scholarly journals Relationship between Brand Perceptions and Satisfaction: Empirical Study on Skin Products in Malaysia

2015 ◽  
Vol 7 (4) ◽  
pp. 23-32
Author(s):  
Tiyu Swed Xue ◽  
Ooi Bee Chen . ◽  
Tan Ee Fang . ◽  
Lee Kuan Chen . ◽  
Goh Jih Yi .
Keyword(s):  
Skin Care ◽  
Working Adults ◽  
Independent Variables ◽  
Care Industry ◽  
Quality Image ◽  
Skin Care Product ◽  
Brand Perception ◽  
The Relationship ◽  
Skin Care Products ◽  
Brand Satisfaction

In the highly competitive marketplace, marketers for the skin care product are facing challenges with identifying the consumer’s brand perception and brand satisfaction. Brand satisfaction is perceived as an important issue on skin care industry. Obviously, customers are the important stakeholders in organizations and their satisfaction is a priority to the company. This study aims to investigate the relationship between brand perceptions and brand satisfaction on skin care products with four independent variables (quality, promotion, image and preference). This study employed the statistic software of SPSS version 19.0 to evaluate 200 sets of questionnaires which collected from students, undergraduates, working adults and other respondents. The findings in this study shows that the brand perceptions on quality, image and preference have positive and significant relationship with brand satisfaction on skin care products. However, the relationship between brand perception on promotion and brand satisfaction is being rejected. Thus, the marketers can focus on perception on quality, image and preference to increase customers’ brand satisfaction to capture and retain them.

Generation Z: The Purchase Intention of Green Skin Care Products

2021 ◽  
Vol 12 (1) ◽  
pp. 83-83
Author(s):  
Ying San, Lim ◽  
Phing Cai ◽  
Andy Hong ◽  
Tuan Hock, Ng ◽  
Ying Zhee, Lim
Keyword(s):  
Purchase Intention ◽  
Theory Of Planned Behaviour ◽  
Good Condition ◽  
Skin Care ◽  
The Body ◽  
Growing Up ◽  
Care Industry ◽  
Generation Z ◽  
Skin Care Products ◽  
The Way

The cosmetics and toiletry industry has growing up very fast. In 2016, the total global revenue cosmetics industry amounted to USD$444 billion. According to Lee, Goh, & Noor ( 2019), the skincare products dominated the cosmetics and toiletry market with a market value of approximately USD$ 120 billion. Between 2012 and 2019, the global skincare market expanded by 41.8 percent, and by 2025, it is expected to be worth $189 billion (Ledesma, 2020). The skin is the largest organ in the body, hence, many people will find ways to protect it, one of the way people are using to protect the skin is to apply any supplement on skin to keep the good condition of the skin. However, according to Cunningham (2014), the used of chemical items in the cosmetic skin care industry is extremely unregulated. For example, Parabens that cause breast cancer are found in cosmetics. The chemical used in the skin care products had rise the attention of the users to start to pay attention on the ingredient of the skin care products. One of the way people are using in order to avoid the harmful chemical in skin care products is to to choose skin care with natural ingredient (Espitia, 2020), this happend especially among the younger consumers (Boon et al., 2020; Hsu et al.,2017). The green skincare industry is growing rapidly. Green skin care, according to previous studies (Fauzi & Hashim, 2015; Hsu et al., 2017), is any skin care products which can preserve or enhance the natural environment by conserving energy or resources and decreasing or eliminating the usage of harmful agents, pollution, and waste. Studies showed there is an increasing in the consumption of green skincare products and toiletries by 45%, from a peak of RM 1.6 billion (in 1998) to RM 2.2 billion (in 2010), with sales estimated to exceed $1.1 billion in 2010 among young people (Boon et al., 2020). Keywords: Green Skin Care, Generation Z, Theory Of Planned Behaviour

