The Impact of Technology on Winter Sport Tourism

Author(s):  
Dr. Simon Hudson ◽  
Louise Hudson

We are witnessing a rapidly changing communications environment dominated by digital technology. To illustrate how quickly technology is advancing, take the example of Steven Spielberg’s sci-fi thriller Minority Report. In 1999, the director convened a three-day think tank to gather insights from 23 top futurists for the making of the movie, which depicted the world of 2054. The goal was to create a realistic view of a plausible future 50 years ahead. Projecting out from the present day’s marketing and media technologies, Spielberg depicted an advertising-saturated society where billboards call out to passers-by on a first-name basis, cereal boxes broadcast animated commercials, newspapers deliver news instantly over a broadband wireless network, holographic hosts greet customers by name at retail stores, and where biometric retina scans deduct the cost of goods instantly from bank accounts (Mathieson, 2002). The technologies portrayed in the film were far from science fiction, and today many are in use or are in development – an indication of the rapid pace of technological change. Technology and the Internet have fundamentally altered the way the world interacts and communicates. Traditional approaches to branding that put emphasis on mass media techniques are less and less effective in a marketplace where customers have access to massive amounts of information about brands, product and companies and in which social networks have, in some cases, supplanted brand networks (Keller, 2009). In the new media environment, consumers are increasingly in control. Not only do they have more choices of media to use, they also have a choice about whether and how they want to receive commercial content. In response marketers are employing more varied marketing communications techniques than ever before – see the Powder Matt Snapshot above for examples. Table 1 summarizes some of the interactive marketing communication options that are now available.

Author(s):  
Jesse Schotter

Hieroglyphs have persisted for so long in the Western imagination because of the malleability of their metaphorical meanings. Emblems of readability and unreadability, universality and difference, writing and film, writing and digital media, hieroglyphs serve to encompass many of the central tensions in understandings of race, nation, language and media in the twentieth century. For Pound and Lindsay, they served as inspirations for a more direct and universal form of writing; for Woolf, as a way of treating the new medium of film and our perceptions of the world as a kind of language. For Conrad and Welles, they embodied the hybridity of writing or the images of film; for al-Hakim and Mahfouz, the persistence of links between ancient Pharaonic civilisation and a newly independent Egypt. For Joyce, hieroglyphs symbolised the origin point for the world’s cultures and nations; for Pynchon, the connection between digital code and the novel. In their modernist interpretations and applications, hieroglyphs bring together writing and new media technologies, language and the material world, and all the nations and languages of the globe....


Author(s):  
David Philip Green ◽  
Mandy Rose ◽  
Chris Bevan ◽  
Harry Farmer ◽  
Kirsten Cater ◽  
...  

Consumer virtual reality (VR) headsets (e.g. Oculus Go) have brought VR non-fiction (VRNF) within reach of at-home audiences. However, despite increase in VR hardware sales and enthusiasm for the platform among niche audiences at festivals, mainstream audience interest in VRNF is not yet proven. This is despite a growing body of critically acclaimed VRNF, some of which is freely available. In seeking to understand a lack of engagement with VRNF by mainstream audiences, we need to be aware of challenges relating to the discovery of content and bear in mind the cost, inaccessibility and known limitations of consumer VR technology. However, we also need to set these issues within the context of the wider relationships between technology, society and the media, which have influenced the uptake of new media technologies in the past. To address this work, this article provides accounts by members of the public of their responses to VRNF as experienced within their households. We present an empirical study – one of the first of its kind – exploring these questions through qualitative research facilitating diverse households to experience VRNF at home, over several months. We find considerable enthusiasm for VR as a platform for non-fiction, but we also find this enthusiasm tempered by ethical concerns relating to both the platform and the content, and a pervasive tension between the platform and the home setting. Reflecting on our findings, we suggest that VRNF currently fails to meet any ‘supervening social necessity’ (Winston, 1996, Technologies of Seeing: Photography, Cinematography and Television. British: BFI.) that would pave the way for widespread domestic uptake, and we reflect on future directions for VR in the home.


2013 ◽  
Vol 3 (1) ◽  
pp. 72-85 ◽  
Author(s):  
Shanthi Balraj Baboo

Many children grow up in contemporary Malaysia with an array of new media. These include television, video games, mobile phones, computers, Internet, tablets, iPads and iPods. In using these new media technologies, children are able to produce texts and images that shape their childhood experiences and their views of the world. This article presents some selected findings and snapshots of the media lifeworlds of children aged 10 in Malaysia. This article is concerned with media literacy and puts a focus on the use, forms of engagement and ways that children are able to make sense of media technologies in their lives. The study reveals that children participate in many different media activities in their homes. However, the multimodal competencies, user experiences and meaning-making actions that the children construct are not engaged with in productive ways in their schooling literacies. It is argued that media literacy should be more widely acknowledged within home and school settings.


