THE MAIN DIRECTIONS IN STUDYING OF THE MODERN RUSSIAN-LANGUAGE PR-DISCOURSE

Yazykoznaniye ◽  
2021 ◽  
pp. 82-91
Author(s):  
A.Yu. KHAKHALEVA
Keyword(s):  
English Language ◽  
Russian Language ◽  
Approaches To Studying ◽  
Linguistic Pragmatics ◽  
Positive Image ◽  
The Subject ◽  
Lexical Composition ◽  
The Russian Language ◽  
Linguistic Means ◽  
Modern Russian

The article discusses the main approaches to studying the modern Russian-language PR-discourse that represents a relatively new and actively developing sphere of communication. First of all, the researchers of the Russian-language PR-discourse analyze its lexical composition. In particular, they consider the ways of adapting the English-language PR-terms that play an important role in reflecting new objects of extralinguistic reality. Moreover, the linguistic means of this type of discourse are studied from the perspective of linguistic pragmatics. The works in this area emphasize the importance of such way of speech impact as suggestion and the corresponding pragmatic methods that is determined by the manipulative character of the Russian-language PR-discourse. In the light of this peculiarity, the linguists are also interested in the process of mythologization that consists in distorting the connections between the objects of reality and is aimed at creating the positive image of the subject of PR-communication.

scholarly journals Concept and Essence of the Forensic Study of Personality

2018 ◽  
pp. 186-192
Author(s):  
D. V. Isyutin-Fedotkov
Keyword(s):  
Theoretical Basis ◽  
Academic Discipline ◽  
Russian Language ◽  
Point Of View ◽  
Process Theory ◽  
Term Study ◽  
Approaches To Studying ◽  
The Subject ◽  
Definition Of ◽  
The Russian Language

The article considers and analyzes various opinions on the category "forensic study of personality". From the point of view of the Russian language, the various meanings of the term "study" fully and in a multifaceted way reflect the activities of the investigator in the study of the person in the course of sufficient disclosure and investigation of crimes. It is concluded that forensic study of personality can be considered as a process, theory (doctrine) and part of criminalistics (educational discipline, special course). In this connection, the definition of the term "forensic study of personality" depends on understanding of its essence. Forensic study of personality as a process for the study of personality is associated with activity. Forensic study of the personality as a theory (doctrine) is associated with the objective laws that constitute the subject of criminalistics. Forensic study of the personality as a section of criminalistics (academic discipline, special course) is based on a theoretical basis, on the basis of which methods, approaches to studying personality are considered. The ultimate goal of forensic study of personality is solving the problems of disclosure and investigation of crimes. Author's definitions of the term "forensic study of personality" are proposed.

Dynamics of Communication in the Sphere of Speech Etiquette

2020 ◽  
Vol 9 (1) ◽  
pp. 21-26
Author(s):  
N. Basko
Keyword(s):  
Mass Media ◽  
Computer Technology ◽  
English Language ◽  
Russian Language ◽  
Present Stage ◽  
Communicative Act ◽  
The Impact ◽  
The Russian Language ◽  
Modern Russian

The article discusses the changes in communication that have occurred in the Russian speech etiquette, on the example of etiquette forms of greeting. Speech etiquette is the most important element of a communicative act. Compliance with the rules of speech etiquette largely ensures success in solving communicative problems. Based on the analysis of lexicographical sources and materials of modern Russian mass media, a shift in the use of greeting forms is noted. It is expressed in the transfer of old forms of greeting to a passive stock and the emergence and active use of new forms of greeting The author concludes that the dynamics of changes in speech forms of greeting reflects the general trends in the development of the Russian language at the present stage, such as a) the active neologization; b) the influence of the English language; c) the impact of computer technology on the language.

scholarly journals Typological Safety of the Russian Language as the Necessary Condition of Cultural and Intellectual Self-Identification of the Russian Society

2018 ◽  
Vol 7 (3) ◽  
pp. 418-428
Author(s):  
Olga Valentinova ◽  
Michail Rybakov ◽  
Alicja Pstyga
Keyword(s):  
Objective Assessment ◽  
Russian Language ◽  
Point Of View ◽  
Necessary Condition ◽  
Russian Society ◽  
Cultural Heterogeneity ◽  
False Result ◽  
The Subject ◽  
The Russian Language ◽  
Modern Russian