Advertising with scarcity messages and attitudes for luxury skin-care products

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Joshua Fogel ◽  
Marcelle Kim Setton
Keyword(s):  
Skin Care ◽  
Limited Time ◽  
Persuasion Knowledge ◽  
High Demand ◽  
Content Type ◽  
Product Classification ◽  
Skin Care Product ◽  
Advertising Skepticism ◽  
Skin Care Products ◽  
Practical Implications

PurposeA number of types of scarcity messages are often used in Internet advertisements, but all these types have not been directly compared to each other.Design/methodology/approachCollege students (n = 789) were surveyed about five advertising choices for luxury skin-care products consisting of scarcity messages of high-demand, low-stock, limited-time, countdown timer and regular advertising without any scarcity message. Outcomes were product classification attitudes of functional and symbolic and psychological attitudes of persuasion knowledge and advertising skepticism.FindingsThe study found that high-demand message had greater functional attitudes and greater symbolic attitudes than regular advertising. Limited-time message had greater symbolic attitudes than regular advertising. High-demand message had lower advertising skepticism attitudes than regular advertising.Practical implicationsThe authors recommend that when a luxury skin-care product is in high demand, that marketers should use high-demand messages in their advertising. Marketers of luxury skin-care products may also benefit from using limited-time message advertisements.Originality/valueThis is the first study to directly compare the scarcity message advertising types of high-demand, low-stock, limited-time, countdown timer with regular advertising without any scarcity message.

Brand Consciousness and Brand Loyalty

2020 ◽  
pp. 106-126 ◽  
Author(s):  
Asmat Nizam Abdul-Talib ◽  
Nadia Japeri
Keyword(s):  
Regression Analysis ◽  
Brand Loyalty ◽  
Perceived Quality ◽  
Skin Care ◽  
Foreign Brand ◽  
Brand Involvement ◽  
Key Variables ◽  
Emotional Value ◽  
The Relationship ◽  
Skin Care Products

It is often argued that consumers become loyal to a particular brand based on their perception of the brand itself. This study investigates the relationship between brand consciousness and three key variables: perceived quality, emotional value, and brand involvement. It also examines the influence of these three variables on students' brand loyalty to foreign-brand beauty and skin care products. A total of 318 female students from a public university in Malaysia participated in the survey. Using multiple regression analysis, the study found that brand consciousness is positively related to perceived quality and emotional value, but not brand involvement. Perceived quality and emotional value positively influence loyalty toward foreign beauty and skin care products, while brand involvement negatively influences brand loyalty.

scholarly journals METROSEXUAL IDENTITY: PERCEPTION OF MALAYSIAN MALE CONSUMERS TOWARDS COSMETIC AND SKINCARE PRODUCT

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Wee Ming Lau ◽  
Ernest Cyril De Run ◽  
Teck Weng Jee
Keyword(s):  
Consumer Culture ◽  
Social Acceptance ◽  
Daily Life ◽  
Skin Care ◽  
Female Consumers ◽  
Identity Perception ◽  
New Consumer ◽  
The Relationship ◽  
Skin Care Products

The main purpose of this study is to explore the perceptions of cosmetics and skin care products in Malaysian metrosexual men. The scope of this study is limited to Malaysian males aged between 20 – 50 years old. A total of 105 respondents were interviewed and only 100 complete interviews was used. The results show that majority of respondents believed that cosmetics are for ladies while skin care products are associated with protection. Respondents also stated that men who use cosmetics and skin care products in daily life are normal. This study suggests that the relationship between consumer trends and social acceptance demonstrates the influence of new consumer culture. Moreover, the new consumer culture brings the opportunity to the cosmetics industry which has been saturated by female consumers.

scholarly journals Brand Identity Design of "Favorlt" Skin Care Products

2021 ◽  
Vol 12 (4) ◽  
pp. 695-712
Author(s):  
Rudy Farid , Et. al.
Keyword(s):  
Skin Care ◽  
Way Of Life ◽  
Modern Times ◽  
Care Product ◽  
The People ◽  
Visual Identity ◽  
Potential Market ◽  
The World ◽  
Skin Care Product ◽  
Skin Care Products

