Lovemarks and effect of in-flight product performance on airline passengers' purchase intention

2020 ◽  
Vol 48 (4) ◽  
pp. 1-10 ◽  
Author(s):  
Heesup Han ◽  
Jongsik Yu ◽  
Hyerin Lee
Keyword(s):  
Airline Industry ◽  
Behavioral Intentions ◽  
Purchase Intention ◽  
Reliability And Validity ◽  
Measurement Model ◽  
Product Performance ◽  
Order Structure ◽  
Food And Beverage ◽  
Airline Passengers

We developed a theoretical model by identifying the factors that comprise the role of in-flight product performance (service encounter, physical environment, food and beverage), and brand love and respect (Lovemarks) in building passengers' behavioral intention in the fullservice airline industry. We compiled survey items and collected responses from 316 airline passengers for empirical analysis. The measurement model demonstrated a satisfactory level of reliability and validity. Quantitative analysis results show there was a second-order structure of in-flight product performance, significant relationships between all variables, a significant mediating role of Lovemarks, and comparative importance of in-flight product performance in determining passengers' behavioral intentions. Our theorization comprising the multiple dimensions of product performance and Lovemarks theory was supported. The theoretical framework sufficiently accounted for the variance in passengers' behavioral intentions regarding full-service airline products.

Quality of physical surroundings and service encounters, airfare, trust and intention during the flight

2015 ◽  
Vol 27 (4) ◽  
pp. 585-607 ◽  
Author(s):  
Heesup Han ◽  
Jinsoo Hwang
Keyword(s):  
Airline Industry ◽  
Design Methodology ◽  
Low Cost ◽  
Age Groups ◽  
Service Encounters ◽  
Content Type ◽  
Repurchase Intentions ◽  
Airline Passengers

Purpose This study aimed to examine young, middle-aged and mature air-travelers’ perceptions of the quality levels of in-flight physical surroundings and service encounters, and investigated the drivers of their repurchase intentions in the low-cost airline industry. Design/methodology/approach A sample of 402 passengers on international flights was used. An ANOVA and a series of multiple-regression analyses based on Baron and Kenny’s (1986) suggestion were used. Findings In general, significant differences in quality attributes were identified across age groups. Additionally, the role of these quality components, perceived level of the airfare and trust in the airline were found to be decisive in low-cost airline passengers’ decision formation. Further, the mediating impact of perceived level of the airfare and trust was identified. Originality/value Research about air-travelers’ decision formation by considering their age is rare in a low-cost airline context. Results of the present study provided meaningful insights for researchers and practitioners in the airline industry.

scholarly journals The Role of Leadership in Improving Efficiency, Effectiveness and Safety Measures of Hospitals, Primary Healthcare Centers, & Pharmaceutical Firms

2021 ◽  
pp. 66-73
Author(s):  
Fahad Albejaidi
Keyword(s):  
Health Care ◽  
Structural Model ◽  
Health Care Organizations ◽  
Reliability And Validity ◽  
Measurement Model ◽  
Pharmaceutical Firms ◽  
Health Organization ◽  
The Impact

The aim of the current study is to investigate the impact of leadership of health care organizations on improving the efficiency, effectiveness and safety of their quality system and program. For this purpose data was collected from health care managers, directors of PHCs and hospitals of Saudi Arabia. Total 372 completed questionnaires were received and analyzed in the study. Non probability snow ball technique is used. PLS-SEM is used to analyze the data. Measurement model is developed to check the reliability and validity of the scales. It is found that scales are found reliable and valid after deleting two items from efficiency, two from effectiveness and two from safety. Structural model was run using bootstrapping. It is revealed that all the hypotheses are accepted and leadership of the hospitals and health organization has important role in improving quality of the services provided to hospitals.

scholarly journals The Important Role of Self-Efficacy in Determining Entrepreneurial Orientations of Malay Small Scale Entrepreneurs in Malaysia

2014 ◽  
Author(s):  
Rohani Mohd ◽  
Badrul Hisham Kamaruddin ◽  
Salwana Hassan ◽  
Mazzini Muda ◽  
Khulida Kirana Yahya
Keyword(s):  
Self Efficacy ◽  
Manufacturing Industry ◽  
Reliability And Validity ◽  
Measurement Model ◽  
Two Dimensions ◽  
T Test ◽  
Small Scale ◽  
Management Consultants ◽  
The Impact

