scholarly journals Is Scissoring a Metaphor for Disconnecting a Relationship?

2014 ◽  
Vol 16 (3) ◽  
pp. 205
Author(s):  
Hosang Chu ◽  
Jungyun Kang ◽  
Minhwan Lee ◽  
Hakkyun Kim

A great deal of attention has surrounded the role of embodied cognition in human judgments; however, it has received very little research attention, especially in the marketing field. This research is based on the idea that the act of cutting can activate perceptions of severing relationships, as well as eliciting a sense of independence. Study 1 showed that consumers are less likely to adopt a close friend’s opinion when they engage in the act of cutting an object with scissors. Study 2 demonstrated that people are less likely to trust the reviews of online communities while cutting a piece of string with scissors. These lowered intentions to adopt others’ opinions appeared to be mediated by increased psychological distances between the self and the information provider. In other words, people who engage in the act of scissoring unconsciously weaken or disconnect themselves from the information providers, thereby choosing not to adopt others’ opinions. This research identifies the link between the physical activity of cutting and the mental disconnection concerning social relationships. The results provide implications in setting up an integrative framework of the consumer decision-making process involving embodied cognition.       

2021 ◽  
Vol 13 (3) ◽  
pp. 1312
Author(s):  
Migle Baceviciene ◽  
Rasa Jankauskiene

The aim of the study was to test the associations between the self-reported access to exercise in green spaces (GS) and moderate-to-vigorous physical activity (MVPA) testing the mediating role of the motivation. Based on self-determination theory (SDT), we expected that self-determined motivation will mediate the associations between the self-reported availability of GS for exercising (GSE) and MVPA with the most self-determined exercise regulation forms (identified and intrinsic motivation) demonstrating the strongest positive associations between the variables. Method: The sample consisted of 2154 participants (74.7% women). The ages ranged from 18 to 79 years, with a mean age of 32.6 (SD = 12.2) years. Participants completed the Behavior Regulation in Exercise Questionnaire-2, the measures of self-reported distance to residential GS (RGS), availability of the GS for exercising (GSE), and physical activity (PA). Logistic regression and path analysis were used to test the associations between study variables. Results: Higher reported distance to RGS was associated with lower reported availability of GSE, but not PA. Availability of GSE was directly associated with more frequent MVPA. More autonomous forms of exercise behavior regulation (intrinsic and identified regulations) mediated the associations between self-reported availability of GSE and MVPA. Internal and identified exercise regulations were directly associated with more frequent MVPA. Conclusions: The results of the present study support the main tenets of SDT suggesting that self-determined behavioral exercise regulation is an important mediator between the self-reported availability of GSE and general MVPA. Practical implications of these findings are discussed herein.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jung-Hwan Kim ◽  
Minjeong Kim ◽  
Jungmin Yoo ◽  
Minjung Park

PurposeThe purpose of the study is to investigate how mental imagery evoked from sensory in-store experience influences consumer anticipatory emotion, perceived ownership and decision satisfaction which eventually impact positive consumer responses such as behavioural intent. In this study, gender difference is proposed as a moderator to completely understand the role of mental imagery in the in-store decision-making process.Design/methodology/approachUsing a market research agency in South Korea, an online survey was employed to collect data. A total of 455 useable respondents (men = 224 and women = 231) largely living in the two most populous provinces in South Korea (i.e. Seoul and Gyeonggi provinces) completed the survey. A number of path analyses were conducted to test hypotheses.FindingsThe results of the study showed that mental imagery evoked from sensory product experience played a critical part in facilitating the consumer decision-making process by influencing anticipatory emotion and perceived ownership. The relationship among anticipatory emotion, perceived ownership, decision satisfaction and behavioural intent was significant except for the relationship between perceived ownership and behavioural intent. This study further indicated that the way mental imagery influences the in-store decision-making process differs between men and women.Originality/valueThe effect of mental imagery in a physical retail context is largely ignored. This study addressed the crucial role of mental imagery in a physical apparel retail setting and examined its impact on consumer decision-making processes. By exploring how to enhance consumers' in-store sensory shopping experiences through mental imagery to influence their positive shopping outcomes, this study offers vital insights into how retailers operating physical stores can successfully utilize their stores.


