scholarly journals A Review on Fear Appeals in Social Marketing: Setting Future Research Agenda

2019 ◽  
Vol IV (IV) ◽  
pp. 1-11
Author(s):  
Farooq Ahmad ◽  
Syed Ali Raza Hamid ◽  
Muhammad Nawaz Qaisar
Keyword(s):  
Literature Review ◽  
Social Marketing ◽  
Behavioral Change ◽  
Fear Appeals ◽  
Future Research ◽  
Behavior Changes ◽  
Marketing Communication ◽  
Future Research Agenda ◽  
Long Run ◽  
Influence Behavior

In marketing as well as in social marketing communication, fear appeals have been used as persuasive tools to influence behavior change and have extensively been used for various behavioral change programs. A comprehensive literature review was conducted related to fear appeals in the domain of social marketing from scientific journals of repute. Such type of systematic literature review on fear appeals in social marketing has not been extensively conducted to set future research to set agenda for bringing sustained behavior changes. Although fear appeals have influenced behavior changes, they were not being proved effective for a longer period. The group centered approaches using the group as a unit of analysis has shown better results as compared to one-way communication based on emotional fear appeals. This research paper sets an agenda for future research using group centered and participatory paradigm to make fear appeals more effective in the long run.

scholarly journals Anti-Human Trafficking Campaigns

2018 ◽  
Vol 24 (2) ◽  
pp. 104-122 ◽  
Author(s):  
Natalia Szablewska ◽  
Krzysztof Kubacki
Keyword(s):  
Literature Review ◽  
Human Trafficking ◽  
Social Marketing ◽  
Systematic Literature Review ◽  
Thematic Analysis ◽  
Future Development ◽  
Evidence Base ◽  
Vulnerable Groups ◽  
The Future

This study aims to systematically identify and review studies on anti-human trafficking campaigns published in peer-reviewed journals to determine the extent to which such campaigns have been critically and rigorously evaluated so as to guide future policies and practice in this area and to identify the main characteristics, problems, and challenges associated with the campaigns in the identified studies. This systematic literature review identified 16 studies that have assessed anti-human trafficking campaigns but found that none of these included outcome, process, or impact evaluations. As identified in our study, anti-human trafficking campaigns tend to rely on advertising techniques to target vulnerable groups and the wider public, with the primary aim of informing and educating. Further, a thematic analysis of the studies identified problems in eight areas that require attention in the future development of anti-human trafficking campaigns: stereotyping, compounding human trafficking with migration, conflating prostitution with human trafficking, sexualization/erotization of women, victimization, role of anti-human trafficking organizations, data shortcomings, and oversimplification of human trafficking. Studies presenting the results of evaluations of social marketing anti-human trafficking campaigns are urgently needed to show which social marketing tools work and to provide an evidence base for future campaigns.

Hombres Sanos: Exposure and Response to a Social Marketing HIV Prevention Campaign Targeting Heterosexually Identified Latino Men Who Have Sex with Men and Women

2009 ◽  
Vol 21 (supplement b) ◽  
pp. 124-136 ◽  
Author(s):  
Ana P. Martínez-Donate ◽  
Jennifer A. Zellner ◽  
Araceli Fernández-Cerdeño ◽  
Fernando Sañudo ◽  
Melbourne F. Hovell ◽  
...  
Keyword(s):  
Hiv Prevention ◽  
Social Marketing ◽  
Latino Men ◽  
Men And Women ◽  
Prevention Campaign ◽  
Sex With Men

scholarly journals Social Marketing Physical Activity Interventions Among Adults 60 Years and Older

2015 ◽  
Vol 21 (4) ◽  
pp. 214-229 ◽  
Author(s):  
Haruka Fujihira ◽  
Krzysztof Kubacki ◽  
Rimante Ronto ◽  
Bo Pang ◽  
Sharyn Rundle-Thiele
Keyword(s):  
Physical Activity ◽  
Systematic Review ◽  
Literature Review ◽  
Behavior Change ◽  
Social Marketing ◽  
Systematic Literature Review ◽  
Behavioral Changes ◽  
Positive Behavior ◽  
Audience Segmentation ◽  
Physical Activity Interventions

This article describes results of a systematic review of social marketing physical activity interventions targeting adults 60 years and over. Thirty-four articles covering seven social marketing interventions were identified following systematic literature review procedures. None of the identified interventions gave evidence that they addressed all six social marketing benchmark criteria; three interventions addressed five social marketing benchmark criteria and a further three interventions addressed four social marketing benchmark criteria. Four interventions reported positive behavior change, and no negative behavioral changes were reported among all seven social marketing interventions. Previous research shows that social marketing interventions employing all six benchmark criteria offer greater potential to change behaviors, yet none of the interventions in this review used all of the benchmark criteria. Audience segmentation and exchange were used by only three interventions.

