scholarly journals Pengaruh harga dan kualitas pelayanan terhadap kepuasan pelanggan maskapai penerbangan Batik Air Banda Aceh

2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Yahya - Yahya ◽  
Zenitha - Maulida ◽  
Yusra - Yusra ◽  
Lidya - Makmur

The aim of this study is to investigate the influence of price and service quality toward the customer satisfaction of Batik Air Banda Aceh. 96 respondents of this study are collected through a questionnaire. The hypothesis was tested using multiple linear regression, F-test, and t-test, to know simultaneously and partially the influence of independent variable toward the dependent variable at a 95% confidence level (α = 0.05). The result, based on the t-test and partial test, shows that price and service quality influence the customer satisfaction level of Batik Air in Banda Aceh. Implication and suggestion also discussed in this study.

2019 ◽  
Vol 10 (3) ◽  
pp. 324-332
Author(s):  
Kurnia Dewi

This research is on CV. Netral Rengat District, Indragiri Hulu Regency. The purpose of this research is to know the effect of service quality and price simultaneously on customer satisfaction on CV. Neutral Rengat District, Indragiri Hulu Regency; To find out the effect of service quality partially on customer satisfaction on CV. Neutral Rengat District, Indragiri Hulu Regency; To find out the effect of prices partially on customer satisfaction on CV. Neutral Rengat District, Indragiri Hulu Regency. The population in this study are all consumers who use the services of CV. Neutral Rengat Subdistrict, Indragiri Hulu Regency which is infinite in number, where visitors are teenagers to adults, the population used is 24,057 people. While the sample in this study amounted to 100 people with a nonprobability sampling technique. Thisr research used quantitative methods, namely by multiple linear regression, correlation coefficient and determination, and F test and t test. Based on the results of the research and discussion, some conclusions can be drawn as follows: From the quantitative calculations obtained using the multiple linear regression equation Y = a + b1X1 + b2X2 obtained Y = 3.808 + 0.238 X1 + 0.528 X2, namely the constant coefficient value (a) amounting to 3.808 this means that if the value of service quality (X1) and price (X2) equals zero, then the level or amount of customer satisfaction (Y) is equal to 3.808. The coefficient value of X1 = 0.238 means that if the service quality (X1) rises by one unit, while the price variable (X2) remains, customer satisfaction (Y) will increase by 0.238 and vice versa if the service quality (X1) decreases by one unit, while the price variable (X2) remains, consumer satisfaction (Y) will decrease by 0,238. The coefficient value of X2 = 0.528 explains that if the price (X2) rises by one unit, while the service quality variable (X1) remains, the level of customer satisfaction (Y) will increase by 0.528 and if the price (X2) falls by one unit, while the service quality variable (X1) remains that consumer satisfaction (Y) will decrease by 0.528. Multiple linear correlation coefficient (R) that is 0.885 means that the relationship that has a very high correlation between service quality and price to customer satisfaction is 0.885. The coefficient of determination (R2) is 0.783, meaning that customer satisfaction can be explained by variations in changes in the independent variable (service quality and price) of 78.3%, while the remaining 21.7% is explained by other variables outside the research. Based on the results of the F test, the calculated F value is 175,051 with a significant level of 0,000. While Ftable at 100% (0.05) is 3.09. In both calculations, F count> Ftable is 175,051> 3,09. This means that Ho is rejected and Ha is accepted, meaning that simultaneously service quality and price have a significant effect on customer satisfaction. Based on the results of the t test obtained the value of tcount X1> t table = 2.101> 1.98447 so that Ho is rejected and Ha is accepted, which means the independent variable (X1) service quality partially has a significant effect on the variable customer satisfaction (Y). Furthermore, the value of tcount X2> t table = 4.268> 1.98447 so that Ho is rejected and Ha is accepted, which means that the independent variable (X2) price partially has a significant effect on the variable customer satisfaction (Y).


KEUNIS ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 10
Author(s):  
Ika Puspita Ardani ◽  
Jati Handayani

<em>This purpose of this research is to analyze the effect of service quality, product quality, and price on customer satisfaction of Credit Serba Bisa at PD. BPR BKK Kota Semarang Period June 2019. This research is a causal applied quantitative research. The types of data used in this study are primary and secondary. Methods of data collection using questionnaires, interviews, and observation. The sampling technique used was purposive sampling technique with a sample of 100 respondents. Data testing methods used in this study are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, autocorrelation test, multiple linear regression test, F test, t test, test the coefficient of determination R<sup>2 </sup>which shows can be used to measure customer satisfaction. The analytical method used in this study is multiple linear regression using SPSS 25. The results of the F test show that the quality of service, product quality, and price simultaneously have a significant effect on customer satisfaction on Credit Serba Bisa in PD. BPR BKK Kota Semarang. Furthermore, the t test results showed that service quality, product quality, and price partially had a significant effect on customer satisfaction of Credit Serba Bisa at PD. BPR BKK Kota Semarang.</em>


