Social support and social commerce purchase intention: The mediating role of social trust

2021 ◽  
Vol 49 (7) ◽  
pp. 1-7
Author(s):  
Xiaoli Liu ◽  
Guopeng Xiang ◽  
Lei Zhang
Keyword(s):  
Social Support ◽  
Undergraduate Students ◽  
Purchase Intention ◽  
Structural Equation ◽  
Social Trust ◽  
Equation Modeling ◽  
Social Commerce ◽  
Mediating Role ◽  
Relationship Of

Social commerce (s-commerce) has risen in popularity primarily owing to social media development. We investigated social support as a predictor of s-commerce purchase intention, and the mediating role of social trust in this relationship. Participants comprised 356 undergraduate students at five Chinese public universities. Structural equation modeling results indicate that social support had a direct positive effect on s-commerce purchase intention, and that social trust partially mediated this relationship. Our findings shed light on the relationship of social support and s-commerce purchase intention, and the practical contribution of the findings is that they can assist practitioners to develop better s-commerce strategies.

The Role of Career Self-Efficacy on the Effect of Parental Career Behaviors on Career Exploration: A Study on School of Tourism and Hotel Management’ Students

2016 ◽  
Vol 3 (1) ◽  
pp. 143 ◽  
Author(s):  
Selahattin Kanten ◽  
Pelin Kanten ◽  
Murat Yeşiltaş
Keyword(s):  
Undergraduate Students ◽  
Self Efficacy ◽  
Structural Equation ◽  
Career Exploration ◽  
Equation Modeling ◽  
Survey Method ◽  
Hotel Management ◽  
Mediating Role ◽  
The Impact

This study aims to investigate the impact of parental career behaviors on undergraduate student’s career exploration and the mediating role of career self-efficacy. In the literature it is suggested that some social and individual factors facilitate students’ career exploration. Therefore, parental career behaviors and career self-efficacy is considered as predictors of student’s career exploration attitudes within the scope of the study. In this respect, data which are collected from 405 undergraduate students having an education on tourism and hotel management field by the survey method are analyzed by using the structural equation modeling. The results of the study indicate that parental career behaviors which are addressed support; interference and lack of engagement have a significant effect on student’s career exploration behaviors such as intended-systematic exploration, environment exploration and self-exploration. In addition, it has been found that one of the dimensions of parental career behaviors addressed as a lack of engagement has a significant effect on career self-efficacy levels of students. However, research results indicate that student’s career self-efficacy has a significant effect on only the self-exploration dimension. On the other hand, career self-efficacy has a partial mediating role between lack of engagement attitudes of parents and career exploration behaviors of students.

scholarly journals Examining the Role of Social Factors and Mooring Effects as Moderators on Consumers’ Shopping Intentions in Social Commerce Environments

SAGE Open ◽  
2020 ◽  
Vol 10 (3) ◽  
pp. 215824402095207
Author(s):  
Rao Muhammad Rashid ◽  
Qurat ul Ain Rashid ◽  
Abdul Hameed Pitafi
Keyword(s):  
Social Support ◽  
Relationship Quality ◽  
Social Presence ◽  
Social Factors ◽  
Structural Equation ◽  
Product Information ◽  
Equation Modeling ◽  
Social Commerce ◽  
Theoretical Understanding

Consumers on social commerce platforms can easily access product information, but these platforms have not attracted potential consumers in emerging economies. Studying the social factors (social support, social presence, and relationship quality) and mooring effects (conformity and personal experience) in social commerce environments is essential for understanding consumers’ intentions. This study examines the role of social factors by integrating mooring effects as moderators in the Chinese model, where fear for the reliability of consumers’ comments is a concern. Quantitative data are collected from Chinese cities ( N = 303) and analyzed through partial least squares–structural equation modeling. The findings demonstrate the validity of social factors and enjoyment. Mooring effects positively influence shopping intentions, and system and service quality positively influences relationship quality and shopping intentions. Finally, mooring effects positively moderate the relationship between social presence, social support, and consumers’ intentions. The findings have theoretical understanding and practical implications.

scholarly journals Effect of Advertisement on Children’s Purchase Intention: The Mediating Role of Advertisement Recall

2021 ◽  
pp. 81-87
Author(s):  
Shanta Banik ◽  
Sakhi Rani Dhar
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Target Population ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Product Packaging ◽  
Mediating Role

