Social Media and Higher Education Institute Recruitment

2017 ◽  
Vol 6 (10) ◽  
pp. 86
Author(s):  
Gurvinder Singh ◽  
Munish Bansal ◽  
Dyal Bhatnagar
Keyword(s):  
Higher Education ◽  
Social Media ◽  
New Media ◽  
Social Networking Sites ◽  
High Growth ◽  
High Growth Rate ◽  
Conceptual Approach ◽  
Use Of Social Media ◽  
Major Factors

Communication medium has changed dramatically in the past decade after the emergence of social media. . Not only it became top priority for business houses now a day but other organizations including education institutes are using social media to connect with students. With approximately 462 million internet users and over 241 million active Facebook users; Internet penetration, Smartphone’s, youth exposure are major factors which are responsible for high growth rate of internet and social website users. Decision makers are consistently trying to identify ways through which firms can make use of social media applications such as Wikipedia, YouTube, Facebook, Twitter etc. It is a place where people discuss politics, products, cricket, music & movies, fashion, science & Technology and many other issues. This new media has led to a paradigm shift in marketing practices of many companies from a traditional brand or product-driven approach to a contemporary customer-driven approach. Social Media and its technology are consumer-driven as it can directly communicate with consumers for their product and services. Moreover, this new form of media is often perceived more trustworthy source rather than sponsored content transmitted thru the traditional media of the promotion mix. Though organizations cannot control the direction of information disseminated through social media yet social media is being widely used by almost all the companies, in spite of their size or structure. Consumers get instant response and feel more attached with the organization.Considering all these benefits educational institutes and universities are now using social media to reach its perspective clients i.e. students, in order to improve recruitments. Social media sites are generally accessed by youth of specific demographic profile. There is big difference in how and why people use social networking sites. In addition, how much is the involvement and continuation of traditional marketing practices required in social media marketing.Unfortunately, universities/institutes using these technologies often fail to understand the unique opportunities and challenges that accompany the adoption of social media. In this paper, an effort has been made on conceptual approach in identifying issues and challenges in identifying role of social media in higher education and to identify factors that affect the selection of higher educational institutes and role of social media in reaching to the perspective students. The data will be analyzed using statistical techniques like factor or confirmatory factor analysis with reliability and validation checks.

Tweeting the Lecture: How Social Media Can Increase Student Engagement in Higher Education

2015 ◽  
Vol 9 (2) ◽  
pp. 91-101 ◽  
Author(s):  
Olan Kees Martin Scott ◽  
Alicia R. Stanway
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Student Engagement ◽  
Social Networking Sites ◽  
Sport Management ◽  
Sport Marketing ◽  
Course Materials ◽  
Online Lectures ◽  
Use Of Social Media ◽  
Effective Use

The higher education sector increasingly uses social media as an educational tool to develop a sense of community and foster student engagement, particularly as social networking sites have become an integral part of the lives of digital natives. The current study sought to explore whether the use of Twitter could foster student engagement in a sport marketing course, specifically by embedding Twitter through two assessments, online lectures and weekly tasks. Mean score comparisons indicated that over a 13-week semester, students (N = 68) felt more engaged and included in the course because it had Twitter, found Twitter to be relatively easy to use, and the use of social media aligned with course objectives. The results of the current study have salience in sport management education, because the effective use of Twitter within a higher education context demonstrates how the use of social media can foster engagement with course materials.

scholarly journals UPAYA PENINGKATAN PEMEREKAN ORGANISASI BERBASIS DARING MELALUI PELATIHAN MENGEMBANGKAN MEDIA SOSIAL RPTRA DHARMA SUCI

2018 ◽  
Vol 1 (1) ◽  
Author(s):  
Michael Christian
Keyword(s):  
Social Media ◽  
Public Space ◽  
Social Networking Sites ◽  
Government Expenditure ◽  
Regional Government ◽  
Before And After ◽  
Effectiveness Of Training ◽  
Use Of Social Media ◽  
Corporate Social

The regulation of the Governor of DKI Jakarta Number 196 (2015) on Child Friendly Integrated Public Space (RPTRA) explains the open areas for children that can be a positive medium for interaction and play. The development of RPTRA in DKI Jakarta is not fully funded by the DKI Jakarta government through the Regional Government Expenditure Budget (APBD), but the program also involves companies in the form of Corporate Social Responsibility (CSR). In terms of marketing, this synergy program can not only strengthen the organizations/companies involved in the CSR program but indirectly can help the existing RPTRA to more easily introduce the implementation of its activities through branding. The concept of branding for the organization is not an easy thing not only for the surrounding community as RPTRA's board but also for marketers. Social networking sites can be a powerful medium in developing RPTRA as an organizational brand that makes marketing communications have a significant influence on how organizations communicate to their customers. This study aims to measure the effectiveness of training on the role of social media to improve online organization. The method used by observation measurement at two periods (before and after training) and the effectiveness of training provided (using SPSS 22.0). The result of this training is able to explain the increasing effectiveness of the use of social media RPTRA Dharma Suci and utilization of supporting media elements in it such as photos, videos and so on. Suggestions for further research may consider the use of other social medias and observations over a longer time span.<br />Keywords: RPTRA, branding, organization, social media