scholarly journals Using digital devices to help people lose weight: a systematic review

2020 ◽  
Vol 10 (3) ◽  
pp. 289-319
Author(s):  
Madeleine Besson ◽  
Patricia Gurviez ◽  
Julia Carins
Keyword(s):  
Public Health ◽  
Weight Loss ◽  
Literature Review ◽  
Social Marketing ◽  
Low Cost ◽  
Health Policies ◽  
Diet Change ◽  
Content Type ◽  
Public Health Policies ◽  
Digital Devices

Purpose When fighting the burden of overweight and obesity, diet remains a powerful preventive factor. The purpose of this paper is to stimulate more efficient interventions on diet change by synthesising knowledge of previous weight loss programmes based on the use of digital devices. Design/methodology/approach Following the preferred reporting items for systematic reviews and meta-analyses approach, a systematic literature review through five databases was undertaken focussed on the assessment of studies oriented towards diet change that incorporated digital devices including computers, tablets, mobile phones, portable and non-portable tracking devices. In total, 15 empirical studies (2004–2018) were identified and examined for efficacy and presence of theory and behaviour change techniques. Findings Digital devices supporting weight loss programmes have evolved rapidly over the past 15 years, from reminders using the short message system to self-quantification through mobile applications. Nine studies show a significant difference between conditions, in favour or one (or more) intervention arm. The remaining studies failed to find significance between conditions but were using a comparison with an active intervention, potentially indicating equivalent efficacy. A low level of theory use and use of behavioural techniques was evident. Research limitations/implications The literature review is limited to studies that have scientifically evaluated the (potential) weight loss associated with the weight loss intervention. This review could be put into perspective with other complementary research, in particular, qualitative research aimed at exploring participants’ motivations to use (or not) digital devices to lose weight. Social implications Given their low cost and the size of the overweight population, it appears that public health policies could integrate digital devices more strongly in their efforts to combat obesity. Social marketing can add its expertise to medical-based programmes which in return bring their need for more quantitative evaluation of the efficacy of the interventions. Originality/value Few previous reviews have examined the extent of the efficiency in digital diet change programmes. The review shows that, in general, digital interventions can support weight loss for adults; however, more studies are required to provide a strong evidence base for efficacy. Given their low cost and the size of the overweight population, public health policies could integrate these devices more strongly in their efforts to combat obesity. A theory-driven social marketing perspective could enhance development ensuring interventions are effective and valued by users.

scholarly journals A systematic literature review of alcohol education programmes in middle and high school settings (2000-2014)

2016 ◽  
Vol 116 (1) ◽  
pp. 50-68 ◽  
Author(s):  
Timo Dietrich ◽  
Sharyn Rundle-Thiele ◽  
Lisa Schuster ◽  
Jason P. Connor
Keyword(s):  
High School ◽  
Literature Review ◽  
Social Marketing ◽  
Systematic Literature Review ◽  
Market Segmentation ◽  
Audience Research ◽  
Alcohol Education ◽  
Content Type ◽  
School Settings ◽  
Single Substance

Purpose – Social marketing benchmark criteria were used to understand the extent to which single-substance alcohol education programmes targeting adolescents in middle and high school settings sought to change behaviour, utilised theory, included audience research and applied the market segmentation process. The paper aims to discuss these issues. Design/methodology/approach – A systematic literature review retrieved a total of 1,495 identified articles; 565 duplicates were removed. The remaining 930 articles were then screened. Articles detailing formative research or programmes targeting multiple substances, parents, families and/or communities, as well as elementary schools and universities were excluded. A total of 31 articles, encompassing 16 qualifying programmes, were selected for detailed evaluation. Findings – The majority of alcohol education programmes were developed on the basis of theory and achieved short- and medium-term behavioural effects. Importantly, most programmes were universal and did not apply the full market segmentation process. Limited audience research in the form of student involvement in programme design was identified. Research limitations/implications – This systematic literature review focused on single-substance alcohol education programmes targeted at middle and high school student populations, retrieving studies back to the year 2000. Originality/value – The results of this systematic literature review indicate that application of the social marketing benchmark criteria of market segmentation and audience research may represent an avenue for further extending alcohol education programme effectiveness in middle and high school settings.

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