scholarly journals The Determinant Factors of E-Commerce Usage Behavior During Flash Sale Program

2020 ◽  
Vol 14 (2) ◽  
pp. 65-72
Author(s):  
Arta Moro Sundjaja ◽  
Gladys Valentina Arisanto ◽  
Sarah Fatimah
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Information Quality ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Snowball Sampling ◽  
Research Results ◽  
Determinant Factors

The research objective is to analyze the determinant factors of the purchase intention during a flash sale program. It is conducted from October 2018 to January 2019. The researchers apply a quantitative approach. The sampling technique is snowball sampling. The survey data are collected from 210 respondents who shop online in Indonesia using questionnaires. The data are examined using Structural Equation Modelling (SEM) with AMOS ver. 25. The research results indicate that the effect of perceived usefulness, information quality, and web quality on purchase intention are mediated by attitude. The flash sale program has a moderating impact on purchase intention. The effect of perceived ease of use and trust in the purchase intention mediated by attitude is not significant. The R-squared value of attitude on e-commerce is 0.527, and purchase intention is 0.369. These research results are important for e-commerce management to understand the essential factors of purchase intention during a flash sale program.

scholarly journals Analisis Penggunaan E-Commerce Terhadap Peningkatan Permintaan Kuantitas Produk Pada UMKM di Kabupaten Banyumas (Suatu Pendekatan Teori Technology Acceptance Model)

2019 ◽  
Vol 10 (1) ◽  
pp. 63-74
Author(s):  
Dona Primasari ◽  
Sudjono Sudjono ◽  
Nining Abriani
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Use Behavior

Abstract. The long-term objective of this research is to enrich the development of science, especially the development of SMEs related to the adoption of information technology with studies using the Technology Acceptance Model. The specific aim of the research is to examine what factors are inhibiting the adoption of e commerce technology in SMEs in Banyumas Regency, as well as examining whether e-commerce adoption has an impact on increasing the demand for product quantities in SMEs. Collecting data in this study was carried out by distributing questionnaires through direct interviews with SMEs in Banyumas District who were respondents. The sampling technique in this study using random sampling technique. Whereas for data analysis using Statistical Product and Service Solution (SPSS) version 22.0 and Structural Equation Modeling (SEM) with AMOS program. The results of the study show that the Technology Acceptance Model theory is able to explain the institutions of SMEs actors to use e-commerce technology. Keywords: E-commerce, perceived usefulness, perceived ease of use, use behavior,TAM (Technology Acceptance Model) Abstrak. Tujuan jangka panjang penelitian ini adalah untuk memperkaya perkembangan ilmu, khususnya pengembangan UMKM terkait dengan adopsi teknologi informasi dengan kajian menggunakan Technology Acceptance Model.  Tujuan khusus penelitian adalah untuk menelaah faktor-faktor apakah yang menghambat adopsi teknologi e commerce pada UMKM di Kabupaten Banyumas, serta menelaah apakah adopsi e- commerce berdampak pada peningkatan permintaaan kuantitas produk pada UKM. Pengumpulan data dalam penelitian ini dilakukan dengan menyebarkan kuesioner melalui antar langsung kepada pelaku UMKM di Kabupaten Banyumas yang menjadi responden.  Teknik pengambilan sampel dalam penelitian ini dengan menggunakan teknik random sampling. Sedangkan untuk analisis data mengunakan Statistical Product and Service Solution (SPSS) versi 22.0 dan Structural Equation Modeling (SEM) dengan program AMOS. Hasil penelitian menunjukkan bahwa teori Technology Acceptance Model  mampu menjelaskan instensi para pelaku UMKM untuk menggunakan teknologi e-commerce.  Hasil penelitian juga berhasil menerima 3 (tiga) hipotesis yaitu Perceived usefulnes  berpengaruh terhadap use behavior, Perceived ease of use berpengaruh terhadap use behavior, use behavior  berpengaruh terhadap peningkatan permintaan kuantitas produk.  Hasil penelitian juga menunjukkan implementasi e-commerce tidak berpengaruh terhadap persepsi manfaat (perceived usefulness), Implementasi e-commerce tidak berpengaruh terhadap persepsi kemudahan pengoperasian sistem  (perceived ease of use) atau dengan kata lain menolak 2 (dua) hipotesis lainnya.Keywords. E-commerce, perceived usefulnes, perceived ease of use, use behavior,peningkatan permintaan, TAM  (Technology Acceptance Model)

scholarly journals PENDEKATAN TAM DALAM LAYANAN GO-MASSAGE PADA APLIKASI GO-JEK

2018 ◽  
pp. 869
Author(s):  
Ni Putu Wulan Widasari ◽  
I Made Wardana ◽  
Putu Yudi Setiawan
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Purchase Intention ◽  
Risk Attitude ◽  
Sampling Technique ◽  
Theoretical Implication ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use

