scholarly journals Commodifying Intimate Relationships through Geosocial Networking Mobile Apps: Data-driven Dating, Sexual Sociality, and Online Body Objectification

2019 ◽  
Vol 9 (2) ◽  
pp. 78 ◽  
2020 ◽  
Vol 12 (17) ◽  
pp. 6753
Author(s):  
Miluska Murillo-Zegarra ◽  
Carla Ruiz-Mafe ◽  
Silvia Sanz-Blas

This paper examines consumers’ behaviours towards mobile advertising alerts offered by branded mobile apps in the fashion industry. While consumer-driven factors have attracted much attention, little research has examined the impact of data-driven mobile advertising alerts on consumer continuance intention for branded mobile apps. This paper analyses the combined influence of consumer beliefs, data-driven mobile advertising alerts, and perceived value on mobile advertising acceptance, intention to repurchase, and recommendation behaviour towards branded mobile apps on social media. In total, 340 valid responses from Spanish customers of an online fashion outlet, all social media users, who make their purchases from the company exclusively through its branded mobile application, were analysed to test the hypotheses, using structural equation modelling. The results showed that mobile advertising acceptance, intention to repurchase, and recommendation behaviour are driven by the perceived value of the branded mobile app. Perceived value is determined by the usefulness of the branded mobile app, attitudes towards mobile advertising alerts, and irritation. Mobile advertising content (informativeness and credibility) improves attitudes towards mobile advertising alerts. Ease of use increases perceived usefulness, while perceived control decreases irritation. Managerial implications are provided.


2018 ◽  
Vol 21 (2) ◽  
pp. 376-397 ◽  
Author(s):  
Jessica Baldwin-Philippi

This article investigates the Trump campaign’s strategic use of digital platforms and their affordances and norms that contribute to a technological performance of populism. To do so, I build on theories of populism as a performance, rather than a set of identifiable qualities, and make a theoretical intervention calling for the need to add a material and technological focus to how scholars approach the concept in our contemporary media environment. This article presents a model for understanding populist affordances as those that center “the people” to various degrees, and applies that model in a case study of how campaigns in the 2016 US presidential race engaged in a technological performance of populism across a variety of platforms, including email, Twitter, Instagram, Facebook, and campaign-created mobile apps. Central to this analysis are campaign strategies of controlled interactivity, amateurism, participatory/user-generated content, and data-driven campaigning.


2020 ◽  
pp. 1-17
Author(s):  
Bryan Smith ◽  
Marta González-Lloret

Abstract This paper discusses key concepts in the emerging field of technology-mediated task-based language teaching (TMTBLT) and provides a research agenda for moving this sub-field forward in a theoretically sound and data-driven way. We first define TMTBLT and discuss the importance of considering technological affordances and specific learning contexts when matching individual technologies with particular tasks. We then explore the notion of task, specifically task complexity and sequencing, and how the introduction of technology may interact and modify tasks' features. Next, we examine the use of mobile apps and social media within a task-based language teaching (TBLT) framework and highlight areas primed for exploration or in need of reconciliation. Finally, we call for TMTBLT studies to capture and evaluate learner process data. Within each area above we propose a series of specific research tasks that incrementally build on previous research in both face-to-face and technology-mediated environments, which may help us better understand how tasks and technologies intersect to promote language learning.