2020 ◽  
Vol 1 (2) ◽  
pp. 103-110
Author(s):  
I Wayan Gede Antok Setiawan Jodi

Rural Banks (BPR) are one type of bank that is known to serve customers, micro, small and medium enterprises. BPR is the official banking institution regulated in the Banking Law which functions not only to channel credit in the form of working capital, investment and consumption credit but also to collect public funds in the form of time deposits, savings and other forms equivalent to it. Based on this background, the title of this research is "The Effect of Service Quality and Employee Performance on Customer Satisfaction at PT. BPR Artha Adyamurthi in Kediri, Tabanan ". The formulation of the problem in this study is how the influence of service quality and employee performance simultaneously and partially on customer satisfaction at PT. BPR Artha Adyamurthi in Kediri, Tabanan. The purpose of this study is to analyze the effect of service quality and employee performance simultaneously and partially on customer satisfaction at PT. BPR Artha Adyamurthi in Kediri, Tabanan. The number of samples is 98 people. The analytical tools used in the study include classical assumption test, multiple linear regression, F test, and t test. From the results of the calculation of multiple linear regression analysis obtained the linear regression line equation between service quality and employee performance on customer satisfaction is Y = -1,710 + 0,296X1 + 0,765X2. Based on the F test results obtained Fcount value of 132.206 is greater than Ftable (3.07 then it is true there is a positive and significant effect between service quality and employee performance simultaneously on customer satisfaction at PT. BPR Artha Adyamurthi in Kediri, Tabanan. Results of analysis with using t-test, the t-count value of 2.695 and 10.085 is greater than the t-table value, the service quality and employee performance partially have a positive and significant effect between service quality and employee performance simultaneously on customer satisfaction at PT. BPR Artha Adyamurthi in Kediri, Tabanan.


Author(s):  
Enis Fitriani

This study aimed to determine the effect of emotional quotient (EQ) and communication skill(CS) on student academic achievement (AC). This quantitative studyis explanation type using quota sampling and the analysis used classical assumption test and multiple linear regression analysis.The result of t test showed that both independent variableX1 (EQ) and independent variable X2 (CS) had no effect on dependent variable Y (AC) as evidenced by significance value X1=0.185 (e”0.05) and value significance X2=0.398 (e”0.05). F test results showed that there was no effect between independent variable X1 and independent variable X2 to dependent variable Y simultaneously known from F significance value that is equal to 0.410 (e”0.05). The conclusions are: EQ has no effect on academic achievement; communication skill has no effect on academic achievement; and simultaneously EQ and communication skill have no effect on academic achievement.


2020 ◽  
Vol 9 (4) ◽  
pp. 350-354
Author(s):  
Jefri Heridiansyah ◽  
Theresia Susetyarsi ◽  
Ariyani Indriastuti ◽  
Frida Widyawati Triasningrum

The purpose of this study is to find out: (1) How much influence does customer satisfaction have on the four-star hotel service recovery in Semarang City. (2) How much impact of customer trust on the service recovery of four-star hotels in Semarang, (3) How big is the influence of customer commitment on service recovery for four-star hotels in Semarang City. The sample in this study amounted to 57 respondents or customers. This study was analyzed using multiple linear regression includes the T-test, F test, and the coefficient of determination. Based on the results of the research and discussions, it can conclude that there is an effect of customer satisfaction on service recovery, there is an effect of customer trust on service recovery also there is an effect of customer commitment on service recovery.


2020 ◽  
Vol 19 (1) ◽  
pp. 33-43
Author(s):  
Mohamad Rizal Nur Irawan

Customer satisfaction will be formed if it can meet the customer's basic expectations. Many factors influence customer satisfaction, including service quality and price. The problem that the answer to this research is looking for is the effect of partial, simultaneous and dominant independent variables (service quality and price) on customer satisfaction. Data analysis methods used are validity test, reliability test, classic assumption, multiple regression analysis, multiple correlation test, coefficient of determination, F test, t test. The results of multiple linear regression obtained an equation, (Y = 2.936 + 0.098 X1 + 0.246 X2). The t-test results obtained by t count variable service quality 5.434 price 3.704 greater than t table 1.660 between independent variables partially has a significant influence on customer satisfaction. The results obtained from the F test are: F count (75,966)> F table (3,09) means that variables simultaneously have a significant effect on customer satisfaction. From the regression calculation and t count value can be drawn that the most dominant influence on customer satisfaction is price. From the results of the analysis concluded that the independent variable (service quality and price) has a significant influence on customer satisfaction Cv. Cahaya Bonanza Abadi Lamongan.


