scholarly journals ФОРМУВАННЯ БРЕНД-КАПІТАЛУ КЛАСТЕРНОГО ПІДПРИЄМНИЦТВА НА ЗАСАДАХ ЕКОНОМІКИ СПІЛЬНОЇ УЧАСТІ

2020 ◽  
Vol 139 (5) ◽  
pp. 49-58
Author(s):  
Олена Михайлівна Ніфатова ◽  
Яна Іванівна Онофрійчук
Keyword(s):  
Network Architecture ◽  
Technology Development ◽  
Sharing Economy ◽  
Business Environment ◽  
Capital Formation ◽  
Modern Concept ◽  
National Brand ◽  
Goods And Services ◽  
Brand Capital ◽  
Definition Of

The article seeks to explore the issues of building brand capital in cluster entrepreneurship on the principles of sharing economy. To gain better awareness and clarity, the study offers insights on major characteristics and contradictions embedded in the definition of a "sharing economy" which made possible to view it as a new socioeconomic model of doing business, according to which access to goods and services with excess opportunities is provided through online platforms. It is argued that the process of business activity in the frameworks of sharing economy triggers a new pattern of consolidation of individuals, consumers, entrepreneurs and companies (which is an integration association in nature) and therefore, the brand of an individual, consumer, entrepreneur, company or the state as a whole acts as an integrative element in the transition toward the concept of a new, sharing economy. The synergistic combination of structural and consumer capital formation models, substantiation of the main tenets of the modern concept of sharing economy and the projection of specific features of brand capital onto a three-level plane of macro-, mezo- and microeconomic levels offers a new cluster-based entrepreneurship model of building brand capital. Thus, the study of essential trends in brand capital formation within cluster entrepreneurship based on the principles of sharing economy has revealed that the core of this model is the virtual business environment of cognitive interaction of the sharing economy participants. The authors suggest that such simulated organizational structure  with a tiered peer-to-peer network architecture will facilitate the effect of integrity in the process of building the national brand capital (empowering ordinary people and entrepreneurs; utilizing resources effectively; enhancing the degree of corporate social responsibility; realizing the principles of fair distribution of value; more democratic arrangement of entrepreneurship and raising environmental awareness, as well as offering a new pattern of bringing people together) that fits modern global technology development trends.

scholarly journals Theoretical approach of the international business environment

2021 ◽  
Author(s):  
Nicolae Țău ◽  
◽  
Ibrahim Mustafa Sharfeldin Mohammedelkhatim ◽  
Keyword(s):  
International Business ◽  
Theoretical Approach ◽  
Business Environment ◽  
Large Field ◽  
Huge Number ◽  
Knowledge And Skills ◽  
Goods And Services ◽  
National Boundaries ◽  
Definition Of

The definition of international business is related to commercial transactions that occur across country borders. The exchange of goods and services among peoples and businesses is organized between multiple countries. The term is composed of two words; International has many meanings, among them external and global. The word Business has also various senses such as trade, transaction and commercial relations. This huge number of words and concepts describes the large field of affairs. International business means the exchange of goods, services, resources, knowledge and skills among other things between two or more firms and/ or countries. It can also denote the trade conducted across national boundaries for the profit of all parties connected on an industry. It refers to negotiated commerce and investment performed by firms across boarders functioning together at several levels.

scholarly journals MOTIVATION OF ENTREPRENEURIAL ACTIVITY IN THE CONTEXT OF THE PROBLEM APPROACH

2020 ◽  
pp. 108-118
Author(s):  
Roman Zavadyak ◽  
◽  
Ivan Kachur ◽  
Kristian Popovych ◽  
Keyword(s):  
Business Environment ◽  
Entrepreneurial Activity ◽  
Modern Concept ◽  
Internal Motivation ◽  
Wide Range ◽  
Method Of Solution ◽  
Place Of Origin ◽  
Definition Of ◽  
Time Of Origin ◽  
Internal Potential

The aim is to study the essence of entrepreneurial activity and modern motivational concepts, which allows you to identify and systematize the main problems of motiva-ting business activity.The study showed that the motivation of entrepreneurial activity is a complex phenomenon that affects both the internal potential of the business and various counterparties and the business environment as a whole. The main elements of motivation of entrepreneurial activity are: self-motivation of a business actor (any activity will not be effective without internal motivation), staff motivation (entrepreneurship is the result of attracting various resources, including labor, which should be stimulated to achieve goals of the organization) and motivation of third parties who contact the business directly or indirectly.The constructed triangle of motivation provides opportunities in the course of practical activity of business to allocate the basic directions of diagnostics of problems of motivation of business activity.The study showed that there is a wide range of problems of business motivation, among which the determinants are: the first group of problems, covering research and activation of motives for starting your own business, starting a business; the second group of problems concerns the definition of the essence of business motivation, is to diagnose the needs on which the modern concept of motivation is based; problems of motivation of entrepreneurial activity are also in the socio-cultural environment, which can stimulate the start of business or inhibit initiative; problems of existence and emergence of contradictions in the process of business activity, which have the prospect of becoming a conflict of interest of various participants in the economic pro-cess. It is proposed to systematize the problems of motivation of entrepreneurial activity on the basis of classification according to the following features: depending on the place of origin, the time of origin, the method of solution, the complexity.