Although advertisement is considered as an attention-grabbing tool, however, existing literature largely ignored whether such advertisement has any effect on children to recall the advertised products. This study thus aims to examine the effects of television advertisement on children’ purchase intention through the mediating role of advertisement recall in the Asian context. Since the target population is unknown, a non-probability sampling based convenient sampling approach was used to collect data. Data were collected from 245 parents of their 448 children in the context of confectionary products in Bangladesh. Partial least square based structural equation modeling was used to analyze the collected data. The results show that information, entertainment and product packaging displayed in advertisement significantly affect children’ advertisement recall. Advertisement recall is also found to have influence on children’ purchase intentions. Further, advertisement recall fully mediates in the relationships between information and purchase intentions; entertainment and purchase intentions; and packaging and purchase intentions. This study also offers significant theoretical and managerial implications.

Social media use and entrepreneurial intention: The mediating role of self-efficacy

2020 ◽  
Vol 48 (11) ◽  
pp. 1-8
Author(s):  
Yan Huang ◽  
Jie Zhang
Keyword(s):  
Social Media ◽  
Undergraduate Students ◽  
Self Efficacy ◽  
Structural Equation ◽  
Media Use ◽  
Entrepreneurial Intention ◽  
Equation Modeling ◽  
Social Media Use ◽  
Mediating Role

Social media is becoming a platform for student entrepreneurship; however, little is known about the influence of social media use on students' entrepreneurial intention. This study investigated social media use as a predictor of students' entrepreneurial intention, with consideration given to the mediating role of self-efficacy. Questionnaires were given to undergraduate students at three Chinese public universities, and 524 effective responses were received. We used structural equation modeling to test our hypotheses. The results show that social media use was indirectly related to students' entrepreneurial intention via self-efficacy. Our findings extend the literature on the social media use–entrepreneurial intention link, and highlight the importance of self-efficacy in this link. Thus, educators could endorse social media tools and encourage students to incorporate these into their entrepreneurial activities.

Influencer marketing: purchase intention and its antecedents

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yi Li ◽  
Yangying Peng
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Design Methodology ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Content Type ◽  
Mediating Role ◽  
Source Characteristics ◽  
Positive Attitudes

PurposeThis research explores the path that social media influencers affect target consumers to purchase a certain brand posted in their contents.Design/methodology/approachUsing a sample of 510 Weibo users in China, the conceptual model is tested by structural equation modeling (SEM) in Lisrel 8.8 statistical software.FindingsThis study examined that influencers' source characteristics stimulate consumers' positive attitudes (image satisfaction and/or advertising trust), in turn affect consumers' purchase intention. The expertise, originality and homophily of influencers positively affect two attitudes of consumers. The attractiveness only positively affects image satisfaction, and the interactivity only positively affects advertising trust. Besides that, this study also verified the mediating role of consumers' self-brand connection between the two attitudes and purchase intentions.Originality/valueBy distinguishing two different attitudes of consumers and incorporating consumers' self-brand connection, we proposed a complete theoretical framework for the overall mechanism of influence marketing based on communication–persuasion matrix.

scholarly journals DISPARAGEMENT AS A PROCESSSING STIMULUS FOR HUMOR IN ADVERTISING

2015 ◽  
Vol 11 (1) ◽  
Author(s):  
Irfan Hameed
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Design Methodology ◽  
Empirical Support ◽  
Mediation Effect ◽  
Equation Modeling ◽  
Mediating Role ◽  
Confirmatory Factor ◽  
Insight Into

Purpose - This research paper explores the mediating role of attitude towards the advertisement and attitude towards the brand in the relationships between disparagement as a processing stimulus for humor in advertising and purchase intention of the customer. Design/Methodology/Approach - Data has been collected from 202 individuals. Confirmatory factor analysis, structural equation modeling, moderation and mediation analysis have been applied and a good fit between the data and tested model was observed. As predicted, purchase intention was positively related with disparagement and full mediation effect has been found. The results of moderation analysis are quite interesting and have been presented with the help of a chart showing interaction effect. Findings - Findings provide media agencies with an insight into the audience emotional consequences in exposure to disparagement used in advertisements. Findings are particularly salient for national and multinational media agencies in Pakistan as well in the other parts of the world. Originality/Value - This is one of the first studies to provide empirical support for the relationships between disparagement and purchase intention in Western and non-Western (Pakistani) context.

