scholarly journals Strategi Pengembangan (Lembaga Penyiaran Publik) LPP TVRI melalui Rebranding LOGO Baru: Perspektif Industri Media Islam

MEDIAKITA ◽  
2019 ◽  
Vol 3 (2) ◽  
Author(s):  
Ulfi Nurfaiza

TVRI (Televisi Republik Indonesia) seeks to provide wise information for the public. However, because in the current era of the rapid rise of the media industry, it is very important that the TVRI Public Broadcasting Institution re-emerges before the public with a new identity as a counterweight and newshighlight that is able to voice community rights and promote cultural values and local wisdom. In rebranding, there are a number of things carried out by LPP TVRI namely implementing the Power Marketing mindset, which lies in 3 keys, first moving is done before TVRI rebranding can be passed from Kepsta, starting to form a small team for rebranding preparation. Second, Caring (caring) byinvolving every community and having innovation in developing companies such as the emergence of a new program ‘’ Good Morning East Java ‘’ which has the aim to greet residents and serve the East Java people. Third, Innovation is an effort of LPP TVRI to produce new products and innovations to move forward with the aim of being an institution that has a vision and mission for unifying the nation. This can be seen in the change in the new logo, color and organizational culture. In the perspective of the Islamic Media Industry, Islam is a religion that strongly advocates for creating brotherhood and unity of various differences. TVRI as public television also implements as its slogan the unifying media of the nation, naturally responsible as a media that is able to disseminate interestinginformation with the aim of being a media that is able to serve the public so as to create brotherhood.Keywords: Rebranding; Logo; Islamic Media Industry

2016 ◽  
Vol 30 ◽  
pp. 245-265
Author(s):  
Sara Pereira ◽  
Jairo Faria ◽  
Clarisse Pessôa

Is Media Literacy a dimension of the Public Service of the Media? Does public service television, in Portugal and in Brazil, contemplate Media Education in their policies and grids? Taking these questions as a departure and debating point, we have used sixteen editions of the ombudsman programmes of the public broadcasting companies of Brazil (Empresa Brasil de Comunicação – EBC) and Portugal (Rádio e Televisão de Portugal – RTP) as analysis corpus. In order to examine O Público na TV (The Public on TV) from EBC and A Voz do Cidadão (The Citizen’s Voice) from RTP, we have used a set of analysis categories which will allow, among other aspects, to understand the contribution of these programmes to the promotion of Media Literacy of the societies where they are broadcast and of the public they will reach. Generally speaking, the results show that, by developing a role of mediation with the public/audiences, the Ombudsman plays an important role as a Literacy Agent for the Media towards those audiences, even though that role could be reinforced and could express, in a more direct and clear form, the objective of Media Literacy.


Res Publica ◽  
1993 ◽  
Vol 35 (2) ◽  
pp. 167-182
Author(s):  
Peter Goyvaerts

The image-building of the political system through the public broadcasting corporation BRTn is analysed on the base of a content analysis of the political information in the television news during the period 1982-1991. The study shows that political coverage in the public television news is subject to actualisation, fragmentation, personifying, dramatisation and the introduction of entertainment-techniques. Political items are transferred to the back of the newsbroadcast and there is less room for interpretation of the facts. Journalists point out that the attention for politics has diminished because the audience is less interested.  However it is very likely that this is the result of the fact that the audience is uniformed because of the lack of information. In that way we enter a vicious circle that can only be broken through the media themselves. In order to achieve this, television shoud bring more interpretation and explanation of the facts.  A parliamentary feature, incorporated in a current alfairs programme could attribute to this, but can do no miracles when commercial tendencies become stronger in the news itself.


