Emotional interactions in festivals How do consumers build a collective emotional experience

Author(s):  
Nico Didry ◽  
Jean-Luc Giannelloni

Music festivals are factors of attractiveness for territories. As such they are part of their tourism strategies (Getz, 1991). In France, 84% of the 2018 music festivals took place during the touristic summer season. They sometimes even become a tourist product in itself like Tomorrowland Winter in Alpe d’Huez, a ski resort in the French Alps. During seven days, the ski resort is only accessible for the festival-goers. In 2019, Alpe d’Huez was fully filled with 23,000 tourists from 131 different countries who booked their holidays to enjoy skiing and concerts during that special event, and 36,000 people were on the waiting list. Provoking a spatio-temporal rupture with everyday life (Chaney, 2011), significant in leisure or tourist practices, festivals allow experiencing a real re-enchantment of the world and everyday life. According to the postmodern approach, the phenomenon of society around festivals, illustrated by the growth in festival demographics (in the number of participants but also in the number of events) (Négrier et al., 2013), can be considered in the global context of a return to festive alchemy and the cult of pleasure, with a powerful return to affect and emotion. This festival craze is significant for the “triumph of the collective will to live over the individual” (Maffesoli, 2012: 115). However, this collective dimension of emotions has received limited attention in marketing (Didry & Giannelloni, 2019). In addition, although accompaniment has often been analyzed in consumer behavior (Debenedetti, 2003), few studies consider the collective context in which consumers are immersed in their experience. If a festival experience is lived in a collective way, which behaviors do festival consumers develop to engage in emotional interactions with others? The challenge here is to bring a new reading of the experience of collective consumption through emotional transfers to fill a gap in the marketing literature. More specifically, it is a question of assessing how the need for emotional interactions will influence the festival-goer’s behavior.

2020 ◽  
Vol 10 (86) ◽  
Author(s):  
Oleksandr Lukyanenko ◽  

The article presents an analysis of the use of anthropological methods in the study of the everyday life of teachers in Soviet Ukraine. The author explains the adaptation of certain techniques of the humanities in the development of the image of a social group. The application of methods of visual anthropology is illustrated. Remarks on the adaptation of ethnographic film methods are made. The article illustrates the problem of “reflexive ethnography” in the use of visual sources in the study of the life of a closed group. The research appeals to the methods of visual anthropology as branch methods that help to study visible forms of culture: gestures, ceremonies, rituals, etc. The close connection between history and anthropology dates back to the middle of the twentieth century – from the time of E. Evans-Pritchard’s scientific experiments. In his lecture “Social Anthropology: Past and Present”, delivered in 1950, he drew attention to the fact that social anthropology was to be considered as a kind of historiography. One of the main requirements of anthropologism is the need to “get used” to the environment whose consciousness is being studied, to grow into the environment, to become part of the team. As the historian Mills Hills noted, this is done in order to reveal as little as possible their differences in locality, worldview. Photography can help in the interpretation of the functioning of a closed group of such phenomena as non-verbal communication, social rituals, ceremonies, no less vividly can be reproduced seemingly spatio-temporal arts such as dance and music. However, in the history of awakening, the most important thing for us to see in the visual source (first of all - photographs) is not so much its artistic value as its role in reproduction as a social artifact. Visual anthropology is based on the idea that a scientist is able not only to "see" the manifestations of culture, but also to study their fixation by audiovisual means. In recent history textbooks, there is a tendency to interpret the visual source as unbiased, objective. It is believed that the decoration of theoretical paragraphs on ambiguous or complex topics with photographic material helps to form a neutral point of view on the problem. In the history of everyday life of the Soviet era, the ideological component of the audiovisual component should be constantly kept in mind. Only random photos from family photo archives tend to be "transparent source". The work was carried out within the framework of the research theme of the Department of Culturology of the Poltava National Pedagogical University named after V.G.Korolenko “Polylogue of the global and regional in the formation of the socio-cultural identity of the individual” (state registration number 0120U103840).