The purpose of the study is to understand the role of self-efficacy in influencing entrepreneurial orientations of small scale Malay entrepreneurs. Entrepreneurial orientations are consistently found to influence performance quite positively. Therefore, the understanding of how strong self-efficacy influences entrepreneurial orientations would also help in identifying ways to improve the performance of small scale businesses. There was a lack of research to see what drives business owners to choose among the entrepreneurial orientations, while there were so many researches conducted to see the impact of entrepreneurial orientations on performance. Thus, finding what influences entrepreneurial orientations would be a significant contribution to the field of entrepreneurship. The samples comprised of 162 small scale Malay SMEs in the manufacturing industry in all the states of Malaysia. The Rasch Measurement Model was used for the purpose of construct reliability and validity. In order to identify the influence of self-efficacy on entrepreneurial orientations and its two dimensions (proactivity and innovativeness), a simple linear regression and independent-t test were undertaken by using the SPSS as a tool. The findings indicated that self-efficacy was significantly related to entrepreneurial orientation and self-efficacy of the Malay entrepreneurs has affected innovativeness more strongly than the proactive dimension of entrepreneurial orientations. The independent-t test also was able to identify that Malay entrepreneurs withwith low self-efficacy. The findings give important implications to management consultants whose clients are SMEs to design training modules that specifically focus on developing self-efficacy among average performing SMEs because self-efficacy was found to improve the entrepreneurial orientations of entrepreneurs.   Keywords: Self-efficacy, entrepreneurial orientations, innovativeness and proactivity.

A Multilevel Approach to Scale Development in Sport Tourist Nostalgia

2017 ◽  
Vol 56 (8) ◽  
pp. 1094-1106 ◽  
Author(s):  
Heetae Cho ◽  
Hyun-Woo Lee ◽  
DeWayne Moore ◽  
William C. Norman ◽  
Gregory Ramshaw
Keyword(s):  
Personal Identity ◽  
Behavioral Intentions ◽  
Empirical Studies ◽  
Measurement Model ◽  
Sport Tourism ◽  
Essential Factor ◽  
Sport Team ◽  
Team Environment ◽  
Sport Spectator

Nostalgia has been identified as an essential factor to understand sport tourists’ behavioral intentions. However, a measurement model to examine nostalgia has not been developed in the field of sport tourism. The purpose of this study was to develop a valid and reliable Nostalgia Scale for Sport Tourism (NSST) to measure sport tourists’ nostalgia. A multilevel analysis was used in order to avoid biases caused by common characteristics within a travel group. The scale conceptualized sport nostalgia as a five-dimensional construct reflecting sport tourists’ nostalgia of sport team, environment, socialization, personal identity, and group identity and showed adequate psychometric properties in assessing sport-specific nostalgia. The NSST scale developed here can be a useful tool for future empirical studies aiming to better understand sport spectator nostalgia and identify the role of nostalgia in sport tourism.

A Study of Relationship Among Service Quality of E-Commerce Websites, Customer Satisfaction, and Purchase Intention

2020 ◽  
Vol 16 (3) ◽  
pp. 42-59
Author(s):  
Sanjay Dhingra ◽  
Shelly Gupta ◽  
Ruchi Bhatt
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Purchase Intention ◽  
Structural Equation ◽  
Reliability And Validity ◽  
Measurement Model ◽  
Equation Model ◽  
The Impact ◽  
The Relationship

The purpose of this study is to analyze the impact of online service quality of e-commerce websites on customer satisfaction and purchase intention. The study identifies the dimensions of e-service quality on the basis of the literature review, which are website design, reliability, responsiveness, trust, and personalization. A survey of 278 avid users of three popular websites was taken to validate the model. The reliability and validity of the questionnaire were checked through the measurement model and the structural equation model was used to confirm the relationship among the dimensions. The result shows that trust is the only e-service quality dimension that significantly influences overall service quality. The relationship between overall e-service quality and customer satisfaction as well as customer satisfaction and purchase intention was found statistically significant.

