scholarly journals Extreme Users

2020 ◽  
Vol 9 (2) ◽  
pp. 393-405
Author(s):  
Danielle Hildebrandt ◽  
Hanny Hindi

Qualitative segmentation is a blend of art and science. There are a variety of sampling methods researchers use to guarantee a pool of participants that is representative of their target market. But for innovation research, we suggest ignoring those squarely in the middle of your target market. Instead, look to extreme users who are indicative of the future. As William Gibson famously put it: “The future is already here—it’s just not very evenly distributed.” We believe that extreme users live where the future has already arrived. In addition, these users are more articulate about their problems or needs, and more likely to employ innovative workarounds and hacks. Extreme behaviors are powerful examples of human agency and the ability to challenge and transform dominant social structures. We will explore this framework with three case-study examples: Looking to transmen and transwomen for feminine care innovation, Hikikomori for future social spaces, and the Amish for clothing sustainability.

2020 ◽  
Vol 8 (14) ◽  
pp. 62-81 ◽  
Author(s):  
Ling Zhang

How has the development of surveillance technology and its normalized intervention into our social structures and daily lives impact our imagination of the future? Does the “total view” of the intense yet impassive gaze of surveillance cameras, combined with the mediated intimacy of social media videos, foreshadow deeper social alienation or the fulfillment of individual desire? In order to address such questions, I take the Chinese artist Xu Bing and his team’s film Dragonfly Eyes (Qingting zhi yan, 2017) and its surrounding media culture as a case study to demonstrate how surveillance footage and various modes of cinematic ontology, digital realism, and temporality work in a contemporary socio-political-medial context. Composed by Xu and a group of collaborators, Dragonfly Eyes is the only existing feature-length fiction film constructed completely from surveillance footage. As a highly reflexive film, Dragonfly epitomizes and embodies the precarious potentials of the digital future of capitalism, both invigorating and bleak, expressive and corrupt.


2014 ◽  
Vol 7 (1) ◽  
pp. 33-41 ◽  
Author(s):  
Elisabeth Scheibelhofer

This paper focuses on gendered mobilities of highly skilled researchers working abroad. It is based on an empirical qualitative study that explored the mobility aspirations of Austrian scientists who were working in the United States at the time they were interviewed. Supported by a case study, the paper demonstrates how a qualitative research strategy including graphic drawings sketched by the interviewed persons can help us gain a better understanding of the gendered importance of social relations for the future mobility aspirations of scientists working abroad.


Buildings ◽  
2021 ◽  
Vol 11 (6) ◽  
pp. 232
Author(s):  
Juan Manuel Medina ◽  
Carolina M. Rodriguez ◽  
Maria Camila Coronado ◽  
Lina Maria Garcia

The analysis of thermal comfort in buildings, energy consumption, and occupant satisfaction is crucial to influencing the architectural design methodologies of the future. However, research in these fields in developing countries is sectorised. Most times, the standards to study and assess thermal comfort such as ASHRAE Standard 55, EN 15251, and ISO 7730 are insufficient and not appropriate for the geographical areas of application. This article presents a scoping review of published work in Colombia, as a representative case study, to highlight the state-of-the-art, research trends, gaps, and potential areas for further development. It examines the amount, origin, extent, and content of research and peer-reviewed documentation over the last decades. The findings allow new insights regarding the preferred models and the evaluation tools that have been used to date and that are recommended to use in the future. It also includes additional information regarding the most and least studied regions, cities, and climates in the country. This work could be of interest for the academic community and policymakers in the areas related to indoor and urban climate management and energy efficiency.


2021 ◽  
Vol 1 ◽  
pp. 3149-3158
Author(s):  
Álvaro Aranda Muñoz ◽  
Yvonne Eriksson ◽  
Yuji Yamamoto ◽  
Ulrika Florin ◽  
Kristian Sandström

AbstractThe availability of new research for IoT support and the human-centric perspective of industry 4.0 opens a gap to support operators in unleashing their creativity so they can provide improvements opportunities with IoT technology. This paper presents a case-study carried out in four Swedish manufacturing companies, where four different workshops were facilitated to support operators in the conceptualization of manufacturing improvements with IoT technologies. The empirical material gathered during these workshops has been analyzed in five different reflective sessions and discussed in light of previous research from industry 4.0, operators, and IoT support. Results indicate that operators can collaboratively create conceptual IoT solutions and that expressiveness in communicating their ideas and needs using IoT technology is more relevant than technical aspects and details of their proposed IoT solutions. This technological expressiveness is identified as a necessary skill to be cultivated on the shop floor and can potentially contribute to making a more effective and socially sustainable industrial landscape in the future.