The beauty clinic business and skin care products are currently in great demand by the people of Indonesia, especially women. Skin care is no longer a tertiary necessity but has become a way of life in modern times. This increasing trend is also due to the influence of influencers and celebrities from within the country and from abroad who share their lifestyle with the people in Indonesia, including the world of skin care. Through various e-commerce applications or commonly called online shopping, imported products are now no longer difficult to find in Indonesia. So it cannot be denied that the world of skin care is a growing and potential market in Indonesia. CV Blessindo Prioriti Abadi is one of the distributors of beauty products and skin care which is well known by beauty clinic clinics in Indonesia. In 2019, they launched a skin care product with their own brand called "FavorLT" which began to be sold independently through a website called skinny.id. This product requires a systematic and attractive visual identity design so that it can attract the interest of skin care product enthusiasts and compete with existing skin care products in the Indonesian market.

Relationship Between Products Unit Sold and Price Changes with Market Share: The Case of Skin Care Products

2015 ◽  
Vol 21 (4) ◽  
pp. 843-846
Author(s):  
Erlangga Ramadian ◽  
Togar Alam Napitupulu
Keyword(s):  
Market Share ◽  
Estimation Method ◽  
High Volume ◽  
Skin Care ◽  
Least Square ◽  
Ordinary Least Square ◽  
Market Shares ◽  
Relationship Of ◽  
The Relationship ◽  
Skin Care Products

In industries such as Fast-Moving Consumers Good (FMCG), where the products are usually transferred in high volume with low value, comparing value market share is important. The paper will further research on the relationship of the total unit sold and the changes in price with the market share of a specific company in the industry in hope that this research may help company to decide on product strategy based on whether the existing products’ contribution to the market shares is necessary or should the product need to be discontinued and replaced. The report will measure the relationship between the total products sold and the changes in price with the market share, which is derived from the proportion of values compared to the total market value of the skin care market. A Multiple Regression analysis was used to formulate the relationship using Ordinary Least Square (OLS) estimation method. It can be concluded that, number of unit sold of each product does have relationship to the market share regression model regardless its contribution’s significance. While prices changes do not significantly impacting the changes in the market shares, this can be caused by the loyalty of the customer towards the brand. In other word, these loyal customers will buy the product no matter how much the price has changed.

scholarly journals The Relationship between Product Quality and Purchase Intention on Women’s Skin Care Products in Sri Lanka, with Special Reference to Anuradhapura District

2020 ◽  
Vol 8 (2) ◽  
pp. 85-89
Author(s):  
Thilini Nadeesha Senavirathne ◽  
V Kumaradeepan
Keyword(s):  
Sri Lanka ◽  
Special Reference ◽  
Product Quality ◽  
Purchase Intention ◽  
Skin Care ◽  
The Body ◽  
Purchasing Intention ◽  
The Relationship ◽  
Skin Care Products ◽  
Beauty Products

Most women liked to keep their appearance in superb condition, and not enough consideration was given to the harm and dangerous effects being made to the body and the person. The problem was the basis for the research. This study attempted to gain knowledge about product quality towards purchase intention on Women’s skin care products in Sri Lanka with special reference to Anuradhapura District. Based on the literature review, the study found out that most of the product quality was strongly related to purchasing intention procedure. This research was an exploratory type of research with a qualitative prospective, and the population of the study consisted of above 15 years old women of the Anuradhapura District. Data collection has been undertaken as an anonymous survey for a week. Randomly selected the lady customers who use beauty products and attend to beauty centers located in Anuradhapura District. A total of 150 questionnaires were distributed to female cosmetic consumers aged between 15-65. Statistical package for social science (SPSS) 16.0 are used for statistical analysis, and the survey analyzed descriptively using tables, frequencies, and percentages. The research results showed a positive and significant relationship between product quality and purchase intention on women’s skin care products in Sri Lanka. Further suggestions were provided by the researcher.