Excessive social networking sites use and online compulsive buying in young adults: the mediating role of money attitude

2018 ◽  
Vol 19 (3) ◽  
pp. 310-327 ◽  
Author(s):  
Saeed Pahlevan Sharif ◽  
Ken Kyid Yeoh
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Compulsive Buying ◽  
Content Type ◽  
Mediating Role ◽  
Money Attitude ◽  
Use Of Social Media ◽  
Positive Effect

Purpose This paper aims to investigate the effect of excessive use of social networking sites on online compulsive buying, and whether this effect is mediated by the dimensions of money attitude (i.e. power-prestige, distrust and anxiety) in young Malaysian adults. Design/methodology/approach A correlational cross-sectional, questionnaire-based design was adopted. A total of 1,155 university students completed an online survey. A parallel multiple mediator model was then developed and tested using covariance-based structural equation modeling. Findings Excessive use of social media had a positive effect on money attitude dimensions and online compulsive buying. Also, power-prestige and anxiety dimensions of money attitude mediated the positive effect of excessive use of social networking sites on online compulsive buying. Practical implications Several implications for the parents of young adults, institutions of higher learning as well as banks that provide services to these youths have been suggested. Originality/value Little is known about the effect of excessive use of social media on compulsive online buying and the mechanisms behind it. This study contributes to the literature by testing the mediating role of money attitude in the effect of use of social networking sites on online compulsive buying.

scholarly journals Educational Use of Social Media in Higher Education: Gender and Social Networking Sites as the Predictors of Consuming, Creating, and Sharing Content

2020 ◽  
Vol 10 (2) ◽  
pp. 112-132
Author(s):  
Emel Dikbaş Torun
Keyword(s):  
Higher Education ◽  
Social Media ◽  
University Students ◽  
Social Networking ◽  
Social Networking Sites ◽  
Learning Resources ◽  
Education Students ◽  
Media Usage ◽  
The Social ◽  
Use Of Social Media

AbstractIntroduction:This study investigates the influence of gender and social networking sites (SNSs) such as Instagram, YouTube, WhatsApp, Facebook, and Twitter on consuming, creating, and sharing content within the educational social media usage behaviors of higher education students. The survey method is applied to measure students’ social media usage for educational purposes. So that a more effective use of social media in education can be provided, it is important to understand how university students vary in their educational use of social media. The aim of this study is to examine how higher education students use social media for their educational purposes based on the content and activities with which the students engage. The aim of the research is to determine the correlations, if any, between gender, preferred SNS type, and educational social media in regard to consuming, creating and sharing content.Methods:The derived scale is administered in Turkey with the participation of a total of 365 university students. Psychometric, validation and reliability analysis of the scale which is used in the study to collect the data were done first. Principal component analysis, exploratory and confirmatory factor analysis, descriptive, correlations and multivariate analysis of variance are applied to analyze the social media usage for educational purposes. Gender and the SNS type were set as the additional predictors of the consuming, creating and sharing content on social media.Results:The validation and linguistic adaptation of the Inside School Social Media Behavior (ISSMB) scale from English to Turkish is performed first. Results showed that the three factors of the original scale were confirmed. Secondly, the derived scale is administered with the participation of a total of 365 university students. Results indicated that gender difference was a significant factor in explaining the content creation on social media. Instagram, WhatsApp, and YouTube are the most preferred SNSs for educational use among students at the higher education level. No significant effect was reported for the type of the SNS used in consuming, creating, and sharing educational content on social media. The type of the SNS used by the students was not found to influence educational social media usage; accordingly, students consume, create and share content, regardless of the type of the SNS they use.Discussion:Higher education level students prefer watching videos more than any other social media activity for their educational purposes. The second most frequently preferred social media usage activity was reported as searching for the learning resources or information pertaining to schoolwork. Creating content was the least favorable social media usage. When the social media usage purposes focus on schoolwork and are furthermore educational, males’ social media usage outperforms the females. Thus, males were more likely to create content by using social media for inside schoolwork purposes than the females. Males were also more likely to have sharing habits than the females in sharing learning resources e.g., class notes with their classmates by using social media for their inside schoolwork purposes.Limitations:The total number of participants used in the research sample is a limitation of this study. The study data were only collected in Turkey, and so the study results are only regionally generalizable.Conclusion:Higher education students are consumers of the social media when they use it for educational purposes. Accordingly, students prefer being “passive consumer social media users who avoid active content creating”. Students prefer watching the uploaded ready-to-watch videos who avoid instead of creating and uploading their own video content. When sharing items are compared with creating content items, students responded more to the latter. Students do share their information with classmates e.g. exam schedules and lecture notes. Compared to other sharing content usages, students less frequently preferred sharing extracurricular learning resources. The gender difference found herein is a predictor of social networking site usage among young people, and social networking usage changes according to gender. Males are reported as being more “giving” within a school setting when it comes to sharing the educational content with their colleagues and friends. Social media is a reality of our modern lives, one that is growing exponentially; it is highly crucial that researchers facilitate a better understanding of the ongoing changes and developments that are emerging and transforming learning.Both outside and inside school, the social media usage behaviors of young people can be examined according to different age groups do determine any age-related differences. The subject can be improved with new findings and results from different sample groups.