scholarly journals Scientific-theoretical justification of the essence of strategic changes in enterprise

2018 ◽  
pp. 53-63
Author(s):  
Oleksiy Krasnorutskyy ◽  
Evgeniy Gryn ◽  
Tatiana Vlasenko
Keyword(s):  
Strategic Management ◽  
Strategic Change ◽  
Business Environment ◽  
Modern Concept ◽  
Scientific School ◽  
The Future ◽  
Strategic Changes ◽  
Modern Business ◽  
Business Entities ◽  
Definition Of

Relevance of the research topic. The modern business environment is characterized by a number of properties that determine the nature of the activities of business entities. The influence of all these characteristics is constant and prolonged in time, but the forecasting of the peculiarities of this influence remains rather complicated task for management, which determines the relevance of the essence of strategic changes research at the enterprise and the methodology for their planning and implementation. Formulation of the problem. The of the enterprise direction in the long term traditionally belongs to the sphere of strategic management. A high level of dynamics of the external and internal environment requires the development and implementation of a modern concept of strategic change. Despite the importance and urgency of solving this problem, the formation of a scientific school of strategic changes in science has just begun, so determining the nature of strategic changes and the methodology for managing them requires further analysis and development.  Analysis of recent research and publications. In the foreign methodology, the study of organizational changes and the specifics of implementing strategic changes have been carried out over the past 50 years, but in the domestic scientific space these studies began only in the 1990 s. Such foreign scientists were engaged in research on the essence of strategic changes J. Balogun, M. Zundel, D. Gioia, S. Clark, L. Cummings, J. P. Cornelissen, S. Mantere, E. Romanelli, A. A. Sillince, M. Tushman, B. Stal, R. Holt, J. Thomas, K. Chittipeddi, H. Schildt, S. Floyd and others. Among the Ukrainian can be identified: D. Voronkov, A. Grone, I. Liganenko, V. Otenko, I. Topornikov. Selection of unexplored parts of the general problem. The concept of "strategic changes" in the enterprise and the of their properties need to be clarified according to the existing scientific results in the field of strategic management and change management, and based on foreign and domestic concepts of strategic changes. Setting the task, the purpose of the study. The task of the study is to generalize existing approaches to determining the essence of strategic changes, clarify the concepts of "strategy" and "change". The purpose of the study is to develop own definition of the concept of "strategic change". Method or methodology for conducting research. The combination of scientific research methods have been used in the article: analysis and synthesis, logical generalization and comparison, structuring. Presentation of the main material (results of work). The existing approaches to understanding "strategic changes" among domestic and foreign researchers have been generalized. The definition of the concept of "strategy" is given. The essence of the concept of "change" is specified. Own definition of the term "strategic changes" is presented. The field of application of results. The results of this research can be applied in the future scientific search for the formation of strategic changes modern concept that meets the requirements of domestic enterprises. Conclusions according to the article. Strategic changes for domestic enterprises include the development of a management methodology aimed at the proactive strategy formation, including the development of management models, principles, methods and appropriate provision. As a result of strategic changes, an enterprise should create a configuration of the organizational structure, technologies, processes, training procedures and professional development of personnel that in the future must ensure the effective functioning of the enterprise as a reaction to the requirements of the external environment and as a response to its risks.

Sharing Economy as a New Organization Model

2021 ◽  
pp. 283-296
Author(s):  
Jialei Li ◽  
Tao Meng ◽  
Muhammad Zahid Nawaz
Keyword(s):  
Literature Review ◽  
Sharing Economy ◽  
Peer To Peer ◽  
Future Research ◽  
The Internet ◽  
Organization Model ◽  
Commercial Practice ◽  
Goods And Services ◽  
Management Area ◽  
Definition Of

Although the sharing economy's commercial practice is booming, the study on the formation mechanism is fragmented. This chapter captures a whole picture of sharing economy's research and gives suggestions for future interesting studies. Based on the method of the Prisma protocol for systematic literature review, with the help of CiteSpace software, the authors map out the structure of existing literature. Current research found out that sharing economy as a new organization model is the current developing trend, sharing economy could be a strong method in the organization's management area. The definition of sharing economy can be included as a new economic phenomenon based on the internet, including peer-to-peer-based activities of obtaining, giving, or sharing the access to goods and services to maximize the utilization. This chapter concluded the connotation of sharing economy, based on the resource view, property right view, and technique view, and several future research plans are generated.

