The Role of Social Media Use in Health Communication

2021 ◽  
pp. 84-104
Author(s):  
Mehmet Karanfiloglu
Keyword(s):  
Social Media ◽  
New Media ◽  
Health Communication ◽  
Interpersonal Communication ◽  
Mass Communication ◽  
Important Health ◽  
Health Related ◽  
Use Of Social Media ◽  
Short Time

In the digitalized world, the use of social media is increasing and spreading to many areas. Moreover, the process of digitalization of everything transforms the media tools and fits mass communication into digital coding together with interpersonal communication. Health communication ensues between doctors, patients, and other healthcare professionals, and its strength is important. Health institutions, doctors, and patients can now communicate through new media and discuss health-related issues through these channels. Many phone applications have transformed health into e-health by digitizing the patient-doctor relationship. On the other hand, the coronavirus (COVID-19) pandemic, which spread from China to the whole world and affected almost every country in a short time, forced the world to a more isolated lifestyle. This study investigates the role of new media opportunities in health communication during the pandemic. In this context, the literature research is examined.

scholarly journals THE ROLE OF CIVIL SOCIETY IN HEALTH COMMUNICATION

2020 ◽  
Vol 12 ◽  
pp. 127-139
Author(s):  
Satnam Singh ◽  
Siddharth Singh Tomar
Keyword(s):  
Civil Society ◽  
Health Communication ◽  
Mass Communication ◽  
Close Association ◽  
Civil Society Organizations ◽  
Communication Strategy ◽  
The People ◽  
Community Monitoring ◽  
Health Related

Health Communication is an emerging field, it involves the examination of various communication models and techniques used by healthcare professionals and policymakers to communicate health and influence the health-related behavior of the public. It is an interdisciplinary niche where social sciences, psychology, life sciences, and communication studies work in close association. It is also important to understand different theories of mass communication while working out a suitable health communication strategy. Various professionals and organizations are involved in the process of communicating health to society, civil society is the prime stakeholder in this process. It is clear from the analysis of historical and contemporary data that civil society has contributed greatly over a period of time in communicating health to the people. Civil society also had contributed in mobilizing, rights advocacy, and community monitoring of health centers and schemes. We studied the content of various civil society organizations having a rural footprint to ascertain their impact on health communication. The healthcare ecosystem in India is rapidly changing, in the view of continuous decrease in state spending over the healthcare role of civil society became increasingly crucial, so it is very important to ensure their greater participation at all levels of policy making and in implementation as well.

Fashion and Social Media

2016 ◽  
pp. 649-669
Author(s):  
Hanna Kontu ◽  
Alessandra Vecchi
Keyword(s):  
Social Media ◽  
New Media ◽  
Fashion Industry ◽  
Media Environment ◽  
Italian Market ◽  
Exploratory Approach ◽  
The Social ◽  
Marketing Tool ◽  
Use Of Social Media

Although it is clear that social media is powerful, many luxury fashion brands have been reluctant or unable to develop strategies and allocate resources to effectively engage with the new media. Adopting an exploratory approach, this chapter studies the use of social media in the luxury fashion industry through three case studies from the Italian market. The aim is to understand the role of social media as a strategic marketing tool and its broader implications to the overall marketing strategy. The findings arising from this research can help practitioners and managers to make sense of the social media environment and better understand how to design social media activities to engage with the luxury fashion consumer.

Social Media and Higher Education Institute Recruitment

2017 ◽  
Vol 6 (10) ◽  
pp. 86
Author(s):  
Gurvinder Singh ◽  
Munish Bansal ◽  
Dyal Bhatnagar
Keyword(s):  
Higher Education ◽  
Social Media ◽  
New Media ◽  
Social Networking Sites ◽  
High Growth ◽  
High Growth Rate ◽  
Conceptual Approach ◽  
Use Of Social Media ◽  
Major Factors