Author(s):  
R. A. Earnshaw

AbstractWhere do new ideas come from and how are they generated? Which of these ideas will be potentially useful immediately, and which will be more ‘blue sky’? For the latter, their significance may not be known for a number of years, perhaps even generations. The progress of computing and digital media is a relevant and useful case study in this respect. Which visions of the future in the early days of computing have stood the test of time, and which have vanished without trace? Can this be used as guide for current and future areas of research and development? If one Internet year is equivalent to seven calendar years, are virtual worlds being utilized as an effective accelerator for these new ideas and their implementation and evaluation? The nature of digital media and its constituent parts such as electronic devices, sensors, images, audio, games, web pages, social media, e-books, and Internet of Things, provides a diverse environment which can be viewed as a testbed for current and future ideas. Individual disciplines utilise virtual worlds in different ways. As collaboration is often involved in such research environments, does the technology make these collaborations effective? Have the limits of disciplinary approaches been reached? The importance of interdisciplinary collaborations for the future is proposed and evaluated. The current enablers for progressing interdisciplinary collaborations are presented. The possibility for a new Renaissance between technology and the arts is discussed.


2019 ◽  
Vol 11 (6) ◽  
pp. 1716 ◽  
Author(s):  
Luciano Raso ◽  
Jan Kwakkel ◽  
Jos Timmermans

Climate change raises serious concerns for policymakers that want to ensure the success of long-term policies. To guarantee satisfactory decisions in the face of deep uncertainties, adaptive policy pathways might be used. Adaptive policy pathways are designed to take actions according to how the future will actually unfold. In adaptive pathways, a monitoring system collects the evidence required for activating the next adaptive action. This monitoring system is made of signposts and triggers. Signposts are indicators that track the performance of the pathway. When signposts reach pre-specified trigger values, the next action on the pathway is implemented. The effectiveness of the monitoring system is pivotal to the success of adaptive policy pathways, therefore the decision-makers would like to have sufficient confidence about the future capacity to adapt on time. “On time” means activating the next action on a pathway neither so early that it incurs unnecessary costs, nor so late that it incurs avoidable damages. In this paper, we show how mapping the relations between triggers and the probability of misclassification errors inform the level of confidence that a monitoring system for adaptive policy pathways can provide. Specifically, we present the “trigger-probability” mapping and the “trigger-consequences” mappings. The former mapping displays the interplay between trigger values for a given signpost and the level of confidence regarding whether change occurs and adaptation is needed. The latter mapping displays the interplay between trigger values for a given signpost and the consequences of misclassification errors for both adapting the policy or not. In a case study, we illustrate how these mappings can be used to test the effectiveness of a monitoring system, and how they can be integrated into the process of designing an adaptive policy.


1972 ◽  
Vol 34 (4) ◽  
pp. 55-68
Author(s):  
Joseph W. Scott

Culture, in the simplest language, refers to the thoughtways, feelingways, and actionways of a people, be they a nation or a subsociety. As a concept, it refers to the established orientations which a people has for managing its relationships in the collectivity and its relationships to the forces and conditions of the physical environment. The key elements of culture are beliefs, sentiments, norms, and values. Almost all behavioral scientists would include in the realm of culture all the cognitive, affective, behavioral, and value orientations shared by a people. With these basic elements of culture, a people constructs complexes which we call ideologies, social structures, institutions, organizations, laws, and policies.


2015 ◽  
Vol 12 (3) ◽  
pp. 314-329 ◽  
Author(s):  
S. M. Riad Shams

Purpose – It is recognised that reputation is a relational construct; however the impact of stakeholders’ various relational dimensions on their perceptions to influence reputation is not widely understood. The purpose of this paper is to add to the current understanding of stakeholders’ relationships, interactions, their subsequent relational dimensions and its impact on stakeholders’ perceptions to further influence relational reputation. Design/methodology/approach – This paper takes a case study approach. Findings – The findings of this study recognise the impact of relationship marketing (RM) on the influence of stakeholders’ perceptions. It discusses how RM substantiate the pertinent authenticity (symbolises reputation), relevance and differentiation (represent brand positioning) of an organisation’s profile and/or their market offerings, in relation to the interest of the target market through the cause and consequence of stakeholder relationships and interactions to influence their perceptions. The findings acknowledge 11 RM dimensions that have relational implications to nurture stakeholders’ perceptions and subsequent relational reputation, which appear viable across industries and markets. Originality/value – Underlying the cause and consequence of stakeholder relationships and interactions; these 11 RM dimensions emerge as antecedents to form/reform relational reputation. Further academic and professional implications of the findings are briefly discussed.


Legal Studies ◽  
2021 ◽  
pp. 1-17
Author(s):  
Rebecca Probert ◽  
Stephanie Pywell

Abstract During 2020, weddings were profoundly affected by the Covid-19 pandemic. During periods of lockdown few weddings could take place, and even afterwards restrictions on how they could be celebrated remained. To investigate the impact of such restrictions, we carried out a survey of those whose plans to marry in England and Wales had been affected by Covid-19. The 1,449 responses we received illustrated that the ease and speed with which couples had been able to marry, and sometimes whether they had been able to marry at all, had depended not merely on the national restrictions in place but on their chosen route into marriage. This highlights the complexity and antiquity of marriage law and reinforces the need for reform. The restrictions on weddings taking place also revealed the extent to which couples valued getting married as opposed to having a wedding. Understanding both the social and the legal dimension of weddings is important in informing recommendations as to how the law should be changed in the future, not merely to deal with similar crises but also to ensure that the general law is fit for purpose in the twenty-first century.


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