Characterizing Media Content and Effects of Organ Donation on a Social Media Platform: Content Analysis

BACKGROUND The lack of organ donors has become a barrier for the development of organ transplantation programs, and many countries are currently facing a severe shortage of deceased organs. Media campaigns on social media have the potential to promote organ donation. However, little is known about what kind of media content is the most appropriate for this purpose. OBJECTIVE This study aimed to analyze media posts regarding organ donation on Weibo, a social media platform, and to identify the media themes that are most advantageous in promoting public awareness and attitudes concerning organ donation. METHODS Based on 16 million social media users’ posts randomly extracted from January 1 to December 31, 2017, 1507 reposts of 141 distinct media posts relevant to organ donation were found. We analyzed the media posts’ themes and examined their effects in promoting public awareness about organ donation by comparing the number of reposts and comments they prompted. The themes’ impact on attitude toward organ donation was gauged using the comments indicating support and intentions for organ donation. RESULTS Overall, 5 major themes were identified from the media posts, among which “organ donation behaviors” constituted the highest proportion (58/141, 41.13%). However, themes of “statistical descriptions of organ donation” and “meaningfulness of donation” were the most influential in promoting awareness on organ donation: approximately 3 of 10 commenters for the former theme and 2 of 10 commenters for the latter expressed intentions to become organ donors. These two themes, along with “meaningfulness of organ donation for society,” a subtheme of “meaningfulness of donation,” were the most effective for evoking support and intentions for donation. CONCLUSIONS A discrepancy was revealed between the media themes that were the most salient on the media agenda and those that were the most effective in increasing organ donation awareness and intentions on social media. These findings provide guidance for campaigns on organ donation. The results also suggest the potential of campaigns on social media for promoting prosocial health behaviors and highlight the importance of strategic message design for serving this goal.

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Sosyal medyada Suriye’li sığınmacılara yönelik algı: bir sözlük değerlendirmesi

GÖÇ DERGİSİ ◽

10.33182/gd.v4i2.596 ◽

2017 ◽

Vol 4 (2) ◽

pp. 185-200 ◽

Cited By ~ 2

Author(s):

Servet Kardeş ◽

Çağla Banko ◽

Berrin Akman

Keyword(s):

Qualitative Research ◽

Social Media ◽

Content Analysis ◽

Syrian Refugees ◽

Analysis Method ◽

Social Media Platform ◽

Content Analysis Method ◽

Negative News ◽

Media Platform ◽

Made In

Bu araştırmada sığınmacılara yönelik paylaşımların yapıldığı sosyal medyada yer alan sözlüklerden birinde sığınmacılara yönelik algıya bakılmıştır. Yöntem olarak nitel desende olan bu çalışmada, bir sosyal medya sitesinde yer alan paylaşımlar içerik analizi yoluyla derinlemesine incelenip yorumlanmıştır. Araştırmanın sonucunda sosyal medya kullanıcılarının sığınmacıları büyük bir güvensizlik ortamı ve huzursuzluk yaratan bireyler olarak gördükleri saptanmış, sığınmacılarla yaşanan deneyimlerin ve medyadaki haberlerin bu düşüncelerin oluşmasında etkisinin olduğu belirlenmiştir. Bunun yanında sosyal medya kullanıcılarının devletin sığınmacılar konusunda yanlış politika izlediğini düşündükleri ve sığınmacılar için etkili bir planlama yapılmadığını ifade ettikleri görülmüştür. Çalışmanın sonuçları doğrultusunda medyada sığınmacılar hakkında çıkan haberlerde olumsuz ve şiddet temalı haberlerin azaltılması, Suriyeli sığınmacıların durumu, sahip oldukları haklar ve topluma yansımaları hakkında doğru ve bilgilendirici kamu spotları hazırlanması ayrıca sığınmacıların topluma entegre olma sürecinin her basamağında daha planlı ve etkili bir yol izlenmesi önerilebilir.ABSTRACT IN ENGLISHPerceptions about Syrian refugees on social media: an evaluation of a social media platformIn this research, posts which are about Syrian refugees were published in a social media platform, called as “sözlük” were investigated. The research is a qualitative research. The posts in this platform are analyzed with content analysis method. According to results of analyses, social media users see Syrian refugees as people who create an insecure and a restless environment. The experiences people had with them and news have an effect on this view. In addition, social media users think that government made inappropriate policies and ineffective plans about Syrian refugees. It is suggested negative news about Syrian refugees should be decreased and government should make safer policies. In addition, adaptation of refugees to society should be made in more planned and effective way.

