scholarly journals Exploring the Social Media on the Communication Professionals in Public Health. Spanish Official Medical Colleges Case Study

2020 ◽  
Vol 17 (13) ◽  
pp. 4859 ◽  
Author(s):  
Carlos de las Heras-Pedrosa ◽  
Dolores Rando-Cueto ◽  
Carmen Jambrino-Maldonado ◽  
Francisco J. Paniagua-Rojano
Keyword(s):  
Social Media ◽  
Professional Organizations ◽  
Communication Tool ◽  
Structured Interviews ◽  
Medical College ◽  
The People ◽  
The Social ◽  
Information And Communication ◽  
Use Of Social Media ◽  
Medical Colleges

The purpose of the study is to analyze the role that social media have on the practice of health professionals working in information and communication department of Spanish official medical college. Social media in health fields have experienced growing participation of users and are increasingly considered a credible form of communication. This paper examines the use of social media as communication tool by the Official Medical Colleges (OMC) of Spain. According to the National Institute of Statistics, in 2019 there were 267,995 registered medical professionals in the 52 OMC in Spain. This research is based on a qualitative methodological technique through semi-structured interviews, with the aim of identifying the profiles of the people who lead the information in the professional organizations of the OMC. Of the colleges, 73.07% participated. The findings show that information is essential for the OMC and most of them have at least one experienced communication professional. Social media are essential tool in their work and Twitter (87.5%) and Facebook (81.3%) are considered the most relevant social media according to their interests. These tools are believed to be very useful for informing, establishing relationships and listening to users.

scholarly journals Social Media in an Emergency: Use of Social Media in Rescuing Abducted School Girls in Nigeria

2019 ◽  
Vol 13 ◽  
pp. 67-75
Author(s):  
Muhammad Abdullahi Maigari ◽  
Uthman Abdullahi Abdul-Qadir
Keyword(s):  
Social Media ◽  
Secondary Sources ◽  
The Social ◽  
Security Challenges ◽  
Social Media Platforms ◽  
Information And Communication ◽  
School Girls ◽  
The Government ◽  
Use Of Social Media ◽  
Domestic Assistance

This paper examines the abduction of the schoolgirls in Chibok Local Government Area of Borno State, Nigeria in 2014. The paper examined how the abduction of the schoolgirls generated responses and support for the rescue of the abducted girls from people and organization from different parts of the globe. The Islamists terrorist organization operating in Borno State has attracted the attention of the world since 2009 when they started attacking government establishments and security installations northeast which later escalated to major cities in Northern Nigeria. Methodologically, the paper utilized secondary sources of data to analyze the phenomenon studied. The paper revealed that the development and innovations in information and communication technology which dismantled traditional and colonial boundaries enabled people to express support, solidarity and assist victims of conflict who resides millions of Kilometers away. This shows that Internet-based communications technology has reduced the distance of time and space that characterised traditional mass media. The campaign for the release of the schoolgirls on the social media platforms particularly Twitter and Facebook has tremendously contributed to the release of some of them. Furthermore, the girls freed from abduction have received proper attention: education and reintegration programmes which enable them to start post-abduction life. In this regard, social media has become a tool for supporting the government in moments of security challenges which the Bring Back Our Girls campaign attracted foreign and domestic assistance to Nigeria in the search of the abducted girls and the fight against the Islamist insurgents.

Role And Importance Of Fanpage In Promotion Of Products And Services

2017 ◽  
Vol 1 (2) ◽  
pp. 211
Author(s):  
Klaudia Smoląg ◽  
Anna Lemańska-Majdzik
Keyword(s):  
Social Media ◽  
Economic Life ◽  
Internet Communication ◽  
Media Environment ◽  
The Social ◽  
Information And Communication ◽  
Use Of Social Media ◽  
Mutual Relations ◽  
The One ◽  
A Company

