scholarly journals Technologies of Brand Development and Positioning

2021 ◽  
Vol 18 (2) ◽  
pp. 160-169
Author(s):  
S. B. Baurina
Keyword(s):  
Positive Impact ◽  
Trade Mark ◽  
Business Environment ◽  
Brand Strategy ◽  
Customer Choice ◽  
Target Groups ◽  
Vast Number ◽  
Package Design ◽  
Goods And Services ◽  
Brand Development

Market economy develops very fast in current conditions, which fosters the growth in the number of goods and services of one product group. It helps avoid monopoly, but at the same time it makes customer choice more difficult as they get lost in the vast number of similar offers. This problem can be resolved by branding, i. e. proving product with the brand, a set of tangible and intangible values that can identify and differentiate product and impact customer choice. It is the product itself, its trade mark and other visual and physical components, its surrounding halo and relations between the company and the buyer. Successful branding gives an opportunity to get a trusted audience and retain it even in unstable economic conditions and it can prepare the ground for business extension and cut costs in new product and service promotion. Brand development can have a positive impact on investors’ loyalty, financial quarters, workers and mass media, that is why the brand is often perceived as a valuable asset of the company. The article specifies the notion of brand and branding, identifies stages of the brand life cycle and marketing tasks typical of each stage. The first and fundamental stage of brand development is positioning. Positioning is a product place on market. To build positioning tactics it is important to identify the current and desirable position of the brand and develop brand strategy. Varieties of brand positions are shown. The essence of mission, vision and value of brand is revealed. Specificity of brand identification is described: development of outer attributes that personify its individuality (name, slogan, logotype, package, design and company style). Identification can pass on to customer the precise information about the brand notion. Apart from this benefits of branding are shown for different target groups. Findings of the research supplement the existing theoretical and methodological approaches to brand development and positioning in conditions of uncertain business environment.

scholarly journals Comparative analysis of brand management strategies

2021 ◽  
Vol 83 (1) ◽  
pp. 343-352
Author(s):  
Y. O. Lyashchuk ◽  
O. V. Platonova
Keyword(s):  
Brand Management ◽  
Positive Impact ◽  
Management Strategies ◽  
Brand Strategy ◽  
Promotion Strategy ◽  
Emotional Connection ◽  
Positioning Strategy ◽  
Brand Development ◽  
The Face ◽  
Brand Promotion

The article presents the results of the analysis of three main strategies included in the brand management system. Brand management involves the development of a long-term plan that describes in detail the formation of strategic images and brand image, the expected dynamics of its brand development, and the response to changes in the external environment, market and consumer perceptions. Management strategies are used to achieve key brand development goals. First of all, branded products must be unique and differ favorably from competitors' products, which today is quite difficult in the context of globalization. Strategic brand management allows you to solve this problem by analyzing the market situation and using unusual methods to attract the attention of consumers. In order to increase the value of the product, it is necessary to build an emotional and trusting connection with the contact audience. A finely built emotional connection allows you to find a client who is not only suitable for the product, but also who will recommend it to his closest environment. When branding creates an emotional connection with customers, it allows you to increase market share, get more value for money, and grow your brand. In the face of tough competition in today's markets, it is very difficult for new brands to occupy a profitable niche. But it is worth remembering that the promoted brands gained popularity thanks to certain strategies that will be very effective today. Brand management includes three, interconnected in a single complex, strategies: brand promotion strategy, brand advertising strategy and brand positioning strategy. Many businesses and organizations, while recognizing the value and positive impact of a strong brand on sales, are rather vague about their brand strategy and future development. It is worth remembering that strategic brand management is necessary not only when a new brand is being created, but also in those cases when it is necessary to revive or renew an existing trademark.

