scholarly journals Non-boundaries of style represented in fashion Instagram: a social media platform as a digital space–time

2020 ◽  
Vol 7 (1) ◽  
Author(s):  
Sungeun Suh
Keyword(s):  
Social Media ◽  
Nonlinear Boundary ◽  
Media Ecology ◽  
Media Environment ◽  
Digital Platforms ◽  
Social Media Platform ◽  
Digital Era ◽  
Temporal Aspects ◽  
Media Platform ◽  
The Media

Abstract This study qualitatively examines the “non-boundaries of style” represented in fashion on a social media platform. The term “non-boundary” refers to a nonlinear boundary or distinction based on the more flexible time and space in the digital era, rather than a space at a certain time. Based on a theoretical review of media ecology, that is, how the media environment transforms human experience and affects society and culture, the spatial and temporal aspects of digital platforms were characterized as transcendental, open social, realistic virtual, and aesthetic spaces in everyday lives. The fashion-related images from the Instagram account of global fashion influencer Susanna Lau (@susiebubble), uploaded from May 2012–June 2019, were then analyzed, including their titles, caption content, hashtags, and followers’ commentary. Analysis showed that the images represent a digital lifestyle and trace the non-boundaries of style across the binaries of work–leisure, public–private, real–virtual, and geography–culture.

scholarly journals The Fragmented Self: Having Multiple Accounts in Instagram Usage Practice among Indonesian Youth

2020 ◽  
Vol 1 (2) ◽  
pp. 171
Author(s):  
Mashita Phitaloka Fandia Purwaningtyas ◽  
Desti Ayu Alicya
Keyword(s):  
Social Media ◽  
Self Presentation ◽  
Social Media Platform ◽  
Virtual Ethnography ◽  
Digital Era ◽  
The Social ◽  
Fragmented Self ◽  
Media Platform ◽  
The Media ◽  
Multiple Accounts

The usage of social media has become a part of youth’s life in this digital era. Particularly in Indonesia, Instagram is one of the most popular platforms among youth. In the practice of Instagram usage, apparently a person could manage more than just one account, creating phenomenon known as ‘real Instagram account’ and ‘fake Instagram account’. Hence this form of practice is raising question in regards to the identity presented by users in those accounts. This paper aims to analyze the practice of having multiple accounts in Instagram platform, focusing on how the self-presentation of users presented and why such presentation displayed, specifically in the contestation between the concept of ‘real’ and ‘fake’. Scope of the study in this research covers the media psychology of interconnection between self and social media platform. Research was conducted by mixed-method of new ethnography and virtual ethnography. Expected findings in this research include the analysis of fragmented self in Instagram multiple accounts, focusing in the issue of how the concept of ‘real’ and ‘fake’ are being defined by users, and the aspects behind such understandings. Apparently, in the social media platform as Instagram, youth is in search for a sense of freedom and authenticity, where they could be free in expressing themselves. Thus, the motivation of having multiple accounts. However, findings in this research also indicate that certain standards have been created in the Instagram, that at some point to some extent have conditioned users to present themselves in certain ways.

scholarly journals Medieøkologien i SKAM

2017 ◽  
Vol 6 (2) ◽  
pp. 60-66
Author(s):  
Ruth Grüters ◽  
Knut Ove Eliassen
Keyword(s):  
Social Media ◽  
New Media ◽  
Historical Perspective ◽  
18Th Century ◽  
Media Ecology ◽  
The Other ◽  
Media Platform ◽  
The Media ◽  
Use Of Social Media ◽  
Media Practices

AbstractTo understand the success of SKAM, the series’ innovative use of “social media” must be taken into consideration. The article follows two lines of argument, one diachronic, the other synchronic. The concept of remediation allows for a historical perspective that places the series in a longer tradition of “real time”-fictions and media practices that span from the epistolary novels of the 18th century by way of radio theatre and television serials to the new media of the 21st century. Framing the series within the current media ecology (marked by the connectivity logic of “social media”), the authors analyze how the choice of the blog as the drama’s media platform has formed the ways the series succeeded in affecting and mobilizing its audience. Given the long tradition of strong pedagogical premises in the teenager serials of publicly financed Norwegian television, the authors note the absence of any explicit media critical perspectives or didacticism. Nevertheless, the claim is that the media-practices of the series, as well as the actions and discourses of its followers (blogposts, facebook-groups, etc.), generate new insights and knowledge with regards to the series’ form, content, and practices.

