scholarly journals Model Bisnis Dan Antarmuka Pelanggan E-Commerce Pada PT. SMG

2011 ◽  
Vol 2 (1) ◽  
pp. 89
Author(s):  
Rudy Rudy ◽  
Anita P. W. ◽  
Anita O. ◽  
Octaffany Octaffany
Keyword(s):  
Business Model ◽  
Interface Design ◽  
Product Information ◽  
Alternative Solution ◽  
The Internet ◽  
Direct Selling ◽  
Online Transactions ◽  
Customer Interface ◽  
Framework Approach ◽  
A Company

PT. SMG is a company which sells music and movies product in CDs, VCDs and DVDs. PT. SMG relies its business on direct selling through its outlets. PT. SMG needs a solution to facilitate the customers’ needs in getting product information and online transactions. E-commerce can be use to develop business and provide an alternative solution to customers on how to transact and obtain product information from PT. SMG using the internet. The objective of this study is to design a business model and customer interface of e-commerce website for PT. SMG. The methodology uses e-commerce business model and customer interface design by Rayport and Jaworski. The website interface design uses a 7C framework approach: Context, Content, Communication, Commerce, Connection, Community and Customization. The result achieved is an e-commerce website that helps sales system and enhances the company competitiveness. The conclusions obtained are that PT. SMG can take advantage of e-commerce to support their sales system and the business model online for PT. SMG is the widest-assortment model. 

scholarly journals PERANCANGAN APLIKASI E-MARKETING MENGGUNAKAN RESPONSIVE WEB DESIGN

2021 ◽  
Vol 2 (3) ◽  
pp. 361-367
Author(s):  
Rio Agustian
Keyword(s):  
Product Information ◽  
Brand Image ◽  
Web Design ◽  
Information Services ◽  
The Internet ◽  
Trading System ◽  
The Public ◽  
Business Partners ◽  
Responsive Web Design ◽  
A Company

E-marketing is part of e-commerce which is a trading system through the internet, where the internet will continue to provide an up to date nature, so the company can provide product information services offered clearly and easily. This will have a good impact on the progress of the company if this system can be run properly. E-marketing is widely done to improve the company's brand image because it makes the company always remembered by its customers. E-marketing provides more convenience and benefits for the company, customers and business partners of the company. Seeing marketing media that are still conventional, it is built online responsive web design applications as a support for marketing media by using prototype methods. The purpose of this research is to analyze the strategy and design of e-marketing websites that are in accordance with the company and can meet customer needs, as a support for marketing media and make it easier for customers to obtain information about existing products. The conclusion is that companies should use the internet as their marketing medium by creating a company website, so that the products and information offered can be easily and quickly obtained by the public

ASPECTS IN BUILDING A COMPANY WEB-SITE AND ITS ROLE FOR THE DEVELOPMENT OF BUSINESS

2018 ◽  
pp. 117-124
Author(s):  
Petar Halachev ◽  
Victoria Radeva ◽  
Albena Nikiforova ◽  
Miglena Veneva
Keyword(s):  
Life Cycle ◽  
Web Site ◽  
The Internet ◽  
A Company ◽  
The Web ◽  
Design Construction ◽  
Made In ◽  
Site Types

This report is dedicated to the role of the web site as an important tool for presenting business on the Internet. Classification of site types has been made in terms of their application in the business and the types of structures in their construction. The Models of the Life Cycle for designing business websites are analyzed and are outlined their strengths and weaknesses. The stages in the design, construction, commissioning, and maintenance of a business website are distinguished and the activities and requirements of each stage are specified.

ROPO Effect in Gender- Generational Characteristics

2020 ◽  
Vol 11 (1) ◽  
pp. 43-43
Author(s):  
Radovan Bačík ◽  
Mária Oleárová ◽  
Martin Rigelský
Keyword(s):  
Association Analysis ◽  
Search Engines ◽  
Product Information ◽  
Customer Behavior ◽  
Internet Research ◽  
The Internet ◽  
Significant Progress ◽  
Customer Reviews ◽  
Online Purchase ◽  
Brick And Mortar