The Imperatives of Beneficiation Law for Botswana’s Diamond Mining Industry and Its Implications for Foreign Investment Protection

2018 ◽  
Vol 33 (2) ◽  
Author(s):  
Femi Oluyeju ◽  
Kuda Tshiamo
Keyword(s):  
Economic Growth ◽  
Foreign Investment ◽  
Value Chain ◽  
Positive Impact ◽  
Mining Industry ◽  
Investment Protection ◽  
Goods And Services ◽  
Advantages And Disadvantages ◽  
Diamond Mining ◽  
Backward And Forward Linkages

This article seeks to interrogate the advantages and disadvantages of beneficiation law for Botswana’s mining industry and its implications for foreign investment protection. Furthermore, it argues that the enactment of beneficiation law could stimulate economic growth and development in Botswana. On a proper analysis of the potential of beneficiation law it seems plain that it may facilitate the integration, of among others, the cutting and polishing segments through the backward and forward linkages in the entire diamond value chain to move Botswana diamond industry a step further as a new and emerging jewellery manufacturing and retail center in order to derive maximum returns from the rough diamond production. Quite clearly, cutting and polishing of diamonds in Botswana is bound to promote employment which in turn will promote demand for goods and services that would have a positive impact on economic growth in Botswana.  The paper concludes that on a balance, the opportunities accruable from the enactment of this law far outweigh the downsides and will not in any way scare investors away as some have perceived it.

Consumer Online Buying Decisions: A Critical Appraisal of Literature

2017 ◽  
Vol 10 (1) ◽  
Author(s):  
Amit Kishore Sinha ◽  
Gyanendra B. S. Johri ◽  
Shanti Rai
Keyword(s):  
Research Paper ◽  
Business Environment ◽  
Buying Behavior ◽  
Related Factors ◽  
Factors Affecting ◽  
Goods And Services ◽  
Online Stores ◽  
Online Buying ◽  
Indian Cities ◽  
Buying Decisions

Since last two decades buying of goods and services from online stores using Internet started off. But players of this industry could reach to the general public residing in second and third category Indian cities in recent past only. Now companies are eagerly interested in understanding the factors affecting Indian consumers so that their needs and wants can be understood and served profitably. This research paper is an attempt to critically evaluate those factors which affect consumer buying behavior in Indian Internet based business environment. For the purpose of coverage of topic researcher has classified the literature under three categories which are Literature related to vendor related factors, Literature related to consumer related factors and Literature related to other factors. Vendor related factors include those factors which are primarily controlled by the companies that are engaged in selling their goods and services on internet along with their intermediaries through which such sales take place. Consumer related factors have been bifurcated under two heading that are consumer demographic factors and consumer psychographic factors. Besides this there are several other factors which may affect consumer’s buying decisions and they are classified as other factors. This research paper also tries to identify the gaps (if any) in the available literature of the factors affecting consumer online buying decisions.

The Impact of the Business Environment on the Formalization of Informal Firms. The Case of Kosovo

Südosteuropa ◽  
2020 ◽  
Vol 68 (4) ◽  
pp. 505-529
Author(s):  
Kujtim Zylfijaj ◽  
Dimitar Nikoloski ◽  
Nadine Tournois
Keyword(s):  
Negative Impact ◽  
Positive Impact ◽  
Business Environment ◽  
Positive Influence ◽  
Policy Implications ◽  
Tax Reforms ◽  
Firm Level ◽  
Characteristics Analysis ◽  
Significant Negative Impact ◽  
The Impact

AbstractThe research presented here investigates the impact of the business environment on the formalization of informal firms, using firm-level data for 243 informal firms in Kosovo. The findings indicate that business-environment variables such as limited access to financing, the cost of financing, the unavailability of subsidies, tax rates, and corruption have a significant negative impact on the formalization of informal firms. In addition, firm-level characteristics analysis suggests that the age of the firm also exercises a significant negative impact, whereas sales volume exerts a significant positive impact on the formalization of informal firms. These findings have important policy implications and suggest that the abolition of barriers preventing access to financing, as well as tax reforms and a consistent struggle against corruption may have a positive influence on the formalization of informal firms. On the other hand, firm owners should consider formalization to be a means to help them have greater opportunities for survival and growth.

scholarly journals The Impact of Business Incubator Facilities on Investment Promotion in Jordan: A Case of King Hussein Business Park