Blurring the Boundaries

2017 ◽  
Vol 7 (1) ◽  
pp. 1-14
Author(s):  
Julie A Delello ◽  
Kouider Mokhtari
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Mixed Methods ◽  
Student Perceptions ◽  
Online Survey ◽  
Media Use ◽  
Mixed Methods Study ◽  
Social Media Use ◽  
Use Of Social Media

This article reports the results of a mixed methods study aimed at exploring faculty and student perceptions regarding the use of social media in the higher education classroom. Two groups of faculty (n = 50) and students (n = 396) voluntarily responded to an online survey consisting of a mix of close and open-ended questions pertaining to their perceptions of social media use inside and outside the classroom. Key findings revealed that among faculty (52%) and students (23%) see social media as a distraction. In addition, contrary to prior research indicating that interpersonal boundaries between faculty and students are shifting as people become more connected via social media, only 17% of students and 29% of faculty reported forming social media friendships outside of the classroom. These findings are discussed in light of extant research on the use of social media along with implications for the role of social media in the higher education classroom.

The Role of Social Media Use in Health Communication

2021 ◽  
pp. 84-104
Author(s):  
Mehmet Karanfiloglu
Keyword(s):  
Social Media ◽  
New Media ◽  
Health Communication ◽  
Interpersonal Communication ◽  
Mass Communication ◽  
Important Health ◽  
Health Related ◽  
Use Of Social Media ◽  
Short Time

In the digitalized world, the use of social media is increasing and spreading to many areas. Moreover, the process of digitalization of everything transforms the media tools and fits mass communication into digital coding together with interpersonal communication. Health communication ensues between doctors, patients, and other healthcare professionals, and its strength is important. Health institutions, doctors, and patients can now communicate through new media and discuss health-related issues through these channels. Many phone applications have transformed health into e-health by digitizing the patient-doctor relationship. On the other hand, the coronavirus (COVID-19) pandemic, which spread from China to the whole world and affected almost every country in a short time, forced the world to a more isolated lifestyle. This study investigates the role of new media opportunities in health communication during the pandemic. In this context, the literature research is examined.

Fashion and Social Media

2016 ◽  
pp. 649-669
Author(s):  
Hanna Kontu ◽  
Alessandra Vecchi
Keyword(s):  
Social Media ◽  
New Media ◽  
Fashion Industry ◽  
Media Environment ◽  
Italian Market ◽  
Exploratory Approach ◽  
The Social ◽  
Marketing Tool ◽  
Use Of Social Media

Although it is clear that social media is powerful, many luxury fashion brands have been reluctant or unable to develop strategies and allocate resources to effectively engage with the new media. Adopting an exploratory approach, this chapter studies the use of social media in the luxury fashion industry through three case studies from the Italian market. The aim is to understand the role of social media as a strategic marketing tool and its broader implications to the overall marketing strategy. The findings arising from this research can help practitioners and managers to make sense of the social media environment and better understand how to design social media activities to engage with the luxury fashion consumer.