Author(s):  
Pavlov B.S. ◽  
Sentyurina L.B. ◽  
Pronina E.I. ◽  
Pavlov D.B. ◽  
Saraikin D.A.

The state policy of health preservation of Russians and the process of introducing a healthy lifestyle into their everyday life is hampered by the lack of sufficient self-activity and purposefulness of the individual ecological and valeological behavior of representatives of various population groups. According to the authors of the article, one of the important indicators of the maturity of professional and labor competencies of school and student youth is their readiness and desire for permanent self-preserving behavior. “With numbers in hand,” the authors show the scale of deviant deviations and the phenomena of spontaneous irresponsibility in the educational and leisure activities of students, hindering the preservation and development of physical culture, the accumulation and effective use of their psychophysiological and labor potential. The conclusions of the proposal of the authors of the article are based on the results of a number of sociological surveys conducted in 2000-2020. at the Institute of Economics of the Ural Branch of the Russian Academy of Sciences in a number of secondary schools and universities of the Ural and Volga Federal Districts.


2014 ◽  
Vol 10 (2) ◽  
pp. 681-686 ◽  
Author(s):  
C. Hély ◽  
A.-M. Lézine ◽  
APD contributors

Abstract. Although past climate change is well documented in West Africa through instrumental records, modeling activities, and paleo-data, little is known about regional-scale ecosystem vulnerability and long-term impacts of climate on plant distribution and biodiversity. Here we use paleohydrological and paleobotanical data to discuss the relation between available surface water, monsoon rainfall and vegetation distribution in West Africa during the Holocene. The individual patterns of plant migration or community shifts in latitude are explained by differences among tolerance limits of species to rainfall amount and seasonality. Using the probability density function methodology, we show here that the widespread development of lakes, wetlands and rivers at the time of the "Green Sahara" played an additional role in forming a network of topographically defined water availability, allowing for tropical plants to migrate north from 15 to 24° N (reached ca. 9 cal ka BP). The analysis of the spatio–temporal changes in biodiversity, through both pollen occurrence and richness, shows that the core of the tropical rainbelt associated with the Intertropical Convergence Zone was centered at 15–20° N during the early Holocene wet period, with comparatively drier/more seasonal climate conditions south of 15° N.


Ensemble ◽  
2021 ◽  
Vol 2 (2) ◽  
pp. 234-242
Author(s):  
Medha Bhadra Chowdhury ◽  

Kazuo Ishiguro’s The Remains of the Day (1989) reconstructs the experiences of an ageing butler, Stevens, trapped within the confined space of the house he has served in for many years. The contours of memory are drawn along the spatial dimensions of the house which serve as a space of contestation between traditional values and emergent cultural beliefs in the post-war period. Physical modifications on the architecture produce continuities and alterations within the subject, who inhabits the space. This paper seeks to explore the dynamics of remembering and forgetting which are determined by the sites of memory and which trace historical changes as well as shifts in identity politics in Ishiguro’s novel. The paper critically assesses the idea of space, its functional dimension and mythic commemoration in relation to a symbolic historical past. It examines the development of subjectivity through the expansion of memory embodied in material form and the complex relationship between history and myth-making, which complicates individual identity. This paper further proposes that these spatio-temporal expressions can be understood as not only confined to the individual but may be extended to the domain of public memory and contextualized in a post-war British cultural politics of grief.


2021 ◽  
Author(s):  
Miguel-Ángel Fernández-Torres ◽  
J. Emmanuel Johnson ◽  
María Piles ◽  
Gustau Camps-Valls

<p>Automatic anticipation and detection of extreme events constitute a major challenge in the current context of climate change. Machine learning approaches have excelled in detection of extremes and anomalies in Earth data cubes recently, but are typically both computationally costly and supervised, which hamper their wide adoption. We alternatively present here an unsupervised, efficient, generative approach for extreme event detection, whose performance is illustrated for drought detection in Europe during the severe Russian heat wave in 2010. The core architecture of the model is generic and could naturally be extended to the detection of other kinds of anomalies. First, it computes hierarchical appearance (spatial) and motion (temporal) representations of several informative Essential Climate Variables (ECVs), including soil moisture, land surface temperature, as well as features describing vegetation health. Then, these representations are combined using Gaussianization Flows that yield a spatio-temporal anomaly score. This allows the proposed model not only to detect droughts areas, but also to explain why they were produced, monitoring the individual contributions of each of the ECVs to the indicator at its output.</p>