Phenomena characteristic for speech works of all functional styles of the modern Russian literary language, which are traditionally considered from the normative-didactic point of view: violation of case coordination, the appearance of the plural in abstract nouns, the non-identification of voice, the lack of correlation between the subject of the participial construction and the subject of the sentence etc. - are discussed by the authors of the article from the standpoint of modern systemic linguistics. The method of the systemic typology of languages used by researchers makes it possible to reveal a tendency to isolation that is firmly established in modern Russian speech. The deformation of the flectionality of the Russian language, caused by the growth of the cultural heterogeneity of the language collective, while preserving such parameters of the external determinant, which determines the inflectional grammatical type, as the size of the language collective and the communication mode, not only hampers the expression of complex meanings, but also makes them ultimately unclaimed in society, reducing the continuity in the transfer of socially significant experience. If the structures of relations between signs cease to be socially unified, the language collective loses the ability to reproduce and recognize the signs of the speech flow and associate them with certain components of the extra-linguistic thinking content. The external preservation of flexion and grammatical coordination in the event of a violation of the forecast function in the designation of cause-effect relationships of the developing event, does not indicate flexiveness, and therefore statistical methods for determining the degree of flexiveness will give a false result. An objective assessment of the language and socio-cultural situation in society and scientifically grounded adjustment of the language policy could be possible only on the base of research of the measure and nature of the discrepancy between the external determinant and the grammatical type of language.

scholarly journals Phonostylistic peculiarities of English-language and Russian-language online advertising

2021 ◽  
pp. 41-56
Author(s):  
Tatiana Vyacheslavovna Anikina
Keyword(s):  
Social Media ◽  
English Language ◽  
Online Advertising ◽  
Russian Language ◽  
Advertising Agencies ◽  
Material Identification ◽  
The Russian Language ◽  
Selection Of ◽  
Linguistic Means

Modern advertising became a part of communicative culture. Therefore, the language of advertising draws attention of scholars from different fields. However, the task of determining and studying linguistic means that encourage attention of customers remains relevant. This article examines the phonostylistic means that allow creating a certain emotional background after reading an advertisement. The research materials contains advertising texts and slogans from various websites and social media (such as Vkontakte, Instagram, Facebook). Methodology implies the selection of practical material, identification of the basis phonostylistic means used in English-language and Russian-language advertising texts, comparison of such means in both languages. The conducted research demonstrates that alliteration, assonance, annomination, wordplay, and rhyme are most frequently used means in the English-language and Russian-language online advertising. The English-language online advertising most often employs alliteration, while the Russian-language online advertising most frequently uses phonostylistic means. Such pattern is associated with the number of vowels and consonants in the alphabets of these two languages. The application of phonostylistic means makes the text lean, melodiousness, and expressivity. Advertising agencies focus on audio and stylistic presentation of advertising text for impacting the audience.

scholarly journals On the demand for advertising products (advertising text and advertising slogan) created in the light of the knowledge of the system of modern Russian language, skills and competencies formed on the basis of such knowledge (the description of practical experience)

Litera ◽  
2021 ◽  
pp. 114-125
Author(s):  
Elena Petrovna Shal'nova ◽  
Natal'ya Vladimirovna Garanina ◽  
Alena Aleksandrovna Guseva ◽  
Dar'ya Alekseevna Zharikova ◽  
Anastasiya Andreevna Kondrakova
Keyword(s):  
Public Relations ◽  
Language Skills ◽  
Practical Importance ◽  
Practical Experience ◽  
Russian Language ◽  
Market Demand ◽  
High Demand ◽  
The Subject ◽  
The Russian Language ◽  
Modern Russian

The subject of the research is the following questions: 1) do the knowledge, skills and competencies acquired in the course of discipline “Modern Russian Language” and the discipline “Culture of Speech” as part of the discipline “Modern Russian Language” contribute to the creation of advertising products; 2) is there is a  market demand for advertising products created based on the knowledge, skills and competencies acquired in the course of the discipline “Modern Russian Language” and the discipline “Culture of Speech” as part of the discipline “Modern Russian Language”. The article describes the practical experience of creation of advertising products (advertising text and advertising slogan), and assessment of their demand on the advertising market. The authors determine the sense of demand for advertising products created on the basis of the developed professional competencies. It is established that the acquired knowledge and skills formed thereof do help to create a high-quality advertising product. The authors experimentally prove the high demand for advertising products created in the light of the knowledge of the Russian language system, skills and competencies formed on the basis of such knowledge. The scientific novelty lies in carrying out the experiment that proves the demand on the advertising market for knowledge, skills and competencies acquired in the course of studying classical humanities disciplines “Modern Russian Language” and “Culture of Speech”. The practical importance of this research consists in a positive answer to the question on the demand for knowledge of the system of modern Russian language, communicative qualities of speech, skills and competencies formed on the basis of such knowledge. The relevance of this article also consists in conveying positive experience to the upcoming generation of students majoring in “Advertising and Public Relations”.

