Rural Tourism : An Emerging Paradigm In Rural Entrepreneurship
Tourism has become a leading industry in the world and continues to grow rapidly, contributing essentially to economic growth and employment in many countries. Tourism as it looks today poses serious threats to the environment and considerable social and cultural challenges. Tourism can be an important contributor to the growth of an economy. Growth of tourism is a significant part of the global expression of new service economy. With the weakening of many other aspects of the economy, tourism is a new opportunity. India, though a late starter in tourism, is giving increasing priority to this sector. Tourism is one of the strategically important emerging sectors in Indian economy with tremendous potential to assist the process of sustainable rural development. Rural tourism has been a major concept under the new tourism paradigm wherein agro-based rural community and culture are treated to be the major components of the tourism market.