The Generation of Experiences as a Differentiating Strategic Factor in the Design of Products: An Approach from Neuromarketing

2019 ◽  
Author(s):  
Manuel Cortes Cuns ◽  
Matias Enrique Membiela Pollan ◽  
Eva Sanchez Amboage
Keyword(s):  
Strategic Factor

scholarly journals Applying the Heuristic to the Risk Assessment within the Automotive Industry Supply Chain

2017 ◽  
Vol 7 (1) ◽  
pp. 43-49 ◽  
Author(s):  
Daniela Marasova ◽  
Miriam Andrejiova ◽  
Anna Grincova
Keyword(s):  
Risk Management ◽  
Supply Chain ◽  
Automobile Industry ◽  
Risk Identification ◽  
Strategic Decision ◽  
Strategic Factor ◽  
Identification Evaluation ◽  
Key Factor ◽  
The Subject ◽  
Prospective Risk

AbstractRisk management facilitates risk identification, evaluation, control, and by means of appropriate set of measures, risk reduction or complete elimination. Therefore, the risk management becomes a strategic factor for a company’s success. Properly implemented risk management system does not represent a tool to avoid the risk; it is used to understand the risk and provide the bases for strategic decision-making.Risk management represents a key factor for the supply chain operations. Managing the risks is crucial for achieving the customer satisfaction and thus also a company’s success. The subject-matter of the article is the assessment of the supply chain in the automobile industry, in terms of risks. The topicality of this problem is even higher, as after the economic crisis it is necessary to revaluate the readiness of the supply chain for prospective risk conditions. One advantage of this article is the use of the Saaty method as a tool for the risk management within the supply chain.

Determining the reliability and validity of online reputation databases for lodging

2017 ◽  
Vol 24 (3) ◽  
pp. 261-274 ◽  
Author(s):  
Manuel Rodríguez Díaz ◽  
Tomás F Espino Rodríguez
Keyword(s):  
Reliability And Validity ◽  
Nonparametric Tests ◽  
Lodging Industry ◽  
Customer Reviews ◽  
Goods And Services ◽  
Strategic Factor ◽  
Customer Evaluations ◽  
New Type ◽  
Marketing Tool ◽  
Online Reputation

Online reputation is a strategic factor in determining the competitiveness and marketing capacity of lodging companies. The influence of online opinions on customers’ decisions is increasing, and, consequently, the online reputation is a new marketing tool to capture clients and reach sales objectives in the lodging industry. In this context, the reliability and validity of customer evaluations available on websites is an essential key to competing in a tourism market influenced by the development of the Internet. The objective of this study is to analyze three of the most important online reputation websites in tourism in order to establish the reliability and validity of the scales used in customer reviews. The results demonstrated that the three websites analyzed fulfill the conventional statistical criteria of reliability and validity. However, a new type of validity is formulated in this study in order to test the capacity of the scales to determine the similarities or differences between tourism goods and services. Nonparametric tests were carried out, demonstrating that although the three websites meet the conventional statistic criteria of reliability and validity, only Booking.com has the capacity to differentiate between destinations.

Foreign direct investment as a factor of technological development of the national economy

2020 ◽  
pp. 226-232
Author(s):  
М.Я. Веселовский ◽  
Т.В. Погодина
Keyword(s):  
Foreign Direct Investment ◽  
Capital Accumulation ◽  
Direct Investment ◽  
Technological Development ◽  
Developed Countries ◽  
External Effects ◽  
Important Condition ◽  
Strategic Factor ◽  
Advanced Technologies ◽  
Methodological Approaches

