scholarly journals Food for thought - Communicating food-related risks

2003 ◽  
Vol 02 (01) ◽  
pp. A01 ◽  
Author(s):  
Giancarlo Sturloni

In the last few years, a continuous series of food alerts have caught the attention of the media and the public in Europe. First, eggs and pork contaminated with dioxins; then, "mad cow" disease, while, all along in the background, a battle against genetically modified plants has been in progress. These food alerts have had complex repercussions on the perception of risks associated with food production. Experts have often been divided over these issues, and the uncertainty of scientific data has been indicated on more than one occasion as one of the factors that influence risk perception. However, the most important factor seems to be undoubtedly the way in which the risk has been communicated (or not communicated) to the public. Therefore, risk communication analysis offers an excellent opportunity to understand the profound changes that are taking place in relations among the scientific community, mass media and other members of civil society now that they are fully aware that scientific and technological innovation, the real driving force of modern industrial society, is a source of development but also a source of risks which are not always acceptable. Within this different context, a debate open to all interested parties appears to have become a dire necessity for the "risk society", especially as far as food is concerned because food has extremely important psychological, ethical and cultural values.

1999 ◽  
Vol 4 (3) ◽  
pp. 275-281 ◽  
Author(s):  
Reidar Almas

We are living in the age of mad cow disease. Through large scale bulletins in the media, we have learned about food scandals that threaten both our health and our environment. This has raised problems like: Who can we trust? And what type of food production can be regarded as ethically defensible in our day and age? And finally, how does the precautionary principle apply to the way we evaluate food and risk. The likelihood of becoming sick from the next meal has probably never been less than it is today. Yet at the same time, we know less than ever about the long-term consequences of today's food production. Ulrich Beck argued more than 10 years ago that we are moving from “industrial society” to “risk society”. While industrial society was structured through social classes, risk society is individualised. Beck's individualisation thesis is central to being able to understand how individuals handle risks through composing their own risk identity profile. Because the different experts “dump their contradictions and conflicts at the feet of the individual” (Beck 1992:137), he or she has to find biographical solutions to handle risks. Where to live, what to eat, where to take a vacation, what clothes to wear, with whom to mingle and to have sex with is up to the individual. And it is not like in simple modernity anymore, when the regulatory authorities took care of the risks and kept the foods you should not eat out of the country. The reflexive burden is placed upon the shoulders of the individual. So is also the case when it comes to genetic modified foods and debates around this. Even if these new foods are labelled, the consumer has to choose which experts to believe before to buy and eat. It is not the case any more that all experts agree and that the public food control institutions will tell you what to do. In the future there will be new food scandals in Europe that will threaten health and the environment. Such food scandals will be a central feature in what people experience as “risk society”. Expertise in the social sciences will gradually be given a new role as “experts on peoples’ concerns”.


Author(s):  
Панасенко А. Р.

In the information (post-industrial) society, a revolution in the media has taken place, allowing anyone to collect, process and create content, regardless of their educational background.The guarantor of the reliability of each blog, as in the case with traditional sources, should be its reputation, which is the key to its popularity. After all, blogs are an interactive phenomenon, and feedback will quickly let the authors feel the mood of the public and the direction of the prevailing trends. But traditional journalists, it seems, are not threatened with retirement, because many of them have their own blogs. In this light, it would probably be wrong to consider the veracity of blogs in isolation from the general context of the media.


Author(s):  
Richard T. Craig

Who filters through information and determines what information is shared with media audiences? Who filters through information and determines what information will not be shared with media audiences? Ultimately, who controls the flow of information in the media? At times commentary pertaining to media content references media as an omnipotent individual entity selecting the content transmitted to the public, reminiscent of a Wizard of Oz manner of the all-powerful being behind the curtain. Overlooked in this perception is the reality that in mass media, there are various individuals in positions of power making decisions about the information accessed by audiences of various forms of media. These individuals are considered gatekeepers: wherein the media functions as a gate permitting some matters to be publicized and included into the public discourse while restricting other matters from making it to the public conscience. Media gatekeepers (i.e., journalists, editors) possess the power to control the gate by determining the content delivered to audiences, opening and closing the gate of information. Gatekeepers wield power over those on the other side of the gate, those seeking to be informed (audiences), as well as those seeking to inform (politics, activists, academics, etc.). The earliest intellectual explanation of gatekeeping is traced to Kurt Lewin, describing gatekeeping as a means to analyze real-world problems and observing the effects of cultural values and subjective attitudes on those problems like the distribution of food in Lewins’s seminal study, and later modified by David Manning White to examine the dissemination of information via media. In an ideal situation, the gatekeepers would be taking on the challenge of weighing the evidence of importance in social problems when selecting among the options of content and information to exhibit. Yet, decisions concerning content selection are not void of subjective viewpoints and encompass values, beliefs, and ideals of gatekeepers. The subjective attitudes of gatekeepers influence their perspective of what qualifies as newsworthy information. Hence, those in the position to determine the content transmitted through media exercise the power to shape social reality for media audiences. In the evolution of media gatekeeping theory three models have resulted from the scholarship: (1) examination of the one-way flow of information passing through a series of gates before reaching audiences, (2) the process of newsroom personnel interacting with people outside of the newsroom, and (3) the direct communication of private citizens and public officials. In traditional media and newer forms of social media, gatekeeping examination revolves around analysis of these media organizations’ news routines and narratives. Gatekeeping analysis observes human behavior and motives in order to make conceptualizations about the social world.