ABSTRACT The meaning of this research wants to explain the effect of perceived ease of use, perceived usefulness, and perceived risk towards attitude and purchase intention of Go-Massage on Go-Jek application. The population of this study is not limited (infinite) which is the user Go-Jek application in Denpasar. The sample in this study was taken with non-probability sampling technique with 120 respondents. The result shows that perceived ease of use and perceived of usefulness have positive and significant effect towards attitude. Furthermore, the results of the study also showed a positive and significant effect of perceived usefulness and attitude towardspurchase intention. Conversely, risk perceptions have a negative and significant effect on attitude and purchase intention. The theoretical implication of this research is that this research reinforces the attitude theory especially the Technology Acceptance Model proposed by Davis (1989). Practical implications are useful for companies to explore the construct which gives significant effect towards purchase intention.  In the future, the company should focus more on perceived usefulness to encourage customer’s purchase intention towards Go-Massage service offered on Go-Jek application Keywords: TAM, Perceived Ease of Use, Perceived Risk, Attitude, and Purchase Intention

scholarly journals Pengaruh Kondisi Fasilitas dan Pengaruh Sosial Terhadap Konstruk Technology Acceptance Model pada Mahasiswa Konsumen GoPay dan OVO di Jakarta

2020 ◽  
Vol 4 (6) ◽  
pp. 328
Author(s):  
Alfa Gratia Pelupessy ◽  
Yanuar Yanuar
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
External Variable ◽  
Tam Model ◽  
Acceptance Model

The research conducted aims to examine the effect of facility conditions and social influences on the technology acceptance model (TAM) construct consisting of perceived usefulness, perceived ease of use, attitude toward using, behavioral intentions to use, and actual use to GoPay and OVO consumers. This research was conducted on students who are actively studying at Tarumanagara University, Trisakti University, and Atmajaya University who are also GoPay and OVO users in April 2019. The sampling technique used is based on the Slovin formula. Source of research data is the result of the distribution of questionnaire instruments, where the assessment of the response of each sample is measured using a Likert scale. The results of data collection are then analyzed using the structural equation model. The results of the study prove that the condition of the facility and social influence as an external variable in the TAM model under study has a positive effect on perceived ease and perceived benefits. The results of this study explain that the better the facilities, which include facilities and infrastructure in the use of GoPay and OVO as e-money, as well as the more people who use GoPay and OVO will tend to have an impact on the formation of perceptions of convenience and perceptions of benefits that are increasingly positive so as to encourage individuals to have a positive attitude and greater interest to use GoPay and OVO to help with the activities or activities undertaken.

Factors Affecting Purchase Intention on 3G Value-added Services

2012 ◽  
Vol 1 (2) ◽  
pp. 139-152 ◽  
Author(s):  
Huiying Du ◽  
Ge Zhu ◽  
Tingjie Lv ◽  
Xuan Sun
Keyword(s):  
Social Influence ◽  
Conceptual Model ◽  
Purchase Intention ◽  
Structural Equation ◽  
Value Added ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Service Market

This article provides insights into consumer behavior, and the results have important implications for designers, managers, marketers, and system providers of 3G value-added services to explore a conceptual model for analyzing customers’ perceptions of using 3G value-added services. An empirical investigation was carried out to test the hypotheses. The samples include 826 professional participants. Structural equation modeling (SEM) is used to test the relationships of the model. After reviewing the previous research papers, a conceptual model of customer adoption is developed and nine important factors are proposed, namely, perceived usefulness, perceived ease of use, perceived security, perceived price, use experience, perceived enjoyment, need for uniqueness, social influence, context and compatibility. Then a big sample of questionnaire investigation in Chinese 3G value-added service market is conducted. The empirical findings are as follows: (a) security and social influence are two of the most important factors in 3G market; (b) 3G value-added services must be enjoyable and useful; (c) using context should be friendly and compatible. The results not only help to develop a sophisticated understanding of 3G adoption theories for researchers but also offer useful knowledge to those involved in promoting 3G value-added services to potential purchasers.

scholarly journals An Empirical Study into Consumer Acceptance of Dockless Bikes Sharing System Based on TAM

2021 ◽  
Vol 13 (4) ◽  
pp. 1831
Author(s):  
Jie Lyu ◽  
Jing Zhang
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Relevant Literature ◽  
Sharing Economy ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Research Results ◽  
Tam Model