2018 ◽  
Vol 18 (3) ◽  
pp. 270-306
Author(s):  
Nanda Choudhury ◽  
Srabanti Mukherjee ◽  
Biplab Datta

As a pioneering effort, this study analyses the consumer decision-making process at the Base of the Pyramid (BoP). This study proposes consumer vulnerability, bounded rationality, locking-in effect and opportunism as major constructs influencing the consumer decision-making process at the BoP. Using a Systematic Literature Review (SLR), this study has integrated the transaction cost perspective into the consumer decision-making process at the BoP, which is a novel contribution to the literature of consumer behaviour. This work has recognised the importance of the retailer and its role in the decision-making process, and adds a new perspective to the study of BoP as well as to consumer behaviour theories. This study will be helpful to businesses while serving the BoP segment by crafting appropriate marketing strategies for this segment.


Author(s):  
Saleh Mohammed Kutabish ◽  
Ana Maria Soares

Rapid changes in commerce, technology, and consumer behaviour are leading businesses to shift their online activities. The popularity of social media pushed online merchants to integrate these platforms into their online presence, leading to the rise of social commerce. Consumers' interaction and participation online create a massive amount of information. The use of social commerce components facilitates the interaction of consumers by sharing their experiences and learning from others' experiences. In this chapter, the authors look at how this process has impacts throughout the consumer decision-making process when making a purchase and suggests directions for future research.


2018 ◽  
Vol 14 (1) ◽  
pp. 138-158 ◽  
Author(s):  
Sudeepta Pradhan

Purpose The purpose of this study is to capture the decision-making process of one of the major stakeholders, i.e. consumers, while purchasing from socially responsible firms. Design/methodology/approach This study uses an exploratory approach to have an understanding of consumers’ evaluation of their perceptions of a company’s CSR during the purchasing process. A total of 60 respondents were interviewed, and their responses were transcribed. These messages were then analysed using content analysis. Findings The evaluation of CSR initiatives is an intricate, logical and structured process where consumers consider factors that are valued by them. The findings support the concept of legitimacy theory, as most respondents believed it was the duty of a firm to give back to the society. Research limitations/implications This study suffers from an inherent limitation faced by qualitative studies, namely, the results cannot be generalized. Hence, quantitative methods can be designed in future research in the field. A cross-cultural study would also provide deeper insights and interesting avenues in future investigation to identify different factors. Practical implications Managers have the option of ignoring consumers’ approach towards CSR, and/or focus on CSR positioning and use it in their marketing communications. The Companies Bill, 2013, mandated Indian firms to spend and report their CSR expenditures. Hence, they should use it strategically and advertise their CSR initiatives effectively to influence a large number of consumers. It is also essential for managers to make CSR information easily available and clarify the connection of the company to CSR initiatives. They should also identify the proper channels that would get desired results. Social implications The study investigates the intricate process that explicates the reasons why CSR affects the consumer decision-making process. The research provides a better understanding into intention-behavior gap, investigates the reasons for such discrepancy and identifies a large number of factors. Originality/value The study intends to contribute to the field of marketing by capturing stakeholder (consumer) engagement (by exploring consumers’ beliefs of CSR, their perceptions and the role of such perceptions) in decision-making. It also intends to add to the existing studies in legitimacy theory.


