scholarly journals Characterizing Media Content and Effects of Organ Donation on a Social Media Platform: Content Analysis (Preprint)

2018 ◽  
Author(s):  
Xiaoya Jiang ◽  
Wenshi Jiang ◽  
Jiawei Cai ◽  
Qingdong Su ◽  
Zhigang Zhou ◽  
...  
Keyword(s):  
Social Media ◽  
Organ Donation ◽  
Public Awareness ◽  
Media Content ◽  
Organ Donors ◽  
Media Campaigns ◽  
Social Media Platform ◽  
Media Platform ◽  
The Media ◽  
Severe Shortage

BACKGROUND The lack of organ donors has become a barrier for the development of organ transplantation programs, and many countries are currently facing a severe shortage of deceased organs. Media campaigns on social media have the potential to promote organ donation. However, little is known about what kind of media content is the most appropriate for this purpose. OBJECTIVE This study aimed to analyze media posts regarding organ donation on Weibo, a social media platform, and to identify the media themes that are most advantageous in promoting public awareness and attitudes concerning organ donation. METHODS Based on 16 million social media users’ posts randomly extracted from January 1 to December 31, 2017, 1507 reposts of 141 distinct media posts relevant to organ donation were found. We analyzed the media posts’ themes and examined their effects in promoting public awareness about organ donation by comparing the number of reposts and comments they prompted. The themes’ impact on attitude toward organ donation was gauged using the comments indicating support and intentions for organ donation. RESULTS Overall, 5 major themes were identified from the media posts, among which “organ donation behaviors” constituted the highest proportion (58/141, 41.13%). However, themes of “statistical descriptions of organ donation” and “meaningfulness of donation” were the most influential in promoting awareness on organ donation: approximately 3 of 10 commenters for the former theme and 2 of 10 commenters for the latter expressed intentions to become organ donors. These two themes, along with “meaningfulness of organ donation for society,” a subtheme of “meaningfulness of donation,” were the most effective for evoking support and intentions for donation. CONCLUSIONS A discrepancy was revealed between the media themes that were the most salient on the media agenda and those that were the most effective in increasing organ donation awareness and intentions on social media. These findings provide guidance for campaigns on organ donation. The results also suggest the potential of campaigns on social media for promoting prosocial health behaviors and highlight the importance of strategic message design for serving this goal.

scholarly journals Characterizing Media Content and Effects of Organ Donation on a Social Media Platform: Content Analysis

10.2196/13058 ◽  
2019 ◽  
Vol 21 (3) ◽  
pp. e13058 ◽  
Author(s):  
Xiaoya Jiang ◽  
Wenshi Jiang ◽  
Jiawei Cai ◽  
Qingdong Su ◽  
Zhigang Zhou ◽  
...  
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Organ Donation ◽  
Media Content ◽  
Social Media Platform ◽  
Media Platform

A Sentiment Analysis of the 2014-15 Ebola Outbreak in the Media and Social Media

2020 ◽  
pp. 202-212
Author(s):  
Blooma John ◽  
Bob Baulch ◽  
Nilmini Wickramasinghe
Keyword(s):  
Social Media ◽  
West Africa ◽  
Sentiment Analysis ◽  
Media Coverage ◽  
Social Media Platform ◽  
The Usa ◽  
Media Platform ◽  
The Media ◽  
Precautionary Measures ◽  
Increased Pressure

The negative and unbalanced nature of media and social media coverage has amplified anxieties and fears about the Ebola outbreak. The authors analyse news articles on the Ebola outbreak from two leading news outlets, together with comments on the articles from a well-known social media platform, from March 2014 to July 2015. The volume of news articles was greatest between August 2014 and January 2015, with a spike in October 2014, and was driven by the few cases of transmission in Europe and the USA. Sentiment analysis reveals coverage and commentary on the small number of Ebola cases in Europe and the USA were much more extensive than coverage and commentary on the outbreak in West Africa. Articles expressing negative sentiments were more common in the USA and also received more comments than those expressing positive sentiments. The negative sentiments expressed in the media and social media amplified fears about an Ebola outbreak outside West Africa, which increased pressure for unwarranted and wasteful precautionary measures.

scholarly journals Non-boundaries of style represented in fashion Instagram: a social media platform as a digital space–time