The purpose of this study was to propose an extension model that integrated a technology acceptance model (TAM) with dockless bike-sharing (DLBS) features in order to investigate acceptable behavior when using DLBS. In total, 412 participants from China participated in the study. We used a structural equation model to test our research hypotheses. The research results showed that the extended TAM model provided a more comprehensive understanding of the behavior associated with this context. We observed that perceived usefulness, perceived ease of use, subjective norms, and facilitating conditions played an important role in the intention to use DLBS. Moreover, DLBS features played an important role in perceived usefulness and perceived ease of use. The use intention also had an important effect on use behavior. Surprisingly, the three traits of perceived usefulness did not affect perceived usefulness. As such, this study explored, from a consumer’s perspective, why sharing products are accepted. This study offers significant contributions to the relevant literature of the sharing economy. The research results offer enlightening findings for enterprises, as they encourage consumers to adopt the DLBS.

scholarly journals Pemanfaatan Website Direktorat Jenderal Pajak Oleh Akuntan Pemerintah Di Kalimantan Timur

2014 ◽  
Vol 5 (2) ◽  
pp. 168
Author(s):  
Muhammad Subhan ◽  
Abdul Gafur
Keyword(s):  
Information Technology ◽  
Significant Relationship ◽  
Structural Equation ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Least Square ◽  
Equation Modeling ◽  
Perceived Ease Of Use

AbstractThis research aimed to examine the effect ofperceived usefulness variable, perceived ease of use variable and psychological attachment variable to attitude inusing information technology. Attitude will influence the behavior specifically inutilizing information technology concern shown bythe behavior. Data was obtained through the questionnaire survey with a purposely sampling technique with the criteria, accountants who utilize tax website that www.pajak.go.id in performing their work. Accountants who are being sample do f this study is accountant who are in government organizations. Analysis of the data in this research uses Structural Equation Modeling (SEM) with an alternative method of PLS (Partial Least Square) which is assisted with the application program Smart PLS. Based onthe results of the research be concluded that 1) there is no significant relationship between perceived usefulness and attitude variables in the utilizationof taxwebsite (www.pajak.go.id.); 2) there is asignificant relationship between the variables of perceived ease of use and attitude in the use of website taxation (www.pajak.go.id); 3) there is no significant relationship between the variables of psychological attachment and attitude in the utilization of tax website(www.pajak.go.id); 4) there is asignificant relationship between attitude and behavior variables intention to use the website taxation (www.pajak.go.id).Key Words: perceived usefulness, perceived ease of use, psychologicalattachment, attitude, behavior intention.

scholarly journals PENGARUH PERCEIVED EASE OF USE,PERCEIVED USEFULNESS,CONFIRMATION, PERFORMANCE VALUE DAN SATISFACTION TERHADAP CONTINUANCE INTENTION PADA PENGGUNA GO-FOOD

Media Bisnis ◽  
2020 ◽  
Vol 12 (1) ◽  
pp. 1-9
Author(s):  
VITA BRILLIANA ◽  
ARTON BRIYAN PRASETIO ◽  
CINDY MONICA
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Analysis Method ◽  
Perceived Ease Of Use ◽  
Continuance Intention ◽  
Descriptive Research ◽  
Convenience Sampling

The purpose of this study to determine the effect of perceived ease of use, perceived usefulness, confirmation, performance value and satisfaction with continuance intention. This research is a development from previous research written by Dawei Shang and Weiwei Wu (2017). The research used is in the form of casual and descriptive research. Data collection was carried out using convenience sampling technique with the number of respondents 142. Data analysis method uses SEM (Structural Equation Model) with SmartPLS 3.0 and IBM SPSS version 25. This research shows that perceived ease of use, perceived usefulness, confirmation, performance value and satisfaction have an influence on continuance intention.

scholarly journals PERAN MEDIASI PERCEIVED USEFULNESS DALAM PLATFORM C2C E-COMMERCE

2019 ◽  
Vol 12 (2) ◽  
pp. 237
Author(s):  
Lily Purwianti
Keyword(s):  
Purchase Intention ◽  
Information Quality ◽  
Online Shopping ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Consumer Participation ◽  
Perceived Ease Of Use ◽  
Testing Hypotheses ◽  
Independent Information ◽  
Recommendation Intention

