scholarly journals PERANCANGAN APLIKASI E-MARKETING MENGGUNAKAN RESPONSIVE WEB DESIGN

2021 ◽  
Vol 2 (3) ◽  
pp. 361-367
Author(s):  
Rio Agustian
Keyword(s):  
Product Information ◽  
Brand Image ◽  
Web Design ◽  
Information Services ◽  
The Internet ◽  
Trading System ◽  
The Public ◽  
Business Partners ◽  
Responsive Web Design ◽  
A Company

E-marketing is part of e-commerce which is a trading system through the internet, where the internet will continue to provide an up to date nature, so the company can provide product information services offered clearly and easily. This will have a good impact on the progress of the company if this system can be run properly. E-marketing is widely done to improve the company's brand image because it makes the company always remembered by its customers. E-marketing provides more convenience and benefits for the company, customers and business partners of the company. Seeing marketing media that are still conventional, it is built online responsive web design applications as a support for marketing media by using prototype methods. The purpose of this research is to analyze the strategy and design of e-marketing websites that are in accordance with the company and can meet customer needs, as a support for marketing media and make it easier for customers to obtain information about existing products. The conclusion is that companies should use the internet as their marketing medium by creating a company website, so that the products and information offered can be easily and quickly obtained by the public

scholarly journals Perceptual and Ergonomics Factors in Web Design as A Condition for Better Presentation of Companies

2018 ◽  
Vol 2018 ◽  
pp. 165
Author(s):  
Filip Trajkovski
Keyword(s):  
User Experience ◽  
Web Design ◽  
Visual Presentation ◽  
Corporate Identity ◽  
The Internet ◽  
Continuous Learning ◽  
Research Development ◽  
Business World ◽  
The Public ◽  
Basic Objective

The corporate identity represents a complete visual solution of the company by which it presents itself on the market and in the public in general. A big part of one company’s success is the branding quality, marketing and visual presentation. With the emergence of the Internet, in the last decades, the design and development of a website became an inevitable part of the company’s presentation. The main goal of this master work is to give contribution in the process of improvement of the corporate identity of the Center for Research, Development and Continuous Learning CIRKO DOOEL Skopje, with an emphasis on the presentation on the Internet. Additionally, for the needs of this master work, researches are conducted to comprehend the requirements and needs of the users – to get a clear picture how to improve the user experience during the process of browsing the websites that are of interest and which is the most appropriate method that should be used to create a new more effective promotion. The basic objective in the promotion is familiarization of the users with the real capabilities of the Center for Research, Development and Continuous Learning. It’s expected that the overall results of this master work will give contribution in the process of improvement of the corporate identity of CIRKO DOOEL Skopje, which will improve the public visibility, as well as the company’s success in the business world.

Perancangan dan Analisis Pengaruh User Interface E-Learnig Terhadap Minat Belajar Siswa SMA/SMK Menggunakan Heuristic of Responsive Web Design

2020 ◽  
Vol 1 (2) ◽  
pp. 88-105
Author(s):  
Angreyni Regal ◽  
Indrastanti R. Widiasari
Keyword(s):  
High School Students ◽  
User Interface ◽  
Design Method ◽  
Web Design ◽  
The Internet ◽  
Website Design ◽  
School Students ◽  
Responsive Web Design ◽  
E Learning ◽  
Online Schools

During this current pandemic of Covid-19, online learning or online school is very important for high school students because they have not been allowed to going to school to take part in offline school as usual. The existence of E-Learning or Electronic Learning facilities will greatly help students to get material or theory in the form of lessons and information from the internet. As the Minister of Education emphasizes the implementation of online schools, more and more parents are beginning to facilitating their children with smartphones, so that students can join the online class or searching the subject on the internet. There are many online platforms that provide these things, one of which is the website. However, there are still many websites whose display or the user interface is not very attractive to students because their construction has not been designed properly and optimally. By using the Heuristic Of Responsive Web Design method as a benchmark to make this e-learning website, hoped that the website design and purpose will be fulfilled the need and expectations of students who want to find lessons material and want to learn by online.

scholarly journals THE INFLUENCE OF BRAND IMAGE AND PRICE PERCEPTION ON PURCHASE DECISIONS

2019 ◽  
Vol 8 (2) ◽  
pp. 16-21
Author(s):  
Fitriana Umbola ◽  
Priska Mawuntu ◽  
Michel Potolau
Keyword(s):  
Sample Size ◽  
Multiple Regression ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Marketing Department ◽  
Price Perception ◽  
The Public ◽  
A Company

The success of a company is inseparable from the ability of the marketing department to help companies to know the extent to which both the brand and price are well known and perceived by the public. This study aims to examine the influence of brand image and price perception on purchase decisions. The sample size is 87 buyer of motorcycle. Data was analysed by using multiple regression. The result shows that there is an influence of brand image and price perception on the purchase decision.

scholarly journals Media Video Company Profile Penunjang Informasi Dan Promosi PT. Harafiel Trijaya