Author(s):  
Richard T. Craig

Who filters through information and determines what information is shared with media audiences? Who filters through information and determines what information will not be shared with media audiences? Ultimately, who controls the flow of information in the media? At times commentary pertaining to media content references media as an omnipotent individual entity selecting the content transmitted to the public, reminiscent of a Wizard of Oz manner of the all-powerful being behind the curtain. Overlooked in this perception is the reality that in mass media, there are various individuals in positions of power making decisions about the information accessed by audiences of various forms of media. These individuals are considered gatekeepers: wherein the media functions as a gate permitting some matters to be publicized and included into the public discourse while restricting other matters from making it to the public conscience. Media gatekeepers (i.e., journalists, editors) possess the power to control the gate by determining the content delivered to audiences, opening and closing the gate of information. Gatekeepers wield power over those on the other side of the gate, those seeking to be informed (audiences), as well as those seeking to inform (politics, activists, academics, etc.). The earliest intellectual explanation of gatekeeping is traced to Kurt Lewin, describing gatekeeping as a means to analyze real-world problems and observing the effects of cultural values and subjective attitudes on those problems like the distribution of food in Lewins’s seminal study, and later modified by David Manning White to examine the dissemination of information via media. In an ideal situation, the gatekeepers would be taking on the challenge of weighing the evidence of importance in social problems when selecting among the options of content and information to exhibit. Yet, decisions concerning content selection are not void of subjective viewpoints and encompass values, beliefs, and ideals of gatekeepers. The subjective attitudes of gatekeepers influence their perspective of what qualifies as newsworthy information. Hence, those in the position to determine the content transmitted through media exercise the power to shape social reality for media audiences. In the evolution of media gatekeeping theory three models have resulted from the scholarship: (1) examination of the one-way flow of information passing through a series of gates before reaching audiences, (2) the process of newsroom personnel interacting with people outside of the newsroom, and (3) the direct communication of private citizens and public officials. In traditional media and newer forms of social media, gatekeeping examination revolves around analysis of these media organizations’ news routines and narratives. Gatekeeping analysis observes human behavior and motives in order to make conceptualizations about the social world.


Author(s):  
Hüseyin Çelik

Economy politics that were formed with neoliberalism affected media industry like it affected all the other spheres of economy. The concentration of media structures in the world, the companies which work in the media industry being worked in the other spheres of economy, the struggle of these companies against the regulations about the media and their emphasis on the cancellation of these regulations; and the international activities of media companies attract the attention of the public for the last 50 years approximately. These developments in the media industry have been experienced in Turkey and these continued to be experienced. Neoliberal politics that were applied after 1980s caused important changes in the media industry. Another important point that attracts the attention is that even though the media actors have changed; the number of the structures that are active in media is limited and this number has not been changed for years. This paper aims to put forward the changes in the media industry in Turkey and the structures that have been shaped around these changes in the framework of neoliberal policies which were started in 1980s. In this paper a qualitative research design is used and ownership structures are analysed to investigate the changes in Turkey’s media industry since 1980s. Consequently it is seen that media actors have been changed but their numbers stayed the same. Furthermore the ownership structure of the media that is formed as a result of these developments and the organic bond between the Government is underlined.


Author(s):  
Pavlо Miroshnychenko

The main objective of the study is to determine the typical and peculiar features of the sound image of regional radio station programs in the context of basic trends of development of media industry. The scientific article used the method of analysis of actual scientific information on the research topic, which facilitated to develop its concept. Also, the methods of interpreting data of sociological researches, monitoring and comparative analysis of sound image of radio programs submitted to the Tenth Context of Professional Journalism “Honor of Profession 2019” were applied. The programs of public regional broadcaster, the Internet and FM stations actively use the socalled “trends” of media industry – genre hybridity, tendency to convergence, multiplatform specifics, visualization, purely technical accessibility to the listener. The programs of the Public Radio are characterized by considerable timing that is traditional for literary and artistic programs of the former state radio and its stylistics and manner of material’s presentation. These properties of the sound image cause the questions regarding communicative effectiveness of such programs, as tempo and rhythm of the modern life have accelerated. The programs of regional online radio and FM stations have small timing and use the principle “rip and read” in their material presentations. Their sound images are less because of expressive means. The lack of regional broadcasters in the contest final can indirectly demonstrate their certain information and technological gap with the media industry leaders. The “traditions” in sound image designing of radio programs are established by the practice of daily informing that simplifies and accelerates production of information product. Simultaneously, the routine and template in the approaches to sound images designing do not encourage to heighten interest of the audience to the radio as a source of relevant and interesting information.