scholarly journals Autonomy-Supportive Faculty, Students' Self-System Processes, Positive Academic Emotions, and Agentic Engagement: Adding Emotions to Self-System Model of Motivational Development

2021 ◽  
Vol 12 ◽  
Author(s):  
Maryam Bordbar
Keyword(s):  
Undergraduate Students ◽  
Indirect Effect ◽  
Structural Equation ◽  
Equation Modeling ◽  
Academic Emotions ◽  
Achievement Emotions ◽  
Mediating Role ◽  
Supportive Environment ◽  
Self System

The aim of this study was to investigate mediating roles of students' self-system processes and positive academic emotions in a relationship between supporting autonomy and agentic engagement. In This research structural equation modeling was used to analyze a conceptual model. The sample consisted of 452 undergraduate students of Ferdowsi University of Mashhad. The research instruments included the autonomy-supportive environment inventory, the self-system processes questionnaire, three questionnaires of academic emotions, and the agentic engagement scale. The findings showed that supporting autonomy had an indirect effect on students' achievement emotions, via self-system processes. Self-system processes had direct and indirect effects on agentic engagement, via positive academic emotions. Supporting autonomy had an indirect effect on agentic engagement by mediating role of self-system processes and positive academic emotions. Accordingly, emotions are proximal determinants of agentic engagement. Supporting autonomy and self-system processes affect agentic engagement from the pathway of academic emotions. Therefore, in addition to environmental factors and self-appraisals, it is necessary to consider students' emotional experiences to promote agentic engagement in learning settings.

scholarly journals The Role of Generalized Anxiety Disorder, Cognitive Bias, and Resilience in Predicting Depression in Infertile People

2020 ◽  
Author(s):  
Azra Mohammadpanah Ardakan ◽  
Sahar Shams
Keyword(s):  
Cognitive Bias ◽  
Structural Equation ◽  
Short Form ◽  
Equation Modeling ◽  
Depression And Anxiety ◽  
General Anxiety ◽  
Mediating Role ◽  
Resilience Scale ◽  
Relationship Of

Introduction: The purpose of this study was to investigate the causal-structural relationship of cognitive bias and resiliency with depression in infertile people considering  the mediating role of  general anxiety. Methods: This descriptive correlational study was conducted based on the application of findings.  In order to conduct research among all infertile women who referred to infertility clinics in Yazd, 200 individuals were selected through a convenient sampling method. To collect data, focused cognitive bias questionnaires, Conner-Davidson Resilience Scale, Beck Depression Inventory (Short Form), and Spitzer et al. Inclusive Scale Anxiety Scale were used.  Structural Equation Modeling method was also applied to analyze the data. Results: The findings showed that high cognitive bias and low resilience were effective in incidence of depression and anxiety among infertile people. In other words, higher cognitive bias and lower resilience increased depression and general anxiety in infertile people.  Moreover, the conceptual model designed in the research was fitted using structural equation method. Conclusion: Findings showed that cognitive bias in infertile people predicts resilience, which is an effective factor in changing the rate of general anxiety and depression.  In addition, general anxiety plays an important role in predicting depression.

Drivers of Organic Food Purchase Intention in a Developing Country: The Mediating Role of Trust

SAGE Open ◽  
2021 ◽  
Vol 11 (3) ◽  
pp. 215824402110450
Author(s):  
Samia Ayyub ◽  
Muhammad Asif ◽  
Muhammad Asim Nawaz
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Organic Food ◽  
Personal Attributes ◽  
Equation Modeling ◽  
Mediating Role ◽  
Food Purchase ◽  
Two Cities ◽  
Structured Questionnaire

The study’s objective is to explore the predictors of organic food purchase intention in a nascent organic market in one of the developing countries in South Asia. Further, the study also attempts to establish the mediating role of trust in organic food purchase intention. The quantitative data is collected from two cities of Pakistan through a structured questionnaire. A total of 325 responses are collected, out of which 312 responses are considered for further analysis. Structural equation modeling technique is used to test the hypothesis. “Personal attributes” is found to be a more significant predictor of organic food purchase intention than other attributes. Trust in organic food partially mediate personal attributes and product attributes with organic food purchase intention. The study contributes to understanding the primary attributes responsible for the purchase of organic food in a nascent organic market and establishes trust. This study also provides guidelines for the policymakers to shift their focus to organic farming, which will bring considerable benefits to health and the environment and a profitable business because consumer’s intentions coincide.

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