Communication medium has changed dramatically in the past decade after the emergence of social media. . Not only it became top priority for business houses now a day but other organizations including education institutes are using social media to connect with students. With approximately 462 million internet users and over 241 million active Facebook users; Internet penetration, Smartphone’s, youth exposure are major factors which are responsible for high growth rate of internet and social website users. Decision makers are consistently trying to identify ways through which firms can make use of social media applications such as Wikipedia, YouTube, Facebook, Twitter etc. It is a place where people discuss politics, products, cricket, music & movies, fashion, science & Technology and many other issues. This new media has led to a paradigm shift in marketing practices of many companies from a traditional brand or product-driven approach to a contemporary customer-driven approach. Social Media and its technology are consumer-driven as it can directly communicate with consumers for their product and services. Moreover, this new form of media is often perceived more trustworthy source rather than sponsored content transmitted thru the traditional media of the promotion mix. Though organizations cannot control the direction of information disseminated through social media yet social media is being widely used by almost all the companies, in spite of their size or structure. Consumers get instant response and feel more attached with the organization.Considering all these benefits educational institutes and universities are now using social media to reach its perspective clients i.e. students, in order to improve recruitments. Social media sites are generally accessed by youth of specific demographic profile. There is big difference in how and why people use social networking sites. In addition, how much is the involvement and continuation of traditional marketing practices required in social media marketing.Unfortunately, universities/institutes using these technologies often fail to understand the unique opportunities and challenges that accompany the adoption of social media. In this paper, an effort has been made on conceptual approach in identifying issues and challenges in identifying role of social media in higher education and to identify factors that affect the selection of higher educational institutes and role of social media in reaching to the perspective students. The data will be analyzed using statistical techniques like factor or confirmatory factor analysis with reliability and validation checks.

scholarly journals HEALTH COMMUNICATION MESSAGE PLANNING IN INSTAGRAM

2020 ◽  
Vol 13 (1) ◽  
pp. 51
Author(s):  
Febri Santa Nova ◽  
Isbandi Sutrisno ◽  
Kurnia Arofah
Keyword(s):  
Oral Health ◽  
New Media ◽  
Health Communication ◽  
Interpersonal Communication ◽  
Planning Theory ◽  
The Public ◽  
Message Production ◽  
Health Related ◽  
The One ◽  
Humorous Appeal

Health communication is interpersonal communication focused on how an individual faces health-related issues and seeks to maintain his health. The lack of awareness and public knowledge about oral health is why many clinics and illegal noneducated dental practicians in Indonesia nowadays. The emergence of an Instagram account @korbantukanggigi is one way to make the public aware and educate the public about the dangers and consequences of illegal noneducated dental practician. This research aims to determine the process of message planning on the @korbantukanggigi Instagram account about unlawful noneducated dental practicians' education. This research using the Planning Theory by Charles Berger and New Media Theory. The method used is descriptive qualitative research, collecting data through in-depth interviews, observation, and documentation. The research results in planning messages there were five stages: the report stage, discussion stage, the drafting of the statement, goals, and the success of delivering the message. In implementing the message production technique, the researchers found that the @korbantukanggigi account used the humorous appeal technique and the one-side issue in providing education. Korbantukanggigi has created opportunities for new knowledge about a dentist's world, a place to share the viewpoint of the illegal noneducated dental practician and education related to dental and oral health, which the public largely ignored.

scholarly journals PERAN MEDIA SOSIAL DALAM MENINGKATKAN PARTISIPASI PEMILIH PEMULA DI KALANGAN MAHASISWA FAKULTAS ILMU SOSIAL UNIVERSITAS NEGERI SEMARANG

2020 ◽  
Vol 5 (1) ◽  
pp. 12-16
Author(s):  
Nugraheni Arumsari ◽  
Wenny Eka Septina ◽  
Iwan Hardi Saputro
Keyword(s):  
Social Media ◽  
Focus Group ◽  
Voter Turnout ◽  
Mass Communication ◽  
Descriptive Analysis ◽  
Concrete Form ◽  
Use Of Social Media ◽  
Modern Mass ◽  
Democratic Country