The development of the Internet and the current technologies have contributed to a significant progress in the consumer shopping process. Today, shopping decisions are more intuitive and much easier to make. E-shops, search engines, customer reviews and other similar tools reduce costs of searching for products or product information, thus boosting the habit of searching for information on the Internet - "Research Shopper Phenomenon" (Verhoef et al. 2007). According to Verhoef et al. (2015), this phenomenon leads to a phenomenon where consumers search for product information using one channel (Internet) and then make a purchase through another channel (brick-and-mortar shop). Heinrich and Thalmair (2013) refer to this effect as the "research online, purchase offline" or "ROPO" effect for short. This phenomenon can also be observed in reverse. Keywords: customer behavior, research online – purchase offline, association analysis

scholarly journals Rethinking a Designers’ Rule of Thumb: Influence of Information Seeking and Consumption Goals on Mobile Commerce Interface Design

2021 ◽  
Vol 16 (5) ◽  
pp. 1631-1647
Author(s):  
Sooa Hwang ◽  
Hyunah Park ◽  
Kyunghui Oh ◽  
Sangwoong Hwang ◽  
Jaewoo Joo
Keyword(s):  
Information Seeking ◽  
Interface Design ◽  
Field Experiments ◽  
Product Information ◽  
Mobile Commerce ◽  
Rule Of Thumb ◽  
Additional Information ◽  
Dynamic Relationship ◽  
The Usa ◽  
Consumption Goals

We investigated whether adding product information in mobile commerce improved consumers’ attitudes toward a product and whether this relationship was moderated by consumption goals. We conducted two field experiments in which we recruited parents in Korea and the USA and asked them how they evaluated two childcare hybrid products (HPs) newly developed by Samsung Electronics designers. The results revealed that participants exposed to additional information about the HPs evaluated them more favorably than those who were not exposed. However, this relationship disappeared when a consumption goal was activated. Our findings establish a dynamic relationship between information seeking and consumption goals, asking designers to rethink their rule of thumb in the mobile commerce context.

Marketing Fraud: An Approach for Differentiating Multilevel Marketing from Pyramid Schemes

2002 ◽  
Vol 21 (1) ◽  
pp. 139-151 ◽  
Author(s):  
Peter J. Vander Nat ◽  
William W. Keep
Keyword(s):  
Mathematical Model ◽  
Distribution Channel ◽  
Specific Form ◽  
The Internet ◽  
Key Factors ◽  
Direct Selling ◽  
Multilevel Marketing ◽  
International Growth ◽  
Pyramid Scheme ◽  
Pyramid Schemes

A specific form of direct selling, multilevel marketing (MLM), experienced significant international growth during the 1990s, facilitated in part by the development of the Internet. A corresponding increase in the investigation and prosecution of illegal pyramid schemes occurred during the same period. These parallel activities led to increased uncertainty among marketing managers who used or wished to use the MLM approach. The authors examine similarities between the multilevel approach to marketing and activities associated with illegal pyramid schemes. A mathematical model is used to differentiate between the two on the basis of previous pyramid scheme cases and current U.S. law. The results of the model suggest key factors that marketers interested in MLM will need to consider when developing this type of distribution channel.

It’s All Fun and Games: The Role of Gamification in E-banking

2021 ◽  
Vol 65 (1) ◽  
pp. 1297-1301
Author(s):  
Meenu Sethu ◽  
Dan Nathan-Roberts
Keyword(s):  
Financial Institutions ◽  
Game Design ◽  
Customer Engagement ◽  
The Internet ◽  
Design Elements ◽  
Online Transactions ◽  
Game Mechanics ◽  
Factors Influencing ◽  
Novel Approach

Traditional banks and financial institutions have witnessed a profound transformation to electronic banking with the rise of the internet over the last two decades. However, most digital banking customers do not feel that the activity of managing their money and making online transactions is exciting or enjoyable. The gamification of e-banking systems is a novel approach for promoting customer engagement that is gaining popularity. This work reviews the factors influencing the adoption of e-banking and how gamification can be used to improve customer engagement, loyalty, and financial wellbeing. An exploration of the most extensively used game design elements in gamified e-banking applications suggests that the use of certain game mechanics and characteristics can be effective in creating enjoyable banking experiences. Based on this research, a set of guidelines is provided for designers and practitioners for introducing game principles in e-banking applications.