2018 ◽  
Vol 8 (3) ◽  
pp. 55
Author(s):  
Ibrahim Alshamaileh ◽  
Fouad Sheikh Salem
Keyword(s):  
Positive Impact ◽  
Business Environment ◽  
Occupancy Rate ◽  
Business Climate ◽  
Business Incubator ◽  
Scarce Resources ◽  
Investment Promotion ◽  
Investment Law ◽  
The Creation ◽  
The Impact

This study aims to measure the impact of facilities provided by King Hussein Business Park on investment promotion. King Hussein Business Park has reached 100% occupancy rate, with a crucial plan for expansion to over 1.4 million m2 of land. The problem of the study lies on how King Hussein Business Park will attract additional investments to occupy the spaces targeted for expansion. Results of the study reveal a significant positive impact of the facilities on investment promotion. The robust infrastructure, complementary services, and investment law benefits influence the creation of attractive business environment for investments. These findings show that countries with scarce resources face many challenges in promoting investment either locally or internationally, and they must improve their business climate for investment promotion. Governments also have the means to make conducting the businesses and projects easier for people.

BUSINESS ENVIRONMENT EFFICIENCY AND COMPETTIIVENESS OF LOCALLY MANUFACTURED GOODS BY AUTOSTERILE EAST AFRICA, KENYA

2021 ◽  
pp. 12-21
Author(s):  
Margaret Kamau ◽  
Isabella Sile
Keyword(s):  
East Africa ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Political Stability ◽  
Business Environment ◽  
Middle Level ◽  
Primary Data ◽  
Goods And Services ◽  
Manufactured Goods

Absrtact This study investigated the influence of business environment efficiency on competitiveness of locally manufactured goods by Autosterile East Africa, Kenya. This study used case study design. This study sampled 69 respondents, including 8 top level employees, 22 middle level employees and 39 lower level employees in Autosterile East Africa. Census sampling was used to select the respondents. Secondary data was obtained from the Autosterile East Africa publications that touches on determinants of competitiveness. Questionnaires used in the survey formed the primary data and was analyzed by use of Statistical Packages for Social Science version 23. Linear regression analysis was done to test the relationship between the independent and dependent variables. The study findings led to the conclusion that business environment efficiency have a positive relationship with competitiveness of locally manufactured goods. The findings revealed that business environment efficiency is significant determinant of competitiveness of locally manufactured goods. It was found out that the demand for goods and services and political stability influences competition of goods and services. The regulations dictate the competition among companies and supply of goods and services controls a firm's competitive advantage. Keywords: Business environment efficiency, competitiveness, Locally manufactured goods, Autosterile East Africa.

PEDAGOGICAL INTERACTION IN DR. THOMAS GORDON’S PROGRAMS

2021 ◽  
Vol 12 (1) ◽  
pp. 121-127
Author(s):  
Darina Georgieva ◽  
◽  
Maria Dishkova
Keyword(s):  
Effective Teachers ◽  
Positive Impact ◽  
Children And Youth ◽  
Target Groups ◽  
Innovative Methods ◽  
Effective Training ◽  
Teachers Training

The article provides a brief description of Dr. Thomas Gordon’s programs: Parents Effective Training, Training Effective Teachers, Training Effective Children and Youth. They have proved their efficiency in recent decades, combining traditional techniques with innovative methods of pedagogical interaction with children. On this basis, a study was conducted with 23 Bulgarian trainers in these programs. Their opinion is extremely important because they have observation of the target groups and the positive impact of what they have learned on their relationships with students, teachers, parents, children, youth. The survey was conducted with the help of a questionnaire, which consists of open and closed questions. The obtained results are summarized and analyzed.

scholarly journals DEMOGRAPHIC BONUS ANALYSIS AND ECONOMIC GROWTH OF EAST JAVA

2018 ◽  
Vol 2 (1) ◽  
pp. 8-21
Author(s):  
Amirusholihin ◽  
Listiono
Keyword(s):  
Negative Impact ◽  
Positive Impact ◽  
Demographic Variables ◽  
Spatial Inequality ◽  
Solow Model ◽  
Dynamic Panel Model ◽  
Goods And Services ◽  
Panel Model ◽  
Working Age ◽  
The Impact