Indonesia is a democratic country that upholds freedom of human rights and also in expressing opinions in public. In this democratic country General Election or Election is still considered as the most concrete form of community participation in the administration of government. One of them is a form of political participation through social media that is widely used by teenagers who can be regarded as novice voters. This study aims to explain the role of social media in increasing voter turnout in the 2019 presidential election. The research method is descriptive analysis, which is to describe, analyze and interpret data. Data collection techniques by: observation, interviews, questionnaires and FGD (Focus Group Discutions). The results showed that the use of social media among novice voters to access information about the election, namely Instagram ranks first, namely 77.6%, then there are WhatApps, Youtube and Twitter, while the factors that influence voter participation through social media are influenced by modernization , the influence of intellectuals and modern mass communication and government involvement in social, economic and cultural affairs. Indonesia merupakan negara demokrasi yang menjunjung tinggi kebebasan hak asasi manusia dan juga dalam mengemukakan pendapat di muka umum. Dalam negara demokrasi inilah Pemilihan Umum atau Pemilu masih dianggap sebagai bentuk partisipasi masyarakat yang bentuknya paling konkret dalam penyelenggaraan pemerintahan. Salah satunya yaitu bentuk partisipasi politik melalui media sosial yang banyak digunakan oleh kalangan remaja yang dapat dikatakan sebagai pemilih pemula. Penelitian ini bertujuan untuk menjelaskan peran media sosial dalam meningkatkan partisipasi pemilih pemula pada pemilihan presiden tahun 2019. Metode penelitian ini bersifat deskriptif analisis, ialah untuk menggambarkan, menganalisis dan menginterpretasikan data. Tehnik pengambilan data dengan cara: observasi, wawancara, kuesioner dan FGD (Focus Group Discutions). Hasil penelitian menunjukkan bahwa penggunaan media sosial di kalangan pemilih pemula untuk mengakses informasi mengenai pemilu, yaitu Instagram menempati urutan pertama yaitu 77,6% selanjutnya terdapat WhatApps, Youtube dan Twitter, sedangkan faktor-faktor yang mempengaruhi  partisipasi pemilih pemula melalui media sosial dipengaruhi oleh modernisasi, pengaruh kaum intelektual dan komunikasi massa modern dan keterlibatan pemerintah dalam urusan sosial, ekonomi dan kebudayaan.

Effectiveness of social media for communicating health messages in Ghana

2017 ◽  
Vol 117 (4) ◽  
pp. 342-371 ◽  
Author(s):  
Richard Bannor ◽  
Anthony Kwame Asare ◽  
Justice Nyigmah Bawole
Keyword(s):  
Social Media ◽  
New Media ◽  
Health Communication ◽  
Health Professionals ◽  
General Public ◽  
Health Messages ◽  
Multiple Perspectives ◽  
Content Type ◽  
Health Related ◽  
Health Messaging

Purpose The purpose of this paper is to develop an in-depth understanding of the effectiveness, evolution and dynamism of the current health communication media used in Ghana. Design/methodology/approach This paper uses a multi-method approach which utilizes a combination of qualitative and quantitative approaches. In-depth interviews are conducted with health promotion professionals in Ghana and 150 members of the general public were surveyed. Findings The paper finds that the general public sees social media as an effective place for health professionals to share health-related messages. They also view health-related messages on social media seriously. Health professionals see social media as an effective tool for sending health-related messages to the public and are concerned about the fact that traditional media are losing their effectiveness as means to share health-related messages. Research limitations/implications This study was conducted in Ghana. Future studies should be conducted across multiple countries to examine the conclusions developed in this paper and the possibility of multiple perspectives regarding the use of social media for sending health messages. Practical implications The results inform public health officials on developments in health communication and suggest prescriptions on how to adjust to the new media. Originality/value Health messaging is an area that has been relatively ignored in the literature and almost no research focusses on the effectiveness of social media and other health messaging technologies, particularly in developing countries. Although the study was conducted in Ghana, health professionals worldwide can use the findings to help improve their health messaging strategies.

scholarly journals Political Expression on Social Media: The Role of Communication Competence and Expected Outcomes

2017 ◽  
Vol 3 (1) ◽  
pp. 205630511769652 ◽  
Author(s):  
Alcides Velasquez ◽  
Hernando Rojas
Keyword(s):  
Social Media ◽  
Interpersonal Communication ◽  
Mass Communication ◽  
Explanatory Power ◽  
Communication Competence ◽  
Political Discussion ◽  
Political Expression ◽  
The Difference ◽  
Use Of Social Media ◽  
Expected Outcomes

The use of social media sites for political expression has added a new layer to the study of political discussion. In this type of user-generated content applications, interpersonal and mass-mediated types of communication converge in one medium. Therefore, in this study, we bring together insights from interpersonal communication theories and mass communication models that predict online expression, adding explanatory power to this form of political participation. Specifically, we contribute to the understanding of social media political expression by examining the influence of communication competence and expected outcomes on expressive behaviors. Results of a representative survey of the adult urban population of Colombian Facebook ( n = 598) and Twitter ( n = 185) users, suggest that social media communication competence and expected status, novelty, and social outcomes influence political expression on social media. Furthermore, users’ social media political expression expected outcomes through Facebook and Twitter differ. This study illustrates the important role that interpersonal communication factors have for social media political discussion, and the difference between users’ expectations when they express their political views through different social media platforms.

