FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN MEMBELI MOBIL MEREK TOYOTA TIPE KIJANG INNOVA PADA PT. DUNIA BARUSA BANDA ACEH

2014 ◽  
Vol 1 (1) ◽  
Author(s):  
Nadiya ◽  
Estia Fatma
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
F Test ◽  
Independent Variables ◽  
Independent Variable ◽  
R Value ◽  
Banda Aceh

This research empirically excamines the influence of decision of consumer about to purchase of brand car Toyota Kijang Innova in PT. Dunia Barusa Banda Aceh. The aim of this research is to find out the influence of cultural, social, personal and psychologist factor toward the decisions of consumen purchase in buying of brand car Toyota Kijang Innova in PT Dunia Barusa Banda Aceh.Collecting data is conducted by giving questionnaires to consumen owner of Kijang Innova car which choosed conveniencely in serving area of purna selling in PT. Duni Barusa Banda Aceh. This analysis uses multiple linear regression with SPSS. It influences culture, social, personal and psychology factors partially toward consumen decision in purchasing of brand caa Kijang Innova significant with t-table (1.9842) in significant level of for each them is 0.005, 0.000 and 0.014 or it’s smaller than 0.005. It’s influenced all factors of independent variable simoultaneously toward dependent variable that it’s also significant with F-test(110.007)F-table(2.4675). The relation of independent variable with dependent variable positively with R value 90.70%. The influence of four factors in decision of purchasing of brand car Kijang Innova is R2 value 0,822 that means 82.20% changing dependent variable can explain by independent variables. The rest of that value, which is 17.80% can explain by other variables outside model.Keywords: consumer, purchase, cultural, social, personal, psychologist

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN MEMBELI MOBIL MEREK TOYOTA TIPE KIJANG INNOVA PADA PT. DUNIA BARUSA BANDA ACEH

2014 ◽  
Vol 1 (1) ◽  
Author(s):  
Suryani Murad ◽  
Redi Yusdia
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
F Test ◽  
Independent Variables ◽  
Independent Variable ◽  
R Value ◽  
Banda Aceh

This research empirically excamines the influence of decision of consumer about to purchase of brand car Toyota Kijang Innova in PT. Dunia Barusa Banda Aceh. The aim of this research is to find out the influence of cultural, social, personal and psychologist factor toward the decisions of consumen purchase in buying of brand car Toyota Kijang Innova in PT Dunia Barusa Banda Aceh.Collecting data is conducted by giving questionnaires to consumen owner of Kijang Innova car which choosed conveniencely in serving area of purna selling in PT. Duni Barusa Banda Aceh. This analysis uses multiple linear regression with SPSS. It influences culture, social, personal and psychology factors partially toward consumen decision in purchasing of brand caa Kijang Innova significant with t-table (1.9842) in significant level of for each them is 0.005, 0.000 and 0.014 or it’s smaller than 0.005. It’s influenced all factors of independent variable simoultaneously toward dependent variable that it’s also significant with F-test(110.007)F-table(2.4675). The relation of independent variable with dependent variable positively with R value 90.70%. The influence of four factors in decision of purchasing of brand car Kijang Innova is R2 value 0,822 that means 82.20% changing dependent variable can explain by independent variables. The rest of that value, which is 17.80% can explain by other variables outside model.Keywords: consumer, purchase, cultural, social, personal, psychologist  

scholarly journals Pengaruh harga dan kualitas pelayanan terhadap kepuasan pelanggan maskapai penerbangan Batik Air Banda Aceh

2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Yahya - Yahya ◽  
Zenitha - Maulida ◽  
Yusra - Yusra ◽  
Lidya - Makmur
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Confidence Level ◽  
T Test ◽  
Satisfaction Level ◽  
F Test ◽  
Independent Variable ◽  
Banda Aceh

The aim of this study is to investigate the influence of price and service quality toward the customer satisfaction of Batik Air Banda Aceh. 96 respondents of this study are collected through a questionnaire. The hypothesis was tested using multiple linear regression, F-test, and t-test, to know simultaneously and partially the influence of independent variable toward the dependent variable at a 95% confidence level (α = 0.05). The result, based on the t-test and partial test, shows that price and service quality influence the customer satisfaction level of Batik Air in Banda Aceh. Implication and suggestion also discussed in this study.

scholarly journals Analisis Pengaruh Daya Tarik Iklan, Kualitas Pesan Iklan dan Frekuensi Penayangan Iklan Terhadap Efektivitas Iklan TV Tokopedia

