scholarly journals Consumer Preferences toward Goat Milk

2021 ◽  
Vol 4 (2) ◽  
pp. 100-109
Author(s):  
Yohana Agustina ◽  
Jangkung Handoyo Mulyo ◽  
Lestari Rahayu Waluyati ◽  
M. Zul Mazwan
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Goat Milk ◽  
Pairwise Comparison ◽  
Product Price ◽  
Powdered Milk ◽  
Product Packaging ◽  
Milk Products ◽  
Product Improvement ◽  
High Level

The high level of business competition in this current globalization requires companies to produce quality products. Among the efforts of product improvement is through understanding consumer preferences. This study aims to identify consumer preferences of several attribute combinations of goat milk branded Bumiku Hijau, Yogyakarta. Conjoint analysis with pairwise-comparison was employed in this study. The combination of attributes analyzed were price, flavor variant, types of milk, and packaging. Results showed that the best combination results were obtained on stimuli number 13 with a total usability value of 3.709, which was 0.356 on the product price. The chocolate flavor variant attributes to the largest total usability value of 0.166. Based on the type of milk, the total usability value of powdered milk (skim) is 0.073, and the highest usability value was obtained through carton packaging (200gr) of 0.077. Consumers favored powdered goat milk products with new flavor variants that suit teenagers and adults. They also want 100 gr product packaging as it is easier to measure and consume.

scholarly journals DYNAMICS OF DAIRY PRODUCTS CONSUMPTION IN POLAND AGAINST THE BACKGROUND OF THE EU

2020 ◽  
Vol 56 (2) ◽  
Author(s):  
Piotr Bórawski ◽  
Mariola Grzybowska-Brzezińska ◽  
James Willam Dunn
Keyword(s):  
Dairy Products ◽  
Consumer Preferences ◽  
Skim Milk ◽  
Ice Cream ◽  
Powdered Milk ◽  
Milk Products ◽  
Average Consumption ◽  
Per Capita Consumption ◽  
Milk And Dairy Products ◽  
The Eu

Consumption is among the key determinants of milk production and profitability. The main purpose of this paper is to present the level of and changes in milk and dairy products consumption in the EU in 2004–2018. Due to changing consumer preferences, the average consumption of milk and milk products in EU countries is on an increase. In turn, Poland witnesses growth in consumption of milk for ripening and processed cheese and yogurt. In 2004–2017, per capita consumption of ice cream, cheese and powdered milk followed a downward trend. In order to examine changes in the consumption of milk and milk products, a forecast was prepared which shows that in 2018–2022, Poland will experience an increase in the average monthly consumption of milk, ice cream and cheese. On the other hand, the EU will report growth in consumption of fresh dairy products, butter, cheese, skim milk and powdered milk, and a decrease in casein consumption.

scholarly journals INOVASI PRODUK ES KRIM SUSU KAMBING ETAWA-UBI UNGU

2017 ◽  
Vol 27 (1) ◽  
pp. 35
Author(s):  
Minar Ferichani ◽  
Darsono Darsono ◽  
Supanggyo Supanggyo
Keyword(s):  
Quality Measurement ◽  
Goat Milk ◽  
Ice Cream ◽  
Agricultural Product ◽  
Product Packaging ◽  
Agricultural Engineering ◽  
Business Association ◽  
Level Of Satisfaction ◽  
Productive Research ◽  
High Level