scholarly journals The Effects of Advertising Strategies on Consumer Trust: A Case of Skin Care Products in Taiwan

2016 ◽  
Vol 7 (2) ◽  
pp. 125
Author(s):  
Velly Anatasia ◽  
Sunitarya Sunitarya ◽  
Vinda Adriana
Keyword(s):  
Control Variable ◽  
Marketing Strategies ◽  
Skin Care ◽  
Third Party ◽  
Consumer Trust ◽  
Female Population ◽  
Financial Status ◽  
Advertising Strategies ◽  
Skin Care Product ◽  
Skin Care Products

The main aim of this study was to develop advertising strategies in order to increase consumer trust. Four advertising elements: celebrity endorsement, branding, product attribute, and third party certification were investigated. Data were collected to answer two research questions: (1) To investigate the advertising strategies of skin care products leading to consumer trust, (2) To know the effects of advertising strategies in skin care products on consumer trust. A 5-point Likert scale survey was distributed to the female population in Taipei area. Via online and personal approaches, 266 questionnaires were returned. Targeting on 18-30 years old female skin care product users who stay in Taipei area more than six months, 240 qualified questionnaires were analyzed. The four independent variables are found having a significant relationship with trust in skin care advertising, in which branding has the greatest influence on increasing consumer trust. The control variable which is financial status is not found having statistically significant effect on consumer trust. To conclude, this study is dedicated to the communities in order to optimize their marketing strategies.

scholarly journals Customer Satisfaction on the Quality of Services of Local Skin Care Products

2021 ◽  
Vol 6 (11) ◽  
pp. 442-453
Author(s):  
Wan Nur Afiqah Binti Wan Abd Hamid ◽  
Muhammad Syahmi Bin Azahari ◽  
Noor Maisarah Binti Mohd Noor Azam ◽  
Nur Aimie Kamalia Binti Kamalrozaman ◽  
Nurdiyana Binti Che Kamal ◽  
...  
Keyword(s):  
Decision Making ◽  
Customer Satisfaction ◽  
Daily Basis ◽  
Skin Care ◽  
Quality Of Services ◽  
Online Surveys ◽  
Local Skin ◽  
Working Adults ◽  
Skin Care Products

The purpose of this research is to find out more information on the satisfaction of customers on the quality of services of local skincare products. Quality is the most important element that is closely related to the satisfaction of a customer. The chosen brand that has been observed for this research is NSA Beau that is formulated from their own serum called the AINAA Serum. Customers face difficulties regarding the availability and quality of skin care products. Besides that, the local industries in skincare products are also facing problems such as low-quality products, that influence the perspective of the person. This includes bad reviews due to their ineffectiveness on certain people who have a certain type of skin. It is suggested that the level of quality of service is an indication of the organization’s ability to meet the desires and demands of customers’. Therefore, the objective of this study is to examine customer satisfaction based on their perceptions of local skincare products based on its quality. It also indicates the discovery of the local skincare products in Malaysia that are used by the society on a daily basis. Hence this research examines the reliability of these local skincare products. Online surveys were conducted on university students and working adults in Malaysia to find their perspectives and opinions on the quality of a brand when the brand is used, the effectiveness of its promotion, the image of the brand and its preference. It can be seen that quality is the most important factor for a person to buy especially a skincare product. The research also shows that there are specific important reasons in decision making to purchase a skincare product. An example is the effectiveness of the brand especially its quality, advertisement of the product, the image the brand holds and other reasons that effect the variables.

The relationship between container colors and the beauty benefits of skin care products

2017 ◽  
Vol 43 (2) ◽  
pp. 279-290 ◽  
Author(s):  
Ching‐Chih Liao ◽  
Wen‐Yuan Lee ◽  
Yu‐Husan Lai ◽  
Li‐Ying Wang
Keyword(s):  
Skin Care ◽  
The Relationship ◽  
Skin Care Products
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