2019 ◽  
Vol 2 (2) ◽  
pp. 95-101
Author(s):  
Dasmansyah Adyas ◽  
Annisa Khairani
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
T Test ◽  
F Test ◽  
Independent Variables ◽  
Independent Variable

This research is a causality study that aims to find out the influence of advertisement attractiveness, advertisement message quality, and viewing freuency as independent variable to the effectiveness of advertisement on television especially tokopedia advertisement, as the dependent variable. The methodology used in this study are multiple linear regression, classical assumption test, multicollinearity test, heteroscedastic test, t test, and f test. The results of the study showed that independent variables (the influence of advertisement attractiveness, advertisement message quality, viewing frequency) affect ( the dependent variable (advertisement effectiveness), both partially and simultaneously.

ANALISIS VARIABEL YANG BERPENGARUH TERHADAP KINERJA PERUSAHAAN DI BURSA EFEK INDONESIA

2019 ◽  
Author(s):  
SUSENO - SUSENO
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Stock Exchange ◽  
T Test ◽  
The Other ◽  
Financial Leverage ◽  
F Test ◽  
Research Results ◽  
Independent Variables ◽  
Influential Variable

ANALISIS VARIABEL YANG BERPENGARUH TERHADAP KINERJA PERUSAHAAN DI BURSA EFEK INDONESIAOleh : Suseno STIE SATRIA Purwokerto ABSTRACT The aims of the research are (1) to analyze influence of age, scale, financial leverage, and profitability to performance of firms at The Indonesian Stock Exchange. (2) to determine the most influential variable on the performance of the firms. Hypotheses proposed in this research were: (1) Age, Scales, Financial Leverage, Profitability influences the performance of firms, (2) Age influences the performance of firms, (3) Scales influences the performance of firms, (4) Financial Leverage influences the performance of firms, (5) Profitability influences the performance of firms. Instrument of analysis employed in the research was multiple linear regression with t test and F test.The results of analyses of t test showed that profitability did not influence the performance of the firms. It was indicated by the value of computed t which was smaller than the value of t table. Meanwhile, the t test of age, scale and financial leverage indicated that the value of computed t > t table. It means that these variables (scale and financial leverage) influenced the performance of the firms. The F test showed that the independent variables of age, scale, financial leverage and profitability as a whole significantly influenced the performance of the firms. It was indicated by the calculated F > the value of F table, the value the age computed t which was smaller than the value of -t table..Based on the research results that age and profitability do not influence the performance of the firms, it is suggested that investors should not pay any attention to those variables. On the other hand, they should pay attention to the variables of scale and financial leverage. It is recommended that for further research should include longer periode of the sample.

scholarly journals The Influence of Product, Price, and Location on Consumer Purchasing Interest in Bakso Pak Kus Residen Sudirman Surabaya

2019 ◽  
Vol 1 (1) ◽  
pp. 157-166
Author(s):  
Dimas Septian Wijiantoro
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Technique ◽  
T Test ◽  
Product Price ◽  
F Test ◽  
Independent Variables ◽  
Analysis Technique ◽  
Study Population

Companies need to maintain their survival by developing and earning profits. Consumers have ever-changing tastes and desires, so companies must be prepared to face all these changes and constantly review and improve their offerings. Companies need to pay attention to factors that affect consumers' buying interest, including products, prices, and locations. This study aims to determine and analyze the effect of simultaneous product, price, and location on consumer buying interest in Bakso Pak Kus Jalan Sudirman Residen Surabaya. The study population was all consumers of Bakso Pak Kus Jalan Sudirman Resident Surabaya. The sampling technique is based on Hair, et al. (2010), that the number of samples is at least 5 times the number of indicators so that the number of samples in this study is 85 people. The data analysis technique used multiple linear regression, t test, and F test. The results showed that the product, price, and location partially affected the consumer buying interest of Bakso Pak Kus Jalan Sudirman Resident Surabaya as evidenced by the results of the t test showing the calculated t value all independent variables are greater than t table (1,989), which is 2,015 for the effect of product variables (X1), 2,608 for the influence of price variables (X2), and 6,037 for the effect of location variables (X3). . The results also show that the products, prices, and locations simultaneously influence consumers' buying interest in Bakso Pak Kus Jalan Sudirman Resident Surabaya as evidenced by the results of the F test which shows the value of F count> F table which is 45,001> 2,716.

scholarly journals PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA CV. NETRAL KECAMATAN RENGAT KABUPATEN INDRAGIRI HULU

