scholarly journals THE EFFECT OF E-SERVICESCAPE DIMENSIONS ON CUSTOMER TRUST OF TOKOPEDIA E-STORE DURING COVID-19 PANDEMIC

2021 ◽  
Vol 19 (1) ◽  
pp. 1-10
Author(s):  
Desi Tri Kurniawati ◽  
◽  
Azizul Yadi Yaakop ◽  

This research aims to reveal the effect of e-servicescape dimensions (aesthetic appeal, layout and functionality, and financial security) on customer trust of Tokopedia e-store. This research involved 200 respondents as the data were gained through an online questionnaire. Data analysis was run in SmartPLS software. From the test result, it is found that aesthetic appeal, layout and functionality, and financial security demonstrate a positive and significant effect on customer trust. Based on these findings, it is concluded that improving e-servicescape dimensions result in better customer trust of Tokopedia e-store. Further research may include more variables like the technology acceptance model (TAM) and e-WOM for enhancing the framework of this recent research to predict customer trust for the e-store.

Author(s):  
Svenja Mohr ◽  
Rainer Kühl

AbstractThe use of Artificial Intelligence (AI) in agriculture is expected to yield advantages such as savings in production resources, labor costs, and working hours as well as a reduction in soil compaction. However, the economic and ecological benefits of AI systems for agriculture can only be realized if farmers are willing to use them. This study applies the technology acceptance model (TAM) of Davis (1989) and the theory of planned behavior (TPB) of Ajzen (1991) to investigate which behavioral factors are influencing the acceptance of AI in agriculture. The composite model is extended by two additional factors, expectation of property rights over business data and personal innovativeness. A structural equation analysis is used to determine the importance of factors influencing the acceptance of AI systems in agriculture. For this purpose, 84 farmers were surveyed with a letter or an online questionnaire. Results show that the perceived behavioral control has the greatest influence on acceptance, followed by farmers’ personal attitude towards AI systems in agriculture. The modelled relationships explain 59% of the total variance in acceptance. Several options and implications on how to increase the acceptance of AI systems in agriculture are discussed.


Author(s):  
Timothy Teo

This study examines a sample (N=239) of pre-service teachers’ self-reported intention to use technology. The Technology Acceptance Model (TAM) was used as a research framework in which findings contribute to technology acceptance research by demonstrating the suitability of the TAM to explain the intention to use technology among educational users. Using the structural equation modelling for data analysis, a good fit was found for both the measurement and structural models. Overall, the results of this study offer evidence that the TAM is effective in predicting pre-service teachers’ intention to use technology. This paper concludes with a discussion of the limitations and recommendations for further study.


Author(s):  
Rafid Abdulwahid Mhawi ◽  
Prof. Dr. Ali Hasson Fandi

The main objective of the research is to investigate the correlation and influence between cyber security management and the technology acceptance model in the Iraqi Ministry of Interior. The data was collected from (150) respondents represented by an intentional sample of the Directorate of Systems and Informatics and the Information Technology Department in the General Directorate of Human Resources Management and for data analysis, statistical programs (AMOS, SPSS) were employed. By adopting appropriate statistical methods, the results of the research showed that the Ministry of Interior, whenever it tries to pay attention to cyber security management, the more it is reflected in the level of technology acceptance. In other words, cyber security management has a fundamental and influential role in the extent of acceptance of the technology that will be adopted within the ministry.


Author(s):  
Timothy Teo

This study examines a sample (N=239) of pre-service teachers’ self-reported intention to use technology. The Technology Acceptance Model (TAM) was used as a research framework in which findings contribute to technology acceptance research by demonstrating the suitability of the TAM to explain the intention to use technology among educational users. Using the structural equation modelling for data analysis, a good fit was found for both the measurement and structural models. Overall, the results of this study offer evidence that the TAM is effective in predicting pre-service teachers’ intention to use technology. This paper concludes with a discussion of the limitations and recommendations for further study.


2021 ◽  
Vol 5 (1) ◽  
pp. 74
Author(s):  
Glen William ◽  
Miharni Tjokrosaputro

Tujuan penelitian ini adalah untuk mengetahui apakah Persepsi Kegunaan dan Promosi dapat memprediksi Niat Penggunaan e-wallet sebagai metode pembayaran secara langsung atau melalui Sikap sebagai mediator. Sampel yang diambil dalam penelitian ini adalah 291 orang responden dengan teknik pengambilan sampel non-probability dan menggunakan survei dengan kuesioner online. Data dianalisis menggunakan SmartPLS. Hasil penelitian ini memperlihatkan bahwa Persepsi Kegunaan berpengaruh secara positif dan signifikan terhadap Niat Penggunaan e-wallet sebagai metode pembayaran secara langsung. Selain itu, Sikap memiliki peran signifikan dalam memediasi Persepsi Kegunaan dan Promosi terhadap Niat Penggunaan e-wallet sebagai metode pembayaran. Hasil penelitian ini dapat berkontribusi pada platform e-wallet tentang pentingnya Persepsi Kegunaan dan Promosi terhadap Niat Penggunaan e-wallet sebagai metode pembayaran. Selanjutnya, penelitian ini memperkaya penelitian literatur dengan menggunakan teori perilaku terencana dan model penerimaan teknologi. The aim of this research is to study whether Perceived Usefulness and Promotion can predict Intention to Use of e-wallet as payment method directly or through Attitude as mediator. The sample taken of this study was 291 respondents with nonprobability sampling techniques and using survey by online questionnaire. The data were analized using SmartPLS. The results of this study shows that Perceived Usefulness has positive and significant effect on Intention to Use of e-wallet as payment method. Furthermore, Attitude has significant role in mediating Perceived Usefulness and Promotion on Intention to Use of e-wallet as payment method. Result of this research could contribute to e-wallet platform about the importance of Perceived Usefulness and Promotion on Intention to Use of e-wallet as payment method. Furthermore, this study enrich the literature research by using Theory of Planned Behaviour (TPB) and Technology Acceptance Model (TAM).