Effectiveness of Social Media Recruitment on Employer Branding -A Study

2019 ◽  
Vol 118 (5) ◽  
pp. 111-121
Author(s):  
M. Bagirathi ◽  
Dr.R. Magesh
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Communication Tool ◽  
Employer Branding ◽  
New Employees ◽  
Major Player ◽  
Employer Brand ◽  
Use Of Social Media

Social media is becoming increasingly more important in today’s world. It brings along offer and demand in accomplishment and choice. In addition to this it also gives employers the possibility to verify potential employers. This article presents associate wildcat investigation on the role of social networking sites in accomplishment. Social media is becoming increasingly more important in today’s world. It brings along offer and demand in achievement and choice. In addition to this it also gives employers the possibility to verify potential employers. This article presents Associate in nursing searching investigation on the role of social networking sites in achievement. Particularly Evolution of technology and the disruptive nature of social media in the twenty first century workplace is a central concern of this paper. The framework of exploring the perception that the use of social media for recruitment is devoid of any recruiter bias. The use of social media and its propensity to create a permanent digital record also raises interesting questions connected with the level at which individual’s experience a world in which constant digital surveillance has become the norm. This paper is focused on the usage of social networking sites. For human resources departments in the process of hiring new employees. It also maps the development and influence of social networking sites on recruiter’s behaviour and customs. The main aim is to find out, whether SNS will replace traditional online job boards in the current scenario. Our findings confirm the rising importance of social networking sites usage as a new recruiting technology. However, as a major player in the field of recruitment, job boards are still important. Social networking sites today can be seen as the most utilized services within Web 2.0, in which Facebook, Twitter, LinkedIn, and MySpace have attracted hundreds of millions of users which integrated these sites into their daily practices. Because of the large number of individuals active on SNS, it is also frequently used as a tool for promoting purposes within businesses. So has social networking sites already have proven to be an effective tool for the branding of products and services (Constantinides, 2010). Even more recently SNS is increasingly used as a tool for promoting the employer brand, referring to the image of desirability and uniqueness as an employer. Employer Branding messages including story telling for inspiring people. Employer branding content that fits the special interests of the focus group. Employer branding advertisements for reaching new people. The findings suggest that participants perceive social networking sites as important tools for communicating the employer brand. This study contributes to research project by providing new insights into the usages of social media as a communication tool for leader stigmatization.

An Exploratory Study on the Use of Social Media for Social Marketing

2014 ◽  
Vol 1 (1) ◽  
pp. 8
Author(s):  
Ms. Shweta Sharma
Keyword(s):  
Social Media ◽  
Social Marketing ◽  
Social Networking Sites ◽  
Academic Research ◽  
Social Media Marketing ◽  
Online Media ◽  
Content Sharing ◽  
Use Of Social Media ◽  
The Impact

Social media refers to the online media that allows multi-directional conversations and real time interactions such as social networking sites (SNS), blogs, discussions forums, content sharing, social bookmarks, wikis etc. Over the last decade, social media marketing has become a key focus area for both marketing practitioners and researchers. This paper focuses on the impact of social media in the domain of social marketing. For this study, we consider previous academic research in the area of social media and social marketing published in eminent research journals and management. After creating a summative background of social media and social marketing, we propose a model to understand the role of social media as a catalyst in the process of social change. Finally, we present two cases where social media played a significant role as a social catalyst. 

Microblogging in Higher Education

2014 ◽  
Vol 16 (2) ◽  
pp. 39-57 ◽  
Author(s):  
Vasileios Paliktzoglou ◽  
Jarkko Suhonen
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Social Networking Sites ◽  
Instant Messaging ◽  
Positive Impact ◽  
Third Party ◽  
Media Technologies ◽  
Frequency Of Use ◽  
Use Of Social Media ◽  
The Impact

Microblogging, with applications in many domains, including education, is one of the social media technologies with the greatest potential. The features of a microblogging platform vary from sending and receiving messages via the web, SMS, instant messaging clients, and by third party applications. Even though social media networking sites are commonly used in Higher Education, very little empirical evidence is available concerning the impact of social media use on student learning and engagement, albeit some studies on the use of Twitter as a microblogging tool in educational settings Fei Gao, Tian Luo and Ke Zhang (2012). In this study, the authors analyse the level of familiarity, engagement and frequency of use of social media technologies among university-level computer science students in Finland. Additionally, the authors analyse the experience of using a specific microblogging social media, Edmodo, as a learning aid to support group work. The specific focus of the study is to examine the reception of the students towards the Edmodo platform. The data was collected through a social media familiarity questionnaire, Edmodo experience questionnaire and interviews. The main findings are that the cohort was not very familiar with social media at the beginning of the course. However, the use of the Edmodo as a microblogging social media networking sites, as a learning tool had a positive impact on the students. This study provides experimental evidence that microblogging social networking sites and more specifically Edmodo can be used as an educational tool to help engage students more in the use of more social media networking sites.

Sign in / Sign up

Export Citation Format

Share Document