The future of the Internet of Things: toward heterarchical ecosystems and service business models

2018 ◽  
Vol 33 (6) ◽  
pp. 749-767 ◽  
Author(s):  
Seppo Leminen ◽  
Mervi Rajahonka ◽  
Mika Westerlund ◽  
Robert Wendelin
Keyword(s):  
Internet Of Things ◽  
Business Model ◽  
Value Chain ◽  
Large Scale ◽  
Business Models ◽  
The Internet ◽  
Content Type ◽  
Industry Collaboration ◽  
New Business ◽  
The Internet Of Things

Purpose This study aims to understand their emergence and types of business models in the Internet of Things (IoT) ecosystems. Design/methodology/approach The paper builds upon a systematic literature review of IoT ecosystems and business models to construct a conceptual framework on IoT business models, and uses qualitative research methods to analyze seven industry cases. Findings The study identifies four types of IoT business models: value chain efficiency, industry collaboration, horizontal market and platform. Moreover, it discusses three evolutionary paths of new business model emergence: opening up the ecosystem for industry collaboration, replicating the solution in multiple services and return to closed ecosystem as technology matures. Research limitations/implications Identifying business models in rapidly evolving fields such as the IoT based on a small number of case studies may result in biased findings compared to large-scale surveys and globally distributed samples. However, it provides more thorough interpretations. Practical implications The study provides a framework for analyzing the types and emergence of IoT business models, and forwards the concept of “value design” as an ecosystem business model. Originality/value This paper identifies four archetypical IoT business models based on a novel framework that is independent of any specific industry, and argues that IoT business models follow an evolutionary path from closed to open, and reversely to closed ecosystems, and the value created in the networks of organizations and things will be shareable value rather than exchange value.

scholarly journals Sistem Informasi Pelayanan Jasa pada Lucky Photo

2021 ◽  
Vol 11 (1) ◽  
pp. 81-95
Author(s):  
T Pradita ◽  
A Mubarok
Keyword(s):  
Information System ◽  
Customer Service ◽  
Service System ◽  
The Internet ◽  
Application System ◽  
Web Based ◽  
Customer Data ◽  
Service Information ◽  
Internet Media ◽  
A Company

The development of services has developed into the internet media, to make it easier for customers and employees in managing a job. In the problem of Lucky Photo, which covers services including printing, sales, stock of goods, purchases, and reports are not effective properly. The researcher aims to develop a service system entitled Service Information Systems at Lucky Photo. By building a web-based application, a waterfall method is needed to become a benchmark for the creation of a service information system, so the results will be obtained on a web-based application system to demand progress in a company, including services that become easier, easier customer service in conduct transactions, generate reports, and process customer data. So it can be concluded that with the construction of a new Service Information System it will be easier to make transactions, make it easier for customers, create reports, and process customer data that is embedded in the Mysql database which will become a well-systemized report.

scholarly journals Motivation for ‘Consumer–Producer‘ Interactions in Tourism: Disintermediation and Scope for Travel Agencies

2016 ◽  
Vol 11 (1) ◽  
pp. 31-45
Author(s):  
Fernandes Anthony Jovial ◽  
Alex Emy
Keyword(s):  
The Internet ◽  
Buying Behavior ◽  
Structured Interviews ◽  
Online Transactions ◽  
Travel Agents ◽  
Changing Trends ◽  
Travel Agencies ◽  
Online Travel

Increase in accessibility to the internet and consumer’s faith in conducting online transactions, have paved way for a steady change in how consumers plan and buy their holidays. The role of traditional travel agents and online travel portals, as sources most knowledgeable about holiday destinations is on the wane due to the emergence of online reviewing platforms, and easily accessible and first-hand information from the service producers. Consumers today prefer to approach service producers such as resorts, restaurants, transport providers and guides to book their services. Given this scenario, this paper attempts to determine the catalyst for the changing trends in tourist buying behavior, the role of the internet and whether travel agents are aware of the said changes. The paper also looks at possible opportunities for travel agents to expand their products’ portfolio to maintain or increase their revenue in tandem with the changes in the industry. The study takes into consideration responses received from 75 tourists and structured interviews conducted with sixteen travel agents.

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