2014 ◽  
Vol 1 (1) ◽  
Author(s):  
Nadiya ◽  
Estia Fatma

This research empirically excamines the influence of decision of consumer about to purchase of brand car Toyota Kijang Innova in PT. Dunia Barusa Banda Aceh. The aim of this research is to find out the influence of cultural, social, personal and psychologist factor toward the decisions of consumen purchase in buying of brand car Toyota Kijang Innova in PT Dunia Barusa Banda Aceh.Collecting data is conducted by giving questionnaires to consumen owner of Kijang Innova car which choosed conveniencely in serving area of purna selling in PT. Duni Barusa Banda Aceh. This analysis uses multiple linear regression with SPSS. It influences culture, social, personal and psychology factors partially toward consumen decision in purchasing of brand caa Kijang Innova significant with t-table (1.9842) in significant level of for each them is 0.005, 0.000 and 0.014 or it’s smaller than 0.005. It’s influenced all factors of independent variable simoultaneously toward dependent variable that it’s also significant with F-test(110.007)F-table(2.4675). The relation of independent variable with dependent variable positively with R value 90.70%. The influence of four factors in decision of purchasing of brand car Kijang Innova is R2 value 0,822 that means 82.20% changing dependent variable can explain by independent variables. The rest of that value, which is 17.80% can explain by other variables outside model.Keywords: consumer, purchase, cultural, social, personal, psychologist


2019 ◽  
Vol 7 (1) ◽  
pp. 23-35
Author(s):  
Ahmad Soleh ◽  
Yun Fitriano

This study aims to analyze the comparison of the financial performance of state-owned banks and provide empirical evidence of the effect of LDR, CAR, and NPL on ROA. This analysis uses an independent variable of liquidity and solvency. The independent variable is focused on CAR, LDR, NPL, while the dependent variable is profitability focused on ROA. The data used are secondary data derived from the annual financial statements of BNI, BRI, BTN, Bank Mandiri listed on the Indonesia Stock Exchange in the period 2008 to 2015. The method of testing data uses, classic assumption test, multiple linear regression, coefficient of determination (R2 ), by testing the hypothesis t test and F test. The results showed that the multiple linear regression equation Y = 1.145 + 0.023 X1 + 0.004 X2 - 0.281 X3. Partial test (t test) shows that the LDR ratio of government-owned banks has a positive and significant effect on ROA with a t count of 3.108 > t table 1.693 with a significant level of 0.0046 or 0.46%. CAR ratio has a positive effect and is not significant for ROA with a t count of 0.126 < t table 1.693 with a significant level of 0.9004 or 90.4%. The NPL ratio has a negative and not significant effect on ROA with a tcount of -4.594 < t table 1.693 with a significant level of 0.0001 or 0.01%. Simultaneous testing (F test) shows the ratio of LDR, CAR, and NPL has a positive and significant effect on ROA with a calculated F value of 26.414 > t table 2.93 with a significant level of 0.000 or 0.0%. The results of testing the coefficient of determination (R2) shows that the independent variables LDR, CAR, and NPL can explain the effect on the dependent variable ROA, which is equal to 0.863 or 86.3% while 13.7% is influenced by other variables not examined.


Author(s):  
. Fibrasia ◽  
. Sriyoto ◽  
Nyayu Neti Arianti

One of the purposes of a farmer doing the business is to get profit. This research aimed to determine the profit of the patchouli oil processing in Nagari Rabi Jonggor and to analyze the factors that affect the profit. The data of the study were taken from 39 respondents.  All population of patcahouli oil processors were got to be respondents. The formula used to analyze the profit gain was ? = TR-TC, whereas to determine the factors that affected the profit using the multiple linear regression with F-test and t-test at the confidence level of 95% (? = 0.05). The results showed that the average processing profit of patchouli oil were Rp. 439,815.00 for each refinery and the factors affected negatively to the processing profit of patchouli oil were all input price variables like the price of raw materials, kerosene, firewood, and labor. The price of patchouli oil itself did not significantly affect.Keywords: patchouli oil processing, profit, profit function.


2019 ◽  
Vol 2 (2) ◽  
pp. 95-101
Author(s):  
Dasmansyah Adyas ◽  
Annisa Khairani

This research is a causality study that aims to find out the influence of advertisement attractiveness, advertisement message quality, and viewing freuency as independent variable to the effectiveness of advertisement on television especially tokopedia advertisement, as the dependent variable. The methodology used in this study are multiple linear regression, classical assumption test, multicollinearity test, heteroscedastic test, t test, and f test. The results of the study showed that independent variables (the influence of advertisement attractiveness, advertisement message quality, viewing frequency) affect ( the dependent variable (advertisement effectiveness), both partially and simultaneously.


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