2002 ◽  
Vol 3 (1) ◽  
Author(s):  
Terence Lee

This paper sets out to consider the use of new media technologies in the city-state of Singapore, widely acknowledged as one of the most technologically-advanced and networked societies in the world. Singapore is well-known as a politically censorious and highly-regulated society, which has been subjected to frequent and fierce insults and criticisms by those hailing from liberal democratic traditions. Indeed, much has been said about how the Singapore polity resonates with a climate of fear, which gives rise to the prevalent practice of self-censorship. This paper examines how certain groups in Singapore attempt to employ the Internet to find their voice and seek their desired social, cultural and political ends, and how the regulatory devices adopted by the highly pervasive People Action's Party (PAP) government respond to and set limits to these online ventures whilst concomitantly pursuing national technological cum economic development strategies. It concludes that the Internet in Singapore is a highly contested space where the art of governmentality, in the forms of information controls and 'automatic' modes of regulation, is tried, tested, and subsequently perfected.


Author(s):  
Burcu Kavas

Cinema, which started to digitalize in the 20th century, continues to be integrated with digital publishing platforms that emerged with the development of new media technologies in the 21st century. With the coronavirus pandemic that affected the whole world in 2019, digital broadcasting platforms became popular as an alternative cinema event in the quarantine process. Various precautions have been taken around the world for the coronavirus pandemic. As a result of the quarantine precaution, the local and global cinema industry was negatively affected. Cinema industry which is a collective production and screening process, has been interrupted by the suspension of the filming and the closing of the movie theaters during the quarantine. New media created a movement area for the cinema industry in this process. In this sense, the aim of this study is examining the researches on the effect of the coronavirus pandemic on the cinema and the effect of new media tools and opportunities on the cinema sector.


Author(s):  
Paul E. Nelson

Currently, transporting cargo into Outer Space is not only expensive, but a complicated and prolonged process. The Space Shuttles used today are inadequate, overused and obsolete. At this time, there are efforts all around the world to make Space more accessible. There have been many proposals to solve the Space transportation dilemma. One proposal is the creation of a Space Elevator. The Space Elevator would provide low-cost, easy access to Space by dramatically reducing the cost of sending cargo into Space. A $10-$100 per pound the Space Elevator would provide an astounding cost-saving compared to the tens of thousands of dollars per pound it costs today. This low-cost access to Space would make it possible to substantially increase the amount of cargo that could be sent into Space on a daily basis. The first part of this paper describes how the Space Elevator is expected to work, and the advantage of access to space via the SE versus using primarily rockets. A compendium of information from a variety of sources is included in order to explain how the Space Elevator would be designed, constructed, and how it could solve the problems of transporting cargo into Space easily, cheaply, and frequently. The Space Elevator is a relatively new topic in the area of realistic science concepts and was merely science fiction not too long ago. The Space Elevator (“SE”) concept has only been in the spotlight in the last five years due to the work of Dr. Bradley Edwards of Carbon Designs Inc. Acceptance of the SE will be a difficult task for many reasons. One of these is that most people do not know about the SE concept, and those who do, tend to have trouble believing it is possible to build. In order to determine the best way of integrating the SE concept into society, a survey was conducted at Darien High School. The survey included such topics as the naming of "The Space Elevator," and how best to get the younger generation interested in the idea. The second part of this paper describes how to utilize the survey results to further the SE concept.


2018 ◽  
Vol 13 (1) ◽  
pp. 94-120 ◽  
Author(s):  
Alexander Medcalf

AbstractWith the advent of new media technologies and approaches in the twentieth century, public health officials became convinced that health needed mass media support. The World Health Organization believed that educating people, as well as informing them about the health situation around the world, could assist in the enduring fight against disease. Yet in an increasingly competitive media landscape, the agency recognized the need to persuade people and hold their attention through attractive presentation. Public information, the name given to the multiple strategies used to communicate with the public, was rarely straightforward and required the agency not only to monitor the impact of its own efforts but also to identify opportunities to further enhance its reputation, especially when this was in danger of damage or misappropriation. The WHO’s understanding of public information provides insights into the development of international information, communication, and education networks and practices after 1945, as well as the increasingly central position of these processes in generating support for and evincing the value of international organizations.