MEDIAKITA ◽  
2019 ◽  
Vol 3 (2) ◽  
Author(s):  
Ulfi Nurfaiza

TVRI (Televisi Republik Indonesia) seeks to provide wise information for the public. However, because in the current era of the rapid rise of the media industry, it is very important that the TVRI Public Broadcasting Institution re-emerges before the public with a new identity as a counterweight and newshighlight that is able to voice community rights and promote cultural values and local wisdom. In rebranding, there are a number of things carried out by LPP TVRI namely implementing the Power Marketing mindset, which lies in 3 keys, first moving is done before TVRI rebranding can be passed from Kepsta, starting to form a small team for rebranding preparation. Second, Caring (caring) byinvolving every community and having innovation in developing companies such as the emergence of a new program ‘’ Good Morning East Java ‘’ which has the aim to greet residents and serve the East Java people. Third, Innovation is an effort of LPP TVRI to produce new products and innovations to move forward with the aim of being an institution that has a vision and mission for unifying the nation. This can be seen in the change in the new logo, color and organizational culture. In the perspective of the Islamic Media Industry, Islam is a religion that strongly advocates for creating brotherhood and unity of various differences. TVRI as public television also implements as its slogan the unifying media of the nation, naturally responsible as a media that is able to disseminate interestinginformation with the aim of being a media that is able to serve the public so as to create brotherhood.Keywords: Rebranding; Logo; Islamic Media Industry


2015 ◽  
Vol 9 (2) ◽  
pp. 199-206 ◽  
Author(s):  
Anat Gesser-Edelsburg ◽  
Nathan Stolero ◽  
Emilio Mordini ◽  
Matthew Billingsley ◽  
James J. James ◽  
...  

ABSTRACTObjectiveThis year alone has seen outbreaks of epidemics such as Ebola, Chikungunya, and many other emerging infectious diseases (EIDs). We must look to the responses of recent outbreaks to help guide our strategies in current and future outbreaks or we risk repeating the same mistakes. The objective of this paper was to conduct a systematic literature review of the methodology used by studies that examined EID communication during the 2009 H1N1 pandemic outbreak through different communication channels or by analyzing contents and strategies.MethodsThis was a systematic review of the literature (n=61) studying risk communication strategies of H1N1 influenza, published between 2009 and 2013, and retrieved from searches of computerized databases, hand searches, and authoritative texts by use of specific search criteria. Searches were followed by review, categorization, and mixed qualitative and quantitative content analysis.ResultsOf 41 articles that used quantitative methods, most used surveys (n=35); some employed content analyses (n=4) and controlled trials (n=2). The 16 articles that employed qualitative methods relied on content analyses (n=10), semi-structured interviews (n=2) and focus groups (n=4). Four more articles used mixed-methods or nonstandard methods. Seven different topic categories were found: risk perception and effects on behaviors, framing the risk in the media, public concerns, trust, optimistic bias, uncertainty, and evaluating risk communication.ConclusionsUp until 2013, studies tended to be descriptive and quantitative rather than discursive and qualitative and to focus on the role of the media as representing information and not as a medium for actual communication with the public. Several studies from 2012, and increasingly more in 2013, addressed issues of discourse and framing and the complexity of risk communication with the public. Formative evaluations that use recommendations from past research when designing communication campaigns from the first stages of crises are recommended. Research should employ diverse triangulation processes based on representatives from different stakeholders. Further studies should address the potential offered by social media to create dialogue with individuals and the public at large. (Disaster Med Public Health Preparedness. 2015;9:199-206)


Author(s):  
Janet Davies

The technology curriculum comes into effect this year, designed to make school leavers innovators for the future. Teaching and learning is to be built around technological problem-solving as a “purposeful activity” where “fitness for purpose” is the criterion of success. This paper questions the goal of preparing students to become innovators for a future conceptualised in terms of current ideology, namely, national competition in a global market, and asks whether classroom activities that reflect current technological practice fit even this purpose. It suggests that in a late industrial society, fast becoming a “risk” society, understanding of the role of social organisation and cultural values in technological change is the primary goal, and critical technological literacy the means of its realisation. The paper examines the origins of the technology curriculum, both educational and political, the development and nature of the curriculum statement, and the progress to date of curriculum implementation in schools.


