Customised garment making as the category for sustaining micro enterprise in the scenario of Industry 4 revolution
The fast pace of industry at present is unprecedented thanks to the revolution which is taking place post the advent of various facets of Information Technology. The whole world is discussing about Machine learning, Internet of things, block chain , robotics etc. Manufacturing as well as the service sector are largely affected by these disruptive technologies. Keeping in tune with the latest developments has become a huge challenge for the Industry as a whole. Those who are ignorant about the changes are losing faster than they might have thought. Small enterprises are also getting affected by new technologies. Many of the small enterprises are feared to become non- existent. Survival for micro business is necessary, this sector has to adapt suitable and sustainable strategies for its survival. The micro enterprise has to find the intellectual aspect of business that can remain unaffected by the sudden rapid changes in Industry as a whole. Advent of power looms threatened the very existence of handlooms; fabric manufacturing saw a shift from handloom to power looms. Still the appeal of that handmade factor attached to handloom fabric excites quite a large group of people. Garment manufacturing has a similar story of shift from handmade customised garments to factory made ready to wear garments. This paper tries to talk about the appeal of handmade garments which still attracts consumers thanks to multiple factors and can be adapted as a profitable micro enterprise.