2020 ◽  
Vol 7 (1) ◽  
Author(s):  
Sungeun Suh
Keyword(s):  
Social Media ◽  
Nonlinear Boundary ◽  
Media Ecology ◽  
Media Environment ◽  
Digital Platforms ◽  
Social Media Platform ◽  
Digital Era ◽  
Temporal Aspects ◽  
Media Platform ◽  
The Media

Abstract This study qualitatively examines the “non-boundaries of style” represented in fashion on a social media platform. The term “non-boundary” refers to a nonlinear boundary or distinction based on the more flexible time and space in the digital era, rather than a space at a certain time. Based on a theoretical review of media ecology, that is, how the media environment transforms human experience and affects society and culture, the spatial and temporal aspects of digital platforms were characterized as transcendental, open social, realistic virtual, and aesthetic spaces in everyday lives. The fashion-related images from the Instagram account of global fashion influencer Susanna Lau (@susiebubble), uploaded from May 2012–June 2019, were then analyzed, including their titles, caption content, hashtags, and followers’ commentary. Analysis showed that the images represent a digital lifestyle and trace the non-boundaries of style across the binaries of work–leisure, public–private, real–virtual, and geography–culture.

I Refused to Say #MeToo: Negotiating Between Individual Agency and ‘Imagined’ Platform Constraints

2021 ◽  
pp. 097325862098055
Author(s):  
Shamika Dixit
Keyword(s):  
Social Media ◽  
Participatory Action ◽  
Social Media Platform ◽  
Individual Agency ◽  
The Social ◽  
Embodied Experiences ◽  
Social Media Platforms ◽  
Media Platform ◽  
The Media ◽  
Feminist Movements

This article describes how ‘imagined’ constraints of the social media platform by its users stand crucial while actualising platform affordances and exercising individual agency. I use the term ‘imagined constraints’ to explain how constraints of the media platform are speculated by my participants while they negotiate between the materiality of the platform and social environment to formulate their restricted agency. Here, I use a recent example of feminist hashtag movement ‘#MeToo’ as a case in point. Previous literature addressing feminist hashtag activism and other social movements influenced by social media platforms mainly discuss the participatory potential of these platforms. However, empirical investigation into the factors leading to non-participation in movements like #MeToo has hardly captured any scholarly attention. To address this existing gap in the literature, this article analyses embodied experiences shared through in-depth interviews by 11 Indian women who made a conscious decision of not participating in the #MeToo movement. I discuss my results taking into consideration theories of ‘imagined platform affordances’ and shaping of individual agency in terms of activist participation. I discuss that ‘Imagined constraints’ of the social media platform are chiefly shaped by an individual’s analysis of their sociocultural environment in which media platforms exist. These imagined constraints of a platform lead to constitute a ‘constrained agency’ of an individual. I argue that, while we theorise the potential of social media platforms in facilitating hashtag feminist movements like #MeToo, we must take into consideration the formulation of ‘imagined constraints of the platform’ by its users, as it stands crucial in guiding their participatory action.

scholarly journals The Role of Social Media in Raising Public Health Awareness during the Pandemic COVID-19: An International Comparative Study

Informatics ◽  
2021 ◽  
Vol 8 (4) ◽  
pp. 80
Author(s):  
Mohammad Yousef Abuhashesh ◽  
Hani Al-Dmour ◽  
Ra’ed Masa’deh ◽  
Amer Salman ◽  
Rand Al-Dmour ◽  
...  
Keyword(s):  
Public Health ◽  
Social Media ◽  
Behavioral Change ◽  
Health Awareness ◽  
Media Campaigns ◽  
Social Media Platform ◽  
Message Source ◽  
Global Pandemic ◽  
Media Platform

The main objective of this research is to investigate the role of social media campaigns (the type of social media platform, type of message, and message source sender) in raising public health awareness and behavioral change during (COVID-19) as a global pandemic across national selected countries (Poland and Jordan). The research utilizes a quantitative method with an exploratory and descriptive design to accumulate the initial data from a research survey given to the respondents from Jordan and Poland. A total of 1149 web questionnaires were collected from respondents in the two countries (Poland 531 and Jordan 618). In addition, multiple regression analysis was used to test the study hypotheses. The findings showed positive relationships between the components of a social media campaign, public health awareness, and behavioral change during (COVID-19) in the two countries at the same time. However, the preferred type of social media platforms, the message types and type of source sender significantly differ among the respondents due to their countries. This is the first study that examines the role of social media campaigns (the type of social media platform, type of message and message source sender) in public health awareness and behavioral change during (COVID-19) as a global pandemic in across national selected countries (Poland and Jordan).