2019 ◽  
Vol 10 (3) ◽  
pp. 324-332
Author(s):  
Kurnia Dewi
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Linear Regression ◽  
Correlation Coefficient ◽  
Consumer Satisfaction ◽  
Quantitative Methods ◽  
T Test ◽  
F Test ◽  
Independent Variable

This research is on CV. Netral Rengat District, Indragiri Hulu Regency. The purpose of this research is to know the effect of service quality and price simultaneously on customer satisfaction on CV. Neutral Rengat District, Indragiri Hulu Regency; To find out the effect of service quality partially on customer satisfaction on CV. Neutral Rengat District, Indragiri Hulu Regency; To find out the effect of prices partially on customer satisfaction on CV. Neutral Rengat District, Indragiri Hulu Regency. The population in this study are all consumers who use the services of CV. Neutral Rengat Subdistrict, Indragiri Hulu Regency which is infinite in number, where visitors are teenagers to adults, the population used is 24,057 people. While the sample in this study amounted to 100 people with a nonprobability sampling technique. Thisr research used quantitative methods, namely by multiple linear regression, correlation coefficient and determination, and F test and t test. Based on the results of the research and discussion, some conclusions can be drawn as follows: From the quantitative calculations obtained using the multiple linear regression equation Y = a + b1X1 + b2X2 obtained Y = 3.808 + 0.238 X1 + 0.528 X2, namely the constant coefficient value (a) amounting to 3.808 this means that if the value of service quality (X1) and price (X2) equals zero, then the level or amount of customer satisfaction (Y) is equal to 3.808. The coefficient value of X1 = 0.238 means that if the service quality (X1) rises by one unit, while the price variable (X2) remains, customer satisfaction (Y) will increase by 0.238 and vice versa if the service quality (X1) decreases by one unit, while the price variable (X2) remains, consumer satisfaction (Y) will decrease by 0,238. The coefficient value of X2 = 0.528 explains that if the price (X2) rises by one unit, while the service quality variable (X1) remains, the level of customer satisfaction (Y) will increase by 0.528 and if the price (X2) falls by one unit, while the service quality variable (X1) remains that consumer satisfaction (Y) will decrease by 0.528. Multiple linear correlation coefficient (R) that is 0.885 means that the relationship that has a very high correlation between service quality and price to customer satisfaction is 0.885. The coefficient of determination (R2) is 0.783, meaning that customer satisfaction can be explained by variations in changes in the independent variable (service quality and price) of 78.3%, while the remaining 21.7% is explained by other variables outside the research. Based on the results of the F test, the calculated F value is 175,051 with a significant level of 0,000. While Ftable at 100% (0.05) is 3.09. In both calculations, F count> Ftable is 175,051> 3,09. This means that Ho is rejected and Ha is accepted, meaning that simultaneously service quality and price have a significant effect on customer satisfaction. Based on the results of the t test obtained the value of tcount X1> t table = 2.101> 1.98447 so that Ho is rejected and Ha is accepted, which means the independent variable (X1) service quality partially has a significant effect on the variable customer satisfaction (Y). Furthermore, the value of tcount X2> t table = 4.268> 1.98447 so that Ho is rejected and Ha is accepted, which means that the independent variable (X2) price partially has a significant effect on the variable customer satisfaction (Y).

scholarly journals PENGARUH KECERDASAN EMOSIONAL DAN KETERAMPILAN KOMUNIKASI TERHADAP PRESTASI AKADEMIK MAHASISWA PENDIDIKAN BAHASA INGGRIS DI IKIP BUDI UTOMO MALANG

2018 ◽  
Vol 24 (1) ◽  
pp. 1-16
Author(s):  
Enis Fitriani
Keyword(s):  
Academic Achievement ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Communication Skill ◽  
T Test ◽  
Student Academic Achievement ◽  
Test Results ◽  
F Test ◽  
Independent Variable ◽  
Quota Sampling

This study aimed to determine the effect of emotional quotient (EQ) and communication skill(CS) on student academic achievement (AC). This quantitative studyis explanation type using quota sampling and the analysis used classical assumption test and multiple linear regression analysis.The result of t test showed that both independent variableX1 (EQ) and independent variable X2 (CS) had no effect on dependent variable Y (AC) as evidenced by significance value X1=0.185 (e”0.05) and value significance X2=0.398 (e”0.05). F test results showed that there was no effect between independent variable X1 and independent variable X2 to dependent variable Y simultaneously known from F significance value that is equal to 0.410 (e”0.05). The conclusions are: EQ has no effect on academic achievement; communication skill has no effect on academic achievement; and simultaneously EQ and communication skill have no effect on academic achievement.