<p>The development of information and communication technology significantly determines how enterprises conduct their activities. The use of ICT solutions is visible in each area of the functioning of enterprises, in particular in activities aimed at promotion of products and services. The aim of all promotional activities is to exercise influence on the current and future customers of a company. They involve providing customers with information to increase their knowledge about the products and services and the company itself. In today's digital economic life, in order to reach potential customers and retain the existing ones, companies have to observe and quickly adapt ICT solutions. Key ICT solutions include social media, which have had a significant impact on both the social and economic life. The growing number of social media users contributed to changes in the form and way of communicating and building mutual relations. Moreover, the final say on many issues belongs more and more often to people for whom Internet communication is an integral part of life, which undoubtedly is a clear signal that preferences of today's and future consumers are undergoing a diametrical change. This change in consumers' preferences, expectations and needs forces enterprises to use effective ways of communication and new forms of providing information to a specific target group. Social media users constitute an increasing group that often actively joins promotional activities undertaken by a company. In addition, the social media environment enables presentation of information that is characterised by high quality, elaborate content and interesting form (text, photos, animation or films). These are only some of the factors in favour of the use of social media in the promotional activity of enterprises. However, the modern reality as well as extended functionality and variety of  social media are on the one hand conducive to building and maintaining relations with customers, while on the other hand, they requires appropriate preparation of a strategy of action in a new, virtual economic world.</p><p class="AbstractText">The aim of the paper is to analyse, based on literature studies, the assumptions of enterprises' strategies of action in the social media environment, with particular reference to fanpage. Based on the results of own studies of a group of 172 Polish users of social media conducted at the end of 2015, key actions taken by users on fanpages were indicated, and significant elements influencing the proper structure of fanpage from the user's perspective were presented.</p>

scholarly journals The Strategy of Drama Series "Lonceng Cinta" in Increasing Public Interest Through Social Media Twitter

2020 ◽  
Vol 5 (SI1) ◽  
pp. 47-51
Author(s):  
Hadiono Afdjani ◽  
Daniel Simanjuntak
Keyword(s):  
Social Media ◽  
New Media ◽  
Communication Theory ◽  
Publishing House ◽  
Promotion Strategy ◽  
The Public ◽  
The People ◽  
The Social ◽  
International Publishing ◽  
Use Of Social Media

This study aims to find out how the promotion strategy of television drama series "India Lonceng Cinta" through Twitter conducted by social media team ANTV. The focus of the problem is on the use of social media twitter @seriesANTV and @whatsonANTV in promoting the Indian drama series "Lonceng Cinta" to the public. The development of twitter today, not only as a social media, but ANTV use it as a media promotion of impressions to the people of Indonesia. Theories used are New Media theory and Marketing Communication theory. The paradigm of the research is the postpositivism paradigm, the qualitative approach and the method used is the interistic approach, that is expressing how the social media team strategy in promoting drama series "Lonceng Cinta" using twitter.    Keywords: Promotion, Social Media, Twitter, Television Program, Marketing Communications.     eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/ebpj.v5iSI1.2296

scholarly journals The Social Media Usage and its Impact on the Innovative Behavior: The Mediator Role of Information Technology: A Field Study in the Information and Communication Technology Organizations in Jordan

2018 ◽  
Vol 13 (11) ◽  
pp. 46
Author(s):  
Khalid Mahmmod Ahmad Mansour ◽  
Fayez Jomah Saleh Al-Najjar
Keyword(s):  
Information Technology ◽  
Social Media ◽  
Information And Communication Technology ◽  
Communication Technology ◽  
Innovative Behavior ◽  
Media Usage ◽  
The Social ◽  
Information And Communication ◽  
Use Of Social Media

This study aimed to shed the light on the role of Social Media usage in the innovative behavior through the recent information technology (IT) in the organizations specialized in the information and communication technology (ICT) field. The study population consisted of the ICT organizations operating in Jordan as affiliated with the Information and Communication Technology Association (INTAJ) amounting to 161 organization. The analysis unit consisted of the managers in the top and middle level. The study relied on the simple random sample; and it reached a number of conclusions the most important of which is that the perceptions by respondents of the independent variable Social Media Usage were medium; and the same applies to all its dimensions. The dependent variable Innovative Behavior was also medium, as well as all its dimensions. As for the mediator variable IT, the respondents&#39; perceptions were high, along with all its dimensions. The study indicated that there is a statistically significant impact for the Social Media usage with its component on the innovative behavior. Also, it was found that a statistically significant impact for the Social Media usage with its component on the innovative behavior through the IT in the organizations operating in the ICT field in Jordan. These conclusions indicated that there is an opportunity for the ICT organizations to promote its innovative behavior through the Social Media usage. Based on the reached conclusions, the study concluded a set of recommendations the most important of which is that the awareness should be increased with respect to the capacities that are available due to the use of the Social Media as well as the advantages that can be utilized by the ICT organizations in Jordan through this use; the organization should well utilize the Social Media usage especially the Groups and Sharing by taking the necessary decision that lead to the activation of the Social Media role in the various phases of the innovative behavior; and the need for the organizations to direct the use of Social Media through the dissemination of a culture of innovation based on the use of Social Media.