CICES ◽  
2021 ◽  
Vol 7 (1) ◽  
pp. 69-79
Author(s):  
Sendy Zul Friandi ◽  
Hendra Kusumah ◽  
Muhammad Aditya Rifky Cahyadi
Keyword(s):  
Service Industry ◽  
Small Scale ◽  
The Internet ◽  
Human Being ◽  
The Public ◽  
Video And Audio ◽  
A Company ◽  
Text Images ◽  
Potential Customers ◽  
Adobe Premiere

The internet has become the life of every human being, the internet has several types such as text, images, photos, sound, video and audio-visual. Every company, whether large, medium, or small-scale companies need something called a company profile as well as PT. Harafiel Trijaya. Currently PT. Harafiel Trijaya still uses promotion by means of promotional designs which are deemed insufficient for its dissemination to the wider community, so it is necessary to make a very good profile video so that the public or potential customers know a lot about PT. Harafiel Trijaya. PT. Harafiel Trijaya is engaged in the construction service industry (Engineering and Construction) which includes Civil Works, Building and Architecture Works, Mechanical and Electrical Works. This video company profile was created using video support applications such as Adobe Premiere Pro.

Productivity on the Social Web

2017 ◽  
pp. 45-68
Author(s):  
Neus Soler-Labajos ◽  
Ana Isabel Jiménez-Zarco
Keyword(s):  
Social Media ◽  
Brand Image ◽  
Social Software ◽  
Enterprise 2.0 ◽  
Corporate Website ◽  
The Public ◽  
The Social ◽  
Attractive Option ◽  
Social Media Presence ◽  
A Company

Companies gain competitive advantage when they are in a better position than its competitors to keep customers, so for providing the greatest value, become a captivating option, generate satisfaction and achieve the loyalty of consumers, it is necessary that they know the market and enter into a profitable relationship with the customer. In order to get closer to the public, the social media presence stands as a very attractive option for the companies, but these wonder if the effort will offset the result obtained. In this chapter, we will define the concept of enterprise 2.0, and will explain the main benefits that a company can get with the adoption of social media, in relation to its brand image and reputation, communication with the public and the increase of traffic that it can get to the corporate website. Then, and after pointing out the most popular social software tools, we will focus on social media metrics, defining the different types of metrics, designing a framework of social analysis and highlighting those that prove to be of greater business value.

What municipal websites supply and citizens demand: a search engine optimisation approach

2019 ◽  
Vol 43 (1) ◽  
pp. 7-28 ◽  
Author(s):  
Carlos Serrano-Cinca ◽  
Jose Felix Muñoz-Soro
Keyword(s):  
Social Networks ◽  
Search Engines ◽  
Maximum Degree ◽  
Design Methodology ◽  
Supply And Demand ◽  
Web Design ◽  
The Internet ◽  
Content Type ◽  
City Councils ◽  
Responsive Web Design

PurposeThe purpose of this paper is to analyse if citizens’ searches on the internet coincide with the services that municipal websites offer. In addition, the authors examine municipal webpage rankings in search engines and the factors explaining them.Design/methodology/approachThe empirical study, conducted through a sample of Spanish city councils, contrasted if the information that can be found on a municipal website fits with citizens’ demands. This has been done by comparing the most-searched keywords with the contents of municipal websites.FindingsA positive relationship between the supply and demand of municipal information on the internet has been found, but much can still be improved. Analysed administrations rank the basic data of the organisation, as well as some of the fundamental competences thereof, at the top in search engines, but the results are not entirely effective with some keywords still highly demanded by citizens, such as those related to employment or tourism. Factors explaining internet ranking include the number of pages of the municipal website, its presence in social networks and an indicator designed to measure the difficulty of ranking the municipal place-name.Originality/valueThe results obtained from this study provide valuable information for municipal managers. Municipal websites should not only include information in which citizens are interested, but achieve accessibility standards, have a responsive web design, and follow the rules of web usability. Additionally, they should be findable, which also requires improvement in terms of the design of the municipal website thinking in search engines, particularly in terms of certain technical characteristics that improve findability. A municipal website that wants to have a good positioning should increase its contents and attain the maximum degree possible of visibility in social networks.

scholarly journals Model Bisnis Dan Antarmuka Pelanggan E-Commerce Pada PT. SMG

2011 ◽  
Vol 2 (1) ◽  
pp. 89
Author(s):  
Rudy Rudy ◽  
Anita P. W. ◽  
Anita O. ◽  
Octaffany Octaffany
Keyword(s):  
Business Model ◽  
Interface Design ◽  
Product Information ◽  
Alternative Solution ◽  
The Internet ◽  
Direct Selling ◽  
Online Transactions ◽  
Customer Interface ◽  
Framework Approach ◽  
A Company