A Sentiment Analysis of the 2014-15 Ebola Outbreak in the Media and Social Media

2020 ◽  
pp. 202-212
Author(s):  
Blooma John ◽  
Bob Baulch ◽  
Nilmini Wickramasinghe
Keyword(s):  
Social Media ◽  
West Africa ◽  
Sentiment Analysis ◽  
Media Coverage ◽  
Social Media Platform ◽  
The Usa ◽  
Media Platform ◽  
The Media ◽  
Precautionary Measures ◽  
Increased Pressure

The negative and unbalanced nature of media and social media coverage has amplified anxieties and fears about the Ebola outbreak. The authors analyse news articles on the Ebola outbreak from two leading news outlets, together with comments on the articles from a well-known social media platform, from March 2014 to July 2015. The volume of news articles was greatest between August 2014 and January 2015, with a spike in October 2014, and was driven by the few cases of transmission in Europe and the USA. Sentiment analysis reveals coverage and commentary on the small number of Ebola cases in Europe and the USA were much more extensive than coverage and commentary on the outbreak in West Africa. Articles expressing negative sentiments were more common in the USA and also received more comments than those expressing positive sentiments. The negative sentiments expressed in the media and social media amplified fears about an Ebola outbreak outside West Africa, which increased pressure for unwarranted and wasteful precautionary measures.

scholarly journals Dampak Media Sosial terhadap Usaha Kecil dan Menengah (UKM) Sentra Industri Keramik Plered, Kabupaten Purwakarta

InterKomunika ◽  
2018 ◽  
Vol 2 (2) ◽  
pp. 172
Author(s):  
Danang Sanggabuwana ◽  
Susi Andrini
Keyword(s):  
Social Media ◽  
Negative Impact ◽  
Positive Impact ◽  
Marketing Communications ◽  
Social Media Platform ◽  
Digital Era ◽  
Media Platform ◽  
Media Applications ◽  
Industrial Center

Abstract .The development of social media makes it recommended that social media become the most important part in developing and advancing its business especially in the field of promotion, marketing and marketing as a whole. The existence of today's social media applications has become the most efficient and effective tool for ceramic SMEs in Ceramic Plered Industrial Center, Purwakarta District, and today most of the SMEs have followed the digital era by using social media platform for marketing communications, advertisement, product publicity ceramics and services they provide. They create fan pages for followers to make communication fast, even in different cities or countries SME ceramic actors can warmly welcome advice and opinions that help in improving their business. Based on the review that there is a positive impact although there is also a negative impact of social media applications on the development of business SMEs ceramic entrepreneurs but not undo the intention to advance its business, and motivated to use this platform.Keywords: media, social media

Governance of Voice in Digital Platforms

2020 ◽  
Vol 31 ◽  
pp. 24-36
Author(s):  
Hussein Fadlallah ◽  
Robert A. Phillips ◽  
Keyword(s):  
Social Media ◽  
Longitudinal Study ◽  
Private Firms ◽  
Digital Platforms ◽  
Social Media Platform ◽  
Governance Tools ◽  
Social Media Platforms ◽  
Media Platform ◽  
Marginalized Community

We study the governance of voice in digital platforms in light of contestations and struggles over meaning and resources among their stakeholders. In particular, we argue that social media platforms as fields are subject to power imbalances that might constrain the voices of marginalized and under-represented individuals and groups. Consequently, the governance decisions that private firms (i.e. platform owners) undertake are critical in providing users and communities with the capacity to self-present and identify. Through a qualitative longitudinal study of a popular social media platform, we study the means through which a marginalized community leverages the governance tools at its disposal to overcome the contestation within the platform. We present implications for the governance of digital platforms and their evolution.

