ie word of mouth. The use of variables in this study is expectedto know how the process occurs and what are the factors driving thecreation of word of mouth in WhatsApp application. The sample of thisresearch is user of WhatsApp application from student of Faculty ofEconomics and Business of University of Muhammadiyah Tangerang.Samples were taken with non probability sampling technique. Dataanalysis of 160 respondents was done using Structural EquationModeling (SEM) as an analysis tool using LISREL 8.8 software. Based onthe results of data analysis, shows that: experiential marketing variableshave a positive influence and the greatest influence on word of mouthWhatsApp applications, satisfaction variable has a positive influence onword of mouth WhatsApp applications. The quality variable has theleast positive effect on word of mouth WhatsApp applications.

How social media strategies of nonprofit organizations affect consumer donation intention and word-of-mouth

2017 ◽  
Vol 45 (11) ◽  
pp. 1775-1786 ◽  
Author(s):  
Yi Feng ◽  
Lanying Du ◽  
Qian Ling
Keyword(s):  
Social Media ◽  
Nonprofit Organizations ◽  
Structural Equation ◽  
Online Survey ◽  
Word Of Mouth ◽  
Equation Model ◽  
Electronic Word Of Mouth ◽  
Perceived Trust ◽  
Donation Intention ◽  
Positive Effect

Our purpose in this study was to validate the role of consumers' perceived trust and satisfaction in the internal mechanism of the effect of nonprofit organizations' social media strategies on consumers' donation intention and electronic word-of-mouth. We developed an online survey that was completed by 242 followers of the One Foundation nonprofit organization on social media. Responses were analyzed with a structural equation model. The results showed that both dissemination and interactivity had a significantly positive effect on consumers' perceived trust and satisfaction, which subsequently influenced their donation intention, and electronic word-of-mouth. Disclosure had a positive effect only on trust. Practical implications for managers of nonprofit organizations are discussed.

scholarly journals STUDI MENGENAI CITY BRANDING KOTA YOGYAKARTA SEBAGAI KOTA PELAJAR DI INDONESIA

2019 ◽  
pp. 31
Author(s):  
Steffanie Yu ◽  
Ari Setiyaningrum
Keyword(s):  
Structural Equation ◽  
Brand Personality ◽  
Sampling Technique ◽  
Positive Influence ◽  
Equation Model ◽  
Survey Method ◽  
City Branding ◽  
Immigrant Student ◽  
Brand Advocacy ◽  
Yogyakarta City

This study has a purpose to analyze the influence of attitude towards brand, brand uniqueness, and brand personality on self-brand connection and the influence of self-brand connection on brand advocacy. This study also analyzed the mediation of self-brand connection in the influence of attitude towards brand, brand uniqueness and brand personality on brand advocacy. The data collection is conducted by using the survey method, through the distribution of questionnaires to 128 immigrant student respondents who study in Yogyakarta City. The sampling method used is the non-probability sampling with the purposive sampling technique. By using the structural equation model with the AMOS statistics software, this study found that the attitude towards brand, brand uniqueness and brand personality have a positive influence on self-brand connection and self-brand connection has a positive influence on brand advocacy. Self-brand connection has also been proven to be capable of mediating the influence of attitude towards brand, brand uniqueness, and brand personality on brand advocacy.Keywords: attitude toward brand, brand uniqueness, brand personality, self-brand connection, brand advocacy.

scholarly journals PENGARUH KOMPENSASI DAN RESILIENSI TERHADAP KEPUASAN KERJA KARYAWAN

2020 ◽  
Vol 4 (1) ◽  
pp. 156
Author(s):  
Utomo Kevin Tonnisen ◽  
Mei Ie
Keyword(s):  
Job Satisfaction ◽  
Structural Equation Model ◽  
Work Experience ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Model ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
Employee Job Satisfaction ◽  
Positive Effect

Tujuan penelitian ini adalah untuk mengetahui ada tidaknya pengaruh kompensasi terhadap kepuasan kerja karyawan dan pengaruh resiliensi terhadap kepuasan kerja karyawan. Kepuasan kerja karyawan merupakan salah satu variabel yang paling banyak diteliti. Kepuasan kerja didefinisikan sebagai suatu keadaan emosional dialami karyawan, yang bersifat menyenangkan atau bersifat positif. Kepuasan kerja pada umumnya yang dihasilkan dari penilaian karyawan terhadap pengalaman kerja atau pekerjaannya. Dengan demikian, kepuasan kerja menunjukkan sikap positif umum karyawan terhadap pekerjaannya. Apabila karyawan merasa adanya kepuasan kerja, maka karyawan tersebut dapat lebih termotivasi untuk menghasilkan kinerja yang lebih baik. Kepuasan kerja dipengaruhi oleh banyak variabel. Dalam penelitian ini, variabel yang akan diteliti pengaruhnya terhadap kepuasan kerja karyawan adalah kompensasi dan resiliensi. Kompensasi merupakan total penghargaan atau hadiah yang diberikan perusahaan sebagai pembayaran atas hasil pekerjaan karyawan, sedangkan resiliensi merupakan suatu konsep yang menunjukkan kemampuan seseorang untuk mengatasi dan beradaptasi terhadap masa-masa sulit yang dihadapinya. Metode analisis data menggunakan Structural Equation Model (SEM) dengan alat analisis SmartPLS 3.0. Sampel diambil dengan metode non-probability sampling dan teknik purposive sampling. Sampel dalam penelitian sebanyak tigapuluh orang karyawan dengan kriteria merupakan karyawan yang masih aktif bekerja dan memiliki masa kerja minimal satu tahun. Hasil pengujian hipotesis menunjukkan bahwa adanya pengaruh positif kompensasi terhadap kepuasan kerja karyawan dan adanya pengaruh positif resiliensi terhadap kepuasan kerja karyawan. Kesimpulan penelitian ini adalah kompensasi berpengaruh terhadap kepuasan kerja dan resiliensi juga berpengaruh terhadap kepuasan kerja. Keterbatasan penelitisan ini adalah jumlah sampel yang sedikit sehingga pada penelitian mendatang, jumlah sampel penelitian dapat lebih ditingkatkan.  The purpose of this study is to determine whether there is an effect of compensation on employee job satisfaction and the effect of resilience on employee job satisfaction. Employee job satisfaction is one of the most widely studied variables. Job satisfaction is defined as an emotional state experienced by employees, which is fun or positive. Job satisfaction in general results from employee evaluations of work experience or work. Thus, job satisfaction shows the general positive attitude of employees towards their work. If employees feel job satisfaction, then the employee can be more motivated to produce better performance. Job satisfaction is influenced by many variables. In this study, the variables that will be examined for their effects on employee job satisfaction are compensation and resilience. Compensation is the total award or prize given by the company as payment for the work of employees, while resilience is a concept that shows a person's ability to overcome and adapt to the difficult times they face. The data analysis method uses Structural Equation Model (SEM) with SmartPLS 3.0 analysis tools. Samples were taken by the non-probability sampling method and purposive sampling technique. The samples in this study were thirty employees with the criteria are employees who are still actively working and have a minimum working period of one year. The results of hypothesis testing indicate that there is a positive effect of compensation on employee job satisfaction and a positive effect of resilience on employee job satisfaction. The conclusion of this study is that compensation has an effect on job satisfaction and resilience also has an effect on job satisfaction. The limitation of this research is the small number of samples so that in future studies, the number of research samples can be further increased.

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