scholarly journals The Fragmented Self: Having Multiple Accounts in Instagram Usage Practice among Indonesian Youth

2020 ◽  
Vol 1 (2) ◽  
pp. 171
Author(s):  
Mashita Phitaloka Fandia Purwaningtyas ◽  
Desti Ayu Alicya
Keyword(s):  
Social Media ◽  
Self Presentation ◽  
Social Media Platform ◽  
Virtual Ethnography ◽  
Digital Era ◽  
The Social ◽  
Fragmented Self ◽  
Media Platform ◽  
The Media ◽  
Multiple Accounts

The usage of social media has become a part of youth’s life in this digital era. Particularly in Indonesia, Instagram is one of the most popular platforms among youth. In the practice of Instagram usage, apparently a person could manage more than just one account, creating phenomenon known as ‘real Instagram account’ and ‘fake Instagram account’. Hence this form of practice is raising question in regards to the identity presented by users in those accounts. This paper aims to analyze the practice of having multiple accounts in Instagram platform, focusing on how the self-presentation of users presented and why such presentation displayed, specifically in the contestation between the concept of ‘real’ and ‘fake’. Scope of the study in this research covers the media psychology of interconnection between self and social media platform. Research was conducted by mixed-method of new ethnography and virtual ethnography. Expected findings in this research include the analysis of fragmented self in Instagram multiple accounts, focusing in the issue of how the concept of ‘real’ and ‘fake’ are being defined by users, and the aspects behind such understandings. Apparently, in the social media platform as Instagram, youth is in search for a sense of freedom and authenticity, where they could be free in expressing themselves. Thus, the motivation of having multiple accounts. However, findings in this research also indicate that certain standards have been created in the Instagram, that at some point to some extent have conditioned users to present themselves in certain ways.

scholarly journals INSTAGRAM SOCIAL MEDIA CONTENT MANAGEMENT IN FAMILY PLANNING COORDINATING BOARD WEST NUSA TENGGARA PROVINCE AS PUBLIC RELATIONS STRATEGIES TO CREATE BRAND AWARENESS

2020 ◽  
Vol 3 (1) ◽  
pp. 1
Author(s):  
Puala Nesha Setyaningsih ◽  
I Wayan Suadnya ◽  
Shinta Desiyana Fajarica
Keyword(s):  
Social Media ◽  
Family Planning ◽  
Public Relations ◽  
Sampling Technique ◽  
Content Management ◽  
Brand Awareness ◽  
Media Content ◽  
Validity And Reliability ◽  
Social Media Platform ◽  
Media Platform

Family Planning Coordinating Board (FPCB) West Nusa Teggara (WNT) Province is a familyplanning and controlling institution. This institution has used Instagram, a social media platform as itschannel to publish its programs and events since 2017. Nowadays, this institution tries to build its ownbrand as an educative intuition for family planning and controlling through Family Planning (KB) andPlanning Generation (GenRe) program. The study sets to describe the WNT FPCB brand awarenessachievement through management social media content activities. Moreover, descriptive qualitative, acase study method has been employed. Purposive sampling Technique has been assigned to select thecorrespondence. Observation, deep interview and document research were utilized to collect the data.The validity and reliability test were done by triangulation and member check. The result showed thataccording to Metrics Framework Public Relations Activity, brand awareness through media social contentmanagement activity have not been met by WNT FPCB.Key Word: Management, Social Media Content, Brand Awareness

Genre mixing on WeChat: evidence from a movie review subscription account

2021 ◽  
Vol 17 (3) ◽  
pp. 401-419
Author(s):  
Yanni Sun
Keyword(s):  
Social Media ◽  
Genre Studies ◽  
Media Content ◽  
Generic Structure ◽  
Social Media Platform ◽  
Hybrid Texts ◽  
New Type ◽  
Media Platform ◽  
Hybrid Genre

Abstract Genre mixing and hybrid genre have been vital concepts in genre studies. With the increasing popularity of WeChat, a social media platform in China, a new type of hybrid genre comprised of media content and advertisements is emerging on WeChat subscription accounts. The present study collects 28 hybrid texts from a movie review subscription account in order to closely examine their communicative purposes and generic structure. It is found that instead of being fused into a monocentric entity, these hybrid texts are divided into movie review and advertisement parts, both functionally and structurally dichotomous. This expands and complements the existing understanding of concepts like hybrid genre and genre mixing. It also brings into focus the anti-monocentric nature of these concepts and questions the logocentric framework advocated in genre mixing studies.