Opportunities for improving the insider laws: A comparative analysis of the practice in the USA and Russia

2020 ◽  
Vol 26 (4) ◽  
pp. 796-814
Author(s):  
E.K. Ovakimyan
Keyword(s):  
Financial Markets ◽  
Insider Trading ◽  
Negative Impact ◽  
Business Environment ◽  
Market Manipulation ◽  
Insider Information ◽  
Analysis And Synthesis ◽  
The Usa ◽  
Legislative Perfection ◽  
Definition Of

Subject. The article examines the laws regulating insider trading. Objectives. The study outlines recommendations for refining Law On Countering the Illegal Use of Insider Information and Market Manipulation and Amendments to Some Legislative Acts of the Russian Federation, № 224-ФЗ of July 27, 2010. Methods. The methodological framework includes a general dialectical method, analysis and synthesis, induction and deductions, and some specific methods, such as comparative and formal logic analysis to specify the definition of insider information, structural logic and functional analysis to improve the mechanism for countering insider trading and market manipulation. Results. We discovered key drawbacks to be addressed so as to improve the business environment in Russia. Although the Russia laws mainly mirror the U.S. laws, they present a more extended list of terms concerning the insider information. I believe the legislative perfection should be continued. Conclusions and Relevance. The study helps apply the findings to outline a new legislative regulation or amend the existing ones, add a new mention on the course of financial markets to students’ books, develop new methods for detecting and countering and improving the existing ones. If all parties to insider relationships use the findings, they will prevent insider trading crimes in financial markets and (or) reduce the negative impact of such crimes on the parties.

Digital Economy: New Opportunities and Threats for the Development of the World Economy

2018 ◽  
Vol 11 (2) ◽  
pp. 18-26 ◽  
Author(s):  
I. A. Strelkova
Keyword(s):  
World Economy ◽  
Practical Experience ◽  
Business Environment ◽  
Digital Economy ◽  
The State ◽  
Market Exchange ◽  
Country Level ◽  
The World ◽  
Business Structures ◽  
Definition Of

The paper examines various approaches to the definition of the term «digital economy» in the scientific and business environment along with factors and forms of its development in different countries taking into account the specifics of the current stage of the Russian economy, which is a matter of particular importance in seeking new sources of the world economy growth. The subject of the research is opportunities and threats inherent in the process of digitalization of economies and their impact on the operation of international and national markets as well as the development of the world economy as a whole. The purpose of the paper was to analyze the practical experience in the formation and development of the digital economy in foreign countries and Russia and identify the changes it brings to the activities of state institutions and business structures, established rules of market exchange, the process of promotion and use of innovations. All the above made it possible to determine the country-level specifics of the digital economy evolution reveal the contradictory nature of its manifestations and justify the necessity for active participation of the state in stimulation and support of potentially promising digital innovations in various sectors of the economy. It is concluded that the level of the digital economy development depends on the real-sector performance, the maturity of markets, the state of the national economy. It is highlighted that the criteria for a comprehensive assessment of the results of the economy digitalization must be developed.

Consumer Online Buying Decisions: A Critical Appraisal of Literature

2017 ◽  
Vol 10 (1) ◽  
Author(s):  
Amit Kishore Sinha ◽  
Gyanendra B. S. Johri ◽  
Shanti Rai
Keyword(s):  
Research Paper ◽  
Business Environment ◽  
Buying Behavior ◽  
Related Factors ◽  
Factors Affecting ◽  
Goods And Services ◽  
Online Stores ◽  
Online Buying ◽  
Indian Cities ◽  
Buying Decisions

Since last two decades buying of goods and services from online stores using Internet started off. But players of this industry could reach to the general public residing in second and third category Indian cities in recent past only. Now companies are eagerly interested in understanding the factors affecting Indian consumers so that their needs and wants can be understood and served profitably. This research paper is an attempt to critically evaluate those factors which affect consumer buying behavior in Indian Internet based business environment. For the purpose of coverage of topic researcher has classified the literature under three categories which are Literature related to vendor related factors, Literature related to consumer related factors and Literature related to other factors. Vendor related factors include those factors which are primarily controlled by the companies that are engaged in selling their goods and services on internet along with their intermediaries through which such sales take place. Consumer related factors have been bifurcated under two heading that are consumer demographic factors and consumer psychographic factors. Besides this there are several other factors which may affect consumer’s buying decisions and they are classified as other factors. This research paper also tries to identify the gaps (if any) in the available literature of the factors affecting consumer online buying decisions.