2018 ◽  
Vol 12 (1) ◽  
pp. 1
Author(s):  
Irawan Irawan

This study empirically tested the acceptance of electronic ticketing study on airplanepassengers in Lampung Province, using model Technology Acceptance Model (TAM). Theproblems formulated to investigate in this research is how is the influence perception of youthand perception of benefit to attitude of using electronic ticketing to airplane passengers inLampung.The data were collected through survey method, by submitting questionnaires to respondents.The samples were taken by purposive / judgment sampling method to the user population thatis airplane passengers who have used electronic ticketing at least twice. The data wereprocessed from 100 respondents with structural equation model analysis technique (SEM)using software analysis of moment structure (AMOS) 18.The result of the data analysis indicates that exogenous construct variables perception of easeand perception of benefit have no significant effect on attitude of electronic ticketing usage onpassenger plane in Lampung.


2021 ◽  
Vol 3 (1) ◽  
pp. 1-8
Author(s):  
Graha Prakarsa ◽  
Vani Maharani Nasution ◽  
Tombak Gapura Bhagya

The growth of technology allows people today to easily book hotel rooms according to their own needs and desires, this is possible thanks to the Virtual Hotel Operator (VHO) application in Indonesia. Seeing this situation, we need a model that is able to measure the extent to which the level of acceptance of the VHO mobile application. It is necessary to know the factors that indirectly influence acceptance in the use of VHO applications by combining the Technology Acceptance Model (TAM) which is used as the basic model which is the aim of this study. The quantitative approach was used in this study, while the data collection technique was using questionnaires. The data analysis technique uses linear regression. This research concludes that the compatibility and trust variables have an indirect effect on the intention to use the VHO mobile application. Keywords: TAM, Compatibility, Trust, VHO


2020 ◽  
Vol 2 (2) ◽  
pp. 79
Author(s):  
Moh Hadi Subowo, S.Kom., M.T.I.

The use of the online taxibike XYZ application is based on the Technology Acceptance Model (TAM) theory. The online taxibike XYZ application can be good if it has a good assessment based on the TAM variable. The purpose of this study is to obtain empirical evidence regarding the effect of the TAM principle on customer satisfaction. This study uses a quantitative causal research method to analyze the application of the Technology Acceptance Model (TAM) principle to online taxibike XYZ application customer satisfaction. The instrument in this study used a questionnaire instrument with a closed questionnaire type. The data analysis technique used three tests: data quality test, hypothesis test, and classical assumption test. All variables x, both reliability, flexibility, privacy, accessibility, ease to use, all positively influence customer satisfaction


Wearable Smart Glasses visualises information projected onto the lens, col-lects data over a wireless network, and uses a program to convert it into text or images to be transmitted to the display. This study discovers the usage of the products that will serve the medical industry, and as a result to design differ-ent products according to different uses, so to customize different prices and willingness of the targeted industry and people to purchase while meet the needs of more consumers. Therefore, the feasibility of using smart glasses in surgery was studied in this study, a technology acceptance model was used to analyze people's acceptance of the use of smart glasses in medical system. Mix mode analysis of the data was conducted through the explanatory study and the cross-sectional study, and relevant data were collected using an online questionnaire. The study found that surgeons using smart glasses could im-prove the success rate of surgery.


2018 ◽  
Vol 10 (2) ◽  
pp. 171
Author(s):  
Adi Setiawan ◽  
Lisa Harry Sulistiowati

<p><em>This study analyzed SMEs batik entrepreneurs in Cirebon to apply e-business. The TAM3 theory is used to create an analytical model in understanding the desires of the entrepreneur. The desire to use technology is due to the perception of the level of ease of use. The easier the user perception, the higher the ability to see the usefulness of technology, and the easier the perception of usage, the higher desire to utilize technology.</em><em> </em><em>The analysis result shows that </em>perceived ease of use<em> is in medium and low category.</em><em> </em>Perceived usefulness<em> </em><em>is in the high and medium category.</em><em> </em><em>The desire to </em>behavioral intention to use<em> is in the medium and low category. The result of hypothesis testing shows the perception of ease of influence perception of usefulness. Furthermore, perceptions of usefulness affect the desire to use technology in business activities. The test result shows the perception of ease that doesn’t give a direct significant influence to the desire to use technology.</em></p>


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