scholarly journals The effect of location and price on consumer perchasing decision for Citra Wahana II housing area Deli Serdang

2021 ◽  
Vol 10 (1) ◽  
pp. 129
Author(s):  
Dearma Sariani Sinaga
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Hypothesis Test ◽  
T Test ◽  
F Test ◽  
Consumer Decisions ◽  
Independent Variables ◽  
Housing Area ◽  
Regression Test ◽  
Level Of Significance

This research is descriptive qualitative. Classical assumption test was conducted to determine the normality of the data obtained and multiple linear regression test. In addition, a hypothesis test was conducted which consisted of t test, F test and R2 test. The results of the multiple linear regression equation are as follows: Y = 0.255 + 0.627X1 + 0.314X2. The results of the t-test for the location variable tcount value is greater than ttable value 7.996>1.991 with a significance value of 0.000 <0.05 and the value of the tcount price variable is greater than the t-table value 4.018>1.991 with a significance value of 0.000 <0.05. The results of the F test obtained Fcount > Ftable, Ftable value = 3.12, Fcount = (363.771> 3.12) and the level of significance (0.000 < 0.05) it can be concluded that the independent variables are Location (X1) and Price (X2) together the same positive and significant effect on the variable Consumer Decision (Y). The results of the R2 test show that the value of Adjusted R Square = 0.902 or 90.2% of the price and location variables affect consumer decisions in choosing a house.

scholarly journals Pendugaan Produktivitas Bagan Perahu dengan Regresi Gulud, LASSO dan Elastic-net

2018 ◽  
Vol 2 (2) ◽  
pp. 7-14
Author(s):  
Resty Fanny ◽  
Anik Djuraidah ◽  
Aam Alamudi
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Ridge Regression ◽  
Penalized Regression ◽  
Statistical Technique ◽  
Elastic Net ◽  
Least Square ◽  
Productivity Change ◽  
Independent Variables ◽  
Independent Variable

Regression analysis is a statistical technique to examine and model the relationship between dependent variable and independent variable. Multiple linear regression includes more than one independent variable. Multicollinearity in multiple linear regression occurs when the independent variables has correlations. Multicolinearity causes the estimator by ordinary least square to be unstable and produce a large variety. Multicollinearity can be overcome by the addition of penalized regression coefficient. The purpose of this research is modeling ridge regression, LASSO, and elastic-net. Data which is data of fisherman catch at Carocok Beach of Tarusan Sumatera Barat as dependent variable and amount of labor, amount of fuel, volume of fishing/waring boat, number of catches, ship size, number of boat wattage, sea experience, education and age of fisher as independent variables. The best model provided by LASSO that has a RMSEP value of validated regression model is minimum than ridge regression and elastic-net. LASSO shrinked amount of labor, amount of fuel and number of wattage equal zero. There can be influence (productivity change) that is volume of fishing/waring boat and boat size that used by fisher.

scholarly journals PENGARUH MANAJEMEN MODAL KERJA TERHADAP PROFITABILITAS PADA CONSUMER GOODS SECTOR

2021 ◽  
Vol 29 (1) ◽  
pp. 43-56
Author(s):  
Prafidhya Dwi Yulianto ◽  
Lilik Ambarwati
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Consumer Goods ◽  
Annual Report ◽  
T Test ◽  
Purposive Sampling ◽  
Independent Variables ◽  
Regression Methods ◽  
Inventory Turnover ◽  
Independent Variable

The purpose of this research is to know the influence of Working CapitalManagement on Profitabilty in Consumers Goods listed on the Bursa EfekIndonesia (BEI) aims to analyze the influence of woring capital in the from of:Cash Turnover, Account Receivable Turnover, and Inventory Turnover toProfitability (Return On Asset) at Consumers Goods Sector. This research methoduses multiple linear regression analysys with the help of SPSS 23.00 softwarewhich is used to see the inflyence between the independent variables in the fromCash Turnover, Account Recevaible Turnover, and Inventory Turnover to ReturnOn Asset (ROA)). The sample of this research is 31 consumer goods sector in2015-2018, so there are 124 annual report obtained through purposive sampling,then analyzed using multiple linear regression methods. The result showed thadbased on the F test, the independent variable had an effect on the ROA, it isindicated of 6.765 and significance of 0.000, overall the independent variable wasable to eaplain the effect 59,60%. While based on the partial t test, shows that thevariable Cash Turnover, Account Recevaible Turnover, and Inventory Turnoverhas a positive and siginificant effect on Profitability.

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