scholarly journals Revealing the Underlying Insights on the Use of Social Media by Foreign Students—A Qualitative Approach

2016 ◽  
Vol 4 (1) ◽  
pp. 139
Author(s):  
Gengeswari, K. ◽  
Sharmeela-Banu, S. A.
Keyword(s):  
Social Media ◽  
Foreign Students ◽  
Communication Technologies ◽  
Qualitative Approach ◽  
Private Higher Education ◽  
Target Market ◽  
Structured Interviews ◽  
The Social ◽  
Potential Benefits ◽  
Use Of Social Media

<p><em>Student retention’s strategy has been key interest of Universities worldwide in line with its potential benefits in improving the University’s image besides contributing to the improvement in the institution’s financial performance. Recent communication technologies which are known for their ability to reaching the target market have gradually nullified the utilization of the traditional advertising tools. Of these communication technologies, education institutions are gradually embracing the social media in order to leverage its potential benefits. Review on the past studies reveals that there is an abundant of quantitative researches which investigated the use of social media by university’s students where limited focus was on the qualitative approach. This study intended to explore the underlying insights on the use of social media by carrying out semi-structured interviews among foreign students of the private higher education institutions located in Klang Valley, Malaysia. This study found that utilization of social media, quality information, usage influences and students’ engagement are the four important themes pertaining to the use of social media discovered from the interview sessions conducted. This study also provides several implications for both practitioners and academics.</em></p>

scholarly journals Impact of social media on children´s relationship with brands

2021 ◽  
Vol 115 ◽  
pp. 01003
Author(s):  
Nikoleta Hutmanová ◽  
Peter Dorčák
Keyword(s):  
Social Media ◽  
New Zealand ◽  
Qualitative Approach ◽  
Brand Awareness ◽  
Age Group ◽  
Media Usage ◽  
The Social ◽  
Use Of Social Media ◽  
The Impact ◽  
Depth Interviews

The paper focuses on how social media usage by children determines their interactions with consumer brands. First it describes how and when young children develop brand awareness and which are the most important predictors of this development. Those findings are then put in connection with the impact of social media. We elaborate on a deeper level how children approach online communications with brands in the social media context. Our assumptions are supported by a research conducted on a group of New Zealand children, both boys and girls in the age group of 11-14 years. This qualitative approach was implemented using in-depth interviews and identifies three key modes of brand interaction behaviour when young consumers use social media. According to these findings we assume that there is a connection between the use of social media and children´s relationship with consumer brands.

scholarly journals Fenomena Phubbing: Suatu Degradasi Relasi Sosial Sebagai Dampak Media Sosial

2021 ◽  
Vol 2 (1) ◽  
pp. 8-14
Author(s):  
Rafinita Aditia
Keyword(s):  
Social Media ◽  
Social Relations ◽  
Qualitative Data ◽  
Social Relation ◽  
Qualitative Approach ◽  
Primary Data ◽  
The Social ◽  
Use Of Social Media ◽  
And Control ◽  
The Impact