2018 ◽  
Vol 2 ◽  
pp. e25395
Author(s):  
Steve Kelling

Species-level observational data comprise the largest and fastest-growing part of the Global Biodiversity Information Facility (GBIF). The largest single contributor of species observations is eBird, which so far has contributed more than 361 million records to GBIF. eBird engages a vast network of human observers (citizen-scientists) to report bird observations, with the goal of estimating the range, abundance, habitat preferences, and trends of bird species at high spatial and temporal resolutions across each species’ entire life-cycle. Since its inception, eBird has focused on improving the data quality of its observations, primarily focused in two areas: ensuring that participants describe how they gathered their observations and, all observations are reviewed for accuracy. In this presentation I will review how this is done in eBird. Standardized Data Collection. eBird gathers bird observations based on how bird watchers typically observe birds with units of data collection being “checklists” of zero or more species including a count of individuals for each species observed. Participants choose the location where they made their observations and submit their checklists via Mobile Apps (50% of all submissions) or the website (50% of all submissions). All checklists are submitted in a standard format identifying where, how, and with whom they made their observations. Mobile apps precisely record locations, the track taken, and the distance they traveled while making the observations. The start time and duration of surveys are also recorded. All observers must report whether they reported all the birds they detected and identified, which allows analysts to infer absence of birds if they were not reported. All data are stored within an Oracle data management framework. Data Accuracy. The most significant data quality challenge for species observations is detecting and correctly identifying organisms to species. The issue involves how to handle both false positives — the misidentification of an observed organism, and false negatives—failing to report a species that was present. The most egregious false positives can be identified as anomalies that fall outside the norm of occurrence for a species at a particular time or space. However, false positives can also be misidentifications of common species. These challenges are addressed by: Data-driven filters. eBird’s existing data can identify and flag potentially erroneous records at increasingly fine spatial, temporal, and user-specific scales. These filters can identify outliers and likely errors, which are the foundation of the eBird review process. By using the vetted data to identify outliers, data quality checks run against expected occurrence probabilities at very fine scales and identify anomalies during data submission (including on mobile devices). Incorporate observer expertise scores. Observer differences are the largest source of variability in eBird data. Assessment of observer metrics, and the inclusion of these data in species distribution models, improves analysis output and model performance. Expert reviewer network. More than 2000 volunteers review records identified by the data-driven filters and contact data submitters to confirm their observations. The existing data quality process functions globally. Currently the approach is focused on misidentified birds, but in the future will also involve collection event issues (e.g., issues with protocol, location, or methodology), sensitive species, exotic species, and better handle widely-observed individual rarities. Additional tools are also to be developed to help editors improve efficiency and better prioritize review. In 2017, 4,107,757 observations representing 4.6% of all eBird records submitted were flagged for review by the data driven filters. Of these records 57.4% were validated and 42.6% were invalidated.


2020 ◽  
Vol 31 (3) ◽  
pp. 1007-1029
Author(s):  
Manqi (Maggie) Li ◽  
Yan Huang ◽  
Amitabh Sinha

In this paper, we propose a two-step data-analytic approach to the promotion planning for mobile applications (apps). In the first step, we use historical sales data to estimate the app demand model and quantify the effect of price promotions on download volume. The estimation results reveal two interesting characteristics of the relationship between price promotion and download volume of mobile apps: (1) the magnitude of the direct immediate promotion effect is declining within a multiday promotion; and (2) due to the visibility effect (i.e., apps ranked high on the download chart are more visible to consumers), a price promotion also has an indirect effect on download volume by affecting app rank, and this effect can persist after the promotion ends. Based on the empirically estimated demand model, we propose a moving planning window heuristic to construct a promotion policy. Our heuristic promotion policy consists of shorter and more frequent promotions. We show that the proposed policy can increase the app lifetime revenue by around 10%.


Author(s):  
Ina Grau ◽  
Jörg Doll

Abstract. Employing one correlational and two experimental studies, this paper examines the influence of attachment styles (secure, anxious, avoidant) on a person’s experience of equity in intimate relationships. While one experimental study employed a priming technique to stimulate the different attachment styles, the other involved vignettes describing fictitious characters with typical attachment styles. As the specific hypotheses about the single equity components have been developed on the basis of the attachment theory, the equity ratio itself and the four equity components (own outcome, own input, partner’s outcome, partner’s input) are analyzed as dependent variables. While partners with a secure attachment style tend to describe their relationship as equitable (i.e., they give and take extensively), partners who feel anxious about their relationship generally see themselves as being in an inequitable, disadvantaged position (i.e., they receive little from their partner). The hypothesis that avoidant partners would feel advantaged as they were less committed was only supported by the correlational study. Against expectations, the results of both experiments indicate that avoidant partners generally see themselves (or see avoidant vignettes) as being treated equitably, but that there is less emotional exchange than is the case with secure partners. Avoidant partners give and take less than secure ones.


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