I Refused to Say #MeToo: Negotiating Between Individual Agency and ‘Imagined’ Platform Constraints

2021 ◽  
pp. 097325862098055
Author(s):  
Shamika Dixit
Keyword(s):  
Social Media ◽  
Participatory Action ◽  
Social Media Platform ◽  
Individual Agency ◽  
The Social ◽  
Embodied Experiences ◽  
Social Media Platforms ◽  
Media Platform ◽  
The Media ◽  
Feminist Movements

This article describes how ‘imagined’ constraints of the social media platform by its users stand crucial while actualising platform affordances and exercising individual agency. I use the term ‘imagined constraints’ to explain how constraints of the media platform are speculated by my participants while they negotiate between the materiality of the platform and social environment to formulate their restricted agency. Here, I use a recent example of feminist hashtag movement ‘#MeToo’ as a case in point. Previous literature addressing feminist hashtag activism and other social movements influenced by social media platforms mainly discuss the participatory potential of these platforms. However, empirical investigation into the factors leading to non-participation in movements like #MeToo has hardly captured any scholarly attention. To address this existing gap in the literature, this article analyses embodied experiences shared through in-depth interviews by 11 Indian women who made a conscious decision of not participating in the #MeToo movement. I discuss my results taking into consideration theories of ‘imagined platform affordances’ and shaping of individual agency in terms of activist participation. I discuss that ‘Imagined constraints’ of the social media platform are chiefly shaped by an individual’s analysis of their sociocultural environment in which media platforms exist. These imagined constraints of a platform lead to constitute a ‘constrained agency’ of an individual. I argue that, while we theorise the potential of social media platforms in facilitating hashtag feminist movements like #MeToo, we must take into consideration the formulation of ‘imagined constraints of the platform’ by its users, as it stands crucial in guiding their participatory action.

The Politics of Twitter: Emotions and the Power of Social Media

2019 ◽  
Vol 13 (4) ◽  
pp. 409-429 ◽  
Author(s):  
Constance Duncombe
Keyword(s):  
Social Media ◽  
Political Discourse ◽  
Interpersonal Relations ◽  
Damage Control ◽  
Political Leaders ◽  
Media Environment ◽  
Social Media Platform ◽  
Daily Interactions ◽  
Media Platform ◽  
Different Levels

AbstractSocial media is becoming a key medium through which we communicate with each other: it is at the center of the very structures of our daily interactions. Yet this infiltration is not unique to interpersonal relations. Political leaders, governments, and states operate within this social media environment, wherein they continually address crises and institute damage control through platforms such as Twitter. A question arises here as to what the turn to Twitter means for conventional structures of power and different levels of communication. This article analyses the emotional dynamics of Twitter, illustrating how emotion is implicated in the power of this social media platform. I argue that Twitter can both represent emotions and provoke emotions, which can play an important role in the escalation or de-escalation of conflict. The emotional conditions Twitter facilitates are implicated in how shifts in temporality and functionality of communication have shaped political discourse so significantly.

scholarly journals KEBERLANJUTAN JURNALISTIK SEHAT DI ERA KONVERGENSI DARING SUARASURABAYA.NET DENGAN PENDEKATAN ENGAGEMENT PYRAMID

2019 ◽  
Vol 5 (02) ◽  
pp. 177
Author(s):  
Anak Agung Istri Prihandari Satvikadewi ◽  
Irmasanthi Danadharta ◽  
Bambang Aprianto
Keyword(s):  
Social Media ◽  
News Media ◽  
High Speed ◽  
Online Journalism ◽  
Case Study Method ◽  
Digital Era ◽  
Media Platform ◽  
The Media ◽  
The Creation