The role of social influencers for effective public health communication

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shiromani Gupta ◽  
Satya Bhusan Dash ◽  
Rachna Mahajan
Keyword(s):  
Public Health ◽  
Social Media ◽  
Health Communication ◽  
Peer Review ◽  
Persuasive Communication ◽  
Health Crisis ◽  
Content Type ◽  
Public Health Communication ◽  
Health Related

PurposeThe purpose of the study is to explore the suitability of social media influencers (SMIs) for communicating public health messages via social media platforms. The study identifies key persuasive communication components that influence individuals' attitudes and, subsequently, intentions to follow health-related information shared by SMIs.Design/methodology/approachQualitative interviews with healthcare workers and interactions with 332 active social media users via structured online questionnaires were used for data collection. Structural equation modelling was used to analyse responses.FindingsResults indicate that SMIs' credibility, SMI–individual homophily and quality of information shared by the SMI are the significant factors determining individuals' attitudes towards the information received. Furthermore, the individual's attitude significantly impacts their intention to follow information shared by the SMI. The study thus verifies the mediating role of attitude in persuasive communication.Research limitations/implicationsThe current study can serve as a foundation for future work to examine the suitability of SMIs for tasks other than marketing.Practical implicationsThe study provides insights for planning and implementing SMI-sourced communication in the public health context. The study enhances the understanding of the tested relationships and thereby increases scholars' and practitioners' ability to leverage SMIs for health-related communication.Originality/valueWhilst SMIs are attracting increasing attention in consumer markets, the study suggests that they can be used in public health communication. Considering the coronavirus disease (COVID-19) situation, the empirical study provides insights into SMIs' role in persuasive public health communication amid a health crisis.Peer reviewThe peer review history for the article is available at: https://publons.com/publon/10.1108/OIR-01-2021-0012

Role of Social Media Use in Democracy

2020 ◽  
Vol 36 (2) ◽  
pp. 55-59
Author(s):  
Neelam Kumari ◽  
Joginder Singh Malik ◽  
Dangi Pooja Arun
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Fake News ◽  
Social Lives ◽  
Way Of Thinking ◽  
The Government ◽  
Democratic Systems ◽  
Use Of Social Media

Social networks such as Twitter, Facebook, and Google hold the potential to alter civic engagement, thus essentially hijacking democracy, by influencing individuals towards a particular way of thinking. Today, social media plays a crucial role in facilitating and transmitting content related to all the matters that have larger effect on public opinions and democracy. Due to higher use of social media among new generations, they are exposed to politics more frequently, and in a way that is integrated into their social lives. New media hailed as vehicles for providing a voice to the voiceless. But the restrictions imposed by the government on social media sites and internet services, while allowing only that content that are government friendly amounts to compelled speech. This paper explores how social media have become a platform for fake news and propaganda to influence certain audiences towards a particular way of thinking. When it comes to healthy democratic networks, it is important that the news remains true so it doesn’t affect people levels of trust. A certain amount of trust is very crucial for healthy and well-functioning democratic systems.

scholarly journals Beragam Peran Media Sosial dalam Dunia Politik di Indonesia

2019 ◽  
Vol 7 (2) ◽  
pp. 173
Author(s):  
Atika Aisyarahmi Munzir
Keyword(s):  
Social Media ◽  
New Media ◽  
The Political ◽  
Communication Tool ◽  
Framing Analysis ◽  
Political World ◽  
Self Image ◽  
Use Of Social Media ◽  
Communication And Information Technology

<pre><em>The presence of the internet as a communication and information technology that continues to innovate can give birth to a variety of social media that can be used by an individual for various purposes. Aside from being a means of communicating in cyberspace, social media classified as new media can be used as an effort to present one's self-image including politicians. Now social media can not be separated from the daily life of an individual. Not only as a social need, but the use of social media was able to give influence in the political world. Fast, inexpensive, and effective making social media the most important communication tool in politics. This article aims to discuss the various roles of social media in the political world in Indonesia. The method used is quantitative by identifying the text. The author will use the framing analysis method by taking three research results that explain the various roles of social media in the political world. The results of article writing explain that the role of social media in the political world in Indonesia is as a media campaign, the development of political literacy, and increased voter participation.</em></pre>

Sign in / Sign up

Export Citation Format

Share Document