Use of Social Media among Medical Teachers and Students of Punjab, India: A Study

2018 ◽  
Vol 8 (3) ◽  
pp. 1-9
Author(s):  
Shinderpal Kaur ◽  
Rajeev Manhas
Keyword(s):  
Social Media ◽  
Target Population ◽  
Medical College ◽  
Medical Library ◽  
Library Users ◽  
Teachers And Students ◽  
Use Of Social Media ◽  
The Right ◽  
Media Applications ◽  
Medical Colleges

Social media is becoming an inseparable part of modern education system. The present study is an attempt to investigate the awareness, use, purposes and major problems faced while using applications of social media in medical colleges. The data for the present study was collected from the 8 medical colleges of Punjab State of India. A self-designed questionnaire was designed and random sampling method was used to collect the data from the target population i.e. 400 (200 teachers and 200 students with a sample of 25 teachers and 25 students from each medical college i.e. 50X8 = 400). Out of 400 distributed questionnaires, 341 (85.25%) including 146 (73%) teachers and 195 (97.5%) students were received back dully filled in. The results of the present survey show that 69.2% of respondents have average knowledge and awareness of social media. 83.3% use social media applications for educational enhancement purposes. The major problem faced by the respondents is privacy issues with 43.9% responses. The study suggested that library services supplemented by social media applications can prove a great boon to the medical library users in getting the right information at the right time.

scholarly journals Orthodontic marketing through social media networks: The patient and practitioner's perspective

2015 ◽  
Vol 85 (6) ◽  
pp. 1035-1041 ◽  
Author(s):  
Kristin L. Nelson ◽  
Bhavna Shroff ◽  
Al M. Best ◽  
Steven J. Lindauer
Keyword(s):  
Social Media ◽  
American Association ◽  
The United States ◽  
Marketing Strategies ◽  
Communication Tool ◽  
Social Media Networks ◽  
Adult Participants ◽  
The Social ◽  
Media Platform ◽  
Use Of Social Media

ABSTRACT Objective:  To (1) assess orthodontic patient and practitioner use of and preferences for social media and (2) investigate the potential benefit of social media in marketing and communication strategies in orthodontic practices. Materials and Methods:  A survey was developed and randomly distributed to orthodontists via the American Association of Orthodontists and to patients/parents via private practices throughout the United States. Participants were asked to answer questions related to their use of social media and their perceptions of the use of social media in the orthodontic practice. Results:  Of the participants, 76% of orthodontists and 89% of patients/parents use social media. Furthermore, Facebook was the social media platform that was most preferred. Social media use was more common in female and younger adult participants. Orthodontists posted information more often in the morning (40%) and afternoon (56%), and patients/parents used social media mainly in the evening (76%). The most commonly used marketing strategies in the orthodontic practices were social media (76%) and a practice website (59%). Social media and practice websites were positively related with new patient starts (P  =  .0376, P  =  .0035, respectively). Conclusions:  Most orthodontists and patients/parents used social media. Social media may be an effective marketing and communication tool in an orthodontic practice.

scholarly journals The Role of Social Media in Promoting Ethics, Morals and Values

2020 ◽  
Vol 13 (20) ◽  
Author(s):  
Muhammad Nazmul Huda
Keyword(s):  
Social Media ◽  
Social Communication ◽  
Experimental Studies ◽  
Single Sentence ◽  
The People ◽  
The Social ◽  
Use Of Social Media ◽  
Substantial Change ◽  
Shed Light

Over the last few years the nature of communication has undergone a substantial change and it is still changing. Especially the revolution in social networking systems has tremendously changed the way of social communication. Modern social media opens up the possibilities of learning, discovering and sharing ideas and interacting with one another. Ethics and values are the spiritual aspect of any religion and civilization. Islam is the comprehensive moral guide line for the whole mankind, which requires being spread out to them around the world. The Prophet (SAAS) also said, “Convey my teachings to the people even if it were a single sentence” (Bukhari, Hadith No. 667). So in the modern and cyber era, the practice of promoting moral values can be performed in many ways. Though there are no experimental studies regarding the use of social media in promoting ethics (dā’wah), this study will shed light on the understanding of how social media should be utilized for this purpose. It recommends, therefore, that the social media should be used by religious callers to improve the scalability of their dā’wah towards contemporary societies.