FEATURES OF FORMATION OF BRAND CAPITAL OF THE TERRITORY, ON THE EXAMPLE OF EXISTING APPROACHES

2021 ◽  
Author(s):  
Альбина Альбертовна Гарипова
Keyword(s):  
Brand Capital ◽  
Definition Of ◽  
Terminological Confusion

В статье рассматриваются подходы к определению марочного капитала, автором определена терминологическая путаница, требующая уточнения. В статье представлена авторская трактовка марочного капитала, а также определятся основные элементы его формирования на примере существующих подходов и моделей. The article considers approaches to the definition of branded capital, the author defines a terminological confusion that requires clarification. The article presents the author's interpretation of branded capital, and also defines the main elements of its formation on the example of existing approaches and models.

BUSINESS ENVIRONMENT EFFICIENCY AND COMPETTIIVENESS OF LOCALLY MANUFACTURED GOODS BY AUTOSTERILE EAST AFRICA, KENYA

2021 ◽  
pp. 12-21
Author(s):  
Margaret Kamau ◽  
Isabella Sile
Keyword(s):  
East Africa ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Political Stability ◽  
Business Environment ◽  
Middle Level ◽  
Primary Data ◽  
Goods And Services ◽  
Manufactured Goods

Absrtact This study investigated the influence of business environment efficiency on competitiveness of locally manufactured goods by Autosterile East Africa, Kenya. This study used case study design. This study sampled 69 respondents, including 8 top level employees, 22 middle level employees and 39 lower level employees in Autosterile East Africa. Census sampling was used to select the respondents. Secondary data was obtained from the Autosterile East Africa publications that touches on determinants of competitiveness. Questionnaires used in the survey formed the primary data and was analyzed by use of Statistical Packages for Social Science version 23. Linear regression analysis was done to test the relationship between the independent and dependent variables. The study findings led to the conclusion that business environment efficiency have a positive relationship with competitiveness of locally manufactured goods. The findings revealed that business environment efficiency is significant determinant of competitiveness of locally manufactured goods. It was found out that the demand for goods and services and political stability influences competition of goods and services. The regulations dictate the competition among companies and supply of goods and services controls a firm's competitive advantage. Keywords: Business environment efficiency, competitiveness, Locally manufactured goods, Autosterile East Africa.

Subsea Well Intervention Readiness in Brazil

2021 ◽  
Author(s):  
Rafael Augustinis Purificação ◽  
Julia Vieira dos Santos ◽  
Matheus Marins Gonzaga
Keyword(s):  
Sharing Economy ◽  
Point Of View ◽  
Base Case ◽  
Goods And Services ◽  
Service Companies ◽  
Market Opening ◽  
Equipment Availability ◽  
Local Supply ◽  
Oil Company ◽  
Unconscious Desire

Abstract The purpose of this study is to assess the subsea well intervention capabilities in Brazil from an operator point of view and how it compares to other regions in the world, in terms of equipment availability, technology and readiness. The object of this assessment will be restricted to the well access systems, given the numerous scenarios that can drive a subsea well intervention. The intent is to identify the main challenges an International Oil Company (IOC) and/or Local Oil Company (LOC) operating in Brazil must overcome in order to keep a robust and realistic contingency plan in case of any well integrity issue. Also, similar challenges are experienced whenever production restoration is needed and/or even opportunities for production enhancement are economically assessed to viable, or not. Last but not least, well access during the last phase of a well lifecycle (plug and abandonment) is also a key element. This will be discussed further in. Until the late 90's, the subsea oil industry in Brazil was restricted to the state-run operator and the supply chain to the business had developed itself around the mindset to maidenly supply a single state-run operator demand. After the market opening and consolidation of the IOC's and LOC's in the subsea market, a lack of local supply of several goods and services started to present itself. Since well access systems are expensive and the base case is that you won't use it unless you have a problem, there's a strong unconscious desire not to worry about it until you really need it. Sharing the same view, service companies tend to enforce the sale of these kits to the operator, rather than focus on a rental solution. Moreover, when service companies provide rental solutions, they are not kept in country and mobilization fees and lead time become a showstopper on many cases. In view of the scenario described above and ways of operation of the Brazilian market IOC's and LOC's a solution will be proposed to mitigate the risk of unavailability and reduce costs based on the sharing economy principles.

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