scholarly journals The Effects of Advertising Strategies on Consumer Trust: A Case of Skin Care Products in Taiwan

2016 ◽  
Vol 7 (2) ◽  
pp. 125
Author(s):  
Velly Anatasia ◽  
Sunitarya Sunitarya ◽  
Vinda Adriana
Keyword(s):  
Control Variable ◽  
Marketing Strategies ◽  
Skin Care ◽  
Third Party ◽  
Consumer Trust ◽  
Female Population ◽  
Financial Status ◽  
Advertising Strategies ◽  
Skin Care Product ◽  
Skin Care Products

The main aim of this study was to develop advertising strategies in order to increase consumer trust. Four advertising elements: celebrity endorsement, branding, product attribute, and third party certification were investigated. Data were collected to answer two research questions: (1) To investigate the advertising strategies of skin care products leading to consumer trust, (2) To know the effects of advertising strategies in skin care products on consumer trust. A 5-point Likert scale survey was distributed to the female population in Taipei area. Via online and personal approaches, 266 questionnaires were returned. Targeting on 18-30 years old female skin care product users who stay in Taipei area more than six months, 240 qualified questionnaires were analyzed. The four independent variables are found having a significant relationship with trust in skin care advertising, in which branding has the greatest influence on increasing consumer trust. The control variable which is financial status is not found having statistically significant effect on consumer trust. To conclude, this study is dedicated to the communities in order to optimize their marketing strategies.

Advertising with scarcity messages and attitudes for luxury skin-care products

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Joshua Fogel ◽  
Marcelle Kim Setton
Keyword(s):  
Skin Care ◽  
Limited Time ◽  
Persuasion Knowledge ◽  
High Demand ◽  
Content Type ◽  
Product Classification ◽  
Skin Care Product ◽  
Advertising Skepticism ◽  
Skin Care Products ◽  
Practical Implications

PurposeA number of types of scarcity messages are often used in Internet advertisements, but all these types have not been directly compared to each other.Design/methodology/approachCollege students (n = 789) were surveyed about five advertising choices for luxury skin-care products consisting of scarcity messages of high-demand, low-stock, limited-time, countdown timer and regular advertising without any scarcity message. Outcomes were product classification attitudes of functional and symbolic and psychological attitudes of persuasion knowledge and advertising skepticism.FindingsThe study found that high-demand message had greater functional attitudes and greater symbolic attitudes than regular advertising. Limited-time message had greater symbolic attitudes than regular advertising. High-demand message had lower advertising skepticism attitudes than regular advertising.Practical implicationsThe authors recommend that when a luxury skin-care product is in high demand, that marketers should use high-demand messages in their advertising. Marketers of luxury skin-care products may also benefit from using limited-time message advertisements.Originality/valueThis is the first study to directly compare the scarcity message advertising types of high-demand, low-stock, limited-time, countdown timer with regular advertising without any scarcity message.

scholarly journals Brand Loyalty In The Cosmetics Industry: A Field Study On Turkish Womens Brand Loyalty Among Cosmetics Products

2011 ◽  
Vol 3 (5) ◽  
Author(s):  
Elif Akagun Ergin ◽  
Handan Ozdemir ◽  
Nurettin Parilti
Keyword(s):  
Field Study ◽  
Developing Country ◽  
Brand Loyalty ◽  
Global Market ◽  
Marketing Strategies ◽  
Skin Care ◽  
Turkish Women ◽  
The World ◽  
Skin Care Products ◽  
A Share

Cosmetics industry has a share of 135 billion dollars in the global market. The biggest multinational cosmetics companies in the world such as Avon, Procter and Gamble, Estee Lauder, Nivea, L’oreal are very much interested in the Turkish market. Turkey is a developing country in terms of cosmetics consumption and has a great potential with a population of 70 million. This study aims to determine whether turkish women have brand loyalty among skin-care products in the cosmetics sector. It is our hope that the results of this study will help foreign and domestic cosmetics companies, already existing in or planning to enter the Turkish market, in shaping their marketing strategies.