Привлечение инвестиций является стратегическим фактором и важным условием обеспечения динамичного социально-экономического и инновационно-технологического развития стран и регионов. В процессе исследования систематизированы факторы, условия и стимулы, оказывающие непосредственное воздействие на привлечение прямых иностранных инвестиций в экономику экономически развитых стран и России. Теоретически обосновано наличие внешних эффектов от привлечения прямых иностранных инвестиций, которые подразделяются на горизонтальные (внутриотраслевые и внутрирегиональные), вертикальные (межотраслевые и межрегиональные) эффекты. На основе анализа динамики иностранного инвестирования в экономику российских регионов выявлено, что в большей степени в России проявляются горизонтальные внешние эффекты. Исследованы тенденции валового накопления основного капитала в разрезе различных стран, на основе которых в целом прямые иностранные инвестиции повышают уровень конкуренции, способствуют внедрению современных управленческих решений и прогрессивных технологий. Предложены методические подходы по повышению инвестиционной привлекательности отраслей и регионов для инвесторов. ttracting investment is a strategic factor and an important condition for ensuring the dynamic socio-economic and innovative-technological development of countries and regions. The study systematizes factors, conditions and incentives that have a direct impact on attracting foreign direct investment in the economy of economically developed countries and Russia. Theoretically, the presence of external effects from attracting foreign direct investment, which are divided into horizontal (intra-industry and intra-regional), vertical (inter-industry and interregional) effects, is proved. Based on the analysis of the dynamics of foreign investment in the economy of Russian regions, it is revealed that horizontal external effects are more pronounced in Russia. The trends of gross fixed capital accumulation in the context of various countries are studied, on the basis of which, in General, foreign direct investment increases the level of competition, contributes to the introduction of modern management solutions and advanced technologies. Methodological approaches are proposed to increase the investment attractiveness of industries and regions for investors.

scholarly journals Pengembangan Perencanaan Pendidikan Islam (Konsep Strategi Pengembangan Di Indonesia)

2018 ◽  
Vol 16 (3) ◽  
pp. 294-307
Author(s):  
Dwi Priyanto
Keyword(s):  
Planning Process ◽  
Local Level ◽  
Educational Planning ◽  
Islamic Education ◽  
Strategy Development ◽  
Educational Activities ◽  
Education Planning ◽  
Strategic Factor ◽  
Key Factor ◽  
Planning Development

Abstract: Planning is a very important and strategic factor of its nature as a guide for the implementation of an activity in order to achieve the desired goals or objectives. Planning process as a series of activities is undertook to prepare a decision on what is expected to occur and what will be done. In the field of Islamic education, planning is one key factor for the effectiveness of the implementation of educational activities, national and local level. But in practice of the Islamic education implementation, educational planning is viewed as complementary factors, so objectives are not achieved maximally. The importance of planning development strategies of Islamic education in Indonesia is due to the implementation of Islamic education in Indonesia still needs to be done a repositioning effort, so that Islamic education can truly achieve its goals. Keywords: Strategy development and Islamic educational planning.

scholarly journals Transforming Universities for the Digital Age - Policies – Business Models – Resources

2019 ◽  
Vol 5 (4) ◽  
Author(s):  
Eva Szalma
Keyword(s):  
Higher Education ◽  
Business Models ◽  
Career Guidance ◽  
Student Mobility ◽  
Classical Model ◽  
National Level ◽  
The European Union ◽  
Institutional Leadership ◽  
Strategic Factor ◽  
E Learning

Higher education systems in the European Union are operating in an increasingly fast-changing and competitive environment. They have to tackle key issues dealing with massification, career guidance, cost-efficiency, international attractiveness, student mobility. At a more operational level, digital practices and technologies support the change of several aspects of higher education institutions and new players providing expertise and methodologies undermine the classical model of university as a leading knowledge producer and disseminator.Such major transformations require modern governance arrangements and dynamic leadership. As outlined in the EU Modernization Agenda of Higher Education (2011), the major bottleneck found is the staff competence and preparedness, more specifically at the institutional leadership and executive management level.The interest for e-learning is not new but contrary to the obvious interest for equipment or management, this has not been enough for e-learning to impose itself. As stated by Paul Bacsich (2011) the presence of ICT in universities is a reality but the education transformation has not yet taken place. So far, initiatives are generally focused on operational (managerial) aspects. The D-TRANSFORM project starting in 2014 and ending in 2017[1] was the first European-funded project focusing on the fundamental strategic aspects of digital innovation of Higher Education. Through leadership schools, MOOCs, guidelines and stat-of-the-art reports it helped university governing bodies to define their own digital strategies and coordinate them with public policies defined at the European/national level and to be able to plan e-education according to the university needs and profile.[1] DigiTal Resources As a New Strategic FactOr for a Renovation and Modernization in HEType: Initiative supported by the ERASMUS+(2014- 2017)Budget: 1 M$