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Retaining the Cachet of Luxury Fashion Brand’s in Social Media through Storytelling and Narratives

Asian Journal of Management ◽

10.52711/2321-5763.2021.00029 ◽

2021 ◽

pp. 193-200

Author(s):

Hemantha Y

Keyword(s):

Social Media ◽

Content Analysis ◽

Qualitative Study ◽

Jel Classification ◽

Luxury Brands ◽

Advertising Campaign ◽

Social Media Platform ◽

Media Events ◽

Media Platform

This study intents to discover prevalent reality of luxury brands in social media platform to identify the relevant aspects pertains to luxury consumers. During the study it was found that there is dramatic changes in luxury business landscape. The study has incorporated Qualitative study i.e., content analysis of top 5 luxury fashion brands namely Nike, Hermes, GUCCI, Adidas and Louis Vuitton as rated by BRANDWATCH INDEX- Q4 2019 FASHION INDEX across social media platform. The study has found that these luxury companies have showcased their brand philosophy and heritage which reflects the brand journey by formulating principles of storytelling and creative advertising campaign along with social media events displaying celebrities as well as virtual collections by these five luxury brands. JEL Classification: M31, M37

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Human Papillomavirus Vaccine Messaging on TikTok: Social Media Content Analysis

Health Promotion Practice ◽

10.1177/15248399211013002 ◽

2021 ◽

pp. 152483992110130

Author(s):

Dannell D. Boatman ◽

Susan Eason ◽

Mary Ellen Conn ◽

Stephenie K. Kennedy-Rea

Keyword(s):

Social Media ◽

Content Analysis ◽

Human Papillomavirus ◽

Side Effects ◽

Young People ◽

Health Professionals ◽

Hpv Vaccine ◽

Social Media Platform ◽

Personal Experiences ◽

Media Platform

Background The human papillomavirus (HPV) vaccine is viewed as a critical tool to protect against six HPV-related cancers. Vaccination is recommended from early adolescence through age 26 years. As young people have become increasingly involved in personal health-related decisions, there is a need to tailor HPV vaccine messaging and reach this priority population on social media and digital outlets. TikTok is a growing social media platform with approximately 70% of its users between the ages of 13 and 24 years. Purpose The aim of this study was to understand HPV vaccine messaging and interactions on TikTok as a needed first step to identifying effective strategies to reach young people with important health messaging. Methods Content analysis was performed on 170 top TikToks focused on the HPV vaccine. TikToks were assessed for content, classification type, and number of interactions. Results Most TikToks were provaccine, while antivaccine TikToks had more user interactions. Cancer and prevention were the main content areas of the analyzed provaccine TikToks, while the side effects were the primary focus of antivaccine messages. Approximately 30% of all top TikToks analyzed were developed by health professionals. TikToks without an explicit vaccine opinion primarily described personal experiences and mentioned side effects most often. Implications TikTok is a growing social media platform that can be used to reach young people and encourage HPV vaccine uptake. Health professionals need to consider the interest that users have in personal experiences and address antivaccine narratives related to side effects.