<p>This productive research about “The Producing of Ettawa Goat Milk-Sweet Purple Potato Ice Cream” aimed to create a product made from ettawa goat milk which is delicious, nutritious, enjoyable, and marketable. The research in corporation with ettawa goat livestock owner’s wives which is united as KUBE (Corporative Business Association) Adi Jaya at Sayegan Sub-District, Sleman District, Yogyakarta, also partner with Jomint Company, was done in 2011. Research included program socialization to KUBE Adi Jaya officials; producing to get advance product; laboratory test at Lab. of Food Technology and Agricultural Product, Faculty of Agricultural Engineering, Gadjah Mada University; product packaging; disseminating to women as members of KUBE Adi Jaya and neighborhood; measuring of satisfaction to the product; and marketing. Quality measurement was done to measure satisfaction to product consisted of 4 indicators, those were taste, appearance, packaging, and contents (nutrition ingredient). The formula that was used was S = P/E which was a comparison among the expecting product (E) and the fact of product/product performance (P), in this case about how product showed the performance as real to compete with E. This formula was a modified concept by Kotler that states S = f(E,P). The criteria which was used was if S or Sav ≥ 1, it mean the product had high level of satisfaction; moderate if 0.7 &lt; x &lt; 1; and low if ≤ 0.7. Competitor product as E was an establish product, it was Walls ice cream as a product which was produced by Unilever Company, and our advance product as P. The research results show that the product contents complete nutrition. Contents of Cvitamin, protein and fiber function to protect and increase consumer’s healthy. Product also contents carotene, antioxidant and antocyanin that function to prevent cancer and cell degenerative process. Based on perspective about contents, the product is “ready” to be competed with ice cream which has established. The highest value of Sav is gained on contents (1,24), followed appearance (0,997), taste (0,983), and packaging (0,974). Level of respondent satisfaction to contents of etawa goat milk – sweet purple potato ice cream included high caused &gt; 1, while to three others elements included moderate-high caused close to 1. Totally, Sav value that is achieved is 1.038, it means the product can satisfy the consumers in high level caused &gt; 1. The product has capacity to compete even more satisfy than Walls ice cream based on product perspective (element of marketing mix). The product gets positive responses from members of KUBE Adi Jaya and others dissemination participants, also shops as partners of Jomint.</p>

scholarly journals Conjoint Analysis of U.S. Consumers’ Preference for Elderberry Jelly and Juice Products

HortScience ◽  
2013 ◽  
Vol 48 (3) ◽  
pp. 338-346 ◽  
Author(s):  
Phillip M. Mohebalian ◽  
Francisco X. Aguilar ◽  
Mihaela M. Cernusca
Keyword(s):  
Conjoint Analysis ◽  
Online Survey ◽  
Consumer Preferences ◽  
The United States ◽  
Health Claims ◽  
Product Price ◽  
Ceteris Paribus ◽  
Fruit Type ◽  
Competitive Price ◽  
Qualified Health Claims

This study is the first of its kind in eliciting U.S. consumer preferences for elderberry juice and jelly products. An online survey collected self-reported information from 1043 U.S. residents. Results of a conjoint analysis suggest elderberry products that disclose qualified health claims and are produced locally were the best positioned to compete for greater shares in the jelly and juice product markets. Although consumers were 27% less likely to purchase elderberry jelly and 23% less likely to purchase elderberry juice relative to products containing competing fruit types, ceteris paribus, the fruit type product attribute determined only 9% of jelly and 13% of juice stated purchasing decision. More important than fruit type, consumers valued product price, disclosure of health claims, and origin. Consumers were 3.7 times more likely to choose locally produced jelly products than imported jelly and twice as likely to select products disclosing health claims compared with jelly products without claims. Likewise, consumers were 3.3 times more likely to choose locally produced juice products than imported juice products and 2.1 times more likely to select juice products with health claims than without. Our results indicate that an introductory strategy that combines the strength of preferences for locally produced products along with the disclosure of health claims at a competitive price can be an important tool in expanding the market for elderberry products in the United States.

scholarly journals Fermented goat milk product: Improvement of the production technology

2021 ◽  
Vol 677 (3) ◽  
pp. 032083
Author(s):  
Ya P Serdyukova ◽  
I G Kazarova ◽  
A A Zakurdaeva ◽  
I F Gorlov ◽  
E Yu Anisimova ◽  
...  
Keyword(s):  
Production Technology ◽  
Goat Milk ◽  
Milk Product ◽  
Product Improvement

scholarly journals EXPRESS: Marketers Project Their Personal Preferences onto Consumers: Overcoming the Threat of Egocentric Decision Making

2021 ◽  
pp. 002224372199837
Author(s):  
Walter Herzog ◽  
Johannes D. Hattula ◽  
Darren W. Dahl
Keyword(s):  
Decision Making ◽  
Consumer Preferences ◽  
Research Question ◽  
Pilot Studies ◽  
Low Level ◽  
Marketing Managers ◽  
False Consensus Effect ◽  
False Consensus ◽  
High Level

This research explores how marketing managers can avoid the so-called false consensus effect—the egocentric tendency to project personal preferences onto consumers. Two pilot studies were conducted to provide evidence for the managerial importance of this research question and to explore how marketing managers attempt to avoid false consensus effects in practice. The results suggest that the debiasing tactic most frequently used by marketers is to suppress their personal preferences when predicting consumer preferences. Four subsequent studies show that, ironically, this debiasing tactic can backfire and increase managers’ susceptibility to the false consensus effect. Specifically, the results suggest that these backfire effects are most likely to occur for managers with a low level of preference certainty. In contrast, the results imply that preference suppression does not backfire but instead decreases false consensus effects for managers with a high level of preference certainty. Finally, the studies explore the mechanism behind these results and show how managers can ultimately avoid false consensus effects—regardless of their level of preference certainty and without risking backfire effects.