2003 ◽  
Vol 02 (01) ◽  
pp. A01 ◽  
Author(s):  
Giancarlo Sturloni

In the last few years, a continuous series of food alerts have caught the attention of the media and the public in Europe. First, eggs and pork contaminated with dioxins; then, "mad cow" disease, while, all along in the background, a battle against genetically modified plants has been in progress. These food alerts have had complex repercussions on the perception of risks associated with food production. Experts have often been divided over these issues, and the uncertainty of scientific data has been indicated on more than one occasion as one of the factors that influence risk perception. However, the most important factor seems to be undoubtedly the way in which the risk has been communicated (or not communicated) to the public. Therefore, risk communication analysis offers an excellent opportunity to understand the profound changes that are taking place in relations among the scientific community, mass media and other members of civil society now that they are fully aware that scientific and technological innovation, the real driving force of modern industrial society, is a source of development but also a source of risks which are not always acceptable. Within this different context, a debate open to all interested parties appears to have become a dire necessity for the "risk society", especially as far as food is concerned because food has extremely important psychological, ethical and cultural values.


2019 ◽  
Vol 30 (2) ◽  
pp. 363-368 ◽  
Author(s):  
Boris Chapoton ◽  
Anne-Laure Werlen ◽  
Véronique Regnier Denois

Abstract Background European citizens are the largest alcohol users in the world with an average of 11 l of alcohol per individual per year being used. This consumption practice usually begins during adolescence. Youths’ views of substances consumption are built upon socialization experiments from which television takes part. To prevent vulnerable people from media influence, some governments tend to adopt restrictive laws against alcohol marketing within the public space including TV programmes; others rely on the self-control of the alcohol and/or media industry. More than 22 years ago, France adopted a restrictive law made of measures aiming to regulate or prohibit advertising of alcoholic products, especially within media dedicated to minors. Methods This study relies on a content analysis to identify the patterns and the frequencies of occurrences linked to alcohol within a sample of 14 TV series (8 French series and 6 American series) most watched by French teenagers. In total, 180 episodes have been analysed representing 111 h 24 min and 6 s of series coded. Results Alcohol is depicted within 87.8% of the sample. French series statistically show more events related to alcohol when compared to the American series. In French series, alcohol, mainly wine, is associated with a familiar lifestyle context with primary characters. Conclusion The restrictive law ongoing in France does not prevent popular TV programmes watched by minors to depict alcohol. Concerns should be raised about the impact of the values given to the substance integrated to main characters life within the media.


2019 ◽  
pp. 763-780
Author(s):  
Lila Luchessi

Social networks have modified the activities of the press, the actions of audiences, and the perceptions of societies. The strategies displayed to avoid losing consumers aim at fulfilling the audience's needs and the gap between the producers' and the consumers' interests tends to widen. This leads to a crisis point in news financing, affecting the traditional logic of the media industry; while advertisers are now able to reach their audiences without its mediation, viralization and instantaneity force the media to publish information incompatible with the public interest as considered by the press. In this way, traditional newsworthiness criteria are replaced by other criteria that redefine the concept of information. The aim of this chapter is to analyze the way in which instantaneity and viralization have affected not only the journalistic activity but also the information selection criteria and the audiences' input on the web.


Author(s):  
Lila Luchessi

Social networks have modified the activities of the press, the actions of audiences, and the perceptions of societies. The strategies displayed to avoid losing consumers aim at fulfilling the audience's needs and the gap between the producers' and the consumers' interests tends to widen. This leads to a crisis point in news financing, affecting the traditional logic of the media industry; while advertisers are now able to reach their audiences without its mediation, viralization and instantaneity force the media to publish information incompatible with the public interest as considered by the press. In this way, traditional newsworthiness criteria are replaced by other criteria that redefine the concept of information. The aim of this chapter is to analyze the way in which instantaneity and viralization have affected not only the journalistic activity but also the information selection criteria and the audiences' input on the web.


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