Message Framing and Exercise Effects in Mobile Fitness Application: Repeated Measure Design and Playtest Experimental Study (Preprint)
BACKGROUND The ultimate goals of exercise contents in the form of apps are to manage and nurture users’ exercise habits. To promote and maintain their desire for exercise, app developers focus not only on the utilization of various media characteristics for fitness apps, but also on the composition and effects of messages that stimulate and reward users’ exercise behaviors. OBJECTIVE This study sought to verify differences in user experiences and exercise experiences depending on the message framing provided by a mobile fitness app, based on evaluation of the variables of perceived benefit, exercise interest, exercise flow, and exercise attitude. METHODS The research was designed following the repeated measures design and the playtest method, in which experiments were repeated multiple times for the same group based on the type of message on the fitness app (male 50, female 50). This enabled effective verification of the difference between experimental treatments. Participants were instructed to use two types of fitness app that presented gain or loss messages about exercise outcomes while performing exercises. Thereafter, they were surveyed with a self-administered questionnaire. RESULTS Users who were exposed to gain-framed messages in the mobile fitness app showed higher perceived benefit, exercise interest, and exercise flow than those who were exposed to loss-framed messages. Furthermore, gain-framed messages also led to a positive attitude toward exercise. CONCLUSIONS The present study is meaningful due to its investigation of the influences and persuasive effects of gain- and loss-framed messages given by a health fitness app. This study, which demonstrated that gain-framed messages enhanced the exercise experiences of users compared to loss-framed messages when persuasive messages were presented through a health functional app, provides a theoretical foundation for health message framing in exercise apps.