scholarly journals Layanan Informasi Perdesaan Berbasis Media Sosial

2019 ◽  
Vol 8 (2) ◽  
pp. 199-218
Author(s):  
Mohamad Syafri Tuloli ◽  
Arip Mulyanto ◽  
Dian Novian
Keyword(s):  
Social Media ◽  
Mobile Application ◽  
Information Service ◽  
Information Services ◽  
The Social ◽  
Information And Communication ◽  
Village Government ◽  
Use Of Social Media ◽  
Media Applications ◽  
The Village

The Covid-19 pandemic that is currently spreading globally has made information and communication technology (ICT) services a basic necessity in our daily activity. With the opening of internet access in villages, it opens up opportunities to maximize ICT's role in improving rural information services. Many of the development of ICT-based services is in the form of a website or mobile application with various interfaces and interactions. This requires training and habituation in the community. This is not easy because these applications are not applications that are used daily. The high use of social media in the community can be used as a forum for providing rural information services. By using social media (chat), services can be created that have advantages over other approaches. Such as: do not require new installations, are intrusive so that information comes directly to users, and does not require much training because they use social media applications familiar to the community. On the other hand, village officials can use services for accessing information services and as a medium for disseminating information needed by the community. A training program and assistance for rural information services based on social media have been carried out in Buloila village. The implementation results show that the program is urgently needed, mainly because the village does not have a rural information service. The social media-based service system's evaluation shows that service users (community, village government, and other parties) feel that the system is feasible to use. Feeling that the system can be learned quickly, is easy to use has well-integrated features. It is just that users feel they need to familiarize themselves with using the service because of the form of interaction that users may never have faced before

scholarly journals Edmodo: A Social Learning Platform: Literature Review

2019 ◽  
Vol 3 (19) ◽  
Author(s):  
Ebrahim Abdullah Alkandari
Keyword(s):  
Social Media ◽  
Virtual Classroom ◽  
Educational Institutions ◽  
Educational Tool ◽  
Communication Tool ◽  
Learning Platform ◽  
The Social ◽  
The State Of Kuwait ◽  
Use Of Social Media

    The use of social media programs in education is increasing recently. The uses of social media programs in the State of Kuwait mostly are not related to the education processes in schools, such as using of those programs as a tool to communicate between school administrations and parents, announce alerts, show photos and remind of important events in schools. This study had devoted considerable attention to the roles of those programs in the educational institutions. The social platform program Edmodo was selected as a virtual classroom model to be used in education fields. This study was conducted using Systematic Qualitative Review method of the literatures to obtain an objective and comprehensive summary and a critical analysis for the literatures that encompass topics of the relevant study. The study provided a historical overview, the advantages and challenges of using the application and the services provided to the users. Furthermore, results from other studies that encompass relevant topics were presented. One of the most important findings of the study was the effectiveness of Edmodo application in improving academic achievement and increasing students’ motivation towards learning. A number of recommendations were adopted, including demonstrating the role of the social platform program “EDMODO” as an educational tool as well as communication tool with parents and learners, encouraging teachers to use Edmodo due to the positive roles it would play on learning process and increase learning motivation.

scholarly journals Revealing the Underlying Insights on the Use of Social Media by Foreign Students—A Qualitative Approach

2016 ◽  
Vol 4 (1) ◽  
pp. 139
Author(s):  
Gengeswari, K. ◽  
Sharmeela-Banu, S. A.
Keyword(s):  
Social Media ◽  
Foreign Students ◽  
Communication Technologies ◽  
Qualitative Approach ◽  
Private Higher Education ◽  
Target Market ◽  
Structured Interviews ◽  
The Social ◽  
Potential Benefits ◽  
Use Of Social Media

<p><em>Student retention’s strategy has been key interest of Universities worldwide in line with its potential benefits in improving the University’s image besides contributing to the improvement in the institution’s financial performance. Recent communication technologies which are known for their ability to reaching the target market have gradually nullified the utilization of the traditional advertising tools. Of these communication technologies, education institutions are gradually embracing the social media in order to leverage its potential benefits. Review on the past studies reveals that there is an abundant of quantitative researches which investigated the use of social media by university’s students where limited focus was on the qualitative approach. This study intended to explore the underlying insights on the use of social media by carrying out semi-structured interviews among foreign students of the private higher education institutions located in Klang Valley, Malaysia. This study found that utilization of social media, quality information, usage influences and students’ engagement are the four important themes pertaining to the use of social media discovered from the interview sessions conducted. This study also provides several implications for both practitioners and academics.</em></p>

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