Author(s):  
Азамат Асланович Тлий

В статье отмечается, что массовая культура с момента своего возникновения существует уже на протяжении века. Приводится анализ ряда теоретических работ по проблеме массовой культуры. Отмечается, что развитие информационно-компьютерных технологий и Интернета, появление феномена виртуальной реальности оказало влияние на формы, способы, каналы распространения массовой культуры, поставив перед социологической наукой ряд гносеологических проблем, которые нуждаются в решении. В статье делается акцент на отличиях индустриального общества от информационного, в контексте которых и появляется массовая культура. Анализируется такая функция массовой культуры, как социокультурная общемировая интеграция. Отмечается, что массовая культура постепенно стала приобретать свойства медиакультуры, встраиваясь в пространство информационно-компьютерных и телекоммуникационных технологий. Вместе с тем распространение массовой культуры привело к деформации общественного сознания, усилению унификационных процессов, примитивизации культурных ценностей и росту потребительских аппетитов населения. В то же время, как показала общественно-историческая практика, многие алармистские оценки оказались преувеличены. В этой связи делается вывод о том, что в начале XXI столетия в общественном и научном сообществе возобладало конструктивное понимание функционала масскультурных процессов в изменении духовной жизни человечества. Mass culture since its inception has existed for a century. An analysis of a number of theoretical works on the problem of mass culture is given. The development of information and computer technologies and the Internet, the emergence of the phenomenon of virtual reality has influenced the forms, methods, and channels for spreading mass culture, posing a number of epistemological problems before sociological science that need to be solved. The paper emphasizes the differences between the industrial society and the information society, in the context of which mass culture appears. The function of mass culture, such as sociocultural global integration, is analyzed. It is noted that mass culture gradually began to acquire the properties of media culture, embedded in the space of information, computer and telecommunication technologies. At the same time, the spread of mass culture has led to a deformation of public consciousness, strengthening of unification processes, primitivization of cultural values and an increase in consumer appetites of the population. Simultaneously, as socio-historical practice showed, many alarmist assessments were exaggerated. In this connection, it is concluded that at the beginning of the 21st century, a constructive understanding of the functionality of mass-cultural processes in changing the spiritual life of mankind prevailed in the public and scientific community.


2017 ◽  
Vol 6 (1) ◽  
pp. 127-144
Author(s):  
Zeljko Rutovic

Abstract This study deals with influence of globalization on the economic aspect of the media. Financing the media and the issue of ownership over them represents the fundamental framework on which basis the media work and direct their editorial policy. Principle position implies that owners of the media use power of media to promote their economic, political, cultural and other stances. A particular issue, especially in European countries in transition, represents the financing of public service, as a socially beneficial good. Many commercial media, on the basis of their financial and political power, are trying to diminish or discredit the power and role of the public service. Former socialist countries, now countries in transition, seek from their national budgets to maintain this kind of informing, that is, the public interest, education and promoting cultural values. The era of globalization brought, as one of its negative traits, the domination of profit over culture, education, and even over the right to have quality informing. So the mass media have become a sort of hostage of confrontation of different political and economic interests, which reflects on the quality of media content that strive towards sensationalism, advertocracy, tabloidization. Based on the case study of Montenegro, as a country in transition, the development of mass media is shown, including their financing, ownership structure, and profit.


CICES ◽  
2017 ◽  
Vol 3 (1) ◽  
pp. 35-47
Author(s):  
Faisal Rudiansyah Hamzah ◽  
Panji Wira Soma ◽  
Indri Rahmawati

With the development of information technology in particular in the field of multimedia in such rapid and the longer forms of media information more diverse so that more education institutions boast. Media information and promotion is currently used by SMK PGRI 11 Ciledug Tangerang. The purpose of this research audio visual media into the media information and proper promotion, by controlling hearing and vision in the form of audio visual in order to convey messages can be understood by the public at large. Existing problems, namely the medium used by the SMK PGRI 11 Ciledug Tangerang still use print media such as banners, posters and pamplet are considered less effective and efficient to use while simultaneously promoting the institutions with the best possible audio visual media so that it is selected into a medium of information and promotion of the right, by controlling hearing and vision in the form of audio visual. Because therein lies the message delivery process or how to visualize. At the same time listening and showing the contents of the message to the recipient with information through media menunjangnya, so the design of video media profile that displays the entire scope, advantages and facilities belonging to SMK PGRI 11 Ciledug Tangerang, can be a solution in solving problems in media promotion and information. With this study the author makes with the title "promotion and INFORMATION AUDIO VISUAL MEDIA SHAPED VIDEO PROFILE on SMK PGRI 11 APPLICATIONS TANGERANG CITY ".


Sign in / Sign up

Export Citation Format

Share Document