2015 ◽  
Vol 26 (4) ◽  
pp. 53-69
Author(s):  
Thomas Olesen

Formålet med artiklen er at tilbyde en teoretisk og konceptuel ramme for forskning i uretfærdighedssymboler og sociale bevægelser. Uretfærdighedssymboler forstås som symboler, der for et kollektiv kondenserer og udstiller en generel uretfærdig tilstand i samfundet/verden. Studiet af uretfærdighedssymboler fremstår underbelyst i den politiske sociologi. Artiklen arbejder i to spor. På den ene side argumenteres det, at den nuværende samfundstype med globale kommunikationsstrømme og nye medieteknologier promoverer betydningen af uretfærdighedssymboler i de sociale bevægelsers aktiviteter. På den anden side pointeres det, at relationen mellem symboler og sociale bevægelser på ingen måde er historisk ny. Tværtimod er grundpåstanden, ikke mindst inspireret af den sene Durkheim, at symboler er et grundlæggende element i reproduktionen af menneskelige samfund. En udforskning af dynamikken mellem uretfærdighedssymboler og sociale bevægelser er sociologisk interessant af to grunde. For det første er uretfærdighedssymboler resultatet af politiske menings- og værdiprocesser, hvor kollektive aktører tillægger begivenheder, personer og andre objekter en universaliserende betydning. For det andet indgår uretfærdighedssymboler som en del af vores kollektive erindring og optræder derfor som idemæssige ressourcer, der kan mobiliseres uden for deres rumlige og tidslige forankring. Sociale bevægelser har med andre ord en social og politisk dobbeltrolle, hvor de både er skabere og ”forbrugere” af symboler. ENGELSK ABSTRACT: Thomas Olesen: Injustice Symbols and Social Movements The purpose of the article is to offer a theoretical and conceptual framework for research on injustice symbols and social movements. Injustice symbols are understood as symbols that condense and expose an overall unjust situation in society/the world. The study of these symbols appears somewhat neglected in political sociology. The article pursues two tracks. On the one hand, it argues that the present type of society with global currents of communication and new media technologies is promoting the significance of injustice symbols in the activities of social movements. On the other hand, it stresses that the relation between these symbols and social movements is by no means historically new. On the contrary, not least inspired by Durkheim, the basic argument is that symbols constitute a fundamental element in the reproduction of human societies. An investigation into the dynamics between injustice symbols and social movements is interesting from a sociological point of view for two reasons. First, injustice symbols are the result of political opinion- and value processes whereby collective actors ascribe a universalizing meaning to events, individuals and other objects. Second, these symbols form part of our collective memory. Consequently, they act as ideational resources that can be mobilized outside their spatial and time-related framework. In sum, social movements have a social and political double role where they are both creators and users of symbols. Keywords: social movements, symbols, new media ecology, Durkheim, injustice.


Author(s):  
Kindra Cotton ◽  
Denise O'Neil Green ◽  
Sarah Alice Beckman ◽  
Ali Hussain ◽  
Angelo Robb ◽  
...  

Technology has fundamentally changed our lives by bringing us closer together and connecting us in ways that make the world seem smaller. As higher education diversity professionals step into the foray of social marketing and continue to enhance their presence, it becomes even more important that they understand how to leverage important messages of equity, diversity, and inclusion in ways that promote an inclusive society and foster global equality. In order to carry out effective social media campaigns surrounding EDI issues, it is necessary to foster activity online and offline. This chapter is a guide for EDI professionals on how to use social media to foster equality. It includes a discussion on the Internet and the evolution of social media, review of new media technologies alongside emerging trends, and highlights why social marketing messages are important for diversity professionals. It also proposes a framework for understanding social media marketing, by providing tips, recommendations, and examples showcasing how to use social media to advance social justice.


Exchange ◽  
2007 ◽  
Vol 36 (3) ◽  
pp. 231-245
Author(s):  
Volker Küster

AbstractGod talk is visual speech, even contrary to monotheistic religions' prohibition against images. The power of the images unleashed by terrorists on 9/11 is grounded in a conflict of powerful images of God that drive the combatants into this jihad and 'war against evil or terror' respectively. This article contrasts works of art portraying the violence and terror of 9/11 or the conflicts in the Muslim world with the images of 9/11 itself. Three criteria of vision, distance and inviolacy are derived from this comparative approach. They can also be used as a yardstick to gauge competing images of God. 9/11 is not the beginning of a new era as the Western media claimed but is a symbol of the repercussions of the wave of globalization initiated by the implosion of the communist block, the expansion of neo-liberal capitalism and the compression of the world by new media technologies.


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