scholarly journals Lexical-semantic representation of periphery of the notional component of the concept “clemency” in the English and Russian languages

Litera ◽  
2020 ◽  
pp. 124-131
Author(s):  
Elena Nikolaevna Parfenenko ◽  
Larisa Georgievna Popova ◽  
Tat'yana Sergeevna Nifanova
Keyword(s):  
English Language ◽  
Semantic Representation ◽  
Russian Language ◽  
Human Being ◽  
Comparative Linguistics ◽  
The Core ◽  
The Subject ◽  
Similarities And Differences ◽  
The One ◽  
The Russian Language

The goal of this work became the identification of similarities and differences of peripheral conceptual attributes of clemency in the English and Russian languages. The subject of this research is the semantics of English and Russian lexemes representing the notional component of the concept of clemency in the compared languages, placed in the core and on the periphery of the concept. The concept of clemency was selected due to insufficient study of its verbalization in comparative linguistics. On the materials of lexicographic sources, the author determines the composition of nuclear lexemes and their synonyms that are capable of reflecting peripheral conceptual attributes of clemency in the English and Russian languages. The scientific novelty of this research consists in the fact that it is first to establish similarities and differences of peripheral conceptual attributes of clemency in the English and Russian languages. It is determined that core of the concept in English language is binominal and represented by the lexemes clemency and pardon; while in Russian language it is monomial. In conclusion, the author reveals that on the periphery of the concept in question in the English language are the lexemes grace, oblivion, allowance, indulgence, leniency, which are the synonyms of nuclear lexemes; and in the Russian language, there are  fewer synonyms of nuclear lexeme – apology, mercy, grace, remission. Comparison of the composition of peripheral conceptual attributes of clemency in the English and Russian languages demonstrated that they differ for the most part. Thus, the peripheral conceptual attributes of clemency in the English language is the comprehension of forgiveness as leniency with regards to a human being who committed the transgression, as a punishment, but in mitigated form. In the Russian language, the understanding of forgiveness as condescension to the transgression and aiding the one who transgressed.

scholarly journals Clash of cultures in short stories by Chimamanda Ngozi Adichie

Litera ◽  
2021 ◽  
pp. 34-47
Author(s):  
Arina Rafail'evna Shevchenko
Keyword(s):  
Short Stories ◽  
English Language ◽  
Russian Language ◽  
Research Material ◽  
Constructive Dialogue ◽  
Literary Process ◽  
The Subject ◽  
Clash Of Cultures ◽  
First Time ◽  
The Russian Language

The object of this article is the English-language multicultural prose of the late XX – early XXI centuries. The subject is the clash of cultures. The research material is based on individual short stories by the contemporary US-Nigerian writer Chimamanda Ngozi Adichie published in the book “The Thing Around Your Neck” (2009). The goal of this article lies in determination and analysis of the peculiarities of artistic expression and functionality of the situation of clash of cultures in the writer’s short stories. The relevance is substantiated by the following factors: 1) clash of cultures is typical for the relationships in modern multipolar world during the globalization era, this it is relevant in literary works of the XX–XXI centuries;  2) literary studies currently indicate heightened interest in covering various aspects of fictional multicultural prose; 3) Adichie is a remarkable figure in modern literary process. The short stories by Chimamanda Ngozi Adichie are unique in their reference to signal trends in the development of the English-language literature, and thus are a relevant in the context of studying the designated topic. Unlike the works of multicultural writers of the second half of the XX century, which have repeatedly been the object of scientific research, the multicultural prose of the late XX – early XXI centuries is poorly studied. The scientific novelty is defined by the fact that the analysis of short stories from the collection “The Thing Around Your Neck” by Chimamanda Ngozi Adichie, which is not translated into the Russian language, is carried out for the first time within the Russian literally studies. The conclusion is made that the situation of clash of cultures in Adichie’s stories becomes the factor that induces mental crisis in the minds of the characters. There is no constructive dialogue of cultures, and their clash leads the characters to either the loss or substitution of identity.

scholarly journals Occasional word-formation as a dynamic aspect of the Russian language derivational system

2019 ◽  
Vol 10 (1) ◽  
pp. 445-452
Author(s):  
Tatyana Shchuklina
Keyword(s):  
Word Formation ◽  
Russian Language ◽  
Formation Processes ◽  
Dynamic Aspect ◽  
Literary Language ◽  
Methods And Techniques ◽  
Russian Literary ◽  
The Subject ◽  
The Russian Language ◽  
Modern Russian