scholarly journals Brand Identity Design of "Favorlt" Skin Care Products

2021 ◽  
Vol 12 (4) ◽  
pp. 695-712
Author(s):  
Rudy Farid , Et. al.
Keyword(s):  
Skin Care ◽  
Way Of Life ◽  
Modern Times ◽  
Care Product ◽  
The People ◽  
Visual Identity ◽  
Potential Market ◽  
The World ◽  
Skin Care Product ◽  
Skin Care Products

The beauty clinic business and skin care products are currently in great demand by the people of Indonesia, especially women. Skin care is no longer a tertiary necessity but has become a way of life in modern times. This increasing trend is also due to the influence of influencers and celebrities from within the country and from abroad who share their lifestyle with the people in Indonesia, including the world of skin care. Through various e-commerce applications or commonly called online shopping, imported products are now no longer difficult to find in Indonesia. So it cannot be denied that the world of skin care is a growing and potential market in Indonesia. CV Blessindo Prioriti Abadi is one of the distributors of beauty products and skin care which is well known by beauty clinic clinics in Indonesia. In 2019, they launched a skin care product with their own brand called "FavorLT" which began to be sold independently through a website called skinny.id. This product requires a systematic and attractive visual identity design so that it can attract the interest of skin care product enthusiasts and compete with existing skin care products in the Indonesian market.

scholarly journals Relationship between Brand Perceptions and Satisfaction: Empirical Study on Skin Products in Malaysia

2015 ◽  
Vol 7 (4) ◽  
pp. 23-32
Author(s):  
Tiyu Swed Xue ◽  
Ooi Bee Chen . ◽  
Tan Ee Fang . ◽  
Lee Kuan Chen . ◽  
Goh Jih Yi .
Keyword(s):  
Skin Care ◽  
Working Adults ◽  
Independent Variables ◽  
Care Industry ◽  
Quality Image ◽  
Skin Care Product ◽  
Brand Perception ◽  
The Relationship ◽  
Skin Care Products ◽  
Brand Satisfaction

In the highly competitive marketplace, marketers for the skin care product are facing challenges with identifying the consumer’s brand perception and brand satisfaction. Brand satisfaction is perceived as an important issue on skin care industry. Obviously, customers are the important stakeholders in organizations and their satisfaction is a priority to the company. This study aims to investigate the relationship between brand perceptions and brand satisfaction on skin care products with four independent variables (quality, promotion, image and preference). This study employed the statistic software of SPSS version 19.0 to evaluate 200 sets of questionnaires which collected from students, undergraduates, working adults and other respondents. The findings in this study shows that the brand perceptions on quality, image and preference have positive and significant relationship with brand satisfaction on skin care products. However, the relationship between brand perception on promotion and brand satisfaction is being rejected. Thus, the marketers can focus on perception on quality, image and preference to increase customers’ brand satisfaction to capture and retain them.

scholarly journals Roles of Spiritual Intelligence and Spiritual Congruence in Purchasing Halal Skin Care Products Among Adult Urban Muslim Career Woman

2020 ◽  
pp. 59-77
Author(s):  
Azreen Jihan Hashim ◽  
Rosidah Musa ◽  
Muhamad Azrin Nazri ◽  
N Alia Fahada W Ab Rahman
Keyword(s):  
Current Knowledge ◽  
Skin Care ◽  
Spiritual Intelligence ◽  
Product Image ◽  
Skin Care Product ◽  
Psychology Theory ◽  
Klang Valley ◽  
Congruity Theory ◽  
Career Woman ◽  
Skin Care Products

Studies and interest on human behaviour in relation to halal industry have been increasing over the recent years. Drawing upon a social psychology theory, Theory Planned Behaviour (TPB) developed and congruity theory were employed as theoretical foundation for developing the present conceptual model. This paper initially conceptualises key psychological factors that could predict and explain purchaser’s attitude.  The data for this research were collected from 449 respondents among adult urban Muslim career woman in Klang Valley, user and nonuser via drop off and collect survey technique. This paper has a new insight and covered much deeper into the current knowledge of Halal skin care product by incorporating relevant constructs as the predictors of attitude such as, spiritual intelligence, spiritual congruence, product image and product involvement. Spiritual intelligence and spiritual congruence have a positive significant effect on attitude for users towards influence continue to purchase for users.

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