<p><em>T</em><em>he purpose of this research is to find out the factors that influence in C2C e-commerce. The sample of this study was people who had done online shopping This study</em><em></em><em>uses PLS in testing hypotheses</em><em>using 342 respondents</em><em>. The results of this study indicate that independent, information quality, trust, perceived ease of use variables have influence on perceived usefulness. Another finding is perceived usefulness influencing on consumer participation (purchase intention, recommendation intention). </em><em></em></p>

scholarly journals PENGARUH PERSEPSI KEGUNAAN DAN PERSEPSI KEMUDAHAN TERHADAP PENGGUNAAN E-FILING DAN DAMPAKNYA TERHADAP KEPATUHAN WAJIB PAJAK ORANG PRIBADI PADA KPP PRATAMA GAMBIR TIGA (SURVEI PADA KPP PRATAMA GAMBIR TIGA PERIODE APRIL-JULI 2017)

2019 ◽  
Vol 3 (1) ◽  
pp. 186
Author(s):  
Kristiani Natalia ◽  
Arles Parulian Ompusunggu ◽  
Jonathan Sarwono
Keyword(s):  
Path Analysis ◽  
Random Sampling ◽  
Tax Compliance ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Quantitative Approach ◽  
Primary Data ◽  
Perceived Ease Of Use ◽  
Research Results

Penelitian ini bertujuan untuk menguji Pengaruh Persepsi Kegunaan, Persepsi Kemudahan terhadap Penggunaan e-filing dan dampaknya terhadap Kepatuhan Wajib Pajak. Penelitian ini menggunakan pendekatan kuantitatif dengan desain descrptive.Pengambilan data dilakukan dengan teknik random sampling. Data yang digunakan adalah data primer yang diperoleh dengan menggunakan kuesioner. Subyek penelitian ini adalah wajib pajak individu yang terdaftar di KPP Pratama Gambir Tiga. Sampel yang digunakan dalam penelitian ini berjumlah 390 responden. Teknik analisis data menggunakan analisis jalur  dengan dibantu menggunakan program SPSS versi 22.0 Hasil dari penelitian ini adalah Persepsi Kegunaan  berpengaruh positif dan signifikan  terhadap penggunaan e-filing, Persepsi Kemudahan berpengaruh positif dan signifikan terhadap penggunaan e-filing, Penggunaan e-filing berpengaruh positif dan signifikan terhadap kepatuhan wajib, Persepsi Kegunaan berpengaruh positif dan signifikan  terhadap kepatuhan wajib, Persepsi Kemudahan berpengaruh positif dan signifikan  terhadap kepatuhan wajib pajak. This research aims to examine the Effect of Perceived usefulness, Perceived  Ease of Use  e-filing and its impact on Taxpayer Compliance. This research uses quantitative approach with descriptive design. The data were collected using a random sampling technique. The data used are the primary data obtained by using the questionnaire. The subjects of this study are individual taxpayers registered in KPP Pratama Gambir Tiga. The sample used in this study is as much as 390 respondents. The procedure of analyisis used is Path Analysis and the calculation is done using SPSS 22. The research results show all  hypotheses are accepted. Perceived usefulness has positive and significant effect on the use of e-filing. Perceived ease of use has positive and significant effect on the use of e-filing, Perceived usefulness has positive and significant effect on tax compliance. Perceived ease of use has positive and significant effect on tax compliance. Use of e-filing has positive and significant effect on  tax compliance

scholarly journals Identifying the Antecedents of University Students’ Usage Behaviour of Fitness Apps

2021 ◽  
Vol 13 (16) ◽  
pp. 9043
Author(s):  
Jo-Hung Yu ◽  
Gordon Chih-Ming Ku ◽  
Yu-Chih Lo ◽  
Che-Hsiu Chen ◽  
Chin-Hsien Hsu
Keyword(s):  
University Students ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Online Survey ◽  
Subjective Norms ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Snowball Sampling ◽  
Fitness Application

The purpose of the study is to explore the antecedents of university students’ fitness application usage behaviours by combining the theory of planned behaviour and the technology acceptance model. An anonymous questionnaire survey was adopted to address the objectives of the study. Purposive and snowball sampling was used to select eligible students from six universities in Zhanjiang City. An online survey was used to collect data from 634 eligible subjects, and partial least squares structural equation modelling was used to analyse the collected data. The results indicated that the students’ perceived usefulness (β = 0.17, p < 0.05) and perceived ease of use (β = 0.32, p < 0.05) concerning the application and their attitude (β = 0.31, p < 0.05) toward it significantly influenced their usage intentions. Furthermore, perceived usefulness (β = 0.11, p < 0.05) and perceived ease of use (β = 0.38, p < 0.05) fully mediated the relationship between subjective norms and usage intentions. However, subjective norms and perceived behavioural control did not enhance the students’ intentions to use fitness applications. That is, students’ attitudes and fitness application design are the determinants of usage intention. Accordingly, improving students’ fitness applications usage intention requires strategies that involve customised services, social networking, and collaboration with schools; this would further increase students’ engagement in physical exercise.

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