Baznas Bogor City Strategy in Empowering the Dhuafa Through the Bogor Berkah Program

2022 ◽  
Vol 4 (3) ◽  
pp. 655-662
Author(s):  
Efrita Norman ◽  
Zulficar Ismail ◽  
Abdul Husenudin ◽  
Enah Pahlawati ◽  
Rio Kartika Supriyatna
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
Business Groups ◽  
Analysis Approach ◽  
Economic Empowerment ◽  
Strategic Factor ◽  
Islamic Religion ◽  
Descriptive Qualitative

Zakat is one of the pillars in the Islamic economy which is a pillar of the Islamic religion, the importance of zakat in the economy is why in the Qur'an zakat is always juxtaposed with prayer, there are even 29 words zakat which are always juxtaposed with prayer, because zakat is meritorious in Community economic empowerment must be managed properly by amil zakat, in this context is BAZNAS Bogor City. The purpose of zakat itself is not only to help asnaf but also to make mustahiq become muzakki, therefore the distribution of zakat funds must be right on target so that this goal is achieved. This study aims to determine the determination of recipients of zakat funds distributed by BAZNAS Bogor City through one of its programs, namely Bogor Berkah, whether with this program the zakat asnaf group is helped and this study takes the object of ta'lim majlis. The approach used in this research is descriptive qualitative with SWOT analysis approach, IFAS (Internal Strategic Factor Analysis Summary) and EFAS (External Strategic Factor Analysis Summary). The results of this study indicate that in determining the receipt of zakat funds distributed by BAZNAS Bogor City through the Bogor Berkah program is the majlis ta'lim criteria which have small or medium business groups. and with this program there are not a few ta'lim majlis that empower their congregations of ta'lim majlis. Keywords: zakat, bogor blessing program, empowerment of dhu'afa

Consequences and Strategic Implications of Networked Enterprise and Human Resources

2010 ◽  
pp. 227-234
Author(s):  
Ana Isabel Jiménez-Zarco ◽  
María Pilar Martínez-Ruiz ◽  
Óscar González-Benito
Keyword(s):  
Human Resources ◽  
Environmental Changes ◽  
Point Of View ◽  
Competitive Strategies ◽  
Strategic Factor ◽  
Long Run ◽  
Intensive Use ◽  
Productive Factor ◽  
Strategic Element ◽  
Demand Changes

In the current environment, knowledge constitutes the starting point for the development of all economic and social agents’ activities and behaviors (Castells, 2000). Knowledge, as an internal resource, can be used intensively, which makes it possible to consider it as a productive factor as well as an important strategic element for obtaining a key source of competitive advantages (Vilaseca, Torrent-Sellens, & Jiménez Zarco, 2007). Certain works, such as the ones developed by Vilaseca et al. (2007) and others, consider the process of economic globalization, the demand changes, and the intensive use of ICT responsible for the emergence of an economy based on knowledge. Nevertheless, from a business point of view, the intensive use of ICT can be regarded as the most important factor. Thus, the globalization of markets together with the changes in demand are challenges, although the intensive use of ICT provides strength for responding to the new environmental changes and even transforming them into opportunities. Depending on the ability of firms to transform challenges into opportunities—which can be sometimes achieved through a systematic use of ICT—good results can be achieved. In order to face the growing complexity and competitiveness of the environment as well as give quick and suitable responses, the firm must consider ICT as an internal strategic factor (Bond & Houston. 2003). Hence, by favoring the accumulation and use of knowledge in all organizational activities and encouraging the organization’s flexibility, the use of ICT permits a quick adaptation of the organization to this new context as well as the development of customized competitive strategies. In contrast, the intensive use of ICT in organizations will not only influence the marketing, post-sales, and human resources departments (Vilaseca & Torrent, 2003), but also induce the development of new organizational, productive, strategic and managerial models. Thus, the intensive use of ICT facilitates both in the mmedium-and-long run the generation of more flexible schemes, more efficient and economical productive processes as well as strategic models based on the generation, processing, and use of information and knowledge (Johnson, Sohi, & Grewal, 2004).

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