BKKBN predicts that Indonesia will get demographic bonus in 2020 until 2030. The question is whether the demographic bonus has a positive impact on the economy of East Java or even a negative impact. Based on data from BPS, by 2015 the workingage population in East Java is around 69.4 percent of the total population, while the child and old-age is 30.6 percent. The size of the working-age population is closely related to the amount of labor, which also greatly determines the amount of output on goods and services produced. This paper aims to explain how the impact of demographic bonuses on East Java's regional economy, based on the Solow model extended to include demographic variables. The analysis uses a dynamic panel model by 38 districts in East Java that have demographic bonuses in 2020 with GDP as a reference in determining the growth of economists. From these analyzes it can be seen the impact of demographic bonuses in East Java as an advantage or even create new spatial inequality between regions.

scholarly journals Theoretical approach of the international business environment

2021 ◽  
Author(s):  
Nicolae Țău ◽  
◽  
Ibrahim Mustafa Sharfeldin Mohammedelkhatim ◽  
Keyword(s):  
International Business ◽  
Theoretical Approach ◽  
Business Environment ◽  
Large Field ◽  
Huge Number ◽  
Knowledge And Skills ◽  
Goods And Services ◽  
National Boundaries ◽  
Definition Of

The definition of international business is related to commercial transactions that occur across country borders. The exchange of goods and services among peoples and businesses is organized between multiple countries. The term is composed of two words; International has many meanings, among them external and global. The word Business has also various senses such as trade, transaction and commercial relations. This huge number of words and concepts describes the large field of affairs. International business means the exchange of goods, services, resources, knowledge and skills among other things between two or more firms and/ or countries. It can also denote the trade conducted across national boundaries for the profit of all parties connected on an industry. It refers to negotiated commerce and investment performed by firms across boarders functioning together at several levels.

scholarly journals ФОРМУВАННЯ БРЕНД-КАПІТАЛУ КЛАСТЕРНОГО ПІДПРИЄМНИЦТВА НА ЗАСАДАХ ЕКОНОМІКИ СПІЛЬНОЇ УЧАСТІ

2020 ◽  
Vol 139 (5) ◽  
pp. 49-58
Author(s):  
Олена Михайлівна Ніфатова ◽  
Яна Іванівна Онофрійчук
Keyword(s):  
Network Architecture ◽  
Technology Development ◽  
Sharing Economy ◽  
Business Environment ◽  
Capital Formation ◽  
Modern Concept ◽  
National Brand ◽  
Goods And Services ◽  
Brand Capital ◽  
Definition Of

The article seeks to explore the issues of building brand capital in cluster entrepreneurship on the principles of sharing economy. To gain better awareness and clarity, the study offers insights on major characteristics and contradictions embedded in the definition of a "sharing economy" which made possible to view it as a new socioeconomic model of doing business, according to which access to goods and services with excess opportunities is provided through online platforms. It is argued that the process of business activity in the frameworks of sharing economy triggers a new pattern of consolidation of individuals, consumers, entrepreneurs and companies (which is an integration association in nature) and therefore, the brand of an individual, consumer, entrepreneur, company or the state as a whole acts as an integrative element in the transition toward the concept of a new, sharing economy. The synergistic combination of structural and consumer capital formation models, substantiation of the main tenets of the modern concept of sharing economy and the projection of specific features of brand capital onto a three-level plane of macro-, mezo- and microeconomic levels offers a new cluster-based entrepreneurship model of building brand capital. Thus, the study of essential trends in brand capital formation within cluster entrepreneurship based on the principles of sharing economy has revealed that the core of this model is the virtual business environment of cognitive interaction of the sharing economy participants. The authors suggest that such simulated organizational structure  with a tiered peer-to-peer network architecture will facilitate the effect of integrity in the process of building the national brand capital (empowering ordinary people and entrepreneurs; utilizing resources effectively; enhancing the degree of corporate social responsibility; realizing the principles of fair distribution of value; more democratic arrangement of entrepreneurship and raising environmental awareness, as well as offering a new pattern of bringing people together) that fits modern global technology development trends.

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