2020 ◽  
Vol 48 (5) ◽  
pp. 584-597
Author(s):  
Brittany Davenport ◽  
Mike Jackson ◽  
James A. Grange ◽  
Michelle Rydon-Grange

AbstractBackground:Evidence is emerging that beliefs about voices are influenced by broader schematic beliefs about the self and others. Similarly, studies indicate that the relationship an individual has with their voice may mirror wider patterns of relating observed in social relationships, which may be influenced by schematic beliefs.Aims:This study examined associations between beliefs about voices and self and other schemas. Furthermore, associations between schemas and the perceived relationship between the hearer and their predominant voice were explored.Method:Forty-four voice-hearing participants were recruited across mental health services. Participants completed self-report measures of beliefs about voices, schema functioning, and relating between the hearer and their voice. Dimensions of voice experience, such as frequency and content, were assessed using a clinician-rated scale.Results:Beliefs about voices correlated with negative voice content and schemas. After controlling for negative voice content, schemas were estimated to predict between 1 and 17% of the variance in the six measured beliefs about voices; three of the associations reached statistical significance. Negative-self schema were the strongest predictors of beliefs about voices, whilst positive-self also showed potential relationships. Schemas also correlated with dimensions of relating between the hearer and their voice.Conclusions:In line with previous research, this study provides evidence that schemas, particularly self-schema, may be important in the development of beliefs about voices. This study offers preliminary findings to suggest that schemas are also associated with the perceived relationship between the hearer and their voice.


2021 ◽  
Vol 19 (1) ◽  
pp. 87-104
Author(s):  
Elżbieta Szulc-Wałecka ◽  

In recent decades, the role of representative bodies has been transformed in many countries. It was influenced by reforms inspired by the concept of governance, but one of its strands, i.e., participatory governance, which promotes empowering of citizens, strengthening their involvement, and deepening their participation in the decision-making process, has gained significance. This tendency is also visible in Poland, especially in the self-governments of large cities. The aim of the article is to define the roles of representative bodies in the changing governance process and the relationship between the idea of representation and the concept of participatory governance. The article is based on the research carried out in cities with county status located in the Lubelskie Voivodeship. Correspondingly, the research results show that the role of the council in the process of governance is weakening, while the importance of the executive body is increasing. At the same time, participatory governance influenced the creation of new roles that representative bodies currently play.


2017 ◽  
Vol 21 (1) ◽  
pp. 49-68 ◽  
Author(s):  
Naomi M. P. De Ruiter ◽  
Paul L. C. Van Geert ◽  
E. Saskia Kunnen

The current article proposes a theoretical model of self-esteem called the Self-Organizing Self-Esteem (SOSE) model. The model provides an integrative framework for conceptualizing and understanding the intrinsic dynamics of self-esteem and the role of the context across 3 levels of development: The macro level, which is the level of trait self-esteem, the meso level, on which we find state self-esteem, and the micro level, which is the level of discrete self experiences. The model applies principles from the complex dynamics systems perspective to self-esteem, and can thus uniquely describe the underlying mechanism of self-esteem development based on self-organizational processes and interacting time scales. We compare the proposed SOSE model with a formalized account of the traditional approach to self-esteem, showing that the SOSE model is especially conducive to the understanding of self-esteem development in a way that the traditional approach is not—namely, in its ability to explain and predict the underlying dynamics of trait and state self-esteem, the meaning of variability, and the role of the context.


2007 ◽  
Vol 29 (1) ◽  
pp. 21-38 ◽  
Author(s):  
Maria Kosma ◽  
Rebecca Ellis ◽  
Bradley J. Cardinal ◽  
Jeremy J. Bauer ◽  
Jeffrey A. McCubbin

The study’s purpose was to identify the mediating role of intention and the stages of change (SOC) in physical activity (PA) over a 6-month period using two models (Theory of Planned Behavior [TPB] and TPB/SOC). Participants were 143 adults with physical disabilities (70.68% response rate; M age = 46.03). The TPB constructs, SOC (time 1), and PA (time 2) were assessed using standardized self-report questionnaires. Based on path analyses, attitude had the highest effect on intention and SOC followed by perceived behavioral control within both well-fit models. The variance in PA explained by the first (TPB) and second (TPB/SOC) models was 16% and 28% respectively. In the just identified model of TPB/SOC, the direct effect of SOC on physical activity remained strong (γsoc.pa = .45) and SOC approached full mediation through attitude. Health promotion interventions need to include both intention and behavior elements (SOC) reinforcing increased PA value and barrier elimination.


Sign in / Sign up

Export Citation Format

Share Document