scholarly journals Brand Loyalty In The Cosmetics Industry: A Field Study On Turkish Womens Brand Loyalty Among Cosmetics Products

2011 ◽  
Vol 3 (5) ◽  
Author(s):  
Elif Akagun Ergin ◽  
Handan Ozdemir ◽  
Nurettin Parilti
Keyword(s):  
Field Study ◽  
Developing Country ◽  
Brand Loyalty ◽  
Global Market ◽  
Marketing Strategies ◽  
Skin Care ◽  
Turkish Women ◽  
The World ◽  
Skin Care Products ◽  
A Share

Cosmetics industry has a share of 135 billion dollars in the global market. The biggest multinational cosmetics companies in the world such as Avon, Procter and Gamble, Estee Lauder, Nivea, L’oreal are very much interested in the Turkish market. Turkey is a developing country in terms of cosmetics consumption and has a great potential with a population of 70 million. This study aims to determine whether turkish women have brand loyalty among skin-care products in the cosmetics sector. It is our hope that the results of this study will help foreign and domestic cosmetics companies, already existing in or planning to enter the Turkish market, in shaping their marketing strategies.

scholarly journals Semantic Commerce for Developing Country

2014 ◽  
Vol 1 (1) ◽  
pp. 17
Author(s):  
Dewi Wisnu Wardani
Keyword(s):  
Developing Countries ◽  
Developing Country ◽  
Marketing Strategies ◽  
Real Problem ◽  
Small Company ◽  
Semantic Technology ◽  
The Core ◽  
The World ◽  
Common Domain ◽  
The Common

The recent real challenges of semantic technology is not in the core of the technology but much more in implementing the semantic technology in the real problem. The common domain in any world is economics. One of the most important domain in economics is marketing. Company moreover small company from developing country desperated in increasing to make their company's product are known wider, around the world as well. Product from developing countries usually has a good quality, unique and cheaper but lack to be known. This paper present idea how semantic technology will give a benefit in marketing strategies for business in developing countries. The short goal is how the common famous search engine will be more understand the company both product and profile, thus present those information in better form and possible to the next processing in the others semantic technology.

scholarly journals Nutraceuticals’ Novel Formulations: The Good, the Bad, the Unknown and Patents Involved

2019 ◽  
Vol 13 (2) ◽  
pp. 105-156 ◽  
Author(s):  
Nada A. Helal ◽  
Heba A. Eassa ◽  
Ahmed M. Amer ◽  
Mohamed A. Eltokhy ◽  
Ivan Edafiogho ◽  
...  
Keyword(s):  
Polymeric Micelles ◽  
Global Market ◽  
Marketing Strategies ◽  
Development Research ◽  
Research Papers ◽  
Online Retail ◽  
The Past ◽  
Regulatory Processes ◽  
The World ◽  
Different Parts

: Traditional nutraceuticals and cosmeceuticals hold pragmatic nature with respect to their definitions, claims, purposes and marketing strategies. Their definitions are not well established worldwide. They also have different regulatory definitions and registration regulatory processes in different parts of the world. Global prevalence of nutraceuticals and cosmeceuticals is noticeably high with large market share with minimal regulation compared to traditional drugs. The global market is flooded with nutraceuticals and cosmeceuticals claiming to be of natural origin and sold with a therapeutic claim by major online retail stores such as Amazon and eBay. Apart from the traditional formulations, many manufacturers and researchers use novel formulation technologies in nutraceutical and cosmeceutical formulations for different reasons and objectives. Manufacturers tend to differentiate their products with novel formulations to increase market appeal and sales. On the other hand, researchers use novel strategies to enhance nutraceuticals and cosmeceuticals activity and safety. : The objective of this review is to assess the current patents and research adopting novel formulation strategies in nutraceuticals and cosmeceuticals. Patents and research papers investigating nutraceutical and cosmeceutical novel formulations were surveyed for the past 15 years. Various nanosystems and advanced biotechnology systems have been introduced to improve the therapeutic efficacy, safety and market appeal of nutraceuticals and cosmeceuticals, including liposomes, polymeric micelles, quantum dots, nanoparticles, and dendrimers. This review provides an overview of nutraceuticals and cosmeceuticals current technologies, highlighting their pros, cons, misconceptions, regulatory definitions and market. This review also aims in separating the science from fiction in the nutraceuticals and cosmeceuticals development, research and marketing.