<p>ABSTRACT</p><p>The approach of engagement pyramid, which is a response to the increasingly complex relations between consumers and producers in the digital era, offers a solution so that the sustainability of an organization, product or a particular brand can be maintained, through one key concept: engagement. Applying the approach of the engagement pyramid in online journalism enables the creation of a healthy journalistic process, because the demands of high speed verification and curation procedure of the news or other journalistic products can still be fulfilled through the stages of engagement. The stages of engagement include watching, sharing, commenting, producing and curating. This article is a summary of research on the application of engagement pyramid in the news media portal http://suarasurabaya.net. With the case study method, Suara Surabaya dot Net was chosen as a subject based on meeting criteria as convergent media. As a result, the pyramid engagement approach has implications for the continuity of good relations between the media and listeners, which also have consequences on the structure of the writings as the product of online journalism, considering that media platform used (radio, portal, social media and micro blogging) each has specific characteristics.</p><p><strong>Keywords: Engagement Pyramid, Healthy Journalistic, Online Convergence, Suarasurabaya.net.</strong></p><p>ABSTRAK</p><p>Pendekatan engagement pyramid yang merupakan respon terhadap semakin kompleksnya relasi antara produsen di era digital dan konsumen, menawarkan jalan tengah agar keberlanjutan sebuah organisasi, produk maupun brand dapat terjaga, melalui satu konsep kunci yaitu keterlibatan. Pendekatan piramida keterlibatan dalam jurnalisme daring memungkinkan terciptanya proses jurnalistik yang sehat, karena meskipun dalam tuntutan kecepatan yang tinggi, verifikasi dan kurasi berita atau produk jurnalistik lainnya tetap tetap bisa dilakukan melalui tahap-tahap keterlibatan. Tahap-tahap keterlibatan tersebut meliputi watching, sharing, commenting, producing dan currating. Artikel ini merupakan ringkasan dari penelitian tentang penerapan engagement pyramid di media portal berita http://suarasurabaya.net. Dengan metode studi kasus, Suara Surabaya dot Net dipilih sebagai subjek berdasarkan pemenuhan kriteria sebagai media konvergen. Hasilnya, pendekatan engagement pyramid selain berimplikasi pada keberlanjutan hubungan baik antara media dengan pendengar juga berkonsekuensi pada struktur penulisan produk jurnalistik, mengingat masing-masing platform media yang digunakan (radio, portal, media sosial dan micro blogging) memiliki karakteristik yang spesifik.</p><p><strong>Kata Kunci: Engagement Pyramid, Jurnalistik Sehat, Konvergensi Daring, Suarasurabaya.net.</strong></p>

scholarly journals Can Social Media Influence the Buying Choices of Shoppers

2020 ◽  
pp. 141-146
Author(s):  
Shrey Kaushik
Keyword(s):  
Social Media ◽  
Secondary Data ◽  
Social Media Platform ◽  
Goods And Services ◽  
Digital Era ◽  
The People ◽  
Media Platform ◽  
Marketing Tool ◽  
Game Changer

Social media is the new tool for marketing which helps in influencing shopper’s decision making process for buying goods and services. In the era of digitalisation and availability of so many social media platform marketers are now looking forward towards social media for the launching and for promotion of their products. YouTube is selected as social media platform using to influence the shoppers for this research. As in this digital era YouTube advertisements have become the major source to reach mass audience hence making YouTube to become the new marketing tool for businesses to influence the shoppers by collaborating with popular youtubers as well as by posting non skip able and skip able advertisements before the starting of any video. So the role of YouTube in influencing buying choices of shoppers was analyse with the help of secondary data, which is collected from Amity University Digital Library and Google Scholar. The data was analysed and found that people actually get influence from YouTube advertisements and it is a game changer for the businesses as by the recommendations provided by any popular youtuber for a product actually influences the people and most of the people actually end up buying the product and recommend it to their friends and family members as well.

Role of Social Media in the COVID-19 Pandemic

2022 ◽  
pp. 91-115
Author(s):  
Kriti Aggarwal ◽  
Sunil K. Singh ◽  
Muskaan Chopra ◽  
Sudhakar Kumar
Keyword(s):  
Social Networks ◽  
Social Media ◽  
False Information ◽  
Digital Platforms ◽  
Social Media Platform ◽  
Social Distancing ◽  
Media Platform ◽  
The Times ◽  
Harmful Effects

Today, social networks and media have become an integral part of everyone's daily existence. The rising popularity of social media has increased tenfold during the times of COVID-19 when people were forced to isolate following social distancing norms. Between July 2020 and July 2021, active social users grew to 520 million. The COVID-19 crisis has resulted in the usage of digital platforms not only for entertainment purposes but also for educational and corporate reasons. Hence, the spread of information has increased excessively on every social media platform. This has resulted in an equal rise of false information. The term infodemic was widely introduced during COVID-19 to explain the harmful effects of misinformation through social media. The chapter, hence, argues that the advantages of social media surpasses the dangers of misinformation. It discusses the role of COVID-19 in digitalization and how social media has helped in provision of various industries.

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