Abstract—This study aims to find out about the phubbing phenomenon as a degradation of social relations as a result of social media. The term phubbing is an abbreviation of the words phone and snubbing, which are used to show the attitude of hurting the other person by using an excessive smartphone. This type of research used a qualitative approach with descriptive methods. The data needed in this study are qualitative data as primary data in the form of images, words and not numbers in a discourse regarding the phubbing phenomenon as a degradation of social relations as a result of social media. Based on the results of the research, it is found that phubbing behavior can threaten the disruption of ongoing communication relationships, causing social degradation. The social degradation that occurs is due to the impact of phubbing perpetrators' indifference to their environment because they are too busy using smartphones, especially in the use of social media. Therefore it is necessary to limit and control the use of social media properly so that the phubbing phenomenon can be resolved immediately and the degradation of social relations does not occur. Keywords: phubbing, degradation, social relation, social media   Abstrak—Penelitian ini bertujuan untuk mengetahui tentang tentang fenomena phubbing sebagai suatu degradasi relasi sosial sebagai dampak dari media sosial. Jenis penelitian yang digunakan menggunakan pendekatan kualitatif dengan metode deskriptif. Data yang dibutuhkan dalam penelitian ini merupakan data kualitatif sebagai data primer berupa gambar, kata-kata dan bukan angka-angka dalam sebuah wacana mengenai fenomena phubbing sebagai suatu degradasi relasi sosial sebagai dampak dari media sosial. Berdasarkan hasil penelitian diperoleh hasil bahwa perilaku phubbing mampu mengancam terganggunya hubungan komunikasi yang sedang berlangsung, sehingga menyebabkan degradasi sosial. Degradasi sosial yang terjadi ialah karena dampak dari keacuhan pelaku phubbing terhadap lingkungannya karena terlalu sibuk menggunakan smartphone, terlebih dalam penggunaan media sosial. Oleh karena itu penggunaan media sosial perlu dibatasi dan dikontrol dengan baik agar fenomena phubbing dapat segera teratasi dan degradasi relasi sosial tidak terjadi. Kata kunci : phubbing, degradasi, hubungan sosial, sosial media

Understanding the Potentials of Social Media in Collaborative Learning

2018 ◽  
pp. 7168-7180
Author(s):  
Adem Karahoca ◽  
İlker Yengin
Keyword(s):  
Social Media ◽  
Collaborative Learning ◽  
Critical Analysis ◽  
Media Technology ◽  
Learning Collaborative ◽  
Learning Practices ◽  
The Social ◽  
Platform Technology ◽  
Potential Benefits ◽  
Use Of Social Media

Social media is globally used daily on many occasions to form communities. More than just being a place for connecting people to larger communities, social media has become a platform technology to enable creating and sharing knowledge. Social media is a potential technology to improve collaborative learning practices, especially. Thus, players in education field should investigate and understand the beneficial use of social media. This article illustrates the potential benefits of using social media in collaborative learning. Collaborative learning with social media technology is analyzed with extensive examples from the research studies. These examples are carefully reviewed by providing a critical analysis of the benefits and drawbacks of the social media on learning.

scholarly journals Exploring the Social Media on the Communication Professionals in Public Health. Spanish Official Medical Colleges Case Study

2020 ◽  
Vol 17 (13) ◽  
pp. 4859 ◽  
Author(s):  
Carlos de las Heras-Pedrosa ◽  
Dolores Rando-Cueto ◽  
Carmen Jambrino-Maldonado ◽  
Francisco J. Paniagua-Rojano
Keyword(s):  
Social Media ◽  
Professional Organizations ◽  
Communication Tool ◽  
Structured Interviews ◽  
Medical College ◽  
The People ◽  
The Social ◽  
Information And Communication ◽  
Use Of Social Media ◽  
Medical Colleges

The purpose of the study is to analyze the role that social media have on the practice of health professionals working in information and communication department of Spanish official medical college. Social media in health fields have experienced growing participation of users and are increasingly considered a credible form of communication. This paper examines the use of social media as communication tool by the Official Medical Colleges (OMC) of Spain. According to the National Institute of Statistics, in 2019 there were 267,995 registered medical professionals in the 52 OMC in Spain. This research is based on a qualitative methodological technique through semi-structured interviews, with the aim of identifying the profiles of the people who lead the information in the professional organizations of the OMC. Of the colleges, 73.07% participated. The findings show that information is essential for the OMC and most of them have at least one experienced communication professional. Social media are essential tool in their work and Twitter (87.5%) and Facebook (81.3%) are considered the most relevant social media according to their interests. These tools are believed to be very useful for informing, establishing relationships and listening to users.

scholarly journals Groupthink Antecedent Conditions of the Social Media Team of the Ministry of Finance of the Republic of Indonesia

2021 ◽  
Vol 4 (1) ◽  
pp. 51-58
Author(s):  
Aditya Arifiyanto ◽  
Prahastiwi Utari ◽  
Andre Noevi Rahmanto
Keyword(s):  
Social Media ◽  
Qualitative Method ◽  
Structured Interviews ◽  
Antecedent Conditions ◽  
External Pressures ◽  
The Social ◽  
Policy Information ◽  
Ministry Of Finance ◽  
The Republic ◽  
Use Of Social Media