Author(s):  
Tine Damsholt

The article deals with questions of subjectivation. The emotional bonds between a landscape and the individual as interpreted in Danish patriotic songs from the 19th-century are seen as crucial in the process of subjectivation turning the Danish population into a patriotic or selfconscious people. In the songs the sensing self is turned into a Danish self, an individual subject but part of a certain landscape, history and nation. Furthermore the Danish folkhigh-schools are seen as institutions of subject-ivation, since singing patriotic songs here became a natural part of everyday life. In the light of the Foucauldian perspective the emotional and bodily experiences at the folk-highschools (often staged outdoors in the Danish landscape) are interpreted as "technologies of the national self", since it is precisely via individuals’ work with themselves that the national subjectivation takes place.  


2021 ◽  
Vol 12 ◽  
Author(s):  
Angelo Persico ◽  
Salome Grandclerc ◽  
Catherine Giraud ◽  
Marie Rose Moro ◽  
Corinne Blanchet

Objective: The siblings of patients suffering from Anorexia Nervosa (AN) are potentially affected by a disturbed emotional experience that often remains undetected. In order to bring them a psychological support, the Maison de Solenn proposed a support group program for these siblings. The current research explores their mental representations of AN and their emotional experience in the support group named “sibling group.”Method: This exploratory study is based on a phenomenological and inductive qualitative method. Four girls and three boys aged between 6 and 19 participating in the “sibling group” were included in a one-time focus group session using a semi-structured interview guide. The thematic data analysis was performed by applying the methods of interpretative phenomenological analysis.Results: Themes that emerged from the interview fall into four categories: AN explained by siblings; the individual emotional experience of siblings; the family experience of siblings and the experience inside the “sibling group.”Discussion: According to our participants, the “sibling group” thus functions as a good compromise between keeping an active role in the anorexic patient's care and taking a step back to avoid being eaten up by the illness. Sibling-group participants retrieved a sense of belonging, which is normally one of the functions of being a sibling. It is important to note that the “sibling group” is part of the comprehensive (or global) family-based approach included in an institutional multidisciplinary integrative care framework.


2017 ◽  
Vol 4 (4) ◽  
Author(s):  
Thangbiakching ◽  
Dr. Eric Soreng

Grace, in the Christian understanding, is the unconditional love, the free, and undeserved favor of God. Grace, in this context, is not of man, but of the Divine through which the knowledge of truth is gained— truth that surpasses man’s natural knowledge and experience; by which the soul is likened to the Divine. In this paper, an attempt is made to decipher (through phenomenological inquiry) the experience of grace in the life of a middle-aged individual and how it provide resilience in the functioning of ones’ everyday life. The paper also discusses the possibility of the essential nature of the experience of Gods’ grace as it look into the subjective experience of the individual.


Author(s):  
Richard Rechtman

Veena Das has introduced a major shift in our contemporary conception of ethnography. While she brings forward a new way of looking at everyday life, which is already a major achievement, she also offers a conceptual resolution to a classical unresolved opposition between the individual and the collective, and between idiosyncratic psychology (subjectivity) and collective modes of thinking, through a challenging debate on what makes one a member of a group and yet radically distinct from all others. The ethnography in her book Affliction stands on three major pillars: The first is the ethnographer’s subjective position in the field regarding the issues of lives, testimony, and research. The second is the neighborhood as the site of fieldwork, with all of its heterogeneity, rather than the group, such as an ethnic or racial group or one cohering around another criterion of belonging. The third and final pillar is the focus on the ordinary through ethnography of the everyday. I then illustrate Veena Das’s perspective on subjectivity with my own fieldwork with survivors of the Cambodian genocide.


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