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Pinning Despair and Distress – Suicide-Related Content on Visual Social Media Platform Pinterest

Crisis ◽

10.1027/0227-5910/a000719 ◽

2020 ◽

pp. 1-8

Author(s):

Jeanine P. D. Guidry ◽

Nicole H. O'Donnell ◽

Carrie A. Miller ◽

Paul B. Perrin ◽

Kellie E. Carlyle

Keyword(s):

Social Media ◽

Content Analysis ◽

Suicidal Ideation ◽

Suicide Attempts ◽

Reporting Guidelines ◽

World Health ◽

Social Media Platform ◽

Media Platform ◽

Harmful Content ◽

Health Organization

Abstract. Background: The World Health Organization (WHO) estimates that an individual dies by suicide every 40 s. Aim: Our aim was to analyze how suicide is portrayed on the visual social media platform Pinterest. Method: This study used a quantitative content analysis of 500 suicide-related Pinterest posts. Content codes included the presence of factors related to the WHO media reporting guidelines. Results: The majority of posts were published by individual Pinterest users, with public and mental health entities rarely present. Suicidal ideation content was more prevalent in visuals than in accompanying text on Pinterest. Considering the WHO media suicide-reporting guidelines, posts featured more helpful than harmful content, but explicit details of suicides and suicide attempts were still prevalent. Finally, comments were more likely to identify with suicidal ideation or post negative content than post supportive content. Limitations: Content analysis cannot discern motivations behind posts; future studies should include other methods. Conclusion: This study suggests there is a critical need for further research into Pinterest and suicide-related topics.

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Narasi Ujaran Kebencian dalam Pemilihan Umum Kepala Daerah (PILKADA)

Jurnal Ilmu Dakwah ◽

10.21580/jid.v39.2.4673 ◽

2019 ◽

Vol 39 (2) ◽

pp. 166

Author(s):

Najahan Musyafak ◽

Ahmad Hasan Asy'ari Ulama'i

Keyword(s):

Social Media ◽

Content Analysis ◽

Hate Speech ◽

Public Officials ◽

Party Leaders ◽

Social Media Platform ◽

Media Platform ◽

The Government ◽

Political Election

Hate speech on social media has become a theme of discussion in various forms of discourse in society. This paper focuses on expressions of hate speech related to regional political election uploaded through posts from personal and group accounts on the Facebook social media platform from January to July 2018. This study uses content analysis by adopting Soesilo's six hate speech criteria. The results of the study showed that the forms of hate speech on Facebook were expressed in the form of photos, drawings, illustrations, memes, and words that had the connotation of provocation, insults, and incitement. Hate speech comes from personal and group accounts, addressed to individuals, public officials such as presidents, party leaders, and the government. Ujaran kebencian di media sosial telah menjadi tema pembahasan dalam berbagai bentuk wacana di masyarakat. Tulisan ini fokus pada ekspresi ujaran kebencian yang terkait dengan masalah Pemilihan Kepala Daerah yang diunggah melalui postingan dari akun personal maupun kelompok dalam platform media sosial facebook selama Januari sampai bulan Juli 2018. Studi ini menggunakan analisis isi dengan mengadopsi enam kriteria ujaran kebencian Soesilo. Hasil studi menunjukkan bahwa bentuk ujaran kebencian di facebook diungkapkan dalam bentuk foto, gambar, ilustrasi, meme, dan kata-kata yang memiliki konotasi provokasi, penghinaan, dan hasutan. Ujaran kebencian bersumber dari akun pribadi dan kelompok, ditujukan kepada individu, pejabat publik seperti presiden, ketua partai, dan pemerintah.

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INSTAGRAM SOCIAL MEDIA CONTENT MANAGEMENT IN FAMILY PLANNING COORDINATING BOARD WEST NUSA TENGGARA PROVINCE AS PUBLIC RELATIONS STRATEGIES TO CREATE BRAND AWARENESS

JCommsci - Journal of Media and Communication Science ◽

10.29303/jcommsci.v3i1.62 ◽

2020 ◽

Vol 3 (1) ◽

pp. 1

Author(s):

Puala Nesha Setyaningsih ◽

I Wayan Suadnya ◽

Shinta Desiyana Fajarica

Keyword(s):