The use of information technology to communicate has become a new culture in recent years, one of which is the use of social media in communication. No exception government agencies also use to disseminate government policy information. At the Ministry of Finance of the Republic of Indonesia, there is a team that specializes in managing the Ministry of Finance's social media accounts. Through this research will reveal whether the social media team of the Ministry of Finance of the Republic of Indonesia has the potential to indicate groupthink in the process of group communication in order to make effective decisions. This study will use Antecedent Conditions as a guideline for the main indicators. This study uses a descriptive qualitative method with semi-structured interviews as a way to retrieve data. Informants involved in this study were five people consisting of members of the Ministry of Finance's social media team from the January 2017 to December 2018 period. The results revealed that the Ministry of Finance social media team had the potential to Groupthink, this was known from group cohesion, organizational structure faults and external pressures that affect them at work.

scholarly journals Shopping as a “networked experience”: an emerging framework in the retail industry

2018 ◽  
Vol 46 (7) ◽  
pp. 690-704 ◽  
Author(s):  
Eleonora Pantano ◽  
Alessandro Gandini
Keyword(s):  
Social Media ◽  
Communication Technologies ◽  
Structured Interviews ◽  
Experience Economy ◽  
Physical Point ◽  
Content Type ◽  
Point Of Sale ◽  
Shopping Experience ◽  
Use Of Social Media ◽  
Comprehensive Framework

Purpose The purpose of this paper is to devise a comprehensive framework of the emergent shopping experience as the result of the combination of store access and the use of communication technologies, particularly social media. Design/methodology/approach The paper builds on a set of 20 semi-structured interviews to London-based young consumers aged 18-23 and adopts an exploratory approach aimed at understanding the broad relationship between retailing and social media use. Findings The findings highlight how an intensive use of social media and digital communication technologies emerges as an integral part of the shopping experience inside and outside the store. Research limitations/implications Drawing upon the notion of the “experience economy,” scholars and practitioners are actually pushed to reconsider the role of traditional shopping as in-store experience that is evolving fast as an effect of the continuous progress into communication technologies. This concept contributes to knowledge development by linking research in retail with work in the area of consumer culture. Practical implications Marketers and retailers should consider that the shopping experience is no longer limited to the physical point of sale. This means that retailers should be able to provide a shopping experience that is natively networked. Originality/value The authors identify the emerging “networked experience” of shopping, which derives from the consumers’ widespread usage of new communication technologies to collect information, their willingness to share part of this information with others, while creating new digitally mediated relationships with retailers.

scholarly journals Social Media Marketing Strategies: Air Arabia as a Study

2020 ◽  
Vol 2 (4) ◽  
pp. 55-74
Author(s):  
Fatima Qambar Al Maazmi
Keyword(s):  
Social Media ◽  
New Technology ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Target Market ◽  
Customer Base ◽  
The Social ◽  
Use Of Social Media ◽  
Media Channels ◽  
Social Media Strategy

Social media marketing is one of the best tools used by different companies to reach targeted customers. The main objective of the research was to assess social media marketing strategies in Air Arabia airlines and its productivity in interacting with potential and loyal clients. The study objectives include: to determine the social media marketing strategy used by Air Arabia and to assess the effectiveness of social media marketing strategic plans for current and future clients. The study adopted a qualitative approach. In order to attain the target, content analysis was used as the data collection method, which was taken from the social media channels reports provided by air Arabia social media executives. The data were thematically analyzed to gain a better understanding of the data collected. The study findings indicated that the company’s social media strategy is based on posting regular content that is mainly videos and photographs, with increased interaction on photos. The company’s Facebook account has the highest number of subscribers. The main reason for using social media marketing was to tap the new technology in their business, thus drawing in a pool of customers online. The study concluded that Air Arabia gained a competitive advantage over other airlines due to its strategic use of social media. Air Arabia’s main strategic plan for communicating with its customers was to build loyalty, thus increasing its competitive ability in the traveling industry. The main recommendation from the research is for Air Arabia to create its brand to the target market and listen actively to their clients online to expand its customer base. Overall, the social media strategy of Air Arabia is effective in achieving its goal.