Sosyal medyada Suriye’li sığınmacılara yönelik algı: bir sözlük değerlendirmesi

2017 ◽  
Vol 4 (2) ◽  
pp. 185-200 ◽  
Author(s):  
Servet Kardeş ◽  
Çağla Banko ◽  
Berrin Akman
Keyword(s):  
Qualitative Research ◽  
Social Media ◽  
Content Analysis ◽  
Syrian Refugees ◽  
Analysis Method ◽  
Social Media Platform ◽  
Content Analysis Method ◽  
Negative News ◽  
Media Platform ◽  
Made In

Bu araştırmada sığınmacılara yönelik paylaşımların yapıldığı sosyal medyada yer alan sözlüklerden birinde sığınmacılara yönelik algıya bakılmıştır. Yöntem olarak nitel desende olan bu çalışmada, bir sosyal medya sitesinde yer alan paylaşımlar içerik analizi yoluyla derinlemesine incelenip yorumlanmıştır. Araştırmanın sonucunda sosyal medya kullanıcılarının sığınmacıları büyük bir güvensizlik ortamı ve huzursuzluk yaratan bireyler olarak gördükleri saptanmış, sığınmacılarla yaşanan deneyimlerin ve medyadaki haberlerin bu düşüncelerin oluşmasında etkisinin olduğu belirlenmiştir. Bunun yanında sosyal medya kullanıcılarının devletin sığınmacılar konusunda yanlış politika izlediğini düşündükleri ve sığınmacılar için etkili bir planlama yapılmadığını ifade ettikleri görülmüştür. Çalışmanın sonuçları doğrultusunda medyada sığınmacılar hakkında çıkan haberlerde olumsuz ve şiddet temalı haberlerin azaltılması, Suriyeli sığınmacıların durumu, sahip oldukları haklar ve topluma yansımaları hakkında doğru ve bilgilendirici kamu spotları hazırlanması ayrıca sığınmacıların topluma entegre olma sürecinin her basamağında daha planlı ve etkili bir yol izlenmesi önerilebilir.ABSTRACT IN ENGLISHPerceptions about Syrian refugees on social media: an evaluation of a social media platformIn this research, posts which are about Syrian refugees were published in a social media platform, called as “sözlük” were investigated. The research is a qualitative research. The posts in this platform are analyzed with content analysis method. According to results of analyses, social media users see Syrian refugees as people who create an insecure and a restless environment. The experiences people had with them and news have an effect on this view. In addition, social media users think that government made inappropriate policies and ineffective plans about Syrian refugees. It is suggested negative news about Syrian refugees should be decreased and government should make safer policies. In addition, adaptation of refugees to society should be made in more planned and effective way.

Value cocreation behavior of customers and companies on the Weibo social media platform

2020 ◽  
Vol 48 (3) ◽  
pp. 1-11
Author(s):  
Huiqin Zhang ◽  
Hai Lan ◽  
Xudong Chen
Keyword(s):  
Social Media ◽  
Service Quality ◽  
Customer Value ◽  
Two Dimensions ◽  
Customer Participation ◽  
Citizenship Behavior ◽  
Generation Process ◽  
Social Media Platform ◽  
Value Cocreation ◽  
Media Platform

The Weibo social media platform in China has an important role in the value-generation process between a company and a customer. We investigated the relationship between the service quality provided on a company's Weibo page and the two dimensions of customer value cocreation behavior, namely, participation and citizenship, as well as the moderating effect of collectivism on this relationship. Participants were 354 active users of Weibo. Our findings confirmed that the service quality provided on a company's Weibo page was critical to the generation of customer value cocreation behavior. Further, collectivism moderated this relationship, with higher levels of collectivism strengthening the Weibo page service quality and customer value cocreation behavior relationship. In addition, customer citizenship behavior was positively related to customer perceptions of brand image, whereas customer participation was not. Implications for companies in the Chinese context are discussed.

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