scholarly journals An Analysis of Consumer Preferences for Value-Added Seafood Products Derived from Crawfish

2002 ◽  
Vol 31 (2) ◽  
pp. 157-170 ◽  
Author(s):  
R. Wes Harrison ◽  
Timothy Stringer ◽  
Witoon Prinyawiwatkul
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Value Added ◽  
Utility Functions ◽  
Ordered Probit ◽  
Probit Models ◽  
Seafood Products ◽  
Ordered Probit Models ◽  
Old Men

Conjoint analysis is used to evaluate consumer preferences for three consumer-ready products derived from crawfish. Utility functions are estimated using two-limit tobit and ordered probit models. The results show women prefer a baked nugget or popper type product, whereas 35- to 44-year-old men prefer a microwavable nugget or patty type product. The results also show little difference between part-worth estimates or predicted rankings for the tobit and ordered probit models, implying the results are not sensitive to assumptions regarding the ordinal and cardinal nature of respondent preferences.

Exploring the Role of Interaction Effects in Visual Conjoint Analysis

2015 ◽  
Vol 137 (9) ◽  
Author(s):  
Brian Sylcott ◽  
Jeremy J. Michalek ◽  
Jonathan Cagan
Keyword(s):  
Conjoint Analysis ◽  
Consumer Preferences ◽  
Consumer Preference ◽  
Interaction Effects ◽  
Fractional Factorial ◽  
Main Effects ◽  
Full Factorial ◽  
Biased Estimates ◽  
Data Requirements

In conjoint analysis, interaction effects characterize how preference for the level of one product attribute is dependent on the level of another attribute. When interaction effects are negligible, a main effects fractional factorial experimental design can be used to reduce data requirements and survey cost. This is particularly important when the presence of many parameters or levels makes full factorial designs intractable. However, if interaction effects are relevant, main effects design can create biased estimates and lead to erroneous conclusions. This work investigates consumer preference interactions in the nontraditional context of visual choice-based conjoint analysis, where the conjoint attributes are parameters that define a product's shape. Although many conjoint studies assume interaction effects to be negligible, they may play a larger role for shape parameters. The role of interaction effects is explored in two visual conjoint case studies. The results suggest that interactions can be either negligible or dominant in visual conjoint, depending on consumer preferences. Generally, we suggest using randomized designs to avoid any bias resulting from the presence of interaction effects.

scholarly journals The Development of OTOP Product Packaging Design of Maha Sawat Farmer Housewife Group, Nakhon Pathom Province, Thailand

2018 ◽  
Vol 14 (9) ◽  
pp. 111
Author(s):  
Wat Ploysri ◽  
Krairop Charoensopa ◽  
Suppawan Pankohlerng
Keyword(s):  
Standard Deviation ◽  
Group Discussion ◽  
Product Packaging ◽  
Packaging Design ◽  
Gender And Age ◽  
Market Test ◽  
High Level ◽  
Product Description ◽  
Test Result ◽  
Testing Product

The aims of the study were: (1) to investigate the needs toward product packaging of the farmer housewife group in Maha Sawat, Nakhon Pathom province, (2) to develop the product packaging design of the farmer housewife group in Maha Sawat, Nakhon Pathom province, and (3) to test the product-packaging market from consumers of the farmer housewife group in Maha Sawat, Nakhon Pathom province. The sample included (1) ten participants for analyzing needs toward the product packaging by employing the focus group discussion and (2) two-hundred consumers for testing product-packaging market by using a questionaire. The findings elucidated that (1) the farmer housewife group and consumers needed the product packaging to have a capacity to extend shelf life of the snack, to keep and reopen next time, as well as to protect the product while packing. Besides, the packaging should have the beautiful and attractive logo which can represent the group’s identity and label which can correctly inform the product description as well as should be compact and portable. (2) The packaging of Thai rice crackers (Kao Tung) made by the farmer housewife group in Maha Sawat had the high level of average assessed by the experts. (3) The market-test result on consumers’ satisfaction towards the farmer housewife group’s product packaging demonstrated the average with 4.38 and the standard deviation with 0.55. The market-test result on consumers’ satisfaction towards the product packaging based on gender and age showed that all aspects were insignificantly different.

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