Understanding the Potentials of Social Media in Collaborative Learning

2019 ◽  
pp. 572-586
Author(s):  
Adem Karahoca ◽  
İlker Yengin
Keyword(s):  
Social Media ◽  
Collaborative Learning ◽  
Critical Analysis ◽  
Media Technology ◽  
Learning Collaborative ◽  
Learning Practices ◽  
The Social ◽  
Platform Technology ◽  
Potential Benefits ◽  
Use Of Social Media

Social media is used daily on many occasions to form communities. More than just being a place for connecting people to larger communities, social media has become a platform technology to enable creating and sharing knowledge. Social media is a potential technology to improve collaborative learning practices. Thus, players in education field should investigate and understand the beneficial use of social media. This chapter illustrates the potential benefits of using social media in collaborative learning. Collaborative learning with social media technology is analyzed with extensive examples from the research studies. These examples are carefully reviewed by providing a critical analysis of the benefits and drawbacks of the social media on learning.

Does social media promote knowledge exchange? A qualitative insight

2019 ◽  
Vol 57 (3) ◽  
pp. 688-702 ◽  
Author(s):  
Muhammad Kashif Imran ◽  
Syed Muhammad Javed Iqbal ◽  
Usman Aslam ◽  
Tehreem Fatima
Keyword(s):  
Social Media ◽  
Knowledge Exchange ◽  
Well Being ◽  
Qualitative Inquiry ◽  
Structured Interviews ◽  
Content Type ◽  
The Social ◽  
Critical Issues ◽  
Use Of Social Media ◽  
Media Applications

Purpose The purpose of this paper is to investigate the benefits of social media to enhance knowledge exchange in the organizations. Moreover, the current qualitative inquiry elaborates the orientation of doctors about social media applications and knowledge exchange in the workplace. Design/methodology/approach The constructionism approach based on grounded theory followed by qualitative design is used to investigate the exposition with the help of 22 non-directive and semi-structured interviews from the doctors of Bahawal Victoria Hospital. The cases are selected by using convenience sampling and thematic analysis is done using NVivo-11 plus. Findings The results end up with four major themes. The social media applications, at the first door, extend communication and relationship among employees. Moreover, these applications are equally beneficial for acquiring existing and new knowledge. Additionally, social media applications advance knowledge exchange by promoting knowledge sharing and transfer. Research limitations/implications This study is equally beneficial for employees and management to promote knowledge exchange through social media applications. The effective and efficient use of social media applications helps organizations to boost knowledge strength among employees and can address various critical issues. Originality/value This is an attempt to sightsee the unattended dimension (i.e. knowledge exchange) in the context with social media. The social media applications are popular all over the world and pace of their usage is increasing day by day but their real contribution toward organizational well-being is still lacking in contemporary literature.

Technologies Disability and Inclusion

2018 ◽  
Author(s):  
Tomas Brusell
Keyword(s):  
Social Media ◽  
Augmented Reality ◽  
Information And Communication Technologies ◽  
Future Development ◽  
Smart Cities ◽  
Communication Technologies ◽  
Modern Technology ◽  
The Social ◽  
The Disabled ◽  
Information And Communication

When modern technology permeates every corner of life, there are ignited more and more hopes among the disabled to be compensated for the loss of mobility and participation in normal life, and with Information and Communication Technologies (ICT), Exoskeleton Technologies and truly hands free technologies (HMI), it's possible for the disabled to be included in the social and pedagogic spheres, especially via computers and smartphones with social media apps and digital instruments for Augmented Reality (AR) .In this paper a nouvel HMI technology is presented with relevance for the inclusion of disabled in every day life with specific focus on the future development of &quot;smart cities&quot; and &quot;smart homes&quot;.

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