Brand Consciousness and Brand Loyalty

2020 ◽  
pp. 106-126 ◽  
Author(s):  
Asmat Nizam Abdul-Talib ◽  
Nadia Japeri
Keyword(s):  
Regression Analysis ◽  
Brand Loyalty ◽  
Perceived Quality ◽  
Skin Care ◽  
Foreign Brand ◽  
Brand Involvement ◽  
Key Variables ◽  
Emotional Value ◽  
The Relationship ◽  
Skin Care Products

It is often argued that consumers become loyal to a particular brand based on their perception of the brand itself. This study investigates the relationship between brand consciousness and three key variables: perceived quality, emotional value, and brand involvement. It also examines the influence of these three variables on students' brand loyalty to foreign-brand beauty and skin care products. A total of 318 female students from a public university in Malaysia participated in the survey. Using multiple regression analysis, the study found that brand consciousness is positively related to perceived quality and emotional value, but not brand involvement. Perceived quality and emotional value positively influence loyalty toward foreign beauty and skin care products, while brand involvement negatively influences brand loyalty.

scholarly journals Brand Identity Design of "Favorlt" Skin Care Products

2021 ◽  
Vol 12 (4) ◽  
pp. 695-712
Author(s):  
Rudy Farid , Et. al.
Keyword(s):  
Skin Care ◽  
Way Of Life ◽  
Modern Times ◽  
Care Product ◽  
The People ◽  
Visual Identity ◽  
Potential Market ◽  
The World ◽  
Skin Care Product ◽  
Skin Care Products

The beauty clinic business and skin care products are currently in great demand by the people of Indonesia, especially women. Skin care is no longer a tertiary necessity but has become a way of life in modern times. This increasing trend is also due to the influence of influencers and celebrities from within the country and from abroad who share their lifestyle with the people in Indonesia, including the world of skin care. Through various e-commerce applications or commonly called online shopping, imported products are now no longer difficult to find in Indonesia. So it cannot be denied that the world of skin care is a growing and potential market in Indonesia. CV Blessindo Prioriti Abadi is one of the distributors of beauty products and skin care which is well known by beauty clinic clinics in Indonesia. In 2019, they launched a skin care product with their own brand called "FavorLT" which began to be sold independently through a website called skinny.id. This product requires a systematic and attractive visual identity design so that it can attract the interest of skin care product enthusiasts and compete with existing skin care products in the Indonesian market.

scholarly journals The Effects of Advertising Strategies on Consumer Trust: A Case of Skin Care Products in Taiwan

2016 ◽  
Vol 7 (2) ◽  
pp. 125
Author(s):  
Velly Anatasia ◽  
Sunitarya Sunitarya ◽  
Vinda Adriana
Keyword(s):  
Control Variable ◽  
Marketing Strategies ◽  
Skin Care ◽  
Third Party ◽  
Consumer Trust ◽  
Female Population ◽  
Financial Status ◽  
Advertising Strategies ◽  
Skin Care Product ◽  
Skin Care Products

The main aim of this study was to develop advertising strategies in order to increase consumer trust. Four advertising elements: celebrity endorsement, branding, product attribute, and third party certification were investigated. Data were collected to answer two research questions: (1) To investigate the advertising strategies of skin care products leading to consumer trust, (2) To know the effects of advertising strategies in skin care products on consumer trust. A 5-point Likert scale survey was distributed to the female population in Taipei area. Via online and personal approaches, 266 questionnaires were returned. Targeting on 18-30 years old female skin care product users who stay in Taipei area more than six months, 240 qualified questionnaires were analyzed. The four independent variables are found having a significant relationship with trust in skin care advertising, in which branding has the greatest influence on increasing consumer trust. The control variable which is financial status is not found having statistically significant effect on consumer trust. To conclude, this study is dedicated to the communities in order to optimize their marketing strategies.

scholarly journals Understanding purchase intention of university students towards skin care products

2019 ◽  
Vol 3 (3) ◽  
pp. 161-178 ◽  
Author(s):  
Jia En Lee ◽  
Mei Ling Goh ◽  
Mohd Nazri Bin Mohd Noor
Keyword(s):  
Brand Loyalty ◽  
Purchase Intention ◽  
Brand Management ◽  
Structural Model ◽  
Perceived Quality ◽  
Skin Care ◽  
Brand Awareness ◽  
Content Type ◽  
Brand Association ◽  
Skin Care Products

Purpose The purpose of this paper is to examine the factors which will contribute to consumers’ purchase intention on skin care products. Four factors, namely, brand awareness, brand association, perceived quality and brand loyalty, were included in this study. Design/methodology/approach In total, 150 sets of self-administered questionnaires were distributed to students in a local private university in Melaka. Convenience sampling was used and data collected were analysed using SmartPLS to perform the measurement model and structural model. Findings Findings have showed that there are positive relationships between brand awareness, brand association, perceived quality and brand loyalty and consumers’ purchase intention towards skin care products. Furthermore, it is concluded that perceived quality is the most significant factor in influencing consumers’ purchase intention. Originality/value Firms are able to benefit from this study by formulating their brand management tactics referring to the findings to have competitive advantage over their competitors.

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