The article is devoted to the study of unusual word-formation as a manifestation of the dynamic aspect of Russian word-formation. The subject of the research are active wordbuilding processes of the modern Russian language, structural-semantic and functionalpragmatic characteristics of occasional units. The research is based on theoretical contributions of W. von Humboldt where the language is considered not only as a product of human activity but as an activity itself, and ideas of E. A. Zemskaya of activity nature of the Russian wordformation as a subsystem of the general language system. Revealing of productive methods and techniques of occasional neologisms formation functioning in the Russian newspaper periodicals testifies that occasional word-formation is one of the most important operating mechanisms of the Russian language derivational system; the dynamics of word-formation processes in the language of mass media reflects general trends of the modern Russian literary language development, taking place within the framework of language democratization and liberalization.

scholarly journals The Adaptation of Loan Interjection wow in the Russian Language through the Prism of Modern Explanatory Dictionary: From Slang to Everyday Speech, from Everyday Speech to Terminology

2021 ◽  
Vol 19 (4) ◽  
pp. 68-81
Author(s):  
I. O. Tkacheva
Keyword(s):  
English Language ◽  
Word Formation ◽  
Russian Language ◽  
New Approach ◽  
Lexical Categories ◽  
Gradual Process ◽  
Anglo American ◽  
Colloquial Speech ◽  
The Russian Language ◽  
Modern Russian

The article considers the adaptation process of the loan interjection wow that was borrowed into Russian from American English in the early 1990s and at first was mostly used as slang, but later on it entered everyday speech. The research is carried out as a part of the project aimed at exploring the lexis of the modern Russian language, i.e. its main functional and chronological varieties and lexical categories with the use of “The Dictionary of the 21st Century Russian Language”. The novelty and specificity of the investigation lies in a comprehensive study of Russian lexis using a new approach “from dictionary to language” in contrast to the traditional one “from language to dictionary”. The purpose of the article is to demonstrate the potential of this principle in practice, that is to describe some interesting phenomena in modern Russian using the material of several entries, – namely вау (wow), вау- (wow-), вау-эффект (wow effect), вау-фактор (wow factor) – selected from the dictionary mentioned above. This series clearly demonstrates the phenomena typical of modern Russian, that is the blurring of the boundaries between colloquial speech and other stylistic registers and the active interpenetration of words from one stylistic variety to another. The analysis of the dictionary entries revealed the gradual process of penetration of the interjection wow into the Russian language through its adaptation. It may be converted into a noun, a predicative or an analytic adjective, it may be reduplicated to indicate the intensity of surprise/ admiration, it may be used as a productive derivational element and even as a component of some special terms. This process is extraordinary for the Russian language, since, firstly, it affects one of the most stable groups of lexical items, and secondly, it is associated with acquiring a terminological meaning by a word component initially used as an exclamation to express a certain emotion. These new linguistic processes are largely due to the influence of the English language. This influence is so great that we can observe not only an active penetration of the Anglo-American interjection wow into the Russian everyday speech – emotive interjections were hardly ever borrowed – but also its integration into the Russian word-formation system.

scholarly journals Linguistic Means of Misrepresentation or Fictitious Permissions in Structures of Civil Law Contracts

CIVIL LAW ◽  
2020 ◽  
Vol 6 ◽  
pp. 3-7
Author(s):  
Tatyana V. Deryugina ◽  
Keyword(s):  
Civil Law ◽  
Semantic Content ◽  
Russian Language ◽  
Point Of View ◽  
Legal Doctrine ◽  
Dual Interpretation ◽  
The Subject ◽  
The Russian Language ◽  
Linguistic Means ◽  
As If

The article raises the problem of the use of language tools in the conclusion of contracts, allowing to mislead contractors. The author analyzes the normative and linguistic prerequisites that contribute to the emergence of the possibility of dual interpretation of treaties. A detailed analysis of the legal doctrine and legal acts is carried out. The attention is focused on the rules of law in which incorrect use of the Russian language can not only lead to double current, but also mislead the subject of interpretation. Indicates the issue of double meaning of legal terms, and different interpretation of concepts from the point of view of the Russian language and the Russian legal language. The author studies various means of the Russian language used in the drafting of the text of contracts. There is a critical attitude to the use of evaluative concepts by the legislator, which do not have a clear semantic content and can vary significantly among different subjects of law. The problem of inclusion in the content of the contract of “as if” dispositive and “as if” permissive rules that mislead the party to the agreement is raised. Analyses of the situation to include the erroneous statements due to incorrect syntactic construction of the text of the article. Proposals are made to eliminate the problems associated with the use of language tools in the conclusion of contracts.

Sign in / Sign up

Export Citation Format

Share Document