Empowering Leadership and Proactive Behavior: Mediating Role of Psychological Empowerment and Moderating Role of Leader-Follower Distance

2019 ◽  
Vol 12 (1) ◽  
Author(s):  
Muhammad Anwar ul Haq ◽  
Mirza Ashfaq Ahmed ◽  
Shaista Khalid
Keyword(s):  
Psychological Empowerment ◽  
Reliability And Validity ◽  
Measurement Model ◽  
Theory And Practice ◽  
Proactive Behavior ◽  
Empowering Leadership ◽  
Mediating Role ◽  
Structural Regression ◽  
Managerial Level

This study investigates the effect of empowering behavior of leader on followers' proactive behavior. It was also proposed that such an effect will be mediated by psychological empowerment, whereas, leader-follower distance was proposed to inversely moderate the direct effect of empowering leadership. The setting for this study was the Hospitality industry in Pakistan. Survey data was collected from managerial level employees working in hotels in Islamabad and Lahore,Pakistan. Dyadic data were gathered from 311 1-1 supervisor-subordinate dyads. Data were analyzed in two steps. First, the measurement model was assessed for reliability and validity. Common method variance was assessed with the help of common latent factor method. Second, direct and indirect effects were tested using structural regression. Test of moderation was performed using Process Macro in SPSS. Results show that empowering leadership had a significant effect on proactive behavior. The effect of empowering leadership was partially mediated by psychological empowerment. It was found that leader-follower distance had an inverse moderating effect. In the end, implications for theory and practice have been discussed. Keywords: Empowering leadership, Proactive behavior, psychological empowerment, leaderfollower distance

scholarly journals Fashion Sector and Instagram Influencers. The case of Albania

2021 ◽  
Vol 17 ◽  
pp. 1094-1105
Author(s):  
Kreshnik Bello ◽  
Hysen Muceku ◽  
Margarita Ndoka
Keyword(s):  
Social Media ◽  
Behavioral Intentions ◽  
Purchase Intention ◽  
Quantitative Approach ◽  
Opinion Leaders ◽  
Opinion Leadership ◽  
Fashion Industry ◽  
Online Questionnaire ◽  
The Impact

Nowadays we face an ever-growing number of people using social media, and Instagram is one of the most popular, where its users are exposed to the content generated by opinion leaders/influencers. The role of influencers has already been acknowledged by both academy and the companies, yet the literature in regard with this topic faces some limitations. At the same time, evidence shows that Instagram is the mostly used platform by influencers/opinion leaders in the fashion industry and influencers/opinion leaders are an important source of impact for their followers. The aim of this paper is to explore the role that influencers on Instagram play in the behavior of consumers. Its main objective is the identification of the impact that some antecedents (stimuli) have on the opinion leadership, as well as the impact that the latter has on the consequent (response) purchase intention of consumers, in the fashion sector in Albania. The research followed a quantitative approach, with a sample of 412 followers of a fashion focused Instagram account (of a non-traditional celebrity), that answered an online questionnaire. The results of the research suggest that opinion leadership impacts the consumer behavioral intentions. In regard with the practical and theoretical implications, this study contributed to a better understanding of the role of Instagram influencers in fashion sector, allowing the enrichment of literature and information in the Albanian environment. The research has also provided evidence that the use of influencers is a successful tool for marketers and companies in the fashion sector.

A recipe for food promotion: effects of color brightness on food evaluations and behavioral intentions

2020 ◽  
Vol 13 (12) ◽  
pp. 3925-3947
Author(s):  
Ruiying Cai ◽  
Christina Geng-Qing Chi
Keyword(s):  
Analysis Of Variance ◽  
Behavioral Intentions ◽  
Purchase Intention ◽  
Dual Process ◽  
Future Research ◽  
Content Type ◽  
Halo Effects ◽  
Food Pictures ◽  
Practical Implications

Purpose Building upon humans’ trichromatic vision systems, dual-process theory and halo effects, this paper aims to examine the effects of red and green color brightness of food pictures on customers’ evaluations and purchase intention of restaurant food. Design/methodology/approach The proposed hypotheses were tested across three experimental designed studies on a total of 575 participants. Multilevel analysis, analysis of variance and multivariate analysis of variance were applied for data analysis. Findings This paper provides empirical evidence of the effects of red brightness and green brightness on customers’ affective and cognitive evaluation of food and purchase intention in Study 1. Study 2 validates the effects of red and green brightness on food evaluation with the presence of nutrition information. Study 3 further elaborates on the halo effects of color brightness on customers’ favorable intentions to patronize a restaurant and willingness to pay for a meal in a controlled lab experiment. Research limitations/implications One main limitation is that this paper focuses on unveiling the role of color brightness and does not consider other picture properties, which opens an avenue for future research. Practical implications This paper includes implications for food promotion and management of customers’ experience via food pictures. Originality/value This paper is one of the first attempts to reveal the effects of red and green brightness of food pictures on customers’ food evaluation and food consumption behavioral intentions.

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