Risky Business: Misperceived Norms of Sexual Behavior Among College Students
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Do students accurately perceive the sexual behavior of their peers? The results of this study indicate a dramatic difference between students self-reported sexual behavior and their perceptions of peer sexual behavior. Specifically, students tend to overestimate the potentially risky sexual activity of their peers. The data also challenge popular myths regarding the sexual behavior of Greek and athlete populations. As with alcohol prevention efforts, the disparity between behavior and perception raises the question of whether social marketing strategies may be effective in lowering the incidence of unsafe sexual behaviors among college students.
1982 ◽
Vol 12
(4)
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pp. 373-384
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Keyword(s):
2012 ◽
Vol 11
(13)
◽
pp. 1519
2020 ◽
Vol 17
(20)
◽
pp. 7494
Keyword(s):
Keyword(s):