Social Media ◽

Family Planning ◽

Public Relations ◽

Sampling Technique ◽

Content Management ◽

Brand Awareness ◽

Media Content ◽

Validity And Reliability ◽

Social Media Platform ◽

Media Platform

Family Planning Coordinating Board (FPCB) West Nusa Teggara (WNT) Province is a familyplanning and controlling institution. This institution has used Instagram, a social media platform as itschannel to publish its programs and events since 2017. Nowadays, this institution tries to build its ownbrand as an educative intuition for family planning and controlling through Family Planning (KB) andPlanning Generation (GenRe) program. The study sets to describe the WNT FPCB brand awarenessachievement through management social media content activities. Moreover, descriptive qualitative, acase study method has been employed. Purposive sampling Technique has been assigned to select thecorrespondence. Observation, deep interview and document research were utilized to collect the data.The validity and reliability test were done by triangulation and member check. The result showed thataccording to Metrics Framework Public Relations Activity, brand awareness through media social contentmanagement activity have not been met by WNT FPCB.Key Word: Management, Social Media Content, Brand Awareness

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Genre mixing on WeChat: evidence from a movie review subscription account

Chinese Semiotic Studies ◽

10.1515/css-2021-2005 ◽

2021 ◽

Vol 17 (3) ◽

pp. 401-419

Author(s):

Yanni Sun

Keyword(s):

Social Media ◽

Genre Studies ◽

Media Content ◽

Generic Structure ◽

Social Media Platform ◽

Hybrid Texts ◽

New Type ◽

Media Platform ◽

Hybrid Genre

Abstract Genre mixing and hybrid genre have been vital concepts in genre studies. With the increasing popularity of WeChat, a social media platform in China, a new type of hybrid genre comprised of media content and advertisements is emerging on WeChat subscription accounts. The present study collects 28 hybrid texts from a movie review subscription account in order to closely examine their communicative purposes and generic structure. It is found that instead of being fused into a monocentric entity, these hybrid texts are divided into movie review and advertisement parts, both functionally and structurally dichotomous. This expands and complements the existing understanding of concepts like hybrid genre and genre mixing. It also brings into focus the anti-monocentric nature of these concepts and questions the logocentric framework advocated in genre mixing studies.

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#LibraryLife: A quantitative analysis of social media usage, content, and engagement at the Vancouver Public Library

Proceedings of the Annual Conference of CAIS / Actes du congrès annuel de l'ACSI ◽

10.29173/cais1214 ◽

2021 ◽

Author(s):

Sam Vander Kooy

Keyword(s):

Social Media ◽

Content Analysis ◽

Quantitative Analysis ◽

Public Library ◽

Quantitative Content Analysis ◽

Social Media Platform ◽

Media Usage ◽

Quantitative Content ◽

Social Media Platforms ◽

Media Platform

This paper explores the contents of the Vancouver Public Library’s Facebook, Instagram, Twitter, and YouTube feeds between September 1st and November 30th, 2020 to better understand how each social media platform is being used to communicate with stakeholders. This quantitative content analysis of each platform’s usage, content, and engagement highlights some important trends libraries should be aware of concerning both the use of multiple social media platforms and the evaluation of their current social media strategies.

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Value cocreation behavior of customers and companies on the Weibo social media platform

Social Behavior and Personality An International Journal ◽

10.2224/sbp.8903 ◽

2020 ◽

Vol 48 (3) ◽

pp. 1-11

Author(s):

Huiqin Zhang ◽

Hai Lan ◽

Xudong Chen

Keyword(s):

Social Media ◽

Service Quality ◽

Customer Value ◽

Two Dimensions ◽

Customer Participation ◽

Citizenship Behavior ◽

Generation Process ◽

Social Media Platform ◽

Value Cocreation ◽

Media Platform

The Weibo social media platform in China has an important role in the value-generation process between a company and a customer. We investigated the relationship between the service quality provided on a company's Weibo page and the two dimensions of customer value cocreation behavior, namely, participation and citizenship, as well as the moderating effect of collectivism on this relationship. Participants were 354 active users of Weibo. Our findings confirmed that the service quality provided on a company's Weibo page was critical to the generation of customer value cocreation behavior. Further, collectivism moderated this relationship, with higher levels of collectivism strengthening the Weibo page service quality and customer value cocreation behavior relationship. In addition, customer citizenship behavior was positively related to customer perceptions of brand image, whereas customer participation was not. Implications for companies in the Chinese context are discussed.

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