PT. SMG is a company which sells music and movies product in CDs, VCDs and DVDs. PT. SMG relies its business on direct selling through its outlets. PT. SMG needs a solution to facilitate the customers’ needs in getting product information and online transactions. E-commerce can be use to develop business and provide an alternative solution to customers on how to transact and obtain product information from PT. SMG using the internet. The objective of this study is to design a business model and customer interface of e-commerce website for PT. SMG. The methodology uses e-commerce business model and customer interface design by Rayport and Jaworski. The website interface design uses a 7C framework approach: Context, Content, Communication, Commerce, Connection, Community and Customization. The result achieved is an e-commerce website that helps sales system and enhances the company competitiveness. The conclusions obtained are that PT. SMG can take advantage of e-commerce to support their sales system and the business model online for PT. SMG is the widest-assortment model. 

scholarly journals PERANCANGAN IKLAN DIGITAL PRODUK AYUKA FLOWER BERBASIS MOBILE

2021 ◽  
Vol 3 (2) ◽  
pp. 76-80
Author(s):  
Rafika Ulfah Rahmaningtyas ◽  
Anung Rachman
Keyword(s):  
The Internet ◽  
Website Design ◽  
The Public ◽  
Technological Developments ◽  
Media Applications ◽  
A Company ◽  
The Way

A B S T R A C T Technological developments are becoming increasingly rapid, especially with the internet facility that makes it easy for the public to obtain information anytime and anywhere. The development of media applications has also improved the way a company advertises. Nowadays, product advertising can be done through the website. Design sprint method is used in designing digital advertisements for ayuka flower products. Design sprint method has 5 stages, understand, diverge, decide, prototype, and validate. This research produced a mobile-based digital advertisement using Google Web Designer. A B S T R A K Perkembangan teknologi menjadi semakin pesat, terutama dengan adanya sarana internet yang memberikan kemudahan kepada masyarakat untuk memperoleh informasi kapanpun dan dimanapun.  Perkembangan aplikasi media turut menyempurnakan cara beriklan suatu perusahaan. Di zaman sekarang ini, iklan produk dapat dilakkan melalui website. Metode design sprint digunakan dalam perancangan iklan digital produk ayuka flower. Metode design sprint memiliki 5 tahapan, yaitu understand, diverge, decide, prototype, dan validate. Penelitian ini menghasilkan sebuah iklan digital berbasis mobile menggunakan Google Web Designer.

THE EFFECT OF RESPONSIVE WEB DESIGN ON THE USER EXPERIENCE WITH LAPTOP AND SMARTPHONE DEVICES

2015 ◽  
Vol 77 (4) ◽  
Author(s):  
Azham Hussain ◽  
Emmanuel O.C. Mkpojiogu
Keyword(s):  
User Experience ◽  
Ebola Virus ◽  
Virus Disease ◽  
Web Design ◽  
The Internet ◽  
Web Pages ◽  
Web Content ◽  
Responsive Web Design ◽  
The Web ◽  
The Way

The introduction of smartphones with their accompanying capacity to access the Internet, changed the way the Internet is used. Many people now use mobile devices to browse the Web. However, the varying screen sizes of these devices portend some impact on their users’ experience, as the Web content on the devices vary in size and the navigation of pages are also different in the various devices. The advent of the responsive web design (RWD) philosophy, revolutionized the way Web pages are designed and the way they appear to the users in the various devices. RWD makes Web pages to adjust to the size of any devices’ screen irrespective of the device type. In this study, the effect of responsive web design of the user experience witha laptop and smartphone devices while using the e-Ebola Awareness System, (a Web based health awareness portal for Ebola virus disease), was measured and evaluated. The results revealed that users had a better user experience with Smartphones than with laptops while using the system, however, for most of the metrics collected, users’ experiences with the two device types were not significantly different at 95% level of confidence, implying that for those metrics, the responsive web design had a similar effect on the users’ experiences and attitudes

scholarly journals TEKNIK RESPONSIVE WEB DESIGN BOOTSTRAP 4 SERTA PENERAPANNYA DALAM RANCANG BANGUN LAYOUT WEB

2019 ◽  
Vol 15 (1) ◽  
pp. 61-68
Author(s):  
Miftah Faroq Santoso
Keyword(s):  
Technology Development ◽  
Design Method ◽  
Web Design ◽  
The Internet ◽  
Test Results ◽  
Screen Size ◽  
Existing Problems ◽  
Notebook Computers ◽  
Responsive Web Design ◽  
Web Designers

Technology development makes influences the way to access the internet, which generally uses Desktop and Notebook computers, giving to other alternatives, namely accessing the internet using Tablets and Smartphones. The problem is that the majority of web layout designs cannot adjust the layout size automatically for these devices, because the resolution size of each device is different. To overcome the existing problems, we need a responsive web design method and technique in order to produce web layouts that can adjust the size of screen resolution automatically. The method used by applying the concept of Responsive Web Design (RWD), so that web layouts can adapt to screen size. Responsive web design techniques can be done in several ways, including using manual techniques using CSS Media Query and implementing CSS Frameworks such as Bootstrap CSS. The test results showed that the implementation of responsive web layouts using Bootstrap was very effective and efficient because web designers only needed the main library from Bootstrap, which was then combined by modifying according to the wishes